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HOW CAN YOU IMPROVE ON YOUR MARKETING EFFORTS?

HOW CAN YOU IMPROVE ON YOUR MARKETING EFFORTS?

MARKETING HAS EVOLVED OVER THE LAST 100 YEARS, SO WHAT'S NEW?

I came across an interesting theory by Mark Schaefer, Blogger, and Keynote Speaker of all things marketing, and I thought it was quite on point. This puts a broader perspective on how we conduct our marketing efforts and how things have changed over the last 100 years. 

The role of marketing is changing dramatically. We are in the third rebellion where consumers are now in control. The customers are telling our stories. The customer is the marketer.

Back in the 1950s, advertising was a promise to consumers. An extraordinary promise and generally people just took the advertisers at their word. They’ve believed their claims. Advertising started to heat up and as the competition became more fierce, these claims became more remarkable until they became just lies. So the first consumer rebellion was "the end of lies". 

 

The advent of the second rebellion came around the mid-’90s by the sound of a phone line dial tone connecting to the internet signal. It was the dawn of the information age and enabled by technology, where anybody could gather info on any company or government that left the companies terrified. Now the consumers can do their own research, compare products and claims. This was the second rebellion, led by technology, "the end of secrets".

Now we’re in the third rebellion, "the end of control". Today we are experiencing that consumers are now in control. They are a lot more skeptical about what they’re are being told through bold advertisements, so now what? What does a business do to win over a customer these days? 

Before the internet, we mostly kept our brand experiences to ourselves. Maybe we told a few people in our innermost circles. Only a minority of people were motivated to complain or compliment the brand, wrote, or called the company. Once the internet arrived, a few more emailed companies their thoughts.

Then came social media.

Image by contentgroup 

 

In the mid-2000s as Facebook, Twitter, and YouTube launched, marketers discovered that not only could they advertise there, but consumers could express their feelings and share their experiences with brands there. Suddenly consumers had the same kind of broad media platform that brands had enjoyed for years. Social media reversed the communication flow of brand messages and turbocharged it.

Social media is producing little pockets or groups of consumers engaging and sharing positive or negative information about their experiences of any given brand or company.  Markets are now conversations and customers are in control of those conversations. Businesses can no longer buy their way in, they need to be invited and that’s what marketing is about today. 

 

How Can We Connect With Potential Customers?

We can go to the core of where our customers are who are sharing their thoughts or grievances with their peers. By listening and engaging more on channels such as social media, customer support, forums, and the like, we can experience and understand the consumers’ point of view. 

Connecting with them through writing blogs and articles, consistently, of interesting and relevant information will create an authoritative presence, perhaps meet a customer’s need and provide a solution that perhaps can’t be recognized in a short advertising message. This is otherwise known as content marketing which can create conversations and is a good way to be invited into the consumers’ hearts and minds. 

We can’t always control what people think of our brand, but we are able to influence it and reduce any negative experiences by being present and mindful of consumers’ perspectives. It’s a known fact that solving problems can have a greater impact on the individual who will sing your praises and even become a loyal advocate. The humanity that causes consumers to brand experiences also promotes understanding, forgiveness, and enthusiasm. 

BE MORE HUMAN in everything you do and every engagement you make. It’s about building relationships and connecting at an authentic and genuine level. The most human company wins. 

  • It’s not just about our “why.” It’s also about their “why.”
  • What is their “purpose”? Many people only buy based on their beliefs.
  • Technology should be used to help your company be more compassionate, receptive, fascinating, and useful.
  • Marketing isn’t about making promises. It’s about keeping promises.

 

Content Marketing Of All Types Still Rule

There are many different forms of Content Marketing, such as blogging, video tutorials, digital media, email newsletters, white papers, free reports, etc, and yet many people are confused about the entire concept. 

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers or loyal followers. The type of content you share is closely related to what you sell, whether it’s a product, a belief, a cause, or a corporate or personal brand. In other words, you’re educating people so that they know, like, and trust you enough to do business with you. 

All businesses are now coming online as part of the next normal searching for different and various ways to not only make their presence known but also to offer the best experience for their prospects. Content marketing is a proven way to build an audience that builds your business. Here are some basic principles to note;

  • People generally don’t want “advertising” when making purchasing decisions, they want valuable information. 
  • It’s content that people desire and seek out, and it’s great content that Google wants to rank well in the search results so those people can find your business. 
  • It’s content that spreads via social networks, generating powerful word-of-mouth exposure for savvy content marketers. 
  • It’s beneficial content that is the best way to achieve what advertising is supposed to achieve but doesn’t do so well online getting people to know, like, and trust your brand.

 

Remember, content drives the Internet, and consumers are looking for information that solves a problem, not an immediate sales pitch. Think about how to create content that makes your customers’ lives better, then the trust, credibility, and authority that content marketing creates knocks down sales resistance, all while providing a baseline introduction to the benefits of a particular product or service. 

If your content looks like an advertisement, it will be overlooked or thrown away. Make your “advertising” too valuable to throw away by wrapping it in wonderfully beneficial, readable content.

The individuals and businesses that are having the most success online tend to have a high ratio of valuable content that seemingly has no sales agenda, and mixed with periodic promotional messages. They tend to build on a number of blogs answering any questions or allaying any objections they feel a reader or prospective buyer might have even before they realize they need or want to buy a product or service. 

You will still need a strong call to action to close the sale, the trick is to keep the balance right. Use your content to build a desire for your product and create a steadfast relationship with your audience, then ask for the sale. 

Producing stellar content for your marketing is great, but that’s only one part of the equation…

 

The Other Part Of The Equation

Your content must then be properly leveraged to help you acquire customers. Even great content doesn’t distribute itself. It needs a vehicle for people to pass it along or share it, discuss its merits, hash over its controversies, blog it, mash it, tweet it, and even swipe it. 

Social media is a prime platform to distribute your content along with digital media, and the vehicle to get your content out to multiple platforms across the internet is the next generation inbound marketing platform and social network, Markethive. But blockchain-driven Markethive is more than just a vehicle, it’s a place to call home when writing your content. It’s your property and cannot be confiscated.   

As Markethive moves forward with its integrations, and upon joining, you receive a (CPanel), control panel, and WordPress system built into your assigned domain, a subdomain of hivesfeed.com AKA username.hivesfeed.com. This way you control all your content, without the worry or hassles of government overreach, and anti-freedom regulations designed to stifle the start-ups and the small entrepreneur. And let’s not forget digital sharecropping…

Digital sharecropping is a term coined by Nicholas Carr to describe a peculiar phenomenon of Web 2.0.

“One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the economic rewards into the hands of the few.”

In other words, anyone can create content on sites like Facebook or LinkedIn, but that content effectively belongs to the company. The more content we create for free, the more valuable the company becomes. We do the work, they reap the profit. So effectively, these companies become your landlord.

What if you moved all of your marketing to a site like Facebook? It’s local, it’s free to sign up, and it makes businesses feel like they’re doing something avant-garde.

But what happens when Facebook thinks you’ve done something that violates their terms of service and deletes your account? Or changes the way you’re allowed to talk with your customers?

“If you’re relying on Facebook or Google to bring in all of your new customers, you’re sharecropping. You’re hoping the landlord will continue to like you and support your business, but the fact is, the landlord has no idea who you are and doesn’t actually care.”

 

Build Assets You Can Control

Many content creators and bloggers have put millions of hours into their craft only to find it deleted and their internet presence and followers wiped out… myself included. But providing you have a safe haven to create and publish your content, then platforms like Facebook, Google, LinkedIn, Twitter, Pinterest, and many more search and social sites are all superb tools to add to your marketing mix.

The thing is you will want to spend most of your time and creative energy building assets that you control.

 There are three assets you should be building today and should continue to focus on for the lifetime of your online business or creative passion you want to share and continually build a following, which Markethive can help you with…

  1. A well-designed website or storefront with your own domain.
  2. An opt-in email list with a high-quality autoresponder
  3. A reputation for providing impeccable value

 

Free System – Free Speech – Autonomy

What makes Markethive different is that it’s built on a transparent blockchain system, the platform is completely decentralized delivering on our principles of privacy, transparency, autonomy, and free speech. Markethive is not spying on you, shadow banning you, or terminating accounts because of your opinions or beliefs. 

Whether you’re a Trump supporter or cryptocurrency enthusiast Markethive has no hidden agendas. We are a collaborative community that wants everyone to succeed in their own right. Furthermore, with the KYC and wallet coming into play soon, fake and hacking accounts that can result in the termination of an unwitting and innocent individual along with years of their hard work, will be a thing of the past and left behind with the social media of Web 2.0. 

 

Monetizing Your Personal Brand On The Internet

Monetizing your personal brand can take a considerable amount of time. Many aspiring bloggers and podcasters have the misconception that they can make money from their newly created blog or podcasting platform in a matter of weeks or months, but you need to build a sizable audience that cares about you and that just can’t happen overnight. 

Successful people across a wide range of industries have stated it takes tenacity, persistence, and resilience and you need to adopt a three-year mindset to achieve meaningful success with your personal brand. You just establish your voice, create that content, and keep grinding it out, year after year. Eventually, if you work hard and stick with it, you can gain enough critical mass to monetize an audience. It’s not that easy.

 

Monetizing Your Personal Brand On Markethive

By utilizing Blockchain Technology, Markethive is able to reward the hardworking content creators by paying you for writing and publishing your blogs instantly and continuously. This is all part of the micropayment faucet system within Markethive. Additional benefits include receiving MHV Coin by your readers which adds more value to bloggers who have increased subscriber levels.

Furthermore, Markethive pays you to sign up, it pays you to use the social media platform with every post and activity you perform. It also pays you to promote it. Remember Markethive is built on the Blockchain and this is why they can pay you and offer you the security and privacy other platforms don’t. This makes it so much easier to earn an income online while furthering your influence and building your personal brand with no fear of ever having it taken away from you. 

Go sign up, it is free to use all the marketing and blogging tools, get paid 500 MHV Coins on joining and enjoy the tipping feature. Yes, that’s right, we at Markethive “Tip” Instead of “Like”. It stands to reason if they tip you they like you. This is creating universal income for all entrepreneurs who are active.

The Complete Social Market Network of Web 3.0

Markethive, The Complete Social Market Network that is built for the people, is becoming well-known for its generous Infinity Airdrops and continuous micropayments faucet system so it really does PAY to be active and engaged. 

By joining Markethive you build relationships with thousands of other like-minded individuals who are actively building a business, blogging, researching, building an audience and their personal brand, etc. basically being “entrepreneurs” and advancing their businesses. You can join with these people as friends, group members, and subscribers of theirs via Blog Casting, Blog Sharing, and Blog Swiping. 

The Markethive Community is exploding and at the heart is a collaborative and supportive ethos that gives a real helping hand to those that are just starting out and is a treasure trove of new technology revenue-generating systems for the seasoned marketer. 

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

Resources: Mark Schaefer; Copyblogger

 

 

TP

Covid-19 Takes Its Toll While Markethive Thrives

Covid-19 Takes Its Toll While Markethive Thrives

As the situation worsens with the Coronavirus on a global scale, we are promised unprecedented financial aid by governments, not to the big banks as was carried out in the GFC of 2008, but to the individuals of the population in many countries in order to stimulate the economy. President Trump announced a $1,200+ payout to each US citizen to help at this time of crisis. Other countries have pledged similar as a helping hand to individuals and communities to lessen the blow of financial hardship.

 Further handouts have been proposed in the coming months as authorities speculate there is no quick fix to this pandemic that has financially hit and devastated small businesses, the entertainment industry, hospitality, travel industry, and sporting codes and clubs, and the people who are either employed or use the services. The whole world is virtually in lockdown bringing devastating effects to the world economy. 

 

Uncertainty And Contingencies 

The W.H.O and “powers that be” confess they have never experienced anything like this. This is something very new and the dichotomy being although we are urged to isolate, now mandatory in many countries, the world is uniting on a virtual level to beat this critical situation. Some brick and mortar businesses may never recover and there’s an urgency to conduct their businesses solely online with logistics and delivery services being revamped to accommodate this new way of living.  

Rest assured we will see an end to this present catastrophic state of affairs, however, the world and how we do business will change. I like to think this is for the greater good and with the advancing technology, we have today with Blockchain, cryptocurrency and quantum computers that have the capacity to connect in every part of the world bring a more self-sovereign way of life, with the freedom and financial independence we all deserve. Markethive is the only company to date with this vision and Plan to integrate this monumental undertaking. 

 

Markethive Thrives Amid The Covid-19 Devastation

As the offline business world comes to a stand-still or collapses, Markethive thrives. Entrepreneurs know this is where we are heading. The only platform that offers every individual self-sovereignty with the opportunity to capitalize on the many different services and products Markethive is rolling out. Entrepreneur One will include every reseller program starting with the Banner Impressions Exchange, then the Press Release Exchange, The Boost Advertising, Video Advertising, in fact, every aspect of Markethive will be available to the Entrepreneur One Upgrades to run as their own businesses within Markethive. 

Markethive will not be selling those services to Markethivers. Only Entrepreneur One Associates will be able to sell them. Markethive only requires the $100 per month subscription from you. You are then allocated your portion of banner impressions, press releases, etc, to resell them to the Markethive community of which there will be millions. Keep in mind the number of E1 Upgrades is capped at 500.

This is on top of the 1/10th ILP (Incentivized Loan Program) you receive after 12 consecutive payments of your Entreprepreneur One Loyalty Program. This continues to accrue every year you are current, up to 10 years. This in itself will bring you huge dividends as the limit of ILPs is 1000.

    

In a recent interview, CEO of Markethive, Thomas Prendergast says,

“This is truly a god-given, spiritual concept that is brilliant, to create an entry-level program of $100 per month. As we expand Markethive Entrepreneurs become an authority to conduct their individual businesses and capitalize on the Markethive products and services. I, as the CEO of the company, is an Entrepreneur One upgrade just like the others and just join in with what they are doing and let Markethive be that foundation of equality. It’s a concept I don’t think anyone has even considered before.” 

 

With the advent of the stimulus package, the governments are doling out to every individual, the likelihood that the 500 Entrepreneur One Upgrades will be maxed out sooner than first expected as many Markethivers will make good use of the money by investing in their own future and financial security by upgrading to Entrepreneur One Level. So the Entrepreneur Two Loyalty Program is currently in the works which do not include the Banner Exchange or the 1/10th ILP. More about that in this article…

https://markethive.com/group/marketingdept/blog/markethiveloyaltyprogramsyoudontjustsavemoneyyoumakemoney  

Markethive – A Force To Be Reckoned With

Our Alexa rank currently at 5,146 puts us in the top .0001% of the billions of websites on the internet. Markethive is in the cream of the crop of the most visited and active sites. Markethive is exponentially growing as people who join see the good it’s doing for the individual and opportunities it is creating, open to everyone. So we will expand into the millions, just like LinkedIn. 

But even as it stands now, Markethive is receiving more than 60 million page views per month! This is increasing daily. What does that mean for the Banner Impression Resellers?  Popular websites are selling impressions for up to $0.10 cents. But let’s just do the math and sell them for a penny, ($0.01 cent). The allocated amount of impressions for each Entrepreneur One will generate an income of $1,200 and of course, you can expect that to increase on a monthly basis. 

Once we have the Press Release Reseller program in place you’ll be able to sell Press Releases for $10,000 each. This is what digital news sites with an Alexa ranking doubling Markethive are selling for. The following on the various social media platforms also plays an important role. Markethive is also exponentially growing there too with a following into the 10s of thousands. The only way is up now.  

Entrepreneur upgrades will be given a set amount of press release slots each month to on-sell to anyone who wants to publish their story. As an Entrepreneur Upgrade, you will also be able to buy more should you need them from Markethive at a fraction of the cost you would sell them for.

Thomas Prendergast explains,

“The reason we’re doing this is so that you as the individual have all of these cottage industries so you can make money, You don’t have to go recruit anybody. This is not MLM or affiliate marketing, it’s a referral business which completely works differently and instead of us taking all the money from the banner impressions, press releases, etc, you are responsible for using the system, that’s why we give it away.”

He goes on to say, 

“There is a spirituality to this, I was given the instructions and the blueprints intuitively to build the system as powerful as this and to give it all away. Where I can make my money is selling the services Markethive represents, like banner advertising, press releases, broadcasting, etc. So designing it so that you get your share of our traffic, which you are responsible for helping us build, you pay us a flat rate by way of the Entrepreneur Loyalty Program and you sell Markehive’s services thereby making you a cottage industry, not an affiliate, not Multi-level marketing, and now not even a referral. This is a completely different animal which can literally mean a significant income for the rest of your life!” 

 

The ILP is another income stream, which as we move forward and introduce the Apprentice and Journeyman programs which are upgrades similar to LinkedIn, for prices similar to LinkedIn. Members will have a big advantage in Markethive for as little as $20 per month that millions of people will subscribe to as they see the benefits that Markethive offers.   

 


     

Markethive Projections – Realistic And Viable

Statistics show that 39% of LinkedIn users have upgraded to one of their paid memberships. They have just tipped 500 million members. So let’s be conservative and project only 20% of 10 million Markethive members which equates to 2 million upgrades to the Apprentice Membership at $20 per month = $40 million. 20% of $40 million for the ILP holders = $8 million, divided by 1000, (the maximum amount of ILPs) = $8,000 per month, per ILP. This equates to $800 per month for a 1/10th ILP.
   
As Thomas passionately states,

Do you guys not get this? This is legitimate! I know that you have probably never dealt with this before and someone being so generous. What’s wrong with being generous? There is nothing wrong with being generous! It’s not found very often in the world but those of you that know me, I’ve been doing this for over 20 years and this is what drives me! 

I am not a materialistic person, I do not have greed in my blood. I have decided if I’m going to be a success, you’re going to be a success. I will not build my success on the backs of your failures. I am going to build my success arm in arm with your success. I really hope that makes sense?”    

A Wrecking Ball

Just as President Trump is seen as a political wrecking ball in the eyes of some, as he tends to defy the political norm, it can be argued that he is not left or right, he’s an entrepreneur and a president for the people, the little guy. So too does Thomas Prendergast shine in a similar light, a mini wrecking ball, with a mandate to bring down and crush the ethos and inequality of MLM and replace it with a legitimate system where every single person succeeds.

Markethive has been in Beta for nearly 5 years, but here is the good news about it taking so long to build. It is very unlikely that a company will try to copy what Markethive has or is doing. Markethive is a massively huge project of all linear platforms along with its own financial ecosystem. As we gain more revenue with the first tipping point of 500 Entrepreneur One Upgrades, we accelerate a lot faster, the more traffic we have, the more services we can deliver along with the planned money-making machines exclusive to the Entrepreneur Loyalty programs. This just leverages the complete system to grow even faster and become more profitable for everyone. 

 

Markethive Is A GrassRoots Company

As Thomas says, we are grass-roots. Think of it as virtually impossible to put a fire out that is burning on 400 million acres at the same time. So once it gets going it consumes everything and that’s what Markethive is. Not just one person making trillions of dollars and the rest make nothing or lose, everyone has the opportunity to make money. Of course, the Entrepreneur Loyalty upgrades and who have invested in the ILPs stand to make a considerable income, plus members who are more active and using the system will definitely make more than someone who sits idle hoarding their 500 MHV they received upon joining Markethive. What you sow, so shall you reap. 

We are very close to launching our wallet and when we do, the number of coins given away as airdrops will be reduced because there will be a real need for it. The MHV coin becomes fungible, more valuable as the ecosystem’s viability and velocity increases. If you’re a marketer and want to take advantage of the huge traffic and exposure the Markethive platform offers, but not an Entrepreneur One, you will need and want the MHV to pay for its banner impressions and digital media services available from Markethive’s Entrepreneur One Associates. There will literally be millions of prospects coming into the system who are looking for what you are selling. 

In Closing

To sum it all up, although this invisible war has almost stopped the world in its tracks with millions of employees and businesses feeling the blow economically likened to the great depression of 1929, the online world of business and social media is sitting pretty as its the only way to communicate and transact while we are all isolating. 

Markethive is the one place where real earning capacity is alive and well right now and for the long term future for all. Right now we accumulate MHV, ready for the exchange and wallet to come into effect. The Entrepreneur One Loyalty Program is the whale that will take you to the next level giving you the ability to make an incredible income. 

This is perfect for the non-recruiter as your customers are already there as part of the Markethive community. It is also perfect for those who would rather just invest and reap the rewards of the interest payments with the Incentivized Loan Program (ILP). This in itself will provide a significant income. 

This is the genesis of a new world. The Coronavirus war will end one day, but the world will not return to the way we know it. Now more than ever we will be relying on technology and Web 3.0, so the safest and logical way to go to achieve financial freedom, peace of mind and self-sovereignty is online with a Blockchain driven Market Network that was divinely-inspired and will withstand and survive the perils the world is now facing. 

Remember, the ILPs are capped at 1000 and the Entrepreneur One Upgrade is limited to 500. There are a few left. What will you do with your Covid-19 Aid Package? 

Become an Entrepreneur One Reseller today and be the owner of your Cottage Industry Turnkey system at Markethive… https://markethive.com/upgrademe

 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

 

TP

SSL – Why A Secure Environment Is Necessary For A Social/Market Network. 

SSL – Why A Secure Environment Is Necessary For A Social/Market Network. 

What is SSL?

SSL or Secure Sockets Layer is a technology that encrypts communications between the end-user and the server. It helps to prevent hacker attacks that are based on eavesdropping. Think of an SSL certificate as a giant windshield for when you drive on the information super-highway.

HTTPS uses the encryption protocol called Secure Sockets Layer, (SSL). In fact, the S in HTTPS stands for secure. If your customers are coming to your webpage shopping cart and they don't see the prefix HTTPS, they may be less likely to purchase from you because their data isn't secure.

 

The Advantages of SSL Certificate

  • Encrypt website and secure communication between browser and server
  • Protects user’s sensitive information
  • Let’s users complete a successful transaction without any risk of data loss
  • Increases user’s trust and confidence
  • Eliminates browser warning and alerts
  • Boost up the business conversation and helps to generate maximum revenue
  • Increases Organization’s reputation over the internet
  • Google also gives ranking benefits for SSL enabled website
  • Eliminates the risk of phishing and other cyber attacks

?

This is what you want to see… 

 

This is what you don’t want to see…

 

Should we be concerned about Social Network Sites that aren’t encrypted? 

Online communities have existed since the invention of the internet. First, there were bulletin boards and email lists, which gave people around the world opportunities to connect, to communicate and to share information about particular subjects. Today, social networking websites have greatly expanded the range of possible interactions, allowing you to share messages, pictures, files and even up-to-the-minute information about what you are doing and where you are. 
 
Although these networks can be very useful, and promote social interaction personally or for marketing and business purposes, when using them you may be making information available to people who want to abuse it. Remember that social networking sites and marketing platforms are owned by private businesses and are centralized. Some make their revenue by collecting data about individuals and selling that data on, particularly to third-party advertisers. 
 
Although the Facebook site does have the SSL padlock, it’s become widely known that Facebook is actively monitored by numerous governments, including the United States government. Moreover, Facebook's Data Use Policy states that they will share your information in response to legal requests including governmental investigations.

 

How Secure and Private are Messaging Apps? 

Just a couple of examples here of the most popular. According to interviews with leading encryption and security experts, Telegram has a wide range of security issues and doesn't live up to its proclamations as a safe and secure messaging application. One major problem Telegram has is that it doesn't encrypt chats by default. This is something the FBI has advocated for. And of course, most people don’t know they need to turn the encryption on in an additional setting.  

WhatsApp has enabled and implemented end-to-end encryption, so users can enjoy a more secure communication. Whatsapp, now owned by Facebook, added end-to-end encryption by default in 2016, with Facebook saying that protecting private communication was one of its "core beliefs". But its native Facebook Messenger doesn't have the same levels of security. Just recently Facebook was under the spotlight again on mainstream media for recording and transcribing personal messages of its users. It makes one wonder. 

 

Markethive’s Got Your Back

With the upcoming technology of the Blockchain and Web 3.0, there is no need to suffer the inadequacies, privacy issues and censorship restrictions that have become so prevalent today. We all have a right to expect our content, photos, files to remain our property and the effort and hard work we endure, not to be deleted. Or that we can safely have conversations without being monitored and be afforded freedom of speech without being banned. 

Expect to witness some great technological innovations coming to Markethive since the implementation of its Blockchain 18 months ago. The Chat Channels via Markethive’s wallet in just one of many. 

 

Before choosing a Social or Marketing Network, you should consider the following points:

  • Does it provide a connection over SSL (like https) for all users of the site, rather than just during login? 
  • How are your content and personal data treated? With whom are they shared? 
  • What privacy options are provided for users? 
  • Do you know the geographical location of the servers, under which territorial jurisdiction they fall or where the company is registered? 
  • Will the site's owners hand over information if they receive a governmental request to do so?
  • Read the End User Licence Agreement and Privacy Policy or Data Use Policy carefully. 

Conclusion

It’s good to be aware of what’s happening, what to look out for and what is available. Rest assured we are coming to the end of one era and embarking on a new era of information, awareness, integrity, and honesty. A trustless technology that will enable the empowerment of the people en masse.

It’s time to give the power back to the people. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
Market Manager & Senior Writer for Markethive, a global Market Network, and an avid enthusiast for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

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TP

A Sure-Fire Way To Lose An Online Business and Reputation

A Sure-Fire Way To Lose An Online Business and Reputation

Broken links, lost domains need to be well managed to prevent hacking, trojan horses and viruses being distributed to your visitors and members.

Broken Links Are Bad For Business. What Is A Broken Link? 

Broken links are links that don’t work. Some of the reasons why links don’t work include:

  • A website is no longer available

  • A webpage was moved without a redirect being added

  • The URL structure of a website was changed

  • Linking to a third-party page, and not knowing when they change the URL or move the page

Whatever the cause, broken links are frustrating errors that need to be addressed immediately. If you click a broken link, you’ll see a 404-page error or similar message explaining the webpage is not available.

 

 

Broken Links Negatively Affect SEO

Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. Google frowns upon dead links. Because of this, it’s best practice to either remove or update broken links.

Cleaning up broken links can add context to your website, improve user experience, and make content within your website easier for visitors and search engines to discover. On the other hand, websites with too many broken links can be a signal of low quality to search engines.

The natural tendency for links to eventually break is called link rot, and it’s a widespread issue. It has been found in past studies that you can expect to lose about a quarter of the links on your website every seven years. One of the main reasons link rot exists is because websites become unavailable when they are abandoned or when interests change. Both websites and active links aren’t active forever, so regularly fixing broken links is a good practice, especially since links within your website can affect how high your website ranks in search results.

 

Lost Domains Are Very Often Hijacked 

Domain Hijacking is a form of theft where the attacker takes access of a domain name without the consent of the original registrant. Hijacking can happen due to security flaws on your end or the end of your domain/hosting company.

How is it done?

These days businesses are coming online, and their web properties are a major asset to companies. One reason that can cause your domain name to be hijacked could be your negligence towards security. When you register a new domain; the provider gives you access to the domain’s Control Panel. This panel lets you change your domain’s settings that point to the original server. You will have provided an email address to gain administrative access. If the hacker can access this administrative email account, he can also have control over the domain’s control panel and eventually all the settings. 

Another reason is that your domain registration expired, and auto-renewal is disabled. Someone may register your domain in the meantime and you will be left with nothing. You cannot take any actions on the hijacker as his/her actions are completely legal. So to avoid this from happening, you have to make sure you’ve enabled auto-renewal on your domain names and register domains for longer durations.

 

What are hijacked domains used for?

Malicious use

Usually, the hijacked domains become inaccessible, and if the website was a source of income, you’ve started losing your money as well as your online identity. The hijacker might replace your website with another similar looking website and misuse it for Phishing or other malicious activity. This might fool your users and lead them to enter their sensitive credentials on a fake website.

Domain Transfer

The hacker may transfer the domain’s ownership to some other name. In this case, it is very difficult in fact almost impossible to get your domain back. The hacker may impersonate you and request the domain provider to transfer the domain to some other account or entirely different domain provider. This is a very difficult scenario as you may need legal help here. Also, if you are not able to convince the domain provider about your situation, the company may decline to cooperate.

Recovering a stolen domain name is not always an easy job, and it is therefore imperative that you maintain adequate website security. You need to be protected from any form of website hijacking and theft. There’ve been many cases where the website owners were forced to change their domain names as they were left out with no other option and legal help was way too expensive. So, to avoid any such circumstances, you should keep your Control Panel & email account password secured and enable Domain Privacy Protection.

 

Using Your Website Resources For Financial Gains

Cybercrime is big! Many times, hackers will try to use your site to direct visitors to:

  1. Some other website that will pay commission to them 

  2. Look-alike websites that will steal your personal and financial information

All they need to do is to insert a link that you won’t know is present on your website. When search engines like Google crawl your site, it will index the malicious link and present it on the results page. If somebody uses that link, they will be directed to some other websites and hackers can make money out of that redirection.

The look-alike, spoof websites are more common as they benefit hackers more by providing them with your information. Once your information – such as email ID or credit card information is with them, they’ll use it for personal gains.

 

What Is A Trojan Or Trojan Horse?

A Trojan is also known as a Trojan horse. It is a type of malicious software developed by hackers to disguise as legitimate software to gain access to target users' systems. Users are typically tricked by some attractive social media adds who then directed to the malicious website thereby loading and executing Trojans on their systems. 

Cyber-criminals use Trojans to spy on the victim user, gain illegal access to the system to extract sensitive data.

These actions can include:

  1. Deletes Data

  2. Copies data

  3. Modifies Data

  4. Blocks Data

  5. Disrupts the performance of the target computers or networks

 

How To Prevent Hacking

There will always be attempts to compromise your site. But if you are prepared, you can prevent hacking by a good percentage. Think of the following as precautions that will help you:

  1. Use A Good Web Firewall 

This prevents and shuts down the website as soon as an offensive is launched. And make sure that it is configured correctly.


 

  1. Update Your Blogging Software & Plugins.

Plugins related to WordPress are often updated, but website owners do not update the ones on their sites as they are unaware or scared to go for the update. They fear the website may be affected as a result. If you are using WordPress you should update the plugins regularly. 

SNAP does have some tech-savvy skills to get it to work properly. Most people will just throw in the towel and not even bother with it as it can give problems connecting to social sites due to the recent changes in algorithms and security updates. Markethive has the answer with its SNAP Department. Professional setup and maintenance are available to ensure the safety and ongoing success of your business. 

 

Conclusion

If you own any type of website, social network, blogging site or marketing platform, you need to be on top of your game when it comes to maintaining security. It’s ferocious out there so there’s no room for complacency or ignorance. Even if you don’t own a platform but are working from it, check that the owner has fully complied with these extremely important housekeeping rules for your safety and the safety of your followers. Failing to do so will see its inevitable demise of both your business and reputation. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
Market Manager for Markethive, a global Market Network, and Writer for the Crypto/Blockchain Industry. Also a strong advocate for technology, progress, and freedom of speech.  I embrace "Change" with a passion and my purpose in life is to help people understand, accept and move forward with enthusiasm to achieve their goals. 

 

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BREAKING NEWS: Facebook Uncovers Political Influence Campaign.

Facebook Uncovers Political Influence Campaign Ahead of Midterms.

San Francisco (AFP) – Facebook said Tuesday it shut down more than 30 fake pages and accounts involved in what appeared to be a "coordinated" effort to stoke hot-button social issues ahead of November midterm US elections, but cannot identify the source despite hints Russia was involved.

It said the "bad actor" accounts on the world's biggest social network and its photo-sharing site Instagram could not be tied to Russian actors, who US officials say used the platform to spread disinformation ahead of the 2016 presidential election in the United States.

But the tech giant did say "some of the activity is consistent" with that of the Saint Petersburg-based Internet Research Agency (IRA) — the Russian troll farm that managed many false Facebook accounts used to influence the 2016 vote.

"We have found evidence of connections between these accounts and previously identified IRA accounts, but we don't believe the evidence is strong enough at this time to make public attribution to the IRA," Facebook chief security officer Alex Stamos said during a conference call with reporters.

"We can't say for sure if this is the IRA with improved capabilities or a different organization."

The investigation is at an early stage, revealed now because one of the pages being covertly operated was orchestrating a real-world counter-protest to a "Unite the Right" event in Washington, DC, on August 10.

Facebook is sharing information about the pages and accounts with intelligence officials, and planned to notify members of the social network who expressed interest in attending the counter-protest.

Facebook said it is shutting down 32 pages and accounts "engaged in coordinated inauthentic behavior" even though it may never be known for certain what group or country was behind them.

"Attribution is not necessary for us to find and stop this behavior," Stamos said.

– Russian Trolls Eyed –

Facebook has briefed US law enforcement agencies, Congress and other tech companies about its findings.

"Today's disclosure is further evidence that the Kremlin continues to exploit platforms like Facebook to sow division and spread disinformation, and I am glad that Facebook is taking some steps to pinpoint and address this activity," US Senator Mark Warner, the Senate intelligence committee's ranking Democrat, said in a statement.

"I also expect Facebook, along with other platform companies, will continue to identify Russian troll activity and to work with Congress on updating our laws to better protect our democracy in the future."

The company said those behind the campaign had been "more careful to cover their tracks, adding: "We've found evidence of some connections between these accounts and IRA accounts we disabled last year (…) but there are differences too."

Some of the most-followed pages that were shut down included "Resisters" and "Aztlan Warriors."

The "Resisters" page enlisted support from real followers for an August protest in Washington against the far-right "Unite the Right" group.

Stamos confirmed that pages also played into immigration issues with references to the Immigration and Customs Enforcement agency.

Inauthentic pages dating back more than a year organized an array of real world events, all but two of which have taken place, according to Facebook.

The news comes just days after Facebook suffered the worst single-day evaporation of market value for any company, after missing revenue forecasts for the second quarter and offering soft growth projections.

Mark Zuckerberg's firm says the slowdown will come in part due to its new approach to privacy and security — one which helped experts uncover these so-called "bad actors."

"We face determined, well-funded adversaries who will never give up and are constantly changing tactics. It's an arms race and we need to constantly improve too," Facebook said.

"It's why we're investing heavily in more people and better technology to prevent bad actors misusing Facebook — as well as working much more closely with law enforcement and other tech companies to better understand the threats we face."
 

From article:
https://www.yahoo.com/news/facebook-uncovers-political-influence-campaign-ahead-midterms-173305780.html

By Author:
  Glenn CHAPMAN, AFP • July 31, 2018

TP

Is Privacy Even Possible …

… In This Golden Age of Data Breaches?

Privacy seems like a pipe dream when everyone’s data seems vulnerable.

Do we just give up on it though?

In 2018 the number of internet users, worldwide, rose to 3.6 billion. If you’re a collector of anecdotes or technology milestones, that’s more than half the world’s population to be specific. Make no mistake, that’s a lot of users, a lot of data being bandied about the ether and, if you’ve been following any of the data breaches making headlines in recent months, your next deduction must surely be that that’s a lot of potential vulnerability.

The Privacy Paradox

With so many internet users consuming online products that require increasing amounts of personal data in order to provide better, more innovative and personal experiences for these consumers (not to mention vendor monetization of personal data), we increasingly have a “privacy paradox,” as Mary Meeker, of venture capital firm Kleiner Perkins Caufield Byers, reminded us in her highly-anticipated 2018 Internet Trends Report, released in May.

The term, which has been bandied about the tech industry for some years, refers to the conundrum arising from the idea that tech companies must use more data to enrich their customers’ experiences without betraying their trust and how consumers, in turn, must give up their privacy in exchange for services like Gmail, Facebook and so on.

There is no comfort zone for consumers when it comes to online privacy. Every nugget of personal information we hand out is a source of concern, and data privacy scandals like the Facebook/Cambridge Analytica calamity, the Equifax breach and more recently the eFail debacle do little to make us feel any safer or more comfortable online.

Off the grid, ostrich approach, or another solution?

You might argue that the answer is to simply get offline completely, and undoubtedly many folks have done exactly that in the wake of the aforementioned data privacy fails. Others advocate, by example, the ostrich approach of burying your head in the sand – if you can’t see it, it can’t be real. Neither are viable options for anyone who intends to live, work and contribute to society in any meaningful way. The future is a connected one, and the challenge is to make it a secure one.

Yet, as recently as May 14, 2018, a team of Belgian and German researchers upended the world as we know it with their disclosure of vulnerabilities in the ubiquitous email encryption schemes PGP and S/MIME. Dubbed eFail, this revelation spread like wildfire across the inter-webs, sowing fear and doubt and spawning such ill-considered solutions as disabling email encryption altogether – a bit like leaving your front door open because there as so many burglaries happening, so why bother?

The timing of eFail couldn’t have been worse either, coming just 11 days before the May 25 GDPR deadline and exposing a data privacy fail that, as email security innovator Cryptshare, reveals is not a quick fix because it requires action from software vendors, standardization bodies and end-users and will therefore take months to achieve the required sum of necessary measures.

"In today’s business world, fast and reliable electronic communications are key factors for success. Messages and files regardless of size need to be exchanged with contacts around the globe with speed, security and auditability. Business users, like consumers, don't want to give up their privacy or fall victim to criminal activity when using technology tools as ubiquitous as email. They want simple, reliable security solutions that don't get in the way and that all of their staff can use" shares Mark Forrest, CEO of Cryptshare.

By , CSO from IDG Contributor Network (ICN)* …
https://www.csoonline.com/article/3290393/privacy/is-privacy-even-possible-in-this-golden-age-of-data-breaches.html#tk.rss_all

*Opinions expressed by ICN authors are their own.

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Jack Ma & Ant Financial Implementing Blockchain Technology.

Jack Ma-led Chinese e-commerce giant Alibaba’s fintech conglomerate Ant Financial considers blockchain technology as one of the five key technologies that will dominate every industry in the long-term.

Ant Financial Hopes to Use Blockchain in its Core Businesses

At the TechCrunch International City Event held in Hangzhou this week, Zhang Hui, the director of Blockchain Department at Ant Financial, stated that alongside AI, Security, IoT, and computing, blockchain is a key technology the company is actively developing and testing to implement it at a large commercial scale.

Zhang noted that in terms of immutability and decentralization, blockchain technology in its current form is impeccable. Using blockchain enables the ability to process sensitive data and personal information in a peer-to-peer manner without the involvement of intermediaries. However, Zhang emphasized that scalability is a major issue of blockchain technology that needs to be addressed to bring in conglomerates and industry leaders into the blockchain sector.

In the long-term, Zhang and the rest of his team at Ant Financial believe the company will implement blockchain technology onto its core businesses and platforms, as Alibaba founder and chairman Jack Ma suggested in 2017. However, for the technology to have significant impact on existing financial infrastructures, its capacity will need to be improved exponentially to handle tens of thousands of transactions per second.

TechCrunch partner Technode, a technology publication in China, reported:

“Looking forward, Zhang hopes that blockchain will create new business models for the company and not just provide value-added services. Zhang also hopes to expand their blockchain-based cross-border payment services globally and explore more B2C use cases.”

Influence of Ant Financial in the Asian Market

In Asia, even outside of China, Ant Financial’s core platform Alipay is widely utilized as an alternative payment method to cash. By mainstream adoption, Alipay is ahead of Samsung Pay, Android Pay, and Apple Pay in most Asian countries including Japan, China, Thailand, and Taiwan.

In May, due to the rapid growth of Alipay, Ant Financial raised a staggering $10 billion from a group of global and local investors, valuing the company at $150 billion. One of the investors in Ant Financial is Khazanah Nasional, a sovereign wealth fund of the Government of Malaysia, which holds commercial assets of the government.

The interest towards digital assets and their underlying technology by Ant Financial may lead to the adoption of the technology by Alipay, which remains as the biggest fintech platform in the world as of July 2018, without major competitors.

Earlier in June, Alibaba chairman Jack Ma described the meteoric rise of digital assets and their exponential increase in value since 2017 a “bubble,” but noted that the blockchain is a revolutionary technology.

“It is…not right to become rich overnight by betting on blockchain. Technology itself isn’t the bubble, but bitcoin likely is,” Ma said.

As a controlling shareholder of Ant Financial, Ma also said that the technology should be used to solve data privacy, security, and sustainability issues, and not finance tools and concepts for making money, referring to ICOs and newly emerging tokens.

CREDITS: The post $150 Billion-Valued Ant Financial Makes a Bit Bet on Blockchain Technology appeared first on CCN:
https://www.ccn.com/150-billion-valued-ant-financial-makes-a-bit-bet-on-blockchain-technology

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Problem: Creator of Web Realizes It’s Gone Way Wrong.

Solution: Decentralization of data, giving individual users unprecedented power over their data and how it's used. 

The need for radical change is evident as it pertains to privacy and security, which will result in true data ownership as well as improved privacy.

Enter the New Sheriff in town: Markethive, whose mission is clear. Creation of a decentralized, autonomous social market network ecosystem that is controlled by its entrepreneurial members worldwide. The days of social media platforms using your data, tracking your activites, content and conversations for what turns out to be their financial gain and the loss of your privacy is OVER!

It's also important to note, that with this entirely new approach is the ability for subscribers/members to "earn while learning" and to generate a truly universal income, thereby placing the power, privacy, security and revenues back into the hands of individuals.

From the moment he decided to share the web with the world, Tim Berners-Lee knew his invention could be dangerous.

That became especially obvious when Facebook's Cambridge Analytica scandal broke — a moment that "devastated" the father of the world wide web, he recently told Vanity Fair in an interview. 

People have been Berners-Lee's top priority since he envisioned the web nearly 30 years ago. That's why he released the internet as an open-source platform and never profited off its invention. And he knew it would reshape the world, both for better and worse.

The worse came when Facebook revealed it had improperly shared as many as 87 million users' data with Cambridge Analytica, a consulting firm tied to President Trump's campaign. "We demonstrated that the web had failed instead of served humanity," Berners-Lee tells Vanity Fair. But Berners-Lee knew the web was faulty long before that, and he's been examining ways to fix it since the 2016 election. Since this initial discovery, it would seem this is just the tip of a very large iceberg lurking beneath the surface and is now being revealed.

Repairing the internet means ensuring billionaires like Elon Musk don't have better web access than, say, everyone in Ethiopia, Berners-Lee says. His first step is a platform called Solid, which gives individual users unprecedented power over their data and how it's used. Anyone can log in to help build Solid, but Berners-Lee suggests those without coding skills "go out on the streets" and advocate to change what the internet has become.

Read more at Vanity FairKathryn Krawczyk

 

TP

Facebook: More API Restrictions and Shutdowns

It feels as if we are witnessing a very slow, painful, debilitating demise.

Seems every day there is more news that Facebook is spinning out-of-control without a parachute. The downward spiral Facebook is on has turned into more of a slide that is picking up speed and momentum as it goes.

Following the Cambridge Analytica data misuse scandal and the more recent discovery of a Facebook app that had been leaking data on 120 million users, Facebook is today announcing a number of API changes aimed at better protecting user information. The changes will impact multiple developer-facing APIs, including those used to create social experiences on the site, as well as those for media partners, and more.

Some of the APIs are being shuttered for low adoption, while others will require app reviews going forward, Facebook said.

The company said the following API restrictions were now being put into place:

  • Graph API Explorer App: Facebook will deprecate its test app today. Developers will need to use their own apps' access tokens to test their queries on the Graph API Explorer going forward.
  • Profile Expression Kit: This let developers build apps that allowed people to decorate their profile photos or create profile videos. This one seems to be lumped in the group of shutdowns not because of misuse potential, but because it had low adoption. It will shut down October 1st.
  • Media Solutions APIs: On August 1, Facebook is shutting down Topic Search, Topic Insights and Topic Feed and Public Figure APIs due to low usage. It already deprecated the Trending API and Signal tool for journalists, the Trending Topics product, and the Hashtag Voting for interactive TV experiences. Going forward, Facebook says public content discovery APIs will be limited to page content and public posts on certain verified profiles.
  • Pages API: Developers can search using the Pages API again, but will need feature permissions to Page Public Content Access, which can only be obtained through the app review process.
  • Marketing API: Developers will have to go through an app review before they can use this API.
  • Leads Ads Retrieval: Facebook is introducing new app review permissions for this, too.
  • Live Video APIs: Will also have new app review permissions.

The changes were detailed in a post published the Facebook Newsroom, which hinted they would not be the last.

Credits and for more on this article. Originally appeared in TechCrunch: https://tcrn.ch/2IKza9A

STAY TUNED!

TP

What Next? Over 800,000 Facebook Users BE AFRAID!

… they accidentally unblocked previously blocked people!

This is a significant error from Facebook. Victims of harassment or of abusive ex-partners will sometimes use the block feature to prevent aggressors from contacting them or viewing their online activities. This bug could have given these bad actors an avenue back into their victims' online lives that shouldn't have been open to them.

The news is yet another misstep from Facebook as it attempts to recover from a string of bruising scandals. The company has come under intense criticism over its role in the spread of Russian propaganda and misinformation. And more recently it was revealed that political research firm Cambridge Analytica misappropriated the personal data of tens of millions of users.

For further details: https://finance.yahoo.com/news/facebook-warns-800-000-users-180255208.html

TP