Tag Archives: markethive

Increase Earnings Being Active on Social Media

Increase Earnings Being Active on Social Media

Today, Social networks are incredibly popular. From Twitter to TikTok, about 3.8 billion people are using them in all their many forms. On average, internet users are spending 2 hours, 24 minutes every day on social media.

Because of their popularity, social networks are an excellent place for finding new connections or sharing pictures from recent activities, and finding new customers for a business. One of the great things is that you don't even need to run a business yourself — you can profit from promoting someone else's products or services via affiliate marketing.

 

Affiliate Marketing in a Nutshell

Affiliate marketing online is digital marketing, whereby you generate earnings from promoting companies' products and services. You receive a commission for purchases by new customers you have introduced to a company. The more new customers you refer to purchase a product, the greater your earnings will be. As mentioned above, social media can be a tremendous source of referrals for you.

 

Which Social Network Should You Use?

Almost all of the more popular social networks provide the necessary infrastructure for doing affiliate marketing activity. Even on Instagram, where link usage is limited, you can still refer your target audience to an affiliate link in your bio.

The question becomes which social media channel will work best for you. If your preference is to transmit your message with text, Facebook and Twitter are most likely be the preferred choices. 

If you would instead communicate to your audience with pictures and short videos, then Instagram should be your critical social media channel. Marketers who enjoy making how-to and product review videos have Youtube available to host them — remember to put your affiliate link in the description.

While it's possible to use multiple social media platforms simultaneously, always keep in mind that quantity should never be pursued at the expense of quality.

 

Rules to Follow:

It's no secret that most people hate advertising. So when promoting items in your posts on social media, it's essential to follow specific rules:

1. Always provide value.
Short posts that say things like, "Use Go Daddy for domain registration" or "Get 20% discount at Go Daddy" with an affiliate link to the website. This doesn't allow any engagement and will result in disappointment from your audience. The critical rule of Twitter, as an example, is to develop a relationship with your community, so don't just focus on sales. 

Giving advice that provides solutions on forums like Quora or Reddit is a great way to brand yourself while giving value. The answers and recommendations you give should be valuable content that pertains to the enquirer. It's advantageous to describe a personal experience, a problem that you solved, the research you conducted (e.g., about specific or new Top Level Domains (TLDs), hosting uptime, etc.).

2. Link to articles on your website.
Provide additional details, context, and engagement by linking to a post on your website, which in turn connects to affiliate products. Tell a compelling story and build stronger relationships by presenting opinions, information, and content of an influential nature. 

3. Balance out different types of content.
It might seem that users are always happy to get news about a promo or a deal, but everything of one type becomes annoying fast. The answer is to provide a balance between educational or entertainment content and promo content.
 

 

4. Use shortened URLs
Long URLs will make your post cumbersome and unappealing.  It's good to know there are many link shortener services out there. On Twitter, the links are shortened by their service — t.co. Or you can use a third-party link shortener, such as Bitly or TinyURL.

Additionally, a lot of affiliate networks have affiliate link shorteners right within their platform. The top link shortener I've seen is Markethive's Tiny URL

The Tiny URL tool lets you convert lengthy URLs in to short URLs, use in social posts, email, and take up fewer characters in Twitter tweets. It's the perfect way to handle long affiliate URLs as well.

In addition to creating a more friendly URL, the platform will track visitor stats for you. It's the perfect tool to analyze your promotional results, better understand your target audience's interests, and optimize your social, email, and other marketing campaigns.

You can even use the Tiny URL tool together with the Website Rotator tool that automatically rotates to the websites you choose. Very powerful for teams working together to promote a single URL.

5. Refer to the most relevant page.
For example, if you're describing a special promo — refer directly to the promo's landing page, which will increase your conversion rate.

 

6. Include pictures and videos in your posts.
Including pictures and videos is one of the top ways to draw attention to your post. If you do affiliate marketing on Instagram, it's better to use your compelling pictures or videos rather than ready-to-use pictures or affiliate banners as they will appear more natural in your audience's feed.  

7. Make posts regularly.
Trying not to appear pushy doesn't mean you should disappear. Setting up a schedule for your social media activities will ensure you don't run out of ideas and content. You can plan the testing of different approaches and strategies.

Markethive's Blogging Platform includes dynamic benefits. Just publishing on the platform provides traffic. Your blog platform gives you a visitor display at a glance. Also, in development, you will have a separate, dedicated tracking feature showing statistics for deep traffic analytical detail on visitors. The data includes country origin, time on site, bounce rate, referrers, keywords, social sites, and a data-driven matrix. 

8. Leave a disclaimer.
Build transparency and increase trust by being open with your audience and adding disclaimers to your posts. This way, your audience has all the facts — and keep in mind that faith means loyalty, which means more business. 

 

It's Time To Act

If used properly, social media can be a powerful tool for your affiliate marketing success and increase your earnings. Follow the basic rules and tips listed above, and even social media newbies can quickly achieve great results. 

 

ecosystem for entrepreneurs

 


Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

TP

The Key To Generating Quality Leads

The Key To Generating Quality Leads

Generating high-quality leads is critical for a successful online business. It can separate you from your competition in a big way. To be sure you are getting the best leads possible, follow these easy procedures.

 

Step One

Make sure that you are targeting your advertising so that it’s reaching your ‘Target Market.' For example, if you’re selling fishing gear, your ads would most likely do well in publications, blogs, and groups targeting fishing enthusiasts, as opposed to spending your time and money advertising on a children’s clothing site.

The ads you are running, and the links you share need to direct the prospects to a ‘Capture Page’ and not a ‘Registration Page.' Often, Network marketers will make the mistake of advertising a page showing a compensation plan. Instead, they should make sure their ad links visitors to a page where they can capture their interest so they will fill out a form to get more information.

High-quality leads are people who clicked on your ad because they are interested in learning more. Then, they completed your capture form to request additional information.

 
Step Two

Begin developing a relationship with your leads. Show them that you know and understand their challenges and can provide a solution. When someone completes your form, that is no guarantee that they will buy from you. However, it is a guarantee that you now have an opportunity to build rapport and add value. The chances of this lead buying from you increase the more they feel they know, like, and trust you.

When one of your high quality leads contacts you with a question, make sure you respond timely. Many sales are made because someone followed up with the prospect. This is why it is said the fortune is in the follow-up!

When you have a blog or website, and regularly provide up-to-date focused information, you're taking significant steps to produce high-quality leads for your products and services. These leads you generate are MUCH better than any you could buy. Investing the time to build your list of high-quality leads will take your business to the next level.

The perfect complement to a Quality Lead Generation system is Markethive. Members have access to an all-inclusive system where they do not need to leave the platform for the extras that complement their marketing efforts and business facilitation. Markethive is a complete e-commerce system – The Social Market Network.


 
Markethive members will have available multiple traffic portals to enhance their efforts of building an online enterprise. Coming soon is the Markethive Coin Exchange. This traffic portal is a freelancing platform along with a video, voice, copywriting platform. 

The Markethive Exchange will be integrated into the social network, to be used as an Inbound Marketing target. Markethive Entrepreneurs will be able to offer commission-free trades via promo codes. The promo codes will bind the customer to the designated Markethive Entrepreneur.
Another Markethive platform will sell services only (not goods), is designed to promote artists' copywriting, videography services, and voice-overs talent. Additionally, other commerce platform traffic portals will include a news service that sells article publishing and press release publishing that will also be displayed on the Markethive home page and Markethive.net.

Notably, because of the blockchain and coin exchange, transactions, and communications between buyer and seller will be left to the seller's discretion within the platforms. Transactions are not controlled by Markethive. These are peer to peer transactions and are kept private.

