Tag Archives: bitcoincash

Low Effort Bitcoin Cash Ponzi Alert: BitcoinCashTradingLimited

Low Effort Bitcoin Cash Ponzi Alert: BitcoinCashTradingLimited

It has become increasingly easy to spot cryptocurrency-related websites

which are a front for a scam. In the case of BitcoinCashTradingLimited, it is not hard to see what is going on exactly. Anyone investing in this company will lose their money, as there are far too many red flags to ignore. 

It’s a Fake Company

Even though BitcoinCashTradingLimited has been a registered domain name since July of 2018, it seems the domain will expire in just a few days from today. Even so, no one has seemingly heard of this platform in the past twelve months, primarily because most people can spot a scam from miles away when details are so blatant. There is also no registered entity associated with this website, nor a company registration number of any kind.

Targeting Bitcoin Cash Users

While one has to give credit to these scammers for targeting Bitcoin Cash supporters instead of focusing on just Bitcoin, it seems unlikely that this decision will help matters much. Bitcoin Cash does not have the biggest community, and most of its members are all too familiar with cryptocurrency scams. As such, it seems unlikely anyone has lost money because of this website, but one can never be too cautious. 

Fictitious Investment Plans

It is rather evident most of the HYIP Ponzi Schemes in the cryptocurrency industry follow a very straight forward approach. BitcoinCashTradingLimited is no different, as its projected returns are simply impossible to sustain. Ranging from 5% after one day to 100% profit after 30 days, no one should even remotely consider this offering to be genuine. Even the 2% daily for 12 days plan is impossible to guarantee, as cryptocurrency markets never allowed for guaranteed returns. More importantly, the company does not explain how the money is expected to be generated. While it is obvious they will only pay out as long as new deposits keep coming in, it is safe to assume the funds will dry up sooner rather than later. Their claims of “constant progression” and “friendly support” don’t mean much when they are planning to take one’s money sooner rather than later.

Lots of Confusing Information

Despite the website focusing on Bitcoin Cash, their main page makes multiple mentions of how to invest with Litecoin, which is also a  supported currency. Users will also allegedly earn 1% daily for the lifetime of their account, even though the investment plans state something else entirely. It seems little work has been put into updating this template to suit the site owners’ needs, for some unknown reason. To make matters worse, the site name – BitcoinCashTradingLimited – is used alongside Traders.com, and TradersLimited.com. As such, no one knows for sure who is pulling the strings until the domain name expires. Its acceptance of Perfect Money, Payeer, and Ethereum – despite using the Ethereum Classic logo – only add more confusion. This is clearly an unprofessional website which should not be trusted with one’s finances.

Article Produced By
JP Buntinx

https://themerkle.com/low-effort-bitcoin-cash-ponzi-alert-bitcoincashtradinglimited/

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Vitalik Buterin appreciates Bitcoin Cash for scheduling implementation of Schnorr signatures ahead of Bitcoin

Vitalik Buterin appreciates Bitcoin Cash for scheduling implementation of Schnorr signatures ahead of Bitcoin

                                

Vitalik Buterin, the brainchild of the second largest cryptocurrency,

Ethereum, spoke at ETH Cape Town on April 2019. Speaking about the forks of Bitcoin, Buterin said that Bitcoin Cash SV was overrated and considered Bitcoin Cash to be underrated.

Buterin said:

“I think BSV is like still overrated for as long as the market cap has multiple digits; In Bitcoin cash, I think it’s actually underrated at this point.”

He added that Bitcoin Cash community has become “sane”, as the recent fork of Bitcoin Cash [which split into Bitcoin Cash ABC and Bitcoin SV] “expunged” the Bitcoin SV community. Specifically,

he stated:

“If you actually follow the community, they’ve just become considerably more sane ever since they’ve expunged the Bitcoin SV people”

The fork of Bitcoin Cash into Bitcoin Cash ABC and Bitcoin SV took place in November 2018, which, at the time, was the center of attention in the crypto community. The ABC faction of the fork, supported by Roger Ver and Jihan Wu, performed considerably better than the faction supported by Craig Wright and Calvin Ayre.

Ever since the fork, Bitcoin Cash has performed better than Bitcoin SV, both in terms of price and community adoption. The price of Bitcoin Cash [formerly Bitcoin Cash ABC], at press time, was $288 and had a massive market cap of $5.11 billion compared to BSV’s numbers that were relatively lower. Bitcoin SV, at press time, was $53 and had a market cap of $945 million. In terms of the ranks of the two coins, BCH was the fourth largest cryptocurrency, however, BSV was the fifteenth largest cryptocurrency.

Buterin further added:

“… they’re [Bitcoin Cash] getting Schnoor signatures ahead of Bitcoin like that’s yeah they’ve got like real technical talent in there.”

Bitcoin Cash announced recently that they would be implementing Schnorr Signatures on the mainnet and they’ve also added the same on the testnet, where users can test the feature. According to the announcement, Schnorr Signature will be implemented on May 15, 2019. Bitcoin developers have not quite mentioned the implementation of Schnorr Signatures and other privacy/security additions to the Bitcoin blockchain. However, there have been discussions about implementing the same.

Article Produced By
Akash Girimath

Avatar
Akash is your usual Mechie with an unusual interest in cryptos and day trading, ergo, a full-time writer at AMBCrypto and a part-time novice trader.

https://ambcrypto.com/vitalik-buterin-appreciates-bitcoin-cash-for-scheduling-implementation-of-schnorr-signatures-ahead-of-bitcoin/?utm_source=telegram.me&utm_medium=social&utm_campaign=vitalik-buterin-appreciates-bitcoin-cash

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Investor: Bitmain Firing 80% Workforce is Bad for Bitcoin Cash and Litecoin

Investor: Bitmain Firing 80% Workforce is Bad for Bitcoin Cash and Litecoin

    

According to several reports, crypto mining giant Bitmain is running out of funds.
And it could be bad for Bitcoin Cash and Litecoin.

$315.5 million worth of Crypto-Assets

Kyle Samani, the co-founder of Multicoin Capital, a crypto fund, warned in a Tweet that Bitmain would liquidate its crypto-assets to accumulate fiat-funds for its business operations. The prominent analyst cited recent media reports that have accused the Beijing company of laying off half of its staff. Among the fired – as reported – is a team that was working on the development of a Bitcoin Cash client.

According to a leaked financial document surfaced in August this year, Bitmain currently holds 930,932 LTC (~$28.6m), 1,021,316 BCH (~$176.7m), 22,082 BTC (~$83.3m), 312,424 DASH (~$26m), and 1,097 ETH (~$142k) tokens. At press time, the fiat-equivalent of Bitmain’s entire crypto asset portfolio amounts to be near $315.5 million. Whether or not Bitmain has already encashed some part of its crypto portfolio could not be found. But, according to Samani, the fact that the Chinese crypto mining holds a large number of digital currency reserves itself leads to a possible selling scenario. That, of course, is possible only when Bitmain feels itself running out of cash despite firing half of its workforce.

Is Bitcoin Under Selling Pressure?

Bitmain, like any other retail investors in the crypto space, would be less likely to dump its Bitcoin reserves, mainly because it is among the few crypto assets that are looking at a promising future as the new year kicks in. The same could be told about Bitcoin Cash, which Bitmain whole-heartedly supported during the November “hash war.” But since the firing of Bitcoin Cash development squad, the probability of Bitmain holding its Bitcoin Cash reserves looks meager.

Then again, layoffs itself are a kind of a bullish indicator — a company practices downsizing when it wants to govern its spending against its revenue. Bitmain, like any other crypto company, launched new products while driven the crypto euphoria of late 2017. But as the demand evaporated for its line of products – crypto-mining chips in particular – the company had to restrategize its priorities in hopes to survive the crypto’s most depressive phase.

What’s Next?

Bitmain could also choose to look for additional capital without spending many brains on selling their crypto reserves. The firm has already shared its plans to go public via a $12 billion IPO round in Hong Kong. Just recently, its application to the Hong Kong Exchanges and Clearing Limited (HKEX) met the possibilities of rejection. The company could file another IPO prospectus in the future after fixing its infrastructure, beginning with a layoff that is already taking place.

Bitmain raised $400 million from a pre-IPO funding round led by Sequoia Capital. The company currently holds a 67% share in the market for bitcoin mining equipment, and it provides about 60% of the mining industry’s entire computing power.

Article Produced By
Davit Babayan

https://www.newsbtc.com/2018/12/26/investor-bitmain-firing-80-workforce-is-bad-for-bitcoin-cash-and-litecoin/

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Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

Company Aims To Become ‘Amazon Of Sharing Economy’ With Blockchain App

A company is building a Blockchain-based system

to eliminate fragmentation in the sharing economy – and creating a single app that gives users access to “any available asset they wish to rent, borrow or share.” ShareRing claims the current market is extremely inconvenient for consumers. Although thousands of companies exist, many of them are specialized in one particular niche, such as caravans or office space. This forces users to go through the arduous process of registering multiple accounts – and, given the fact that some of these small businesses only operate in a heavily localized area, there’s no guarantee that the items they need to borrow will be available where they live.

The Australian company has the goal of becoming the “Amazon of the sharing economy,” enabling users to lease “assets” from a broad range of categories through a single smartphone app. They would be connected to individuals nearby who have items they are willing to share, while rental companies would be able to develop their own “mini” app within ShareRing to reach greater numbers of prospective customers. ShareRing is already exploring deals with big brands, and the latest partnerships will be announced on its website.

In its white paper, the company lists areas where its technology could prove useful. Some examples include renting cars, trucks and trailers, as well as booking delivery drivers, sharing gardens, swapping books, co-housing, car sharing and social dining. ShareRing’s Blockchain platform, known as ShareLedger, is already in development. “Highly customizable” smart contracts will be used to complete transactions, with the company stressing that typical users are not going to require advanced technical knowledge in order to use the platform.

“Taking things to the next level”

The team behind ShareRing already have experience in this industry after starting the vehicle-sharing brand Keaz in the middle of 2013. Offering solutions for both corporate users and consumers, the company now has offices in five countries – and its main technology, KeazACCESS, was launched in May 2015. Executives say they have “decided to take things to the next level” through Blockchain because a company is yet to help this industry achieve its full potential. Their white paper argues that most people are even unable to name five businesses operating within the sharing economy – and the two examples most commonly used as answers, Airbnb and Uber, only cover two types of assets available to the public.

ShareLedger is also going to feature a dual token mechanism. Whereas SharePay is the currency that customers will use to rent assets, ShareToken allows providers to pay for access to the Blockchain. All users will be able to access their balances for these tokens in a lightweight wallet accessible from PCs and smartphones. “Small transaction fees” are charged to providers who use ShareRing. There are one-off charges whenever individuals or businesses add an asset to the platform. Providers are also charged if “attributes” need to be added, allowing extra bits of information such as a Vehicle Identification Number to be linked to the asset. Finally, they will pay a fee every time their asset is rented out to a ShareRing user.

Growing the ecosystem

At the heart of ShareRing’s system will be a “clever, integrated app” which uses geolocation to show users which services are available nearby – and within two years, the company hopes that up to 1 mln assets will be available to share around the world. Its Blockchain system will be publicly available by Sept. 2018, and KeazACCESS will be the first “client” integrated into ShareLedger. ShareRing’s token sharing event is set to take place in May, with the company planning to run token hunts and several other competitions to spread the word and raise awareness of the project.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

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Vexanium, a Marketing Platform To Benefit Both Retailers and Users

Vexanium, a Marketing Platform To Benefit Both Retailers and Users

—SINGAPORE, April 11, 2018

An innovative decentralized marketing ecosystem called VEXANIUM, which helps to cut costs and improve efficiency and transparency for commercial businesses, is being launched by Danny Baskara and team. The blockchain based ecosystem which VEXANIUM creates will solve the major pain points that this industry faces today. The VEXANIUM platform will also naturally serve existing blockchain businesses in their user acquisition, activation and retention. This makes it attractive for both businessmen, crypto-enthusiasts and ordinary users.

In Asia, a majority of retailers use online promo marketing platforms such as Groupon, Dianping or Meituan to win new customers. Promo marketing strategies rely heavily on campaigns on these platforms which provide substantial traffic and sales. These platforms charge an average of 15% – 20% in commission per transaction through a CPA (Cost Per Acquisition) or CPS (Cost Per Sale) structure. An increasing number of retailers struggle because these commissions together with the discounts offered represent too high a proportion of their margins. To protect margins, retailers often end up giving lackluster promotions that are either unattractive or with unrealistic terms. Meanwhile, customers are often frustrated when trying to utilize a voucher or redeem their gift cards and coupons. Common difficulties include using vouchers that have already been utilized, expired, are lost or with unreasonable T&C requirements.

“By using the VEXANIUM platform, companies can create points in loyalty program applications in the form of digital tokens, "said Danny Baskara. "Typically such incentives are rewards to customers in Cost Per Acquisition (CPA) activity. The tokens can also be converted into coupons or points that can be used in corporate applications, " A study conducted by GfK concluded that 49% of consumers would gladly switch brands for savings in the form of a coupon. In the retail market, South-East Asia and Indonesia, in particular, are some of the fastest growing markets globally, with the latter boasting a population of over 260 million people. The importance of vouchers and coupons for retailers to attract new customers in those regions is significant.

VEX token will be listed on Tokenomy upon launching of the platform. Partnering with fIndodax.com (former bitcoin.co.id), the biggest digital asset exchange in Southeast Asia, Tokenomy helps VEX access to 1,000,000+ potential investors and traders. The VEX app features an integration with selected crypto exchanges in order to allow users to directly trade their VEX token balance on the exchange. Also, the VEX Exchange will allow consumers to trade vouchers among themselves and set their own prices. Customers will be able to store and redeem their voucher tokens via VEXANIUM app.

One game-changing use case of the VEX Platform is the lucrative “airdrop” market, which will allow blockchain companies to create airdrop campaigns for acquiring new customers and rewarding existing ones, using the VEX token. "For companies that want to take advantage of the VEXANIUM platform and want to create digital tokens on their applications are required to purchase a large number of VEXANIUM digital tokens, VEX, because each transaction is using the token, included in transaction fees," Danny states. This will be facilitated via the VEX web and mobile apps.

In an exciting move,  the VEXANIUM marketplace plans to be fully functional and open to merchants and individual users in Indonesia by Q4 2018. VEXANIUM will complete the establishment of the ecosystem by launching VEXchange and VEXplorer by Q2 2019. Merchants and enterprise users can create voucher tokens and start their marketing campaigns all seamlessly via the one-stop mobile app. VEXANIUM founder and CEO Danny Baskara previously built and sold Indonesia’s largest voucher and couponing platform Evoucher, which was with more than 2 million active users. After 7 years of building Evoucher, the founders realized that the blockchain can solve the fundamental problems of this industry. The idea for the VEXANIUM ecosystem was born.

VEXANIUM will revolutionize this space by bringing the voucher and couponing industry on-chain. The immutability, liquidity and decentralized nature of VEXANIUM will revolutionize this market while introducing a whole new wave of retailers and users to the blockchain era. A number of angel investors are already backing VEXANIUM, such as Marcus Yeung, founder and CEO of SEAbridge, and Joseph Aditya,  CEO of Ralali, the largest B2B marketplace portal in Indonesia. VEXANIUM VEX token pre-sale starts on April 14th, 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

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Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin Price: Experts Weigh in on Cryptocurrency Price Recovery Amidst Institutional Interest

Bitcoin looks like it will end the week with a 15% price increase

and all but four of the top 100 cryptocurrencies by market capitalization are still showing green. Investors are demonstrating increased confidence illustrated by trading volumes. Experts have shared their predictions and explanations for the increase, which may well indicate a recovery for the cryptocurrency market after months of trepidation. Thursday’s sudden price increase for Bitcoin is the result of what experts term a “short squeeze” and it sparked a frenzy of activity in the charts.

“This is what’s known in the markets as a short squeeze. When a lot of people are short on heavy leverage, a small movement up can trigger someone’s stop-loss,” said Mati Greenspan, Senior Market Analyst at eToro. “Keep in mind that when a short position gets closed it actually creates a buy order. After a prolonged period of moving within the range, stop losses start to pile up. And so, even a small movement in the market can trigger a chain reaction of stop losses all at once and lead to a breakout on the charts.”

The orange and blue dotted lines represent the tight range, between $6500 and $7500, that bitcoin has been trading in for the

past two weeks.

“We would normally look for a test of the blue line before moving forward. However, should the excitement start to come back into this market, it might not need to.” Said Greenspan. “The ratio of short margin trades versus longs has been increasing recently,” said Nick Kirk, quantitative developer and data scientist at Cypher Capital. “Buying volume ticked up today and a lot of these short trades got liquidated, helping fuel the rally.”

In an earlier interview with Bloomberg on April 11th, 2018, Greenspan predicted that Wall Street was “building bridges” and would “at least even things out” in the cryptocurrency markets by injecting new liquidity.

On April 6th, 2018, news broke that hedge fund legend George Soros might begin to invest in cryptocurrencies. According to reports, Adam Fisher, head of macro investing for Soros Fund Management received internal approval to trade cryptocurrencies. Hedge Fund Research indicates the average return on funds that started investing in cryptocurrency at the beginning of 2017 is 2,908%, compared to 9% gains for traditional hedge funds over the same period. On April 10th, 2018, Venrock, the Rockefeller family’s venture capital businesses announced a partnership with cryptocurrency investor group

CoinFund.

“We wanted to partner with this team that has been making investments and actually helping to architect a number of different crypto economies and crypto token-based projects,” said Venrock partner David Pakman

The Rockefeller family has an estimated net worth of over $1 trillion, with Venrock reportedly holding $2.6 billion in managed assets. Venrock made significant gains with early investments in Intel and

Apple.

“There are a lot of crypto traders in the market,” continued Pakman. “There are a lot of cryptocurrency hedge funds. This is different. To us, it looks a little bit more like venture capital.”

There are also disputed rumours that the Rothschild family now hold cryptocurrency related investments. Commenting to Bloomberg, leading Wall Street strategist Tom Lee describes Bitcoin’s sudden price hike

as “overdue”.

“We still feel pretty confident that bitcoin is a great risk-reward and we think it could reach $25,000 by the end of the year,” said Fundstrat co-founder Lee.

It’s not just Bitcoin that is seeing health price increases. Only a handful of coins in the top 100 are still showing declining prices. A number of coins have 24-hour average price increases of 20% and more. Ripple (XRP), with the third largest market capitalization after Bitcoin and Ethereum, is currently trading at $0.67 after a 21% increase. This is directly compared to a current rate increase of 5% for Bitcoin today. Ripple’s increase is likely fuelled by the announcement that Santander is launching an international payments service “OnePay FX” based on Ripple’s xCurrent blockchain technology. With the move, Santander becomes the first bank to offer a blockchain-based international payments service across a number of countries

at the same time.

“One Pay FX uses blockchain-based technology to provide a fast, simple and secure way to transfer money internationally – offering value, transparency, and the trust and service customers expect from a bank like Santander.”

Other notable price increases include IOTA (MIOTA), currently 10th by market capitalization at 21%, NEM (XEM) at 17% and Vitalik Buterin backed OmiseGO at 18%.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

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Realities That Will Rock The World Of Marketing In 2018

Realities That Will Rock The World Of Marketing In 2018

The digital marketing industry shows few signs of slowing down

as brands continue to adjust to the pace of change in data, technology and measurement. As marketing shifts away from the classic model of mindless spending, there are new opportunities and emerging technologies that can better trace the correlation between spending and engagement with prospective customers. From fake news to Facebook algorithms to Google and other tech giants changing the game, the industry landscape continues to force brands to adapt to new consumer behaviors and innovate to get the win. Based on my experience as the CEO of a digital marketing agency, here are four realities that I see shifting the world of marketing this year.

Every aspect of marketing is in the midst of an automation transformation.

Technology has introduced new kinds of marketing tools that take the guesswork out of advertising. For some firms, this has been a game changer, and for others, it has been a death sentence. Driven by emerging technologies, analytics and better data, marketing plans are shifting every day to match media consumption changes and platform updates. Yet, one of the biggest opportunities out of the digital transformation in marketing is reimagining the strategy in itself. Brands need to evolve their thinking to a process that observes the behavior of consumers through unique customer journeys and optimize efforts accordingly. Gone are the days when marketers can look at the last click in the funnel and make campaign-based decisions.

Digital transformation is not as straightforward as a one-touch fix. To deliver consumers a personalized marketing experience, brands need better control over their channels and performance. The rise of machine learning and automation has given way to incredible platforms for attribution modeling and optimization. By using these technologies, marketers can now track and measure their interaction with customers across all mediums to see where their ad spend is most effective and how customers are receiving and interacting with their marketing message.

Marketers must mine the endless mounds of data.

Across the board, companies increasingly understand that a “one-size-fits-all” approach to marketing can’t win anymore. Brands will be connecting with consumers in a more innovative, data-driven environment — especially in retail — by tapping into marketing technology platforms for better insights into consumer buying habits. Those brands with campaigns that are data-driven with location intelligence and analytics are more apt for stronger data and greater personalization. In this strategically intricate dance, consumers will be continuously touched by brand messaging, experiences and influencers that, when optimally layered together, drive better results.

Besides easing operational processes and increasing efficiency, marketers must leverage the potential of artificial intelligence-driven tools to power through data and effectively engage with their customers — and with better success after every instance. AI can also help identify the best engagement points in the buying journey. Innovations in AI like chatbots and augmented/virtual reality are changing the way brands plan campaigns, envision touchpoints and enhance customer experiences, all while generating actionable data insights throughout the process.

The power of search has voice.

Last year marked a huge shift in the power of voice in search marketing. If consumer brands haven’t gotten on board with SEO strategies catered to voice search, they need to get in the game before it’s too late. Google insights reveal that, on a daily basis, more than half of American teenagers and 41% of adults are talking to their phones via voice search. Amazon is said to have sold more than 20 million Echo units to date, with Google Home gaining ground and taking up to 24% of market share since it entered the game in 2015. By 2020, ComScore predicts voice search could account for up to half of all queries. This trend has been happening in the SEO world for some time, and with the growing appetite for search bots (i.e., Alexa, Cortana), the transition to a voice-search world is progressing every day.

SEO marketers should make note of this, given that optimizing for voice search requires different tactics compared to the traditional method and having insight into this new normal could help brands provide better customer experience. Optimizing for voice search technology allows for marketers to create more conversational campaigns and provides a natural way for people to interact with brands. Voice search will continue to explode as more predictive machine learning technologies advance this particular AI evolution. Looking forward, the voice search market is wide open and it’s possible that the strongest user group hasn’t even been born.

Content transformation will be king.

By 2021, an eMarketer report (registration required) predicts there will be more than 2.7 billion people around the world using mobile phones, with more than 87% of those using smartphones for internet access. The report also described the dominance of tech titans Google and Facebook in the U.S. digital ad market and digital ad revenue worldwide. In this attention-driven duopoly, with ever-changing algorithms and updates, businesses are competing against friends and family for attention. The demand for mobile-ready, shareable content has never been more relentless. Every aspect of content marketing will become more user-centric and personalized, and brands must be willing to adapt.

In order to scale authenticity in this crowded environment, some brands are heavily investing in video to connect with customers to help share ideas, products, purpose and personality. Likewise, influencers will continue to play a role in content but with a new requirement of stronger return on investment. No matter the industry, your brand must steer away from vague, overly expensive programs and partnerships and opt for relevant, data-driven influencer strategies. The challenge in digital content for today’s marketer is to remain authentic while achieving campaign goals. Brands that create experiences that inspire, educate or entertain through content and messaging efforts will continue to win in 2018.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

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What marketers need to know about Facebook’s updated Business Tools Terms

What marketers need to know about Facebook’s updated Business Tools Terms

The updates are largely guided by GDPR and go into effect May 25, 2018.

As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC,

this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that Facebook will, in effect, apply the EU’s General Data Protection Regulation (GDPR) standards to its business globally. Not surprisingly, the Terms changes are timed to go into effect on May 25, 2018, the same date the GDPR’s sweeping set of rules governing the handling of consumer data will go into effect.

A new “Facebook Business Tools Terms” consolidates the “Conversion Tracking, Custom Audiences From Your Website, and Custom Audiences From Your Mobile App Terms” and “Offline Conversion Terms,” and the Custom Audience Terms have been updated. Here’s a rundown of the key changes to the terms that apply to any website owner, publisher, developer, advertiser, business partner (and their customers) and any other entity that integrates with, uses and exchanges information with Facebook. Note that Facebook Business Tools encompass a lot: APIs and SDKs, the Facebook Pixel, social plugins such as the Like and Share buttons, Facebook Login and Account Kit, as well as other platform integrations, plugins, code, specifications, documentation, technology and services.

New terms for GDPR compliance

In section 5.1 of the Facebook Business Tools Terms, a note to EU and Swiss data controllers specifically on

GDPR states:

To the extent the Customer Data contain personal data which you process subject to the General Data Protection Regulation (Regulation (EU) 2016/679) (the “GDPR”), the parties acknowledge and agree that for purposes of providing matching, measurement, and analytics services described in Paragraphs 2.1 and 2.2 above, that you are the data controller in respect of such personal data, and you have instructed Facebook Ireland Limited to process such personal data on your behalf as your data processor pursuant to these terms and Facebook’s Data Processing Terms, which are incorporated herein by reference. “Personal data,” “data controller,” and “data processor” in this paragraph have the meanings set out in the Data Processing Terms.

What this means:
This section clarifies that the Facebook Marketers are considered data controllers from a GDPR standpoint and Facebook the data processor. A third-party data processor is an entity that processes personally identifiable information (PII) on behalf of a controller. A controller is defined by the GDPR as an entity that determines how that data will be processed and for what reason. Both controllers and processors must comply with the EU regulation. The Terms for using Facebook Pixels and SDKs have also been updated for GDPR.

Section 3.3 states:

In jurisdictions that require informed consent for the storing and accessing of cookies or other information on an end user’s device (such as but not limited to the European Union), you must ensure, in a verifiable manner, that an end user provides the necessary consent before you use Facebook Business Tools to enable us to store and access cookies or other information on the end user’s device. (For suggestions on implementing consent mechanisms.

What this means:
Site and app owners must obtain and manage user consent for Facebook to access, gather and store their data. This is a critical piece of GDPR that pertains to any company controlling or processing data on EU citizens, regardless of where they reside.

Requirement to notify Facebook of any actual or ‘threatened’ complaints about personal data

Another important change in the terms that marketers need to be aware of is in section 1.5.

The provision states:

You will notify us promptly in writing of any actual or threatened complaint or challenge related to the use of personal data under these Business Tools Terms and will cooperate with us in responding to such complaint or challenge.

What this means:
Advertisers must take any user’s complaint (even threatened) about the use of personal data seriously. You must be prepared to report to Facebook, in writing, any suggestion of a complaint or challenge over the handling or use of personal data when you’re made aware of it.

Keep reporting internal

Want to share a case study about your Facebook ad campaign? Think again. Section 2.2.2 of the Facebook Business Tools Terms explicitly states that advertisers are not allowed to share Campaign Reports or Analytics unless they have Facebook’s written consent:

We grant to you a non-exclusive and non-transferable license to use the Campaign Reports and Analytics for your internal business purposes only and solely on an aggregated and anonymous basis for measurement purposes. You will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party, unless otherwise agreed to in writing by us. We will not disclose the Campaign Reports or Analytics, or any portion thereof, to any third party without your permission, unless (i) they have been combined with Campaigns Reports and Analytics from numerous other third parties and (ii) your identifying information is removed from the combined Campaign Reports and Analytics.

What this means:
All Campaign Reports and Analytics need to stay internal and include only anonymized, aggregated data. Keep screen shots and charts out of presentations, case studies and social media unless you have permission from Facebook. However, Facebook retains the right to use your unidentified reporting data when aggregated with that of other advertisers

No pixel sharing

This is a change. Section 3.1 of the Facebook Business Tools Terms states:

You (or partners acting on your behalf) may not place pixels associated with your business manager or ad account on websites that you do not own without our written permission

What this means:
You may not gather data for ad targeting or measurement by placing your or your clients’ pixels on other sites you may have access to or any other site unless Facebook OKs it. This has been a not-so-secret Facebook marketing tactic for some time. If you currently have pixels on other sites, it’s time to revisit those placements and either get Facebook’s permission or remove them to stay in compliance with the Terms.

Facebook Business Tools Terms

Some of the terminology has also changed with this update.

As of May 25, 2018:

  • “Sales Data” now is called “Customer Data.”
  • “User Information” now means “Contact Information.”
  • “Sales Transaction Data” now is “Event Data.”
  • “Matched Data” now means Event Data that is combined with Matched User IDs.
  • “Unmatched Data” now means Event Data that is not combined with Matched User IDs.
  • “Reports” is now “Campaign Reports.”
  • “OC” is now referred to as “Offline Conversions.”

Those are the main takeaways that we pulled from the updated terms. There are other changes, but they don’t appear to impact the day-to-day of marketers as much as the above. If you have any other items that stood out, please let us know on social media.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

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Billionaire Tim Draper Sets $250,000 Bitcoin Price Target for 2022

Billionaire Tim Draper Sets $250,000 Bitcoin Price Target for 2022


Tech billionaire Tim Draper, an avowed cryptocurrency bull,

has set a $250,000 bitcoin price target for 2022. Draper made the bold prediction April 12 at the 2018 Block (Chain) Party at his self-named Draper University in San Mateo, California. “I’m thinking $250,000 a bitcoin by 2022,” Draper said (via Reddit). “Believe it. They’re going to think you’re crazy, but believe it. It’s happening and it’s going to be awesome!” Draper has a fairly good track record for predicting bitcoin price movements, so market observers aren’t taking his bullish forecast lightly. In 2015, the venture capitalist accurately predicted that bitcoin would top $10,000 by the end of 2017. BTC prices soared above $13,000 on December 31, 2017.

‘Blockchain Is Transformational’

Draper also predicts that blockchain will disrupt and transform finance, healthcare, and many other industries. “It’s honest, it’s straightforward, it’s incorruptible, and it’s fair,” he said. Shortly before the Block (Chain) Party, Draper signaled his unwavering confidence in blockchain, the technology undergirding cryptocurrencies. “The blockchain is one of the most transformational technologies that has happened in the history of the world,” he told the San Mateo Daily Journal. “And it is totally worth celebrating.”

Draper isn’t the only billionaire who’s betting big on blockchain. The Rockefeller family (estimated net worth: $1 trillion) has partnered with the cryptocurrency investor group CoinFund to help entrepreneurs launch blockchain-based businesses. David Pakman, a partner in Venrock — the venture-capital arm of the Rockefeller family — said his VC firm is not interested in turning short-term profits, but in making  a long-term investment in blockchain. “There are a lot of crypto traders in the market,” Pakman said. “There are a lot of cryptocurrency hedge funds. This is different. To us, it looks a little bit more like venture capital.”

Purchased 30,000 Bitcoins For $600 Apiece

Tim Draper has an undergraduate degree in electrical engineering from Stanford University and an MBA from Harvard. He comes from a long family line of venture capitalists. In 2014, Draper made headlines after buying 30,000 bitcoins for $600 apiece (total price paid: $18.5 million) at an auction by the U.S. Marshals Service, a law-enforcement arm of the Department of Justice. The Justice Department frequently auctions off property seized during criminal raids.

At today’s bitcoin price of roughly $8,000 a token, Draper’s stake is now worth about $240 million. That’s not a bad return for a four-year investment. The entry of Old Money like the Rockefellers and Silicon Valley’s stamp of approval is another signal that cryptocurrencies and blockchain — the technology behind bitcoin — is here to stay, despite the daily protestations from skeptics that “bitcoin is dead.”

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

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World’s Second Largest Crypto Exchange OKEx Moves To ‘Blockchain Island’ Of Malta

World’s Second Largest Crypto Exchange OKEx Moves
To ‘Blockchain Island’ Of Malta

 

Malta, which has recently passed regulatory legislation concerning Blockchