Tag Archives: Blockchain

PAST, PRESENT, and FUTURE of DIGITAL PAYMENTS

PAST, PRESENT, and FUTURE of DIGITAL PAYMENTS

PAST PRESENT FUTURE OF DIGITAL PAYMENTS

The 3 Cs – Contactless, Cashless, Crypto

We have experienced an architectural shift in the way we handle our financial transactions, particularly over the last decade. More recently, since the new safety regulations introduced and enforced due to the pandemic, consumer behaviors have changed to a more contactless and cashless way of buying things in-store with more businesses transitioning online. With this comes the rise in digital payments.

The world-renowned entrepreneur and engineer, Ken Olsen was quoted back in 1977 as saying,  "There is no reason for any individual to have a computer in his home". That was around the same time I was receiving my wage as cash in a little yellow envelope. 

To be fair, that quote was taken out of context and what he was referring to was computers set up to control houses, not your average pc, however, today that’s exactly what’s happened. Many in our society have installed technology with many if not all appliances armed with computers that connect them to the internet of things. 

I’m personally still wary of this and wouldn’t have it in my home, but the smartphone used for digital payments instead of cash, yes, absolutely. A more convenient and secure way to manage finances given the improved security we now have with ongoing advancements to address the arising needs in the future. It’s even eliminating the need for physical credit/debit cards.  

One Hundred Years Ago…

Electronic payments became a thing when the first was the charge card issued by Western Union back in 1921. Not long after department stores, hotels, and service stations also began offering charge cards. Diners Club was introduced in 1950, then came American Express and the BankAmericard founded in 1958 which then became Visa in 1977. 

Since then, we saw the videotex system in the mid-1980s which from all accounts the world wasn’t ready for so it didn’t take off. It’s also worthwhile mentioning that in 1983, David Chaum, an American cryptographer, started work on creating digital cash by inventing “the blinding formula, which is an extension of the RSA algorithm still used in the web’s encryption.” This was the very beginning of cryptocurrencies.

Online banking and bill pay came into play in the mid-1990s along with the first-ever online purchase in 1994. Accounts of who actually was the first vary but this video by Shopify reveals who the credit goes to. 

 

Let’s take a look at the digital payments timeline which began just over 25 years ago and how it’s evolved as a solution for global transactions that reach into the $trillions every year.

Online Digital Payments Timeline

The origins of digital payments began when a 21-year-old entrepreneur Dan Kohn in Nashua, New Hampshire, sold a CD over the internet via credit card payment.

►1994: First online purchase is made
    A CD of Sting’s Ten Summoner’s Tales is sold for $12.48 on NetMarket.

►1995: Amazon.com launched its online shopping site and eBay was also introduced.

►1997: First mobile payments and first contactless payments
    Coca-Cola installs two vending machines in Helsinki that accept payment by text message.

►1999: Paypal launches electronic money transfer service
    Early on, PayPal’s user base grew by nearly 10% daily. Tesla CEO Elon Musk and venture capitalist Peter Thiel were among its co-founders.

►2003: Alibaba launches Alipay in China
   Today, the mobile payment platform has witnessed stunning growth — leveraging digital wallets accepted by merchants in over 50 countries and regions.

►2007: M-PESA creates the first payments system for mobile phones
   Kenya-based M-PESA launched its mobile banking and microfinancing service. Today, it has over 37 million active users on its platform across Africa.

►2009: Bitcoin enables secure, untraceable payments
   Satoshi Nakamoto develops the first decentralized payment network in the world.

►2010: The first Bitcoin purchase took place
   Two pizzas were purchased for 10,000 BTC on May 22, 2010. Given the current price of Bitcoin, that 10,000 BTC is worth around $129 million USD today.
    
►2011: Google Wallet is launched
   In partnership with Citibank, Mastercard, and Sprint. 

►2013: WeChat Pay is rolled into the popular messaging platform
   By 2018, it surpasses 800 million monthly active users.

►2014: Apple Pay launches
   To its iPhone users, Introducing widespread biometric authentication.
   This is followed by Android and Samsung Pay a year later in 2015. 

►2014:Ethereum launched
   Vitalik Buterin launches Ethereum, building decentralized applications such as Smart Contracts which allow for autonomous and more complex payment transactions on the Blockchain.  

 


Image credit: Visual Capitalist

By 2023, over $2 trillion of mobile payment transactions could be authenticated by biometric technology. The use of biometric identification management technology for accurate customer identity verification has proven to deliver efficiency and convenience for organizations and also helps comply with government regulations to prevent identity theft and money laundering. Biometrics use intrinsic data, allowing for immutable identification and verification of people, and is fast and simple. 

As technology continues to transform, advances in digital payment technologies and cryptocurrency are creating a knock-on effect worldwide. 

What Does The Future of Digital Payments Look Like

According to Deutsche Bank Research, the coming decade will see digital payments grow at light speed. That will lead to the death of the plastic card. In emerging markets, the effect could arrive even sooner. Many customers are transitioning directly from cash to mobile payments without ever owning a plastic card.

In a recent survey, most plan to use a smartphone wallet more in the next six months, and most believe that digital wallets will replace traditional wallets within the next five years. 

As more people use and rely on their smartphones for digital transactions as a means to manage their affairs and purchases with post covid guidelines, a number of other technological innovations may well be instrumental in shaping the evolving digital payments industry.

TECHNOLOGICAL INNOVATION FORGING THE FUTURE

♦ Messaging-app payments
   Facebook Messenger, WhatsApp, and WeChat can leverage the reach of billions of users.

♦ Multi-dimensional Digital Wallet 
   Markethive is releasing its wallet to facilitate messaging, P2P, ecommerce, micropayment, and crypto transactions to its users reaching into the millions

♦ Voice-activated commands
   Paying for gas, groceries, or retail via voice could soar.

♦ Biometric payments
   Smartphone biometric security features could spur traction across digital payments.

♦ Blockchain wallet adoption
   Blockchain wallet users are predicted to soar to 200 million by 2030.

♦ Cryptocurrencies
   Daily transactions of leading cryptocurrencies total at approximately 3 million on average. 

♦ Peer-to-peer (P2P) payments
   Financial Institutions along with credit card companies are investing heavily in P2P partnerships, following PayPal’s lead. 

♦ Hardware & in-store interfaces
   Square, Clover, and Stripe are driving new mobile processing integrations.

♦ Facial recognition
   May soon replace QR codes across retail, transit, and airports in China.

Consumers said they chose mobile payments for the convenience, speed, and absence of fees. Retailers are taking note. Many are installing a mobile payment app “to fit customer desire.” The key benefit is reduced effort with mobile payments, there is no need to type in a PIN or handle cash, which removes a psychological barrier. And then of course there is the contactless aspect of it which has become more prevalent today. 


Image credit: Deutsche Bank

Crypto And Blockchain Experience Significant Growth

There has been significant growth in the use of blockchain and cryptocurrency in digital payments. There is a need and enormous opportunity for the online community to take advantage of cryptocurrency micropayments for engaging, facilitating their businesses and to some extent, gamification is becoming more popular and rewarding.   

Markethive, the Blockchain-driven Social Market Network has realized the potential for cryptocurrency micropayments on its global platform which will extend to external coin exchanges and P2P payments via a multidimensional wallet, which is a POS wallet, a Mining Wallet (through the Markethive faucet systems), a private KYC/AML authentication provider, and a secure messaging system.

Blockchain being the technology behind cryptocurrency is foundational for building the next generation of digital transactions. This will establish trust in the trustless applications that provide transparency and immutability with the added benefit of streamlining business procedures, all of which is considered crucial by users as it enhances openness and efficiency of businesses.

Recently, Paxos’ announcement of PayPal now taking on cryptocurrency with its new service allows users to buy, sell, or hold cryptocurrency with their PayPal digital wallet. This is great for the crypto industry as PayPal will help to increase awareness and adoption along with education and utility for cryptocurrencies. 

A Digital Economy On The Rise

The value of digital commerce and mobile POS payments continue to rise on a global scale with yearly transactions valued at $4.8 trillion in 2020. The industry is undergoing a substantial transition given the disruption and global advancements taking place as key technological innovations are integrated. 

As digital wallets become more mainstream, transactional volumes are estimated to reach $9 trillion annually with online purchases and digital commerce driving the growth. As the industry expands its reach globally, users, consumers, investors, and businesses will all benefit from this transformative shift towards a digital economy. 

The real possibilities in a decentralized, blockchain-based payments world cannot be underestimated. There are various types of payments automated with smart contracts and the Blockchain could ultimately be universal in everyday payments at a society level. 

 

ecosystem for entrepreneurs

References:
Visual Capitalist
Deutsche Bank 

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP

BLOCKCHAIN – THE QUIET ACHIEVER 

BLOCKCHAIN – THE QUIET ACHIEVER 

Markethive Blockchain, the quiet achiever

Time For Trustless Trust 

Blockchain technology is what I consider to be a quiet achiever, and is subtly easing its way into the mainstream in many industry sectors that impact all of us in one way or another. Since my previous articles on Blockchain, we’ve seen an increase in the implementation of blockchain technology as now more than ever it has become a “time for trust”, as quoted by one of the big four auditing monopolies PwC.    

Without a doubt, Blockchain technology will have a beneficial effect on every aspect of business in the future, however, this is a gradual process that requires time and patience. Many traditional businesses are mindful of and watching this evolution, but sitting on the fence waiting for more examples of blockchain technology. Why?

Because traditional businesses will require more transformation when integrating Blockchain and will have to completely reconsider their processes to harvest the maximum benefits of this technology.  Meanwhile, companies with a culture of innovation lead the way into this new era of transparency and immutability. 

Although Blockchain was initially considered only suitable for banking, finance, and cryptocurrency sectors, we are now seeing the benefits in many other industries as well. Currently, we have a lot of solutions that are either in the pilot or beta phase or already being utilized in this enterprising way of not only keeping businesses honest but provides a range of benefits for the public.

 

50 Companies Already Using Blockchain Technology
BLOCKCHAIN 101

101Blockchains.com compiled a list of the top 50 companies across a range of industries as indicated in the infographic above, however, I’m going to add an industry that is at the forefront with a metamorphic influence and used by billions of people. It’s infiltrated our daily lives and increasingly is a way of life for communication, work, and livelihoods.  

Numerous giants in this industry have been in the notorious spotlight for misuse of personal data, political bias, and tampering, questionable algorithms to name a few. If you haven’t already guessed, yes it’s social media, particularly Facebook, and will probably be the last, if at all, to align themselves with a transparent, public blockchain for the benefit of its users on every level. 

Truth About FaceBook’s Libra

Even Facebook’s yet to launch Libra coin that has recently come up against regulatory pressure is a private blockchain (permissioned) that uses an access control layer to govern who has access to the network making it more centralized. In other words, validators are vetted by the network owner, unlike public decentralized blockchain where applications can be added to the network without the approval or trust of others, using the blockchain as a transport layer. 

The Libra blockchain would more likely be for financial transactions only and will not benefit from the network effect.  Nor would the issues of privacy and data harvesting be addressed, in fact, Facebook, which ironically banned ads related to cryptocurrency and initial coin offerings, has not said how it might use blockchain technology, so a public blockchain, by its very nature, could well pose a threat to Facebook.

Blockchain is a distributed ledger with data stored across a network of computers and rules that are enforced by its many participants. It’s the opposite of Facebook, which is a massive centralized organization that controls all the infrastructure underlying the 2.7 billion global users on its proprietary social network.

IMAGINE A BLOCKCHAIN FUTURE

Imagine…

Imagine a vast online network where we all hang out, chat, and buy things, but that’s not owned by Facebook, Google, or Amazon. That’s the vision many more people are seeing in blockchain technology as it becomes more understood. The companies using blockchain technology are actually securing their place in the changing ecosystem.

As 2020 comes to a close, there are now over 3 billion social media users around the globe using some form of social media, many are marketers, either for companies or in business for themselves. 

Blockchain technology as a foundation in social media will be able to solve the problems related to notorious scandals, privacy violations, data control, and content relevance. 

The integration of a decentralized blockchain ensures that all the social media published data remain untraceable and cannot be duplicated, even after its deletion. Furthermore, users will get to store data more securely and maintain their ownership. 

Blockchain also ensures that the power of content relevance lies in the hands of those who created it, instead of the platform owners. This makes the user feel more secure as they can control what they want to see. 

There are many upcoming social media platforms built on the blockchain, primarily used for sharing content through blogging and being rewarded with their native cryptocurrency. In my research, I’ve found some doing well, while others have tried and failed. Below I’ve outlined a few that stand out. They are each compared with a Web 2.0 platform or as close to it. 

SOCIAL MEDIA ON BLOCKCHAIN

Bitchute: is a peer to peer web torrent video sharing platform, predominantly funded by users’ donations and scaling memberships. Monetization including tipping creators’ content is handled by 3rd party processors via Bitbacker, Coinpayments, Paypal et al. The responsibility for payments are passed on to the user, not Bitchute. Primary user interests: politics, activism. Alexa ranking: 2,172. Comparison: Youtube.

Steemit: Steem blockchain-based social media platform. Earn Steem coin and Steem Dollars which is a USD soft-pegged asset to post, comment, and curate. Primary user interests: advice, finance, economics. Alexa ranking: 20,069. Comparison:  Reddit.

PeakD:  Underpinned by the Hive which is a new blockchain that originated as a fork of Steem. In February, TRON acquired Steemit, Inc., which allowed it to gain control over Steem. In response, several Steem nodes and users created Hive, introducing a new governance model that is designed to prevent anyone from gaining control over the blockchain.

Despite those differences, PeakD social media functions are very similar to those of Steemit. Users can post content on the social blogging platform, Peakd. Users receive HIVE crypto tokens for posting content and commenting on that content. Primary user interests: Blogging, miscellaneous communities. Alexa Ranking: 40,004 Comparison: Markethive Social Media Platform

Minds: is an open-source social media platform. You can earn Minds ERC20 tokens for contributions. Minds measure your contributions to the network on a daily basis and you receive a “Contribution Score”. They then calculate how much you have contributed to the network relative to the entire community. That determines the percentage of the Daily Reward Pool that you earn.

Users’ only receive credit for unique interaction, meaning you can only earn credit from another unique user once per metric per day. (eg. If a friend votes on my content 100 times in a day, I will only get credit for 1 vote).
Primary user interests: politics, activism. Alexa ranking: 11,591. Comparison: Facebook.

Narrative: is a user-governed social media platform for bloggers. Earn NRVE tokens to post, comment, curate, moderate, and own niches. Since its inception, some members of the Narrative community have incorporated and are negotiating a new platform with the aim to be reborn with a new platform name along with some improvements integrating to the new Discord server.  Primary user interests: n/a. Alexa ranking: 2,284,842. Comparison: Medium.

Memo: is a BCH blockchain-based social media platform. Earn BCH via posting. Data is stored directly to the blockchain, not the cloud, using OP_RETURN. Using the Memo OP_RETURN Protocol, the message you include with your transaction will show up as a post on the site. You can also use this protocol to like or reply to a previous memo.
Primary user interests: Bitcoin Cash, micro-blogging. Alexa ranking: 214,778. Comparison: Twitter.

However, According to Bitcoin.org the use of OP_RETURN is irresponsible in part because Bitcoin was intended to provide a record for financial transactions, not a record for arbitrary data. Perhaps Memo should build their own blockchain specifically for content and data.

SocialX: is a photo and video sharing blockchain-based platform. Earn SOCX crypto token rewards for contribution and licensing. SocialX is a community-driven social media platform allowing users to publish photos and video content. 

SocialX has created its own blockchain to tackle various challenges associated with blockchain-based projects including the decentralization of photos, video, and other media. 
Primary user interests: Varied content of a social nature. Alexa ranking: 2,223,697. Comparison: Instagram.

Indorse: Ethereum-based coding evaluation and assessment recruiting platform. Earn IND tokens for activity on the network. Primary user interests: coding, recruiting. Alexa ranking: 395,295. Comparison: Linkedin.

Markethive: built on blockchain technology, is a Social Market Network and much more than a social media or blogging platform. It incorporates all inbound marketing tools including SaaS, CRM, AR email systems, eCommerce, along with a digital media broadcasting platform. I am yet to find a blockchain comparison on the internet for Markethive. 

Earn Markethive coin (MHV) for every activity and engagement on the platform as a free member. Be rewarded for your loyalty while building your business online in a collaborative environment. Created for the struggling entrepreneur, delivering a sovereign platform so all have the opportunity to excel and prosper. Primary user interests: business, marketing, blogging, current news, commercial arts, entrepreneurialism. Alexa ranking: 3,152. Comparison: Marketo, Hubspot, LinkedIn.

(Alexa rankings and data retrieved on October 18, 2020)

Blockchain – A Real Differentiator 

Blockchain can be a real differentiator, a new technology with the potential to be a force for good, leaving centralized web 2 platforms behind with their tyrannical protocols.

Blockchain holds different meanings and use cases for different industries, with every industry being able to benefit from blockchain technology, however, by enlarge people still have limited knowledge of how blockchain can be a transformational change to all sectors.

Many cannot see beyond its association with cryptocurrencies and are confused about the differences between blockchain and cryptocurrency. A good way of understanding the relationship between crypto and blockchain is to compare it to an application on your smartphone. (e.g. Menulog or Messenger), and the platform on which that application is running (IOS or Android). Blockchain is the platform and cryptocurrency is an application that runs on the blockchain platform. 

The confusion stems primarily from the fact that the platform (blockchain) and cryptocurrency (Bitcoin) came onto the scene at the same time. The first time blockchain was recognized is when it took the world by storm as the technology behind bitcoin. When in fact, it was first conceptualized back in 1991 using the term “Timestamping”, which was basically an immutable ledger, long before Bitcoin.

More organizations are reassessing their operations as they do battle with the repercussions of the pandemic lockdown of 2020. It has accelerated many disruptive trends that will create entire new markets and displace others in the process. There is a shift towards new ways of working, communicating, and transacting online.

Trust Is Fragile

Trust is faltering, becoming an increasing issue in the digital world and organizations are clearly recognizing the importance of building trust with their people, customers, and business partners. They are paying far greater attention to the risks that undermine trust online such as fraud, data loss, or misuse along with many other forms of cybercrime. 

And in a more traditional sense we have all had to trust the institutions, middlemen, and the powers that be with our finances, documents, data, and the like, for decades, which has historically been the demise of society, even countries, almost becoming 3rd world. This type of trust will become irrelevant in the blockchain-enhanced digital world. 

A decentralized, immutable distributed ledger (blockchain) has been coined as a “trustless” protocol, meaning there’s no need for trust as in the traditional sense. Blockchain technology supersedes the old trust method, transforming into a “trustless trust”. 

 

An Emerging Technology Coming To Light

By integrating blockchain, organizations can build greater trust and transparency in areas such as certification, recruitment, commercial transactions, and the way they secure, share, and use data and content.

An increasing number of organizations are now seeing that blockchain technology provides an opportunity to change for the betterment of all, improving reputation, providing more growth and sustainability, build confidence, and propel any industry forward. 

 

Both Industries And Society Will Reap The Greatest Rewards 

PwC economists expect blockchain technology to bring benefits across a wide range of industry sectors and a lot of the value will be realized behind the scenes. This recent analysis in pdf format estimates blockchain technologies could trigger a $1.7 trillion boost in the global economy by 2030.  

They expect between 10% and 15% of worldwide infrastructure to be using blockchain within a decade with the biggest beneficiaries poised to be the public administration, education, and healthcare sectors. 

Also, wholesalers, retailers, manufacturers, and construction services will benefit from using blockchain to engage consumers and meet the demand for provenance and traceability.

There will be broader benefits for business services, communications, media, marketing, and advertising with the billions of users looking like winners with more of an equal opportunity to earn a living online. For ease, stability, and protection, blockchain technology will play a significant role in the next normal. 

 

ecosystem for entrepreneurs

 

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

 

 

TP

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin

This Boring Project Will Turn All Other Blockchain Into Layer 2 Of Bitcoin
Whether you are a Bitcoin Holder or not, you would have to spend 5 minutes getting to know this project that may change Bitcoin’s future.

Suppose you are not only a holder, but also a Maximalist. In that case, congratulations, the Bitcoin you love is about to regain everything it has lost (for example, Bitcoin Dominance). BoringDAO is a project whose name may sound boring, but some of the most exciting work is currently going on. BoringDAO is a cross-chain compatible, decentralized asset protocol, and its most important product is bBTC (BoringBTC). They provide Bitcoiners the access to all the different Defi.

We Need Programmable Bitcoin

Even though scalability and safety allow Bitcoin to become the most popular cryptocurrency, a programmable Bitcoin is still what the community has long expected. The community is eager to use $BTC to participate in the MakerDAO’s collateral or be freely exchanged with other Cryptos in the Uniswap. There are already some pioneers in the ‘race’: WBTC & renBTC. According to the latest data (03/10/2020, https://debank.com/ranking/btc), the number of WBTC on Ethereum has reached 92,583, while renBTC is 23,855. Even though the TVL seems relatively high, compared to the total number of Bitcoin (18,505,343), it only occupies 1/154 of the total $BTC. In other words, even if the APY is 100%-10000% in DeFi, merely less than 0.6% of Bitcoin enters the Ethereum network through the above two gateways.

Why? The reason is simple: people need a safer and more decentralized way. In WBTC, BitGo is the only custodian. Since BitGo is the only institution that holds users’ assets, there might be a chance of a single point of failure. In terms of renBTC, they proposed a brilliant idea: renVM. But renVM are still in the sub-Zero stage; therefore, it seems that the team manages these Bitcoin at now.

What will BoringDAO do?

BoringDAO proposed a “double pledge mechanism.” Each Bitcoin is backed by more than 200% of assets, including one real Bitcoin (multiple reputable institutions manage Multi-sig). The approximately equivalent value of ERC-20 assets is locked in the contract layer (governed by smart contracts). There is no doubt that 200%>100%, so bBTC maybe much safer. Once the underlying assets of other wrapped BTC have issues, its wrapped token will be in danger. However, in BoringDAO, even if there is a black swan event, the contract layer provides an additional protection. Many people would ask: How about the capital efficiency of BoringDAO?The answer is high.

The secret behind is our Double-Pledge mechanism:

  • BTC holders deposit BTC to mint bBTC through the bBTC Tunnel.
  • All community members pledge $BOR/other ERC-20 tokens on the contract layers (100% Pledge ratio) to build a bBTC Tunnel.

Meanwhile, the BOR community and BTC holders will help each other:

  • Pledge providers can increase the Tunnel’s capacity, enabling more bBTC to be minted through the Tunnel. In return, they can get 70% of the minting fee & burning fee.
  • Pledge providers have access to the Boring Farm, which generate high yield.

It is Incentives that Drive the BoringDAO Business

The two incentives program, Mint Mining and Boring Farm, are uniquely designed for bootstrapping and providing a use case for bBTC in the early stage.

All Blockchains Can Become Layer 2 of Bitcoin

This “boring” project’s business is very smooth: the introduction of incentives and the fair distribution allow our community to grow and prosper while maintaining security. Moreover, not only on Ethereum, this model can run on more blockchains. In the future, Bitcoin will be obtained kinds of features through BoringDAO. If BTC wants smart contracts or enter the DeFi world, then enter Ethereum. If BTC wants high performance, then enter Tron and EOS. If BTC wants anonymous transaction, then enter blockchain with Zero-Knowledge Proof.

BoringDAO is the one stop solution to all demand! These end up with a spectacular imagination: all blockchains (Ethereum, EOS, and even Libra) may become Layer 2 of Bitcoin. Don’t waste your time arguing those guys who support a larger Block. Bitcoin should adopt the safest Layer1, and BoringDAO + Layer 2 will give Bitcoin the infinite scalability. BoringDAO is the infrastructure for the next Bitcoin bull run. With it, you can use your favorite Bitcoin to pay for coffee, as well as participate in decentralized finance without selling your $BTC.

Conclusion

Today, Bitcoin dominance amounts to 60% of total cryptocurrency market cap. This means just by Bitcoin alone, over 60% of crypto’s total market cap is currently left out of the Ethereum-led DeFi world, even with the help of projects like renBTC and wBTC. If the ultimate goal of blockchain is to decentralize while interconnect everything, BoringDAO will be an important piece to the puzzle. To say BoringDAO is the infrastructure of the future is a gross understatement; BoringDAO is the future. With the leading blockchain investors like DeFiance, Hashkey, SNZ, Youbi, Altonomy, DeFi Labs and some BTC miners joining BoringDAO, and strong partners such as HashQuark, Peckshield, DODO, Band and Link, BoringDAO is ready to allow 1M BTC into the DeFi world in a decentralized and safe way.

Article Produced By
BoringDAO

https://www.coinspeaker.com/this-boring-project-will-turn-all-other-blockchain-into-layer-2-of-bitcoin/

TP

Where is Blockchain Not Needed?

Where is Blockchain Not Needed?


A consensus has built in the last few years that blockchain is going to continue to broaden its impact in modern society. Once tied exclusively to bitcoin, the technology has already become more widely useful, and most seem to expect that this trend will continue.

 

For our part, our take on ‘The Next Industries Blockchain Will Transform’ included talking about gaming, healthcare, and real estate. All of these are industries in which the rapid, affordable, and secure transfer of data is increasingly essential, making them natural fits for blockchain technology. Some will take the idea further than even these major aspects of modern life, however. For instance, Newsweek covered the “new internet” potential that some see with blockchain, essentially suggesting that the technology can re-democratize online information, and help to bring about a more decentralized online experience. Given ideas and industries like these that come up in these discussions, it’s becoming easy to assume that blockchain is gradually going to change our lives in virtually every area in which the transfer of information and/or value occurs. It’s almost more sensible at this point to ask where blockchain won’t be needed than where it will be. So we thought we’d do just that, and look at a few tech-related parts of life in 2020 that probably won’t be jumping on the blockchain bandwagon.

Internal Financial Management

There’s a temptation, particularly among those who are only just coming to understand the blockchain, to think that it can and should be used for any and all financial dealings. However, the truth right now is that most businesses don’t really need a tool like the blockchain — particularly where management of internal finances is concerned. A look at whether companies need blockchain by Hackernoon presented a helpful infographic on this topic, suggesting questions company owners should ask themselves to determine whether or not blockchain implementation is necessary. And most of these questions concern needs for exceptionally rapid transactions, contracts about value transactions, and work with digital assets. There’s virtually no consideration of in-house finances, indicating that while it may sound like an interesting idea for a business to record financial data via blockchain, it’s not entirely necessary.

Content Management

In a sense, many people think of the blockchain as something of a content management system. That is to say, with all of the data and funds changing hands — and the fact that the blockchain is usually described as a ledger for recording those exchanges — it can in a sense seem like one giant filing mechanism. It may well be that content management on such mechanisms will become a more popular blockchain function. But here again, it’s not exactly necessary. Today, the cloud content management systems listed by Box showcase how businesses and individuals with significant content management needs already involve highly capable cloud systems. Even a large business can reliably manage all of its content on the cloud, enabling seamless workflow and providing employees with easy and efficient access to all content relative to their work. There simply isn’t much of a need to organize blockchain-based content organization, even if it might sound logical at first thought.

Remote Communication

Finally, there’s remote communication, which has become a particularly significant topic in 2020. Here too though we have a trendy, tech-forward aspect of modern society for which blockchain just doesn’t seem to be much of a fit. Already, there are encrypted services designed to facilitate chats and messages all around the world. And for more business-oriented needs, a flurry of workplace communication systems such as the ones listed by WSJ have emerged to create their own competitive market, packed with solutions for everything from messaging to video conferencing. So, while the blockchain could conceivably be used to package communications quickly and securely over distance, this sort of use isn’t likely to be a priority for developers.

None of this is meant to suggest that blockchain technology isn’t useful, nor that it won’t continue to spread. But with so many lofty ideas about its potential beginning to take root, it’s worth keeping in mind that it’s not necessarily needed everywhere.

Article Produced By
Carolyn Coley

https://smartereum.com/188203/where-is-blockchain-not-needed/

TP

GET Protocol announces new user for its blockchain-based ticketing solution

 

GET Protocol, the leading blockchain-based ticketing solution, is expanding in usage and adoption with the integration of a second ticketing company:

ITIX. Smart tickets issued by ticketing companies who make use of GET Protocol are digitally programmable and registered on the blockchain, bringing transparency and accountability to the ticketing industry. The protocol has issued over 200.000 tickets to date, none of which have been re-sold by scalpers.

For each issued ticket, the GET crypto token is needed as a fuel within the protocol. This GET is then bought up from the open market. To read more about GET Protocol or the GET token, read up on the GET Medium blog. Currently, ITIX handles ticketing for 23 theaters throughout the Netherlands and sells more than 2 million tickets per year. Their ambition is to continuously grow and offer innovative services to their clients, of which honest tickets are a notable example.

From GET Protocol CEO, Maarten Bloemers:

Our partnership with Dutch ticketing company ITIX is very exciting in various ways. Not only will we learn how to make the technical onboarding for ticketing companies as easy as possible with a committed local partner, also the opportunity costs for choosing not to service theaters directly but through an established brand are virtually non-existent. GET Protocol is extremely committed in helping ITIX grow in market share with our unique features, to both our benefit.

The integration of these honest tickets issue by GET Protocol for the clients of ITIX will be done in phases. Starting later this quarter, ITIX will offer their clients the possibility to provide consumers the comfort and benefits of GET Protocol’s digital tickets.

Article Produced By
The Editorial Staff

https://www.investinblockchain.com/get-protocol-announces-new-user-for-its-blockchain-based-ticketing-solution/

TP

SEO Strategy In 2020 – Focus On Content and Links

SEO Strategy In 2020 – Focus On Content and Links 

SEO strategies for 2020

Even with all of the SEO trends that have been introduced over the past 25 or so years since its inception in the last decade of the 1900s, SEO in 2020 is still all about content and links. Without amazing content, you’ll never get links, and without link building, you won’t rank on the SERPs, so quality content and links should still be the foundation of any SEO strategy. 

SEO is the acronym Search Engine Optimization however more to the point it should be referred to as Web Presence Optimization, after all, we are optimizing our business and web presence, not the search engine. 

Content marketing and inbound marketing are synonymous as its foundational approach is creating quality content tailored to any given audience thereby acquiring customers, building trust, and loyalty. This type of marketing is not separate from SEO at all and has become an integral part of today’s SEO.

The SEO pre-2011 was a totally different mindset and the tasks were generally farmed out to search engine optimization professionals at a price. The industry became notorious for gaming search engines, particularly Google with the one-upmanship game using tactics like dark link schemes, mass forum posting, comment backlinking, and content stuffed with keywords, etc.   

After one of many of Google's algorithm updates (Panda/Farmer update) in February 2011, things notably changed and Google started viewing content from a truly human perspective. Marketer’s changed the way they approached Google and no longer used the keyword density formula as stuffing keywords throughout every page was a big no-no. Marketers started focusing on content that correlated and that interested their target market. 

Google continues to stay ahead of the game. Today, with their latest algorithm named BERT, which is based on user intent rather than a focus on content/page to keyword matching. It’s a  user-focused optimization, using real people to evaluate websites. These Quality Raters are not SEO professionals but are trained to assess the pages according to the amount of expertise, authoritativeness, and trustworthiness of the page’s main content as well as the creator of that content. 

 

Two Factors Determine High-Quality Content In Google 

As we know Google’s algorithm changes constantly, but there are two human inputs that can affect how your content shows up in search results.

Behavioral Analysis: Google looks at user behavior factors like the dwell time and average time on page.

Quality Raters: Google hires humans who manually check their search results using quality rating guidelines.pdf

As it’s all about humans and how they consume content and their effect on search engine rankings, we need to ensure our content satisfies not only the technical but the human requirements also. 

The Human Touch Required For The Pillars

Expertise, Authoritativeness, Trustworthiness, otherwise known as E-A-T are the pillars of Google’s quality rater guidelines and are only used to help Google evaluate changes, and do not directly impact rankings. The guidelines exist to help raters assess “Page Quality” and “Needs Met”, so it is simply a term Google created to teach quality raters what to look for. 

What is EAT?
Google emphasizes Expertise, Authoritativeness, Trustworthiness –  EAT to ensure trust in their search results.

 

Page Quality

Jennifer Slegg, the editor for the SEM Post, explains how Google assesses E-A-T,

“They said that the best-known signal is PageRank — that means links.”

Google may count links from other authoritative sites in your sector as vouching for your page.

Slegg provided as a rule of thumb, 

“You want to make sure that you’re putting out content that other people will feel good about linking to. In addition to amassing backlinks, publishers can bolster their E-A-T by citing their sources, including author bios and credentials, hiring authors that are experts in their field, adding “about” info and contact details, and managing their reputation and reviews.”

Needs Met

“Needs Met” refers to how well your page satisfies the user’s query.

EAT Guidelines

Slegg goes on to explain,

“If you want to get the ‘Fully Meets’ ranking for this, which is the highest-ranking you can possibly get, you need to ensure that your content is completely answered what searchers are looking for,” 

So how can we improve our Needs Met ranking? One way is to see what keywords are getting users to your site and assessing that against your landing page. Also by having all your content on a single page rather than spread across numerous pages that would cause users to have to click on subsequent pages, may lower the likelihood of users returning to the search results only to click on your competitors’ listing. 

Low-quality signals are considered to be pages that are not mobile-friendly, misleading or clickbait titles, ad-blocked content, and intrusive advertisements, so the quality raters are instructed to assign the lowest rating available. 

“Google knows that sites need to have ads to support revenue,” Slegg noted, “it’s more about the types of ads.”

These pieces of content are ranked by their order of usefulness and relevance to the user performing the search.

And that means, in order for your content to have any SEO value at all, it needs to be beneficial to searchers.

How do you make sure it’s beneficial? The infographic below gives you some guidelines recommended by Google.

Google tips for adding SEO value

 

Social Media Now Considered Backlinks

Social relationships are now considered the new backlinks. In other words, you begin following people who have similar topics to yours and when you start building relationships, they will share your content from their social media turf. The more influential content-related people who share your content, the more impact it has on rankings. SEO is becoming a social butterfly that creates a network of substance and purpose.

A Community That Comments Is A Good Thing

Do blog comments help your rankings? According to Google, the answer is YES! 
In fact, Google stated that the community on your site that comments on your blog or article can help “a lot” with ranking.

Commenting through community is good for ranking

Subsequently, Gary Illyes from Google said that “Comments are better on-site for engagement signals for SEO than moving to social.” 

comments better on site than on social

In other words, Google now wants to see that you have an active community on your site. 

It’s extremely worthwhile to share "the love" with other social media platforms in terms of creating a greater reach. This is where Markethive excels as fully explained in this article written by the CEO of Markethive, Thomas Prendergast, a master at the art of marketing. 

Markethive is the ecosystem for entrepreneurs from all walks of life that not only includes a comprehensive inbound marketing suite but a social media platform where like-minded individuals network focusing on collaboration, sharing content and ideas, with the added advantage of Blockchain security and financial sovereignty. 

It’s a platform that highlights the cottage industry with sovereign storefronts and oodles of content all pointing to and from the platform.  It’s the perfect umbrella for any business to improve their exposure and reach.

With the classification of the next generation Market Network, Markethive has advanced exponentially in terms of traffic and Alexa Ranking. Thanks to the Markethive community with its professional approach to mastering the basic techniques of SEO, facilitating their individual businesses while engaging on the social platform, there’s little wonder that Markethive is a force and showing all the signs of dominating the Social Inbound Marketing paradigm.

Statistics updated Sept. 29, 2020
updated statistics on Markethive's growth

Markethive is not totally dependent on Search Engines as an individual marketer going it alone might be. It has built its own society (and continues to do so) so its traffic is contingent to the Markethive membership driving more traffic in, due to the nature of its platform, what it has to offer, the viral aspect, and the rewards system in place. 

Having said that, there are simple things we can do to optimize our content with the Markethive blogging system and keep within the guidelines of what is accepted or frowned upon on major search engines. 

Adding to that it’s beneficial to be aware of the continuous changes and updates our beloved Google does to its search engine. 

 

How Can You Optimize Your Content In Markethive?

Content optimization doesn’t need to be difficult. It’s certainly one of the easier elements of SEO to understand and since Markethive is in essence an Inbound Marketing platform with content being of paramount importance it makes sense to understand how you can optimize your blogs to improve rankings.

You need to ensure you’re following a process and adhering to best-practice guidelines. However, you first need to understand why certain elements contribute toward an optimized page and also what to do to implement these into your content. 

Content remains one of Google’s strongest ranking signals, but it’s important to create content with a purpose. You should never just publish blog posts or other types of content just for the sake of doing so. 

Typically, you’ll be publishing content to meet one of a number of goals, including: 

• To rank on the SERPs. 
• To earn links. 
• To educate an audience. 
• To drive social engagement. 
• To generate leads. 

11 Elements To Optimize Your Blog

When it comes to creating the perfectly optimized page, there’s a simple checklist which you can follow: 

Be Keyword Targeted 

Keyword research should always be the starting point when writing. It’s important to align the content you create with your keyword research. 

Although search engines have been minimizing the importance of keywords signals for a while now, they still play a role in ranking your content in the SERPs. 

The focus is now more than ever on keyword phrases (long-tail phrases) and the skillful use of these phrases in a manner that is appropriate for the way search engine optimization works today. 

This guide will show you the importance of understanding the authority strategy that aligns with E-A-T.

Shorter URLs Are More Search Engine Friendly

As far back as 2008, Google’s Matt Cutts said that a 3 to 5 word URL is optimal and that, with those which are longer, “Google’s algorithms typically will just weight those words less and just not give you as much credit.” 

Specifically, URLs at position #1 on the first page of Google are on average 9.2 characters shorter than URLs that rank in position #10.

Short URLs may improve SEO in terms of a higher organic click-through rate (CTR) as shown in this study that short URLs have a higher CTR vs. long URLs. Also, short URLs may help Google understand what your page is all about.

So shorter URLs have a correlation with higher rankings. The average URL on Google’s first page is 66 characters long. Be sure to also include your main target keyword in the URL. 

 

Optimize Your Title Tag 

The title tag of a page is one of the most important on-page SEO elements, yet one which is so simple to get right. The best place to start when writing an optimized title tag is your target keyword. 

Most title tags on Google’s first page contain keywords that are an exact or partial match of any given search, so it makes sense to describe what your page is about in your title tag.

Title tag optimization

Because your title tag gives the people searching and search engines an overview of your content’s overall topic, it should presumably have a significant impact on rankings as pointed out in the Google SEO Guide.

It appears that a keyword-rich title tag may be a “ticket to entry” that can help you get to the first page. However, once you’re on the first page, using the exact keyword in your title doesn’t appear to help you climb the rankings. 

That’s where other factors like backlinks, Domain Authority, and user experience signals (like bounce rate, time on site, organic click-through-rate) appear to play a large role.

Optimize Your H1 Tag 

Your H1 tag is generally the same as the title or at least has the keywords pertaining to the title. When using the Markethive blogging platform this can be found in the editor at the top along with all the other formats available. 
Optimizing H1 tags

As with title tag optimization, H1s may be a “ticket to entry” factor that can help you crack Google’s first page. But keyword-rich H1s may not be strong enough of a ranking signal to help a page move up the first page results. However, optimizing every aspect of your blog without going overboard can’t hurt.  

 

Target Keyword in the First Paragraph

There is no need to forcefully work your target keyword many times over throughout your entire content. Keyword stuffing is now considered “NOT COOL” and is frowned upon by search engines. 

It is important that you do use your primary keyword within the content, however, it needs to be done so in a natural fashion. It’s recommended that you include this within the first paragraph of content on the page. 
keywords in first paragraph

In the case of our Markethive TV article, this could be done easily by opening with something along the lines of what you see in the image above  Notice how it isn’t forced but fits nicely in the opening paragraph? That’s what you need to aim for. You will also notice I have included internal links using anchor text.

 

Optimize Your H2 Tags 

You’ve already wrapped your page heading in an H1 tag, but you need to also make sure you’re wrapping subheadings in H2 tags (or H3 – 6 if there are headings under other subheadings). 

Think of H tags as a hierarchy, where you’re wrapping the most important title in an H1 and work your way down the page. If all your subheadings contextually carry the same weight, use H2 tags for these. If there are clear sections within these, use H3 and so forth in a logical order. 

Don’t fall into the trap of stuffing your target keyword straight into an H2 tag but include variations that make sense to the content. In this example below, you may open the main body of content, after your H1 tag and introductory paragraph, with this variation.
Optimizing H2 Tags

Here, it’s highlighting clearly the overall theme and keyword focus – Markethive TV – however, there is an obvious variant describing what viewers can expect at present and in the future. Keep H2 tags concise and remember you don’t need to have a keyword variant every time as long as your content flows contextually. 

 

Use Of Images & Video 

The use of images and video within content has a positive impact upon dwell time, or how long someone stays on the page. Also, using video and images, which also includes the likes of infographics and charts, makes content easier to read and consume.

It’s a well-known fact that many of us are able to absorb and understand easier when content is visualized through an infographic or listened to via video. Furthermore, it nicely breaks up the text which can be seen as overwhelming to some readers, especially when it’s a comprehensively long article. 

Notably, writing comprehensive, in-depth content can help pages rank higher in Google, and according to this study when it comes to acquiring backlinks, long-form content significantly outperforms short blog posts and articles. Content longer than 3000 words gets an average of 77.2% more referring domains. 

From an SEO perspective, content that engages users more will have a positive impact upon dwell time. From the perspective of search engines, it makes sense that the longer a user spends consuming content on a site, the more useful it is in comparison to one with a much lower dwell time. 

Just be sure to fully optimize images and embed videos from YouTube, Vimeo, Wistia, or other video hosting and streaming platforms. 
source code embedding videos

 

Outbound Links Do Improve SEO

Not so long ago, SEO professionals were scared to link out to external content. Why? 
The worry of “leaking PageRank.” 

This was based upon a tendency to maintain as much PageRank as possible internally within a website and to avoid linking out. However, from an editorial perspective, that doesn’t make sense. 

Outbound links are one way that people and search engines discover useful content. They are important because they can improve organic traffic, build trust, and even facilitate relationships with other businesses.

Don’t be afraid to link out. If you’re citing a source, go ahead and link to it. It not only helps users to read further into a sub-topic but also allows search engines to better understand relevancy based upon content you’re linking to. 

Derek Gleason at CXL Institute explains how outbound links in your article align with a users-first approach to content, 

“If you really believe that your content marketing is there to benefit your users, I think you have to link to competitor content. They’re the other sites that are most likely to have created authoritative content on topics similar to those you cover. If you feel anxious about doing that, it’s a bit naive. Your users know that competitors exist. They’re going to find their websites one way or another. If anything, a willingness to link to others’ content may even reinforce why you’re the better resource as users know that you’ll give them full, honest answers.”

Just be mindful to link to authoritative sources. Don’t accept money from third-parties to link to their content from your own. Essentially, link to anything that adds value and makes the life of the user easier, so they don’t have to go search out resources themselves.

 

Balance Your Content With Internal Links 

Internally linking through to other key pages on your site is a must. Internal linking is a key way to navigate both users and search engines through your content and help to spread link equity to key pages. 

In the most simplistic form, if you’re mentioning a topic within your content which you have a page or post about, link to it. Don’t be afraid to link using anchor text, either. For example, if content talks about Backlinking and you have a previous relevant article that expands on your topic, by all means, link it, as I’ve done here. 

How many internal links should you add to your content? There’s no hard rule. Don’t go internally linking to anything and everything (and certainly don’t be forcing keywords in just to link), but link where it makes sense, and the target page adds value.

 

Page Speed

Although page speed can be an important factor for the user, and always considered to have a critical impact on digital marketing, and ranking, Backlinko recently analyzed 11.8 million search results to find no correlation between page loading speed (measured by Alexa) and first page Google rankings. However, it’s always best practice to strive for faster page speeds and when it comes to content, image size is a major contributing factor, so it’s important to optimize your images

Social Share Buttons 

Social shares are becoming more of an influence when it comes to search results, and social media profiles do rank in search engines. It’s also important that readers are able to share your content. 

Even if organic search is one of the reasons why you’re creating a piece of content, the end result is that you want eyeballs on it which create your reach and hopefully convert into business.

Social share buttons are located at the bottom of each of your blogs on the Markethive Blogging template which will appear as soon as you hit publish. 

The benefits of Blogcasting

 

In Conclusion

In 2020, it’s time to re-evaluate the quality of content and optimizing content for users rather than search engines. The key to staying successful in search marketing 2020 has been consistent throughout, publish good authoritative content, with consistent brand messaging, in all your channels. 

As the search engines adapt more to natural language understanding, the best-written content in all forms will win out. 

When you create content that is highly useful, engaging, or entertaining, and be seen as reliable enough to your audience that they would willingly return again to your site, or even seek you out above others, you’ve most certainly gained authority.

Users and customers are getting smarter and they expect more when it comes to marketing. The more they trust you, the more they are willing to share your content (links), talk about you (value), and buy your products (revenue).” 

Markethive has built a system on the Blockchain to empower the Entrepreneur, offering privacy, freedom of speech, and importantly, autonomy. Markethive with its numerous plugins, different domains, layouts, content, etc, all feeding from Markethive but feeding into them. 

We could literally have hundreds of thousands of websites all interconnected inside through the Blockchain from the outside having no possible connection, each one producing its own unique content. Some can be ranking really high, others not so much, but all feeding back into Markethive.

As Google evolves into a more humanistic search engine along with its updates, could and has resulted in a disruption of other sites’ and their standing in SEO. This will not affect Markethive, in fact, you could say it’s like trying to kill the Hydra.

Markethive, the company, is focused on providing a Universal type of income for aspiring entrepreneurs. We believe in sharing our resources with you as you build your business and seek to reach your goals. 

There is so much involved in the world of SEO, it can be very intimidating, however, Markethive has got you covered and committing to learn and carrying out the basics outlined here can lead to a fruitful association within the entrepreneurial ecosystem. 

 

Sources: 
https://searchengineland.com/ 
https://www.searchenginejournal.com/
https://backlinko.com/

 

ecosystem for entrepreneurs

 

Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 

TP

Gaming giant Atari partners with blockchain-powered entertainment platform Ultra

Gaming giant Atari partners with blockchain-powered entertainment platform Ultra

Gaming giant Atari partners with blockchain-powered entertainment platform Ultra
Per the release, Ultra operates an entertainment platform that enables gamers to play, discover,

buy, and transact on a blockchain-based network with other gamers and interact with in-game assets. Its previous partnerships include other gaming developers and software giants like Ubisoft and AMD.The new project will see Ultra team up with Atari to make its platform accessible through the new Atari VCS, a “PC/console hybrid” games, and entertainment system, which is scheduled for a launch later this year.Gamers will be able to play fan-favorite Atari games as part of the Ultra partnership, including hits like Asteroids, Missile Command, and RollerCoaster Tycoon.An old-gen Atari gaming console. Image: BBC

Atari Tokens to power in-game purchases

The Atari video computer system will also be available for purchase on Ultra using either UOS, Ultra’s in-game tokens, or Atari Tokens — giving crypto and gaming enthusiasts the perfect platform to purchase the new hardware. Atari Tokens run on the Atari Chain platform and are an ERC20 token based on the Ethereum network. They are currently undergoing pre-sale rounds (as listed on the Atari Chain website) and a public sale is expected later this year.

Meanwhile, the Ultra platform will directly integrate within the Atari VCS, allowing users to purchase, download and play PC games from Ultra on the system, and give gamers instant access to a huge array of titles from triple-A games to xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxlovingly-crafted indie gems. Ultra is also providing a full range of services to gamers, such as live streaming, in-game asset trading (of non-fungible tokens, NFTs), esports, entertainment, as well as participating in large scale esports tournaments, the release added.

 

The Ultra platform. Image: Ultra

Nicolas Gilot, CEO of Ultra, commented on the launch:

“[Atari] offers us the opportunity to show Ultra’s capabilities when it comes to platform integration, as well as exploring NFTs and blockchain technology with one of the best known names from the video game industry.”

Michael Arzt, COO of Atari VCS and Connected Devices, shared the sentiment:

“We look forward to working closely with Ultra to help make the VCS the most blockchain-friendly gaming and entertainment system and to introduce a huge network of gamers and hardware fans to this amazing new frontier.”

Gaming and in-game assets have been long heralded as the “killer app” for blockchain technology and cryptocurrencies, courtesy of their truly decentralized nature, and a potentially fair distribution scheme. And with Atari turning to tokens, blockchain, and Ultra to provide a next-gen experience for gamers, one could argue the widespread use of cryptocurrencies, apart from speculation, could be coming sooner than one thinks.

Gaming giant Atari partners with blockchain-powered entertainment platform Ultra

Shaurya Malwa · September 24, 2020 at 2:00 pm UTC · 2 min read. Command, and RollerCoaster Tycoon. An old-gen Atari gaming console. Image: BBC

Atari Tokens to power in-game purchases

The Atari video computer system will also be available for purchase on Ultra using either UOS, Ultra’s in-game tokens, or Atari Tokens — giving crypto and gaming enthusiasts the perfect platform to purchase the new hardware. Atari Tokens run on the Atari Chain platform and are an ERC20 token based on the Ethereum network. They are currently undergoing pre-sale rounds (as listed on the Atari Chain website) and a public sale is expected later this year.

Meanwhile, the Ultra platform will directly integrate within the Atari VCS, allowing users to purchase, download and play PC games from Ultra on the system, and give gamers instant access to a huge array of titles from triple-A games to lovingly-crafted indie gems. Ultra is also providing a full range of services to gamers, such as live streaming, in-game asset trading (of non-fungible tokens, NFTs), esports, entertainment, as well as participating in large scale esports tournaments, the release added. The Ultra platform. Image: Ultra

Nicolas Gilot, CEO of Ultra, commented on the launch:

“[Atari] offers us the opportunity to show Ultra’s capabilities when it comes to platform integration, as well as exploring NFTs and blockchain technology with one of the best known names from the video game industry.”

Michael Arzt, COO of Atari VCS and Connected Devices, shared the sentiment:

“We look forward to working closely with Ultra to help make the VCS the most blockchain-friendly gaming and entertainment system and to introduce a huge network of gamers and hardware fans to this amazing new frontier.”

Gaming and in-game assets have been long heralded as the “killer app” for blockchain technology and cryptocurrencies, courtesy of their truly decentralized nature, and a potentially fair distribution scheme. And with Atari turning to tokens, blockchain, and Ultra to provide a next-gen experience for gamers, one could argue the widespread use of cryptocurrencies, apart from speculation, could be coming sooner than one thinks.

Article Produced By
Shaurya Malwa -Analyst at CryptoSlate

Post-mining his first bitcoin in 2012, there was no looking back for Shaurya Malwa. An economics graduate from the University of Wolverhampton, he breathes financial markets and decentralized ideologies. When not writing, Shaurya works on his culinary skills, trades the big three cryptocurrencies, and surfs airplane blogs.

https://cryptoslate.com/gaming-giant-atari-partners-with-blockchain-powered-entertainment-platform-ultra/

TP

Advertising, PR, Guest Post Scams in the Blockchain & Crypto World

Advertising, PR, Guest Post Scams in the Blockchain & Crypto World


Well the World is strange but if you fall to Scammers the World can be more strange for you and your Business.

 
Many Businesses publish Press releases and Guest Posts, ok so far no problem but most of them Deal with Scammers and dont know that! The Internet have so much offers for Advertising your Business and you can find in any Forum or Classified Ads offers who promise you Guest Posting and Sponsored Advertising on Bitcoin or Blockchain websites. But is it True you can buy it here cheaper than on the Websites direct?No it is, the new Scams promise you to get your Articles published for less Money than on the website self to order! They call themself PR Agencies – Be carefull!
 
Serious websites not accept reselling there Advertsing offers! If you find PR services they offer you to publish your PR on half of the Internet Blockchain sources, be warned! And the Scammers are many, we self get about 100 Emails per Week with requests for Guest Posts from 3th part not affiliate with us! For that Please note: Do not Deal with any other sources to Advertise on TheBitcoinNews.com, we do not Authorise any Resellers or Affiliates to sell Online Advertising for our Website anymore! Most of this offers are Scam and your Press release, Guest Post or Sponsored Post will not published if you not Deal direct with us!  Double check Email addresses and website URLs, the Scams even copy easy and fast full website contents to harm your and our Business!
 
Article Produced By
TheBitcoinNews.com
Bitcoin News source since 2012

Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to consumer protections. TheBitcoinNews.com holds several Cryptocurrencies, and this information does NOT constitute investment advice or an offer to invest. Everything on this website can be seen as Advertisment and most comes from Press Releases, TheBitcoinNews.com is is not responsible for any of the content of or from external sites and feeds. Sponsored posts are always flagged as this, guest posts, guest articles and PRs are most time but NOT always flagged as this. Expert opinions and Price predictions are not supported by us and comes up from 3th part websites.

https://thebitcoinnews.com/advertising-pr-guest-post-scams-in-the-blockchain-crypto-world/

TP

Persisting Problems: Will Blockchain Be Used in the Next US Election?

Persisting Problems: Will Blockchain Be Used in the Next US Election?

Have you ever stepped inside a voting booth, submitted your choice electronically, and wondered,

"Did the vote actually go through? What if a malicious party changes my vote?" Those kinds of doubts dominate discussions about election security. As voting increasingly happens via computerized equipment, cybersecurity experts often warn how it's easier than someone may think to hack into a system and wreak havoc. Some people wonder then, might blockchain technology bring about a more secure way for people to vote? Let's look at that possibility.

Politicians Bringing More Visibility to the Issue

Presidential hopeful Andrew Yang increased awareness of the idea that blockchain technology could solve some voting security and convenience issues. One of the central points of his campaign centered on modernizing voting by letting people cast ballots through mobile apps, then the blockchain verifying them. The idea on its face sounds great, especially since many individuals don't like the prospect of waiting in long lines and taking time out of their already-busy schedules. Also, the Permanent Subcommittee on Investigations, which is associated with the US Senate Committee on Homeland Security & Governmental Affairs, recently held a virtual roundtable to assess the feasibility of allowing Senate members to vote via online means due to the crises caused by the COVID-19 pandemic. 

Among the topics brought up were end-to-end encryption, along with a blockchain-based voting tool. The memorandum about the meeting mentioned how the blockchain could reduce instances of incorrect vote tallies by providing a tamper-free record. It also brought up how Estonia is one of the countries already using the blockchain to run entirely-online elections. The information acknowledged, as well, that the blockchain is not a foolproof system. It discussed cryptographic errors, software bugs, and majority control of the blockchain falling into the wrong hands as possible risks. Everyone consulted during the discussion agreed with the necessity of a senator verifying their vote after casting it. The attendees discussed a variety of ways to make that happen. We are not at the point where senators or anyone else in power is ready to approve any method of voting with help from blockchain. The fact that it's in discussions as a viable option is a positive development, though.

Why Could the Blockchain Work Well?

Blockchain-supported voting could be a smart move because it may increase voter turnout. People often think of cryptocurrencies and the blockchain together. Younger and tech-savvier individuals often find cryptocurrency appealing due to how it keeps identities private. Plus, the idea of voting through an app attracts anyone who may experience difficulty getting to a polling station. Plus, as the discussion above mentioned, the blockchain offers a transparent system that allows verifying a person's votes and preventing tampering. The blockchain is not perfect, but it could give a voter more visibility to help them ensure they have their voice heard. Many people worry about the US voting system's vulnerability. They assert something must happen soon, or we risk compromising our democracy. Moving ahead with the blockchain for voting would give the impression of progress made. 

Obstacles Associated With Voting Via the Blockchain

The blockchain is like most other technologies in that it has flaws. Some experts warn that it's not ready for the kind of widespread usage a national election requires. Those are not unfounded concerns, either. Earlier in 2020, MIT researchers published a report about Voatz. It's an app claiming to record votes on a permissioned blockchain. However, the group found no evidence that the app uses the blockchain to confirm genuine votes. Even more worrisome was that the investigation revealed how a party with remote access to the app could view a person's vote and change it. Voatz is not the only app for voting with blockchain, but the MIT researchers showed hesitations that apply to them all.

They mentioned how the people working on the apps might have good intentions but lack knowledge of election security. Also, another issue affecting the tech industry at large is that many new offerings reach the market before getting thoroughly reviewed. Companies race to be first, and security may get overlooked in that rush. Another recent development concerns an open letter penned by experts in cybersecurity, science, and computing to address officials at all levels of government. They insist that no internet voting system has the required security, and relatedly, that blockchain cannot "mitigate the profound dangers inherent in internet voting." The authors backed up their claims with two decades worth of science-based research. An initiative from the Kaspersky Innovation Hub uses blockchain differently. It resulted in a blockchain-secured voting machine that lets people submit ballots in person if desired. That setup still has an online component, so it does not eliminate the concerns expressed in the open letter. Kaspersky's invention could ease the minds of people who balk at voting through a smartphone or computer, though.

Likely a Too-Short Timeframe

Voting with blockchain is undoubtedly on the table as an option for future consideration. Anyone excited about possibly sending their votes to the blockchain in the upcoming US presidential election likely has their hopes up far too high, however. That event is less than six months away, after all.

Something that seems more likely is that voting in many places around the country may happen differently than usual. The COVID-19 pandemic and the need for social distancing already means candidates cannot hold in-person rallies, and it's difficult to imagine the circumstances changing enough before election day happens. People already encounter extremely long lines at polling stations, and they especially would if required to stay six feet apart. 

Voting by mail seems a much more viable option to use around the nation in November, mainly since some states already use it, as do American citizens living abroad. Rolling that system out to everyone is still far-fetched due to the timing, but it's arguably more feasible than blockchain voting as things stand now.

Article Produced By
Caleb Danziger

Caleb Danziger is a tech blogger and freelance writer.

https://cryptocurrencynews.com/blockchain-voting-us-election/

TP

LINE Launches LINE Blockchain Developers and BITMAX Wallet

LINE Launches LINE Blockchain Developers and BITMAX Wallet


TOKYO – August 27, 2020 – LVC Corporation (“LVC”), operator of LINE’s cryptoasset and blockchain businesses,

and LINE TECH PLUS PTE. LTD. (“LTP”) announce the launch of LINE Blockchain Developers—a developer platform for blockchain services—and the BITMAX Wallet service for managing digital assets.In April 2018, LINE established the LINE Blockchain Lab team to develop blockchain-driven dApps and research P2P network-based distributed systems and encryption technologies. With that purpose, the team has worked on a wide range of blockchain projects across the LINE Group: developing the proprietary LINE Blockchain (formerly known as LINK Chain) and issuing its own cryptoasset, LINK, as well as operating the BITMAX and BITFRONT cryptoasset exchange services. Additionally, they built an ecosystem based on LINE Blockchain, aiming to generate co-creative relationships between users and service providers under the “LINE Token Economy” concept.

Although blockchain is a new technology that has massive potential, LINE believes its practical and widespread use as still a ways off because of the costs and complexities involved with building and deploying it. Against this background, LVC and LTP decided to share LINE’s blockchain technologies. This led the companies to launch LINE Blockchain Developers—a development platform for companies to build blockchain services—and BITMAX Wallet, a wallet service for users to manage their digital assets.

LINE Blockchain Developers: A development platform for blockchain services

LINE Blockchain Developers is a development platform that provides an easy and efficient way for developers to build blockchain services based on LINE Blockchain. Blockchain technology can also be readily added to existing services for one-of-a-kind token economies. The developer console itself is a web-based environment offered through LINE’s own developer web portal, LINE Developers. With this platform, companies and developers can focus their attention on improving UX and other facets of their service instead of the technical aspects of blockchain and security.

Companies can use LINE Blockchain Developers’ main features to issue their own tokens, tokenize in-game digital assets (such as characters, items, and currency), ensure transparent transaction histories, and monetize data. For services that have been developed with the platform, token and item trades can also be verified on LINE Blockchain Explorer (formerly known as LINK SCAN).

LINE Blockchain Developers’ main features

1. Building an independent token economy

Use the LINE Blockchain Developers’ developer console to easily create a unique token economy. Tokens can also be issued on Testnet first to test them out before official release.

2. Managing various things and rights by tokenizing

Various things and rights —whether intangible or tangible—can be tokenized, making it possible to manage them with blockchain services.
* Must comply with applicable laws for tokenization

3. Protecting blockchain asset securely

Each service uses private keys to securely manage blockchain assets.

4. Straightforward blockchain access

Use RESTful API to easily link services to a blockchain—no knowledge of smart contracts needed.

5. Fully managed blockchain network

Does not require to operate nodes to participate in the network. Easily create and manage the network by using open APIs.

6. Link with LINE

Tokens issued by services made with the platform can be linked to and managed with BITMAX Wallet (which is in turn linked with LINE IDs), opening up the option of creating services that fully or partially leverage LINE’s userbase.

About LINE Blockchain Developers

·         Operator: LINE TECH PLUS PTE. LTD.

·         Availability: Global (excluding certain regions)

·         Supported languages: Japanese, English

·         URL: https://blockchain.line.biz/#/

·         Inquiries on LINE Blockchain Developers: biz@link.network

BITMAX Wallet: A wallet service for managing digital assets BITMAX Wallet is a blockchain wallet for managing digital assets. Users can centrally manage all the digital assets—tokens, items, and more—that they have obtained from various blockchain services within the one wallet. The difficulty of creating and managing conventional blockchain wallets has hereto been a barrier for users wanting to use blockchain services—and ultimately, played a part in holding back the growth of blockchain services overall. BITMAX Wallet on the other hand, is linked to LINE IDs. This means that users only need a LINE ID to get started right away and can easily send and trade digital assets with their LINE friends.

About BITMAX Wallet

・Operator: LVC Corporation

・Availability: Japan

・Supported languages: Japanese

・URL: https://wallet.bitmax.me (Web browser)

・How to use BITMAX Wallet: https://note.com/line_blockchain/n/n6aa0765fe51e (Japanese) Under the concept of “LINE Blockchain: Designed For Everyone,” LINE will continue striving to provide blockchain services and technologies that can be integrated into users’ daily lives.

About LINE Corporation

Based in Japan, LINE Corporation (NYSE:LN/TSE:3938) is dedicated to the mission of “Closing the Distance,” bringing together information, services and people. The LINE messaging app launched in June 2011 and since then has grown into a diverse, global ecosystem that includes AI technology, fintech and more.

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