 

In summary;

Markethive is a dynamic integrated amalgamation of a social network like (Facebook, LinkedIn), Inbound Marketing platforms like (Hubspot and Marketo), commerce portals like (eBay and Amazon) and Digital Media Publisher like (Cointelegraph and Bitcoin.com). It's also an Advertising Agency with experts working together with their clients to collect data. This results in the development of whatever the client needs, including Press Releases, articles or blogs, banners, images, and research.

Markethive is a formidable secure blockchain platform that includes built-in incentives and games. The goal is to deliver a dynamic collection of cohesive business gateways to create revenue sources, a sphere of authority, quality backlinks, and a growing list of top tier leads.

For any additional information or to become a Free Member, Click on the Banner below:

 
 
ecosystem for entrepreneurs    

 

Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 
 
 

 
 

TP

MARKETHIVE – Entrepreneur One Upgrade Explained

MARKETHIVE – Entrepreneur One Upgrade Explained

Markethive’s Entrepreneur One Loyalty Program takes on a new meaning and concept. 

Loyalty programs have become second nature and intrinsically crucial to many businesses and us as consumers starting way back in the 1970s with Airlines offering frequent flyer points. There are now many different loyalty programs; however, the most common is the Point Program, where customers accumulate points to redeem their rewards. 

Loyalty Programs were basically introduced to increase the customer base and the company's bottom line and create the potential for loyal consumers and repeat business. 

The image below illustrates the top 5 categories in which loyalty programs have been successful where the Spend has increased, are fundamental to our daily living—one way we can save money by being in their loyalty program. As a customer, it's very satisfying to know we've saved money, but is there a way to make money? 
 

 
Make Money with Markethive's Hybrid Loyalty Programs

Loyalty Programs have evolved online with Markethive at the forefront, embracing the loyalty program's concept and enhancing it with the opportunity to earn a significant income and rewards. Markethive will be offering a continued stream of loyalty programs such as the Entrepreneur 1 Loyalty Program and Bounty Program. 

The E1 upgrade includes products and services like Press releases, Banner Impressions Exchange, banner and video advertising, and matching coin bonus airdrop. Then there's the Vault, even gamification, and much more as we continue to improve and enhance the incentives for Markethive members to achieve their personal and business goals with the result of universal income and self-sovereignty.

 The Entrepreneur 1 Loyalty Program 

Cost $100 per month

The Entrepreneur Loyalty Program is E1 (Entrepreneur One Upgrade) and is available now, but for a limited time. Each E1 Associate receives a 1/10th of an ILP (Incentivized Loan Program) after 12 months of consecutive payments of $100 per month. Even when this closes, you will never lose your E1 status or the benefits, providing you stay current with your monthly payment. Each year the 1/10th or 10% share of 1 ILP will accrue provided you are active for ten years until you have acquired one full ILP.

Here Are 15 Extra Advantages of the Entrepreneur One Upgrade

The Entrepreneur One Upgrade is the premium highest level you will ever have the opportunity to acquire. It contains all the leveraged advantages you need to accelerate your success in Markethive. Apart from the 1/10th ILP, you receive after 12 months that accumulates every year after that, providing you stay current with your monthly subscription of US$100, you also qualify for the following: 

1. Associates Control Panel: Gain full data, their social networks, verified phone and text, verified email, and a contact management system that tracks data, stores dated notes, sends messaging and calendars events reminding actions on your Markethive calendar like callbacks, email, etc. with the Associates' Control Panel (Part of your Friends section)
 
2. Primary Matching Airdrop Bonus: Receive a 100% matching bonus from the new registration Airdrops. This can be a significant reward for those that aggressively build "associates," the term used for the leads, Markethive provides (profile page and default capture page). Our first infinity airdrop will be 500 MHV coins

It doesn't take a lot of effort to offer a powerful and valuable system as the Markethive system that also rewards new members with an immediate 500 coin reward. You can easily promote this and build 1000s of referrals to add up to significant coins and customers.
 
3. Secondary Matching Airdrop Bonus: When your associate customer upgrades to Entrepreneur, we airdrop them 100 coins, and you will also receive 100 coins as a matching bonus.
 
4. Matching ILP Loyalty Program:  You also get an equal ILP share after 12 months of continuity with the Entrepreneur program from your referral who upgrades. What that means is liken to an ICO, your monthly payment is accrued, and if you stay current for 12 straight months, we contribute to you a full 10% ILP and continue to offer this 12-month reward for ten years or your stop payment. This offer is limited to the first 1000 active upgrades.
 
5. Banner Impressions Exchange: You also get unlimited 1st level Banner advertisements in all of our traffic portals and Internet properties. This offer is incredibly valuable as it's considered prime real estate. Markethive properties are already receiving significant traffic, and as we grow, this traffic is included with the Entrepreneur 1 upgrade. Each E1 member gets an equal share of the total number of impressions from the massive traffic Markethive receives. 

Markethive has released the first of many money machines being the Banner Impressions Exchange (BIX). Non-Entrepreneur 1 members can also purchase banner impressions from the active Entrepreneur 1 associate who wishes to resell their impressions. These banner slots will only be available to buy from current Entrepreneur 1 members. Now that's a cool little business right there! 
 
The Banner Impressions Exchange is where any E1 associate can create a Banner Ad business within the Markethive system by listing their unused Banner slots/impressions up for bid. Choosing to transact with MHV is very easy as payments are automated within the system. You may also transact using BTC, ETH, Paypal, and others; however, you need to manage the transactions as the seller.
 
 6. Press Release Program: Markethive will also be delivering a Press Release system as a hybrid liken to PRNewswire (traditional distribution) to include Forbes, Yahoo! Finance, CNNMoney, MarketWatch, TheStreet.com, Bizjournals.com, Business.com, Wired, Tech Crunch, Engadget, Computerworld, CNET News, InformationWeek, R&D Magazine and more in the Tech industry. Our Media List will be greater than 4000 media organizations, journalists, reporters, bloggers, producers, freelance writers, and editors across print, online, blogs, radio, and television.

 It will also publish to our growing social network followers (146,500 and growing via MH subscribers) and increasing WordPress blogs. When Markethive reaches 1 million members, our Social Following is projected to be at (700,000 – 2 million followers total) and about 150,000 WordPress sites. 

These WordPress sites will be mini news media and vertical news media like https://aimhigh.news along with publication to Markethive's portfolio of sites like https://Markethive.com, https://Markethive.net, https://allaboutco.in, https://aboutbitco.in, and https://aboutco.in.
 
Cointelegraph, a vertical tech news media organization, which charges about $8,500 per release with an Alexa rank (2,622), social followers (1.3 million), and 16,000 subscribers justifies their price. Markethive's press release will be priced accordingly and increase as our subscribers' reach grows. The second-biggest digital news media site to Cointelegraph is CNN, with an Alexa rank (15,665) that charges $1800 and only posts to their main site front page.

The Entrepreneur One Upgrade will include one Press Release per month for life as long as your Entrepreneur One Upgrade remains active and current. The free press release does not roll over, although additional Press releases will be discounted.

7. Sponsored Article Program: Sponsored content is a piece of brand journalism that lives on a publisher's website. The publisher's staff usually writes it, so the article matches the rest of their content's tone and voice. The Sponsored Article is published to the same distribution Markethive articles are posted on plus, notification of articles are sent to our social network, and 1000s of connected WordPress sites. Sponsored articles run from high-end media sites like Cointelegraph for $7500 to an average of $1200 for most other media systems in the general markets.
 
8. News Feed Boost: Entrepreneurs get one news feed boost (publish a post to the entire membership) per month. This does not accrue.
 
9. Co-Op Customer Acquisition Program: Markethive strategic campaigns will designate 60% to 80% of our revenue into Marketing and Advertising campaigns. These campaigns will point to Markethive assets like:

  • Markethive.com
  • Markethive.net
  • Aboutco.in
  • Allaboutco.in
  • Aboutbitco.in
  • Ewav.net
  • Iwav.net

Traditional Customer Co-Op programs charge $50 to $100 per customer. Cooperative marketing programs foster teamwork between a brand (Markethive) and its channel partners (Markethive Subscribers). Channel partners often don't have large marketing departments. 

Markethive is more equipped to create professional advertisements and deal with media placement. Markethive Entrepreneur Upgrade subscribers generate the demand, and Co-op marketing programs take advantage of the sales channel's local presence. This benefits both the partner and the brand.
 
10. Commerce Portals: To sell on our commerce portals, like Big Kahuna (A website builder like WIX), Beelancers (A freelancer service like Freelancers), Markethive Exchange (A full-service crypto exchange like https://idex.market/), you must be an active Entrepreneur One Upgrade to sell or trade. This eliminates processing fees and commissions found on Freelancers, Upwork, Guru, etc. 

Buyers have no obligation other than free registration with Markethive. This change in services where it is traditional to be constrained into the platform and pay high processing fees and commissions are eliminated with the Markethive Entrepreneur Upgrade system.
 
11. Crowdfunding Portal: If Markethive engages (likely we will) with a crowdfunding campaign, promoted to top crowdfunding systems like ICOranker, ICObench, Tokentops, Airdrops.io, and Cryptoslate.com, etc. We will be sharing the campaign traffic via all Entrepreneurs through our crowdfunding portal @ Markethive.io and giving all Entrepreneur Upgrades their own self replicated portal to help in the campaign. 

These portals will earn equal matching shadow shares if they bring in new ILP purchases and be traffic portals acquiring new members.
 
12. Texting: Ability to send a text to your Associates. Limited to one per day per Associate
 
13. Upgrade Groups to Store Fronts: Storefronts have landing pages, forms, shopping carts and designed to act as a vertical eBay or Affiliate portal.
 
14. Advertise to the Calendar: Publish events to your calendar included in the main Calendar page within Markethive.
 
15. Video Advertising: A video ad portal will be included with the Entrepreneur One, similar to the banner portal.

 

 

Let's Look At The Numbers Of The ILP Income Potential

The E1 Associates' share of the ILP represents 20% of the net revenue of Markethive and, based on real internal statistics and tracking, the projections indicate that by 2023 a member base of 500 million will yield a monthly income of $5.6 billion. 20% of that equals $1.2 billion allocated for the ILPs, divided by the maximum of 1000 ILPs, and returns a $1.2 million payment per ILP. 1/10th of that ILP (earned via the E1 upgrade) returns a monthly payment of $120,000. 

Even the external statistics confirm Markethive's projections, like our Alexa Ranking currently sitting at 3,797 at the time of writing, display Markethive is at the top 3 of similar sites in the industry. Blockchain technology and cryptocurrency have made it so easy for Markethive to pass on the benefits and wealth to the community. 

This opportunity of upgrading to the Entrepreneur One loyalty program where you will receive a 1/10th iLP every year you are active and current will soon disappear, so don't miss out. Instead of a few investors taking the lion's share of the profits like all other platforms, Markethive is giving you the chance to be part of the early adopter phase. You will own a piece of this next-generation social market network that includes everything you need to be successful online. 
   
It's not about the bottom line for Markethive; it's about you, the member, the "rank and file." You are a virtual owner of Markethive; it's your company where you receive valuable tools and considerable returns from the ILP. The ILP is on track to commence revenue payments early next year and will grow as Markethive grows.

 

 

Moving Forward

As Markethive moves forward, we will be introducing some entry-level loyalty programs offering some extra fundamental services for those who cannot upgrade to the Entrepreneur 1 level. Stay tuned for that. The Apprentice Program will be entry-level available, costing a fraction of an E1 upgrade; however, it will not include the ILP increments. 

And of course, don't forget about the Referral Program that will unlock your Micropayment Faucet System. The Bounty program, Hive Rank, and MHV HI-LO game bring gamification to the Markethive ecosystem, making it fun, exciting, and increasing your earning potential within the hive. More about this in upcoming articles. 
 

 

Everyone Succeeds

Markethive truly wants everyone to succeed and as we are blockchain driven with our own consumer coin, (MHV), this is a reality and very much the future of social market networks. Now there is a real place to earn real online income while doing what you love. 

You can feel safe in knowing your data is protected and self-sovereignty is paramount in this collaborative environment. You are respected as an individual and your loyalty will be rewarded as Markethive is on track and on time with its milestones and set to deliver the additional promised services. Markethive’s traction is increasing exponentially and it’s all coming together as the next generation Market Network in a league all of its own.

 The Entrepreneur One Upgrade is a reciprocal blessing of a divine vision. 

How can you forge your future as an Entrepreneur and get your share of ILPs with the Entrepreneur One Loyalty Program? By clicking on this link… https://markethive.com/?upgrade

ecosystem for entrepreneurs  

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

TP

Wall Street’s Narrative of the American Dream Is One Of  Deception

Wall Street’s Narrative of the American Dream Is One Of 
Deception

MARKETHIVE AN INSPIRING STORY
 
With the entrepreneurial spirit, the qualities of integrity, wisdom, and benevolence manifest, which achieves much more than just a fat bank account. 

 

The Inspiring Story of Entrepreneur Teeka Tiwari

I didn’t always have a Porsche 911 GT3 RS. I didn’t always have a multimillion-dollar real estate portfolio. And I certainly didn’t always have the freedom to travel the world, first-class, with my family and loved ones. Had you met me as a child in Britain’s foster system, you never would’ve thought I’d be writing this today. 

You see, I grew up dirt poor. Food stamps, clothing vouchers, free school lunch – the whole nine yards. My early years were spent ping-ponging between group homes, foster homes, and hospital wards (I was very ill as a child).

Looking back, I was an outcast in many ways. I was ashamed of being in foster care and would lie about it. As far as anyone else knew, I lived with my mother. That meant I was socially isolated. I couldn’t take the risk of people finding out, so I kept everyone at arm’s length. Sitting here 35 years later, I have no idea why I cared so much about other people knowing I was in foster care. But I did.

With everything I had stacked up against me, I had one thing going for me: a dream. I know that sounds corny… I think it does, too. But my dream of a better future allowed me to bear the burdens of my present. I don’t know what I would have done without it.

I dreamt of a better life – one where I could come and go as I pleased on my own terms… and buy what I wanted for those I cared about. I even went so far as to cut out pictures of New York City’s skyline. I imagined myself walking between the skyscrapers… living the life of a Wall Street hotshot. 

You have to understand how absurd that dream was at the time. Here I was – a 13-year-old boy with no connections, no prospects, an average student lodged deep into the British foster care system. By all reasonable observations, my dreams were delusional. And many good-intentioned people tried to talk me out of them.

But I was stubborn. I refused to believe the “good life” was only for a secret select few. I don’t know why I believed this… but I believed if I looked long enough and worked hard enough, I could find a pathway to my dreams. All I had to do was keep looking and keep trying.

My Path to My American Dream

Finally, I got my first big break, and it took me to New York City. (How that came about is a story for another day.) On July 9, 1987, I touched down in America at JFK International Airport with only $150 in my pocket. Soon enough, I was working three jobs. And I offered to work for free on Wall Street… until a Wall Street bigwig gave me a shot.

Make no mistake, I had humble beginnings. I started off as an assistant for the big-time brokers. But “assistant” is too fancy a title. I was a glorified gopher. I was the guy getting the coffee, the dry-cleaning, the breakfast order, the lunch order, etc. I never complained. I was just happy to be in the room. As my brokers bossed me around, I acted like a sponge, soaking in all the knowledge I could. And much to my mentor’s surprise, I aced the Series 7 brokers exam.

In two years, I became the youngest vice president in Shearson Lehman history. After 15 years on Wall Street, I left and ran my own successful hedge fund for a decade before retiring. And today, I’m living my American Dream.

Here’s why I’m writing this… Everything you’ve been told about achieving the American Dream is wrong. And I want to change that…

My Dream Came at a Cost

It took me two years to attain my dream of working on Wall Street. But it came at a cost… I couldn’t help but shake the feeling it was happening at the expense of other people’s dreams. 

Wall Street trained me to focus on putting fees first and customers second. For years, I toed Wall Street’s line that it takes 40 years of sacrifice – of locking your money away in fee-laden funds – just to achieve your dreams. But behind your back, I saw them laughing at you – the clients we were supposed to help.

You see, Wall Street has spent billions of dollars conditioning you to keep your money with them your whole life. That’s how they get all their fees. They don’t want you to be rich. They don’t want you to be financially independent. They want you constantly putting your money in their high-cost funds for the next four decades… so they can buy their fancy cars, put their kids in nice schools, and go on their great vacations.

One day, it hit me. I had become a parasite. I was feeding off others without providing value in return. As I faced that realization, I knew I had to make a radical change. So I quit my job… leaving millions of dollars on the table. I decided to launch my own independent research firm to share my insights with regular investors. I started building my life around the idea of giving others value in order to receive value.

 

Turning the Tables

Since leaving Wall Street, my goal has been to help create more millionaires than any other financial newsletter editor in the U.S. And I’m proud to say my ideas have helped numerous Americans achieve their dreams… I know this year has been rough. In the first 12 weeks of the pandemic, over 40 million people lost their jobs. At the same time, we’ve seen billionaires collectively grow a half-trillion dollars richer.

So people are saying, “Forget the American Dream. I’d just like to get back to even.”

https://www.brownstoneresearch.com/authors/teeka-tiwari/
 

EPICENTER FOR ENTREPRENEURS

The Rise Of The Entrepreneur

Teeka's story embodies an Entrepreneur's qualities and identifies some additional challenges brought on by the Big Bank's and Main Stream Media's brainwashing and misdirection techniques. The opportunities for success and financial freedom are still plentiful but have taken on different forms with the massive changes going on in the world today.

To identify and take advantage of these emerging opportunities in the most efficient manner requires an Online Digital Presence with the necessary tools that are integrated into a system that provides transaction speed, privacy, and security built on Blockchain technology.

Currently, there is only one system that provides everything today's successful entrepreneur needs on one platform. 

The Markethive Inbound Social Marketing platform has it all. Their tools include email autoresponders, blogging platforms, storefronts, landing pages, social media broadcasting, tracking analytics, SEO, backlinking automation, messaging, e-commerce, and SEO, and more. 

Markethive is a Blockchain-driven system with cryptocurrency and all the fundamentals required to facilitate a successful, long-term business, building loyal customer relationships.

Integrally, it's a meeting place for aspiring entrepreneurs of all niches from all walks of life, where they can learn and earn in a collaborative culture. Markethive is a sovereign platform, built for the people, by the people, and of the people.  

This platform is a dream come true for all individuals and companies requiring a presence online in a world much maligned by monopolies. 

For additional information or to become a Free Member of Markethive, Click on the Banner below:

ecosystem for entrepreneurs  

 


Gene Aasen
A Markethive Entrepreneur and a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

 

TP

Your Secret Business Tool – Social Media

Your Secret Business Tool – Social Media

Over time, some social media platforms can lose their initial popularity or significance. However, 'socialness' never changes. Regardless of the platform, each one gives businesses unequaled access and insight into their customers. When this information is used thoughtfully, businesses become privy to their customer's innermost thoughts, questions, interests, concerns, and dilemmas. In this post, we will look at how and why social media is the secret tool for operating a successful business.

 

Start With Building Trust

Without question, trustworthy companies are created from enduring relations. Customers initiate their transactions with 'company reps', irrespective of the company's status. So, to grow these business relationships, trust must be involved. But how do you start building trust? Here's how:

You Need To Be Present

The key is being available to the community members. For example, answer and follow up with all the direct messages and comments from users. Give value to those who read and interact with your posts. View them as people who may promote your business. Not as data or credit cards. They are people.

Display Your Humanity

Showing your face in a video or an occasional selfie can really resonate with customers. Seeing you online for a long time can make them feel like they know you because they've seen how you interact with people and what you post. Showing some humanity is valuable because your followers are interested in knowing you, not just what's being marketed. Examples are posting photos of fun company staff outings or perhaps retweets from admired companies/individuals.

Additionally, don't forget the power of humility. Trust can be built by admitting your mistakes. Sharing content describing what you've learned along the way is a great place to start, along with adding a bit of humor.

Be Transparent

Trust gets built from being helpful and being honest. Just as you can see that with friends, it's also true on social media. Honesty should be applied to your customer's questions and queries. Transparency shows that you do care about them. Responding quickly and even quirkily to every customer query, whether or not they're worthy of being answered in the first place, can generate higher engagement and often praise from the social media community.

Along with being honest and transparent, having a consistent tone is vital to building trust across social media. If the best manner of voice for your business is friendly and conversational, reflect that in all the captions, answers, and messages you post and send to your users.

Even though it can take a lot of time to build up trust, it takes very little time to break it. Trust can be destroyed in an instant if people' sense' you are misleading, deceptive, or you promote some specific cause and do nothing to support it.

Learning to Listen

So far, we've outlined the importance of building trust by being present, human, and transparent. Now we'll focus on understanding the power of listening. Most people listen with the intent to reply rather than the goal to understand. Especially with social media. No matter if it's what people say about your product or service, what your competitors are doing, or what the buzz is in your industry, the key to success is listening with the goal of complete understanding. When you know what's going on in your respective industry, you're more apt to find your way to participate in that conversation.

 

Creating Valuable Content

The term "valuable content" for digital users has different meanings for different people. A useful identification filter to use is "help, don't hype."

Listen to the questions being asked in your industry and answer them with your product or service. Inherent value is created when problems such as "How is this done?", "Where can I find that?" or "How does this work?" are resolved rather than just selling your products. Users get the distinct impression that you know what you're doing, and they can really trust your products or services, even if a specific product isn't mentioned anywhere in the blog post.

Here are some ways to begin creating content that's of value to your users, no matter what your area of business:

Make Your Content Customer-Focused

Many companies nowadays post information about their business. The content becomes more valuable to a customer when it's personalized for them, answers a problem they might have, or inspires them. Customer-focused content is what helps your customers make informed decisions and keeps them returning to you.

Request Real Feedback

The famous phrase, "There's no such thing as a stupid question." is especially true when it involves your audience. Encourage them to ask questions and provide their feedback. You cannot define what is valuable. Only your audience can. So ask. Every question that your ideal client asks is an opportunity to create valuable content that answers that question. To determine what content appears to deliver the largest impact on your audience, review your website analytics. You can also check your website analytics to find out which content seems to have the most audience impact and concentrate on producing additional content in the same arena.

Produce Content That Reflects Your Business

Valuable content helps people to understand your product or service and stimulates positive engagement amongst the users. However, this doesn't mean re-strategizing content purely for higher engagement levels. For success on social media, your content needs to be useful and informative, or people will look elsewhere.

Which Platform Works Best for Relationship Building?

Your best social media platform to use is the one where the people you want (your potential customers) are the most active. It might be Twitter, Instagram, or one of several others.
You will need to review your business and resources. Here are some of the top social media platforms:

  • Facebook. Here you are able to interact with possible customers, competitors, professionals in my space, find new friends, and increase value. It has the most members worldwide based on population percentage. You can interact with other members, build connections, and trusted relationships. Additionally, you can benefit from Facebook ads along with 'audience tracking'. You have a dynamic retention tool in Facebook groups, where you can have one-on-one exchanges regularly with platform members.
  • Instagram. Because of its pictorial nature, Instagram is inherently very appealing. With its feed and content, members are able to have interactions in various ways from the same location.
  • Twitter and LinkedIn. The Twitter and LinkedIn platforms are a dynamic pair for social marketing. They help you to engage prospects, find alternatives, and maintain connections until people are ready to buy or would refer you to someone else.
  • Markethive. Markethive delivers an Inbound Marketing platform equal or superior to Marketo and Hubspot. It includes email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, e-commerce, and SEO. The benefits of these systems are to "attract," "convert," "close," and "delight." Building a large loyal long term customer base.

Improvement Of Your Social Media Presence

Social media is never a 'One and Done' relationship. It is always ongoing and evolving. What's critical is knowing it's not only concerning increasing your number of customers but also about extending your capacity and impacting your business sector. With the intention of advancement, review these useful guides:

  • Compose a conversation. Keep in mind you should be talking, not broadcasting. Since Social media utilizes conversational platforms, you should concentrate on creating conversations. That includes listening, questioning, and speaking with people, not at people. These days audiences are sick and tired of being talked at by individuals that just broadcast. They want to connect, and you can make the connection by involving yourself in their conversations.
  • Update & Optimize your social media Bio's. This is the initial image that potential connections will have of you. Unless your profile stands out from all the others on social media, your results will be less than you would like. Identify your points of difference and share them.
  • Try A/B testing. First, brainstorm for interesting, fresh topics that would reflect your business's image. Next, run the projects through a test in terms of their subject matter, post times, and headings by managing the results. If the results are favorable, proceed to the next test. For example, on Facebook, post a rough draft on a certain topic and see the response, i.e., questions asked, comments, and likes. From there, you can determine whether to leverage the quick post into longer-form content, such as a blog post or email.

 

Looking Ahead

Always remember, it's not about the technology; it's about the people. Social media platforms, without a doubt, can bring us together on both a personal and professional level with others. Perhaps the best way to move ahead, no matter how big or small your business, is using social media as a tool for understanding people. When your business prioritizes this understanding using open and honest engagement, trust can be slowly built, and success can indeed be had.

 

ecosystem for entrepreneurs

 

A Markethive Entrepreneur and a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals.

​​​​​​​

 

TP

Integrate Markethive With Your Affiliate Programs For Optimum Results

Integrate Markethive With Your Affiliate Programs For Optimum Results

AFFILIATE MARKETING WITH MARKETHIVE

We at Markethive pride ourselves in being entrepreneurial, and the fact that our logo says Ecosystem For Entrepreneurs is precisely what Markethive is. If you're an affiliate marketer, did you know you have a complete turnkey system in Markethive to achieve not only exceptional sales results but also long-lasting relationships you can build?

Everyone who joins Markethive either has their own business or is looking for a way to make money on the Markethive platform. Internally, we have the Markethive Vault, Loyalty program, MHV micropayment faucet, and referral program with its generous infinity airdrops; however, it's important to note, with the development of the turnkey system, Markethive is also the perfect platform for affiliate marketers. 

What Is Affiliate Marketing?

Affiliate marketing is essentially the promotion of a business, company, or individual product. It is based on relationships in which one party (the Affiliate Party) sells another party's product and receives a commission to sell its product or service. This allows you to work with the brand to help them sell their product while earning commissions every time someone buys through your affiliate link.

Affiliate marketing became a concept in 1989 and took off in 1996 with Amazon Associates. Today, the affiliate marketing industry shows steady growth with an expected $6.8 billion spends in 2020.  

Considered a unique form of marketing, it is among the most popular approaches to drive sales and generate revenue. Affiliate marketing is beneficial for companies and affiliates alike and offers a convenient and cost-effective niche.  

Markethive BIX, Banners, And Impressions

The Banner Impressions Exchange (BIX), along with an ever-increasing amount of impressions, commands excellent organic traffic helped by Markethive's positioning, as shown on Alexa Rank, lends itself to a golden opportunity of any affiliate program one chooses to expedite.

The BIX allows you to sell your impressions on the exchange, which many Markethive entrepreneurs are doing. Alternatively, the affiliate marketers within Markethive are creating banners and using their impressions each month to promote their affiliate programs. 

Using your allocation of impressions is a great way to promote your business; however, many link their banner directly to their affiliate link, which points outside of Markethive to their affiliate website. This limits potential outcomes, resulting in missed opportunities.

Apart from the traffic stats you can access within Markethive's analytics for your banner, you don't know who they are, nor will you have the chance to build a relationship with them if they didn't take any further action on your website at that point. 

A Different Perspective

A solution would be to create a group or a storefront within Markethive. You can set up a landing page, paste information, tutorials, images, or videos from your affiliate website into the group's activity page. 

When a prospect clicks on your banner with the link now directed to your group, they will be able to join you in that affiliate program and Markethive. This allows you to keep in touch with them, provide them with reviews, updates, or new products. 

Inviting them to your group to purchase your affiliate product within Markethive can be seen as a support mechanism that includes a social aspect that would most likely be comforting to the new user, given they are now in a group of like-minded people.  

Almost 68% of affiliate marketers use social media to connect and display valuable content and offers in a specific group that allows them to build relationships and gain trust. This personal approach is expected to increase in the upcoming years, and Markethive is poised to play an integral part in this facilitation. 

Blogging And Affiliate Marketing

Did you know that nearly 65% of affiliate marketers rely on good content to enhance their campaigns? According to these statistics, there has been a 175% increase in content produced by affiliates and a whopping 240% increase in revenue created by content publishers over the last few years. 

Blogging has become an integrated sector of the overall affiliate marketing strategies as stats show that 47% of buyers read 3 to 5 pieces of content before deciding to purchase. 

This medium is where your storefront's blog section can be of service to the associates that have joined you in your group. Creating valuable content about your products and services can be a deciding factor and help build trust and integrity.

 

ecosystem for entrepreneurs

 

Make More Money While You Make Money 

The storefronts (groups) is designed to be a complete turnkey system for any independent business or affiliate program you promote. This includes capture pages, landing pages, autoresponders, broadcasting, co-op assignments, and campaigns with link rotators for those building a team. 

Automated tutorials on how to create and monetize any opportunity within the bounds of Markethive and its unique storefront system will be added. And you are not limited to one storefront. 

You can have as many storefronts to cater to the various affiliate niches you require. For you, it's central to managing all of your businesses. For the customer, it provides a platform of information and support and the added opportunity to be in a social environment to earn an income with Markethive if desired.   

Another benefit of using Markethive as your storefront to promote your business is your potential to increase your Hive Rank. As group numbers grow, it has a positive impact on your Hive Rank score, which increases your MHV earnings. It's the highest paying micropayment paid by Markethive, other than the airdrop received when you refer people to Markethive. 

A Collaborative Ecosystem  

As you evolve with your banner creations and promotions using your Markethive impressions, you may need to purchase more impressions from the BIX resellers. This increases the demand for the impressions, which increases the price, resulting in a very lucrative income from the Banner Impressions Exchange. 

So it's two-fold, the affiliate marketer makes money from their program gaining loyal customers in their groups, and the BIX resellers also profit. All this under the Markethive umbrella, making it a collaborative ecosystem, a marketplace, and a home for entrepreneurs and consumers. 

CEO and Marketing Director Thomas Prendergast presents the "Coffee withTom" weekly meetings, which is a hands-on approach. The sharing of new ideas, explaining the benefits of affiliate programs, outlining the best ones, and how you can integrate the Marketive tools to provide a better experience for your prospects and make your affiliate business more manageable for you to conduct. 

These meetings are live, held weekly, and not always recorded; however, they offer valuable information and direction covering the different aspects of the Markethive system and what it can do for you. (Check Calendar for details)

The Future Is Bright

Although affiliate marketing has been around for a while, there's a whole new generation rising up, proving that there is a legitimate way to earn a living online. Entrepreneur Adam Enfroy has done just that, starting as recently as 2019. Along with his outstanding success, he guides beginners, recommending the best affiliate programs and sound advice.

These affiliate marketing statistics indicate an overwhelming acceptance of this advertising model for just about anyone to make money online. 

  • More than 80% of brands have affiliate programs. 
  • America is the most significant player in the affiliate industry, with a 39% share.
  • Nearly 65% of affiliate marketers generate traffic by blogging.
  • 94% of publishers use multiple affiliate marketing networks.
  • Advertisers generate between 15% and 30% of all sales from affiliate programs.
  • Affiliate marketing is responsible for 16% of global ecommerce sales.

Surprisingly, affiliate marketing is far less time-consuming than other marketing methods, and there's little to no initial outlay. It's recognized as a great way to make some money just by promoting other businesses' products and services. The opportunity to tap into new markets and boost traffic is an added advantage. 

All you need is your blog or website, some writing skills, and a little advice to get started. The perfect scenario would be to have a platform to consolidate your affiliate niches, surround yourself in a social environment with all the SaaS tools you need to facilitate your business from start to finish. 

This is what Markethive gives you, along with a collaborative, stable learning environment for the entrepreneurial beginner. In 2020, it's clear that the future of affiliate marketing is a bright one, and with Markethive at the helm, it's a perfect match. 

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP

THE FUTURE IS BRIGHT FOR MARKETHIVE… 

THE FUTURE IS BRIGHT FOR MARKETHIVE… 

…and all who sail in her

"Where there's a will, there's a way". 

Markethive has come a long way since the days of being the first automated marketing platform back in the mid-1990s. Thanks to the onset of Blockchain technology and the innovative culture of Markethive, with its visionary leaders, C.E.O., Thomas Prendergast, and C.T.O. Douglas Yates, we have seen significant progress with each milestone accomplished along the way in a timely fashion. 

Throughout Markethive's evolution, we have experienced some adversity, and Markethive has prevailed because it's driven by the divine vision of the omnipotent Lord, God. Today's global landscape of spiritual war has only made it more vital to move forward to the next level to deliver the fruits of our labors and goodwill. 

As explained by Thomas Prendergast,

"Markethive is our life's work. We do not build it for our own wealth and recognition. We aspire to build it to give the Lord all the glory, that in reality, we are but the masons, the carpenters, and the Lord is the architect and the main contractor." 

Given the repudiation of mainstream social media and the like, this is Markethive's time to shine. 

 

 

What Is Markethive’s Current Worth? 

The team behind this monolithic project is driven non-stop, working around the clock to render Markethive Adsense friendly, gain approval, and get the green light with external ad agencies to turn on this advertising revenue stream. 

The first will be Markethive.com, which will then branch out to Markethive.net, .org, and the many other domains Markethive has acquired. 

These added revenue streams will see Markethive in profit, and subsequently, the current I.L.P. holders will start receiving the promised dividends.    

The potential income for Markethive with these revenue streams is currently estimated at $426,540 per month, reaching a number into the millions per year, as shown in this independent study.

Markethive’s Current Goal Is Fast Approaching

Markethive's imminent goal is to move into the profit column with this added revenue and start paying out on the I.L.P.s as well as launching the Markethive Coin (M.H.V.) onto the exchanges to provide value and liquidity for the Markethive community. 

Markethive, the company has purposely not engaged any venture capitalists to assist in a more rapid advancement as its goal is to share the profits with the loyal users of the Markethive platform. 

The expected future forthcoming advertising revenue will give us the ability to move forward as planned. It's happening now as the ad agencies have approved Markethive and now awaiting activation. 

Markethive is the next generation of social media and inbound marketing on the blockchain, growing and becoming more prevalent each day by giving the power back to the people.   

 

ecosystem for entrepreneurs

 

Still Time To Join Our ILP Family

I reiterate, this is happening now; however, there is still time to join the I.L.P. family. You can purchase an I.L.P. or a percentage thereof by contacting C.T.O., Douglas Yates, or C.E.O. Thomas Prendergast on our Telegram channel

Or become an Entrepreneur One loyalty member by clicking on "Loyalty Programs" in the Markethive Home page's main menu. Time is limited with this offer, so don't delay. 

To find out more or refresh your memory about the I.L.P. read this article; THE INCENTIVIZED LOAN PROGRAM (I.L.P.) A Powerful Way To Spread The Wealth.

Helping us by being part of our I.L.P. family will bring great rewards. These reciprocal blessings are what make Markethive unique where the prosperity goes to the people of the Markethive Community.   

Thank you for your understanding, support, and above all, patience, as we move forward to accomplish another of our milestones and deliver on the I.L.P.s as promised. 

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP

A Time Of Reckoning For Some, Emergence For Others

A Time Of Reckoning For Some, Emergence For Others

A time of reckoning for social media

With the turbulent state of affairs social media giants are experiencing, where does that leave users and advertisers? Some think they have nowhere else to go when in reality a whole new social and market media is emerging. 

If you thought that there was a surge in social media usage as a result of the global pandemic you may be surprised to hear that although many people used social media to stay in touch with family and friends, the covid element has not substantially increased the number of people using social networks or messaging apps simply because 4 out of 5 users already engage in the activities pre-pandemic. 

According to these statistics, they speak of existing users’ engagement, not of changes in the total number of users. In the US alone, the social network user space is saturated already with 81.3% of adult internet users and 73.2% of users of all ages, so there’s little room for new growth.

On a global level, there are 4.57 billion people using the internet with 3.81 billion active social media users and 5.16 billion unique mobile phone users. GlobalWebIndex found that tutorials and how-to videos are amongst the top kinds of content that consumers want more of during the COVID-19 crisis, and these may represent a particularly compelling opportunity for B2B brands.

As you would expect, this year did see a surge greater than expected in the number of live video users, video game viewers, and subscription over-the-top (OTT) users due to the pandemic, but social networking activities have not experienced the same hike.   

Notably, the ongoing and escalating problems of fake news, misinformation, divisive content, and censorship have created a somewhat toxic environment causing past users to have little incentive to rejoin or log in and current users may feel the need for a break from the cognitive dissonance. 

A New Sense Of Urgency

A social media reckoning, post the US election of the far-reaching power of Facebook and Google is at hand and the role social media giants play in dividing us or uniting us has taken on a new urgency with long-term trends in polarization leading to an evermore fractured America. 

The percentage of Americans that use social media surprisingly is the exact same number of people saying social media has a mostly negative effect on how the state of what’s happening in America at the moment where the people are politically divided. 

Of that, 25% say it’s neither negative nor positive with only 10% saying it helps people stay informed and aware. Coming in at 3rd place was the ability to connect, communicate, and sense of community. Lastly was the visibility of marginalized groups and activism of social movements. 

People will still continue to use social media and are reflective of society at large. They continue to use it even if they are fed up with what they are seeing on the platform. This indicates the reality of how social media is embedded in our culture and reflects on what is actually going on around us. 

The intent of many users though, is to catch up with loved ones and friends and don’t focus on the divisive or high profile content so there is a disconnect, however, many look for or are subject to some kind of news. 

When asked, people said the biggest frustrations and reasons social media has a negative effect is in order of preference with an overwhelmingly lead being;

  1. Misinformation and fake news 
  2. Hate, harassment, and extremism
  3. People believing everything and not knowing what to believe 
  4. People bothered by censorship and bias
  5. Too much negativity 

A Rise In Cognitive Dissonance 

Cognitive dissonance is a primary issue and experienced by many users which can happen when we are exposed to differing opinions on social media, and when we are not able to choose which is the right one, we experience cognitive dissonance.

This behavior is more evident online and on social networking sites where people continue to bombard others with differing thoughts and opinions. With Facebook as an example, what started out as a platform to catch up with family and friends has turned into a stage for activism and movements, disinformation, segregation, politicization, and diminishing self-esteem and mental health in individuals in many cases. 

With emerging technology and the post-pandemic normal way of life, we won’t see a shift away from social media in general. However, individuals need to understand how to cope with the emotional upheaval that comes with cognitive dissonance. 

Some of the emotions that we experience as a result of cognitive dissonance are dread, guilt, anger, frustration, anxiety, stress, etc. Most of us are aware of our belief systems. However, when we realize that there may be a grain of truth in another person’s views and opinions, it conflicts with our own beliefs. 

One of my favorite sayings is “live and let live” so by accepting that there are opposing views around us and if we hold true to ourselves these conflicting opinions have no power over us. 

Lack Of Critical Thinking Skills A Culprit

At a roundtable conference, a panel of industry insiders discussed the issues about the spread of disinformation on social media. It was identified that many people are not trained well in the skill of critical thinking. They are unable to differentiate a biased or untrustworthy source of information from a reliable one. 

It was suggested to aggressively teach both confirmation bias and argumentative theory at a young age so an individual can learn to self-mitigate. A sure defense would be to equip everyone to be their own best advocate and critically evaluate all the information and the motives behind that information. 

Laura DiDio, a high tech analyst remarked,

"Everyone needs to check and vet their sources of information and not simply jump to conclusions and retweet or share so-called 'facts' before they are certain that it is the factual and correct information." 

"Think for yourself and question everything! That's a good start." 

 

Will Advertisers Stay On These Platforms? 

Throughout the years we saw greater user adoption that led to a popular explosion and expansion of these tech giants, more and more companies and brands came on board to increase their exposure to social media users reaching into the billions. 

However, according to pundits that believe social media reckoning has already started, many companies may be questioning whether these controversial platforms are actually good for business. They may well be revisiting their priorities and social responsibilities, what they stand for, and whether they match up or want to be associated with what they are now seeing on the social platforms. 

Well over 90% of Facebook's revenue comes from advertising with 8 million active advertisers, however as recently cited in the Washington Post “outrage is built into Facebook’s ability to profit”, it seems that the most divisive and emotive content tends to be more effective. 

It’s also been the platform’s algorithms placing ads alongside this type of content that has provoked many brands to question their presence on the platform. So advertisers are suffering twofold; They are funding the continued success of Facebook by purchasing ad space in its “outrage based” ad model plus their brand name and ads are placed automatically in content that could well be damaging to their public perception. 

The Kindness Economy 

Mary Portas, creative director and well versed in the fashion and retail sector for many years spoke about how we are entering a new phase and culture she labels “kindness economy”. She explained in a recent talk on a TEDx event that people are increasingly taking into account the moral values of a brand when choosing who to buy from. 

Mary believes an economy built on kindness is not weak, but strong leading to a foundation of a business that has truth, integrity, longevity, and commerciality.  Any business that organizes itself around this kinder way of behaving, will be the ones that win. The triple bottom line is people, planet, and profit – in that order.

This philosophy rings true for many high-profile brands such as Unilever, Verizon, Starbucks, HP, Microsoft, and Coca-Cola who have already pulled their advertising from Facebook realizing an increasing need to instigate change, also self-reflect and think about how to improve the ways they communicate with consumers as an industry. 

This stance is not just about a political statement, it’s also about the chance to reassert some control over their marketing.  

 

Tech Giants Time Of Reckoning

The social media monopoly will either be facing some kind of reform and regulatory risk, as the US Congressional antitrust hearings with the CEOs of Amazon, Apple, Facebook, and Google that recently concluded, hand down their findings. The investigation addressed claims that big tech firms wield too much dominance over the market. 

Any legislation of antitrust action may take some time subject to the political and bureaucratic red tape but whatever the regulators decide, users may well become alienated by the increasingly poisonous atmosphere on social media. A decline in user engagement would negate the incentive for businesses to pay for advertisements.   

We could see a mass exodus of users decamp from their once believed sanctuary as other platforms rise up as the solution to the advancing dystopia caused by the “too big to fail” data harvesters of Web 2.0. 

 

The Irony Of It All

Ironically Facebook sold the idea of privacy to early users, back in the MySpace era. At that time, privacy was the currency and since social media was free, the promise of privacy was an important distinction and pivotal in competition. 

Facebook made this promise initially: “We do not and will not use cookies to collect private information from any user.” In contrast, MySpace had a policy in which anyone could see anyone else’s profile. So MySpace users jumped on the Facebook train. 

As Facebook gathered market share, it attempted to roll back some of those privacy promises and in 2007, Beacon was released which tracked Facebook users while they visited other sites. The “like” button was introduced in 2010 and that also enabled the company to track users.

 By 2014, Facebook publicly announced that it would be using code on third-party websites for tracking and surveillance purposes. This is a blatant reneging on their promise it had used to establish market dominance initially. 

Facebook was fined $122 million in 2017 in Europe for violating a promise it made not to share the data from WhatsApp with the rest of the company. And in 2019, it paid a $5 billion settlement to the FTC for a variety of privacy violations. Too big to fail or too big for its boots? We’ll see. 

 

The New Disrupters – A New Dawn

Many have already escaped the dictatorial protocols or they’ve been banned, making their way to more sovereign platforms using Blockchain technology and cryptocurrency, making it a no-brainer for individuals and companies to take advantage of monetization with the added benefits of autonomy and privacy afforded by this technology

Known as the new disrupters they are capturing user attention and the associated advertising revenue. These platforms may not be as big or popular as Facebook, Twitter, or YouTube, yet, but given time and the way things are going, they’ve come just in the nick of time.

Companies, marketers, brands, and individuals looking for a new home in social networking and advertising now have a choice. A Market Network has emerged to give back the control to its users whether it be social, marketing, affiliate, inbound, influencer, et al, various campaigns and publishing with the SaaS tools including tracking, analytics, also digital wallet and payment processing with access to an increasing user base of entrepreneurs and publishers. 

The marketing industry in general is an incredibly sociable industry that thrives on building relationships. Markethive at its core has grown into a thriving ecosystem and is a most effective way to earn an income online, drive sales, and increase brand awareness. If the essential issue is one of control then Markethive with its varying modes of marketing puts you, as the brand in ultimate control. 

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP

PAST, PRESENT, and FUTURE of DIGITAL PAYMENTS

PAST, PRESENT, and FUTURE of DIGITAL PAYMENTS

PAST PRESENT FUTURE OF DIGITAL PAYMENTS

The 3 Cs – Contactless, Cashless, Crypto

We have experienced an architectural shift in the way we handle our financial transactions, particularly over the last decade. More recently, since the new safety regulations introduced and enforced due to the pandemic, consumer behaviors have changed to a more contactless and cashless way of buying things in-store with more businesses transitioning online. With this comes the rise in digital payments.

The world-renowned entrepreneur and engineer, Ken Olsen was quoted back in 1977 as saying,  "There is no reason for any individual to have a computer in his home". That was around the same time I was receiving my wage as cash in a little yellow envelope. 

To be fair, that quote was taken out of context and what he was referring to was computers set up to control houses, not your average pc, however, today that’s exactly what’s happened. Many in our society have installed technology with many if not all appliances armed with computers that connect them to the internet of things. 

I’m personally still wary of this and wouldn’t have it in my home, but the smartphone used for digital payments instead of cash, yes, absolutely. A more convenient and secure way to manage finances given the improved security we now have with ongoing advancements to address the arising needs in the future. It’s even eliminating the need for physical credit/debit cards.  

One Hundred Years Ago…

Electronic payments became a thing when the first was the charge card issued by Western Union back in 1921. Not long after department stores, hotels, and service stations also began offering charge cards. Diners Club was introduced in 1950, then came American Express and the BankAmericard founded in 1958 which then became Visa in 1977. 

Since then, we saw the videotex system in the mid-1980s which from all accounts the world wasn’t ready for so it didn’t take off. It’s also worthwhile mentioning that in 1983, David Chaum, an American cryptographer, started work on creating digital cash by inventing “the blinding formula, which is an extension of the RSA algorithm still used in the web’s encryption.” This was the very beginning of cryptocurrencies.

Online banking and bill pay came into play in the mid-1990s along with the first-ever online purchase in 1994. Accounts of who actually was the first vary but this video by Shopify reveals who the credit goes to. 

 

Let’s take a look at the digital payments timeline which began just over 25 years ago and how it’s evolved as a solution for global transactions that reach into the $trillions every year.

Online Digital Payments Timeline

The origins of digital payments began when a 21-year-old entrepreneur Dan Kohn in Nashua, New Hampshire, sold a CD over the internet via credit card payment.

►1994: First online purchase is made
    A CD of Sting’s Ten Summoner’s Tales is sold for $12.48 on NetMarket.

►1995: Amazon.com launched its online shopping site and eBay was also introduced.

►1997: First mobile payments and first contactless payments
    Coca-Cola installs two vending machines in Helsinki that accept payment by text message.

►1999: Paypal launches electronic money transfer service
    Early on, PayPal’s user base grew by nearly 10% daily. Tesla CEO Elon Musk and venture capitalist Peter Thiel were among its co-founders.

►2003: Alibaba launches Alipay in China
   Today, the mobile payment platform has witnessed stunning growth — leveraging digital wallets accepted by merchants in over 50 countries and regions.

►2007: M-PESA creates the first payments system for mobile phones
   Kenya-based M-PESA launched its mobile banking and microfinancing service. Today, it has over 37 million active users on its platform across Africa.

►2009: Bitcoin enables secure, untraceable payments
   Satoshi Nakamoto develops the first decentralized payment network in the world.

►2010: The first Bitcoin purchase took place
   Two pizzas were purchased for 10,000 BTC on May 22, 2010. Given the current price of Bitcoin, that 10,000 BTC is worth around $129 million USD today.
    
►2011: Google Wallet is launched
   In partnership with Citibank, Mastercard, and Sprint. 

►2013: WeChat Pay is rolled into the popular messaging platform
   By 2018, it surpasses 800 million monthly active users.

►2014: Apple Pay launches
   To its iPhone users, Introducing widespread biometric authentication.
   This is followed by Android and Samsung Pay a year later in 2015. 

►2014:Ethereum launched
   Vitalik Buterin launches Ethereum, building decentralized applications such as Smart Contracts which allow for autonomous and more complex payment transactions on the Blockchain.  

 


Image credit: Visual Capitalist

By 2023, over $2 trillion of mobile payment transactions could be authenticated by biometric technology. The use of biometric identification management technology for accurate customer identity verification has proven to deliver efficiency and convenience for organizations and also helps comply with government regulations to prevent identity theft and money laundering. Biometrics use intrinsic data, allowing for immutable identification and verification of people, and is fast and simple. 

As technology continues to transform, advances in digital payment technologies and cryptocurrency are creating a knock-on effect worldwide. 

What Does The Future of Digital Payments Look Like

According to Deutsche Bank Research, the coming decade will see digital payments grow at light speed. That will lead to the death of the plastic card. In emerging markets, the effect could arrive even sooner. Many customers are transitioning directly from cash to mobile payments without ever owning a plastic card.

In a recent survey, most plan to use a smartphone wallet more in the next six months, and most believe that digital wallets will replace traditional wallets within the next five years. 

As more people use and rely on their smartphones for digital transactions as a means to manage their affairs and purchases with post covid guidelines, a number of other technological innovations may well be instrumental in shaping the evolving digital payments industry.

TECHNOLOGICAL INNOVATION FORGING THE FUTURE

♦ Messaging-app payments
   Facebook Messenger, WhatsApp, and WeChat can leverage the reach of billions of users.

♦ Multi-dimensional Digital Wallet 
   Markethive is releasing its wallet to facilitate messaging, P2P, ecommerce, micropayment, and crypto transactions to its users reaching into the millions

♦ Voice-activated commands
   Paying for gas, groceries, or retail via voice could soar.

♦ Biometric payments
   Smartphone biometric security features could spur traction across digital payments.

♦ Blockchain wallet adoption
   Blockchain wallet users are predicted to soar to 200 million by 2030.

♦ Cryptocurrencies
   Daily transactions of leading cryptocurrencies total at approximately 3 million on average. 

♦ Peer-to-peer (P2P) payments
   Financial Institutions along with credit card companies are investing heavily in P2P partnerships, following PayPal’s lead. 

♦ Hardware & in-store interfaces
   Square, Clover, and Stripe are driving new mobile processing integrations.

♦ Facial recognition
   May soon replace QR codes across retail, transit, and airports in China.

Consumers said they chose mobile payments for the convenience, speed, and absence of fees. Retailers are taking note. Many are installing a mobile payment app “to fit customer desire.” The key benefit is reduced effort with mobile payments, there is no need to type in a PIN or handle cash, which removes a psychological barrier. And then of course there is the contactless aspect of it which has become more prevalent today. 


Image credit: Deutsche Bank

Crypto And Blockchain Experience Significant Growth

There has been significant growth in the use of blockchain and cryptocurrency in digital payments. There is a need and enormous opportunity for the online community to take advantage of cryptocurrency micropayments for engaging, facilitating their businesses and to some extent, gamification is becoming more popular and rewarding.   

Markethive, the Blockchain-driven Social Market Network has realized the potential for cryptocurrency micropayments on its global platform which will extend to external coin exchanges and P2P payments via a multidimensional wallet, which is a POS wallet, a Mining Wallet (through the Markethive faucet systems), a private KYC/AML authentication provider, and a secure messaging system.

Blockchain being the technology behind cryptocurrency is foundational for building the next generation of digital transactions. This will establish trust in the trustless applications that provide transparency and immutability with the added benefit of streamlining business procedures, all of which is considered crucial by users as it enhances openness and efficiency of businesses.

Recently, Paxos’ announcement of PayPal now taking on cryptocurrency with its new service allows users to buy, sell, or hold cryptocurrency with their PayPal digital wallet. This is great for the crypto industry as PayPal will help to increase awareness and adoption along with education and utility for cryptocurrencies. 

A Digital Economy On The Rise

The value of digital commerce and mobile POS payments continue to rise on a global scale with yearly transactions valued at $4.8 trillion in 2020. The industry is undergoing a substantial transition given the disruption and global advancements taking place as key technological innovations are integrated. 

As digital wallets become more mainstream, transactional volumes are estimated to reach $9 trillion annually with online purchases and digital commerce driving the growth. As the industry expands its reach globally, users, consumers, investors, and businesses will all benefit from this transformative shift towards a digital economy. 

The real possibilities in a decentralized, blockchain-based payments world cannot be underestimated. There are various types of payments automated with smart contracts and the Blockchain could ultimately be universal in everyday payments at a society level. 

 

ecosystem for entrepreneurs

References:
Visual Capitalist
Deutsche Bank 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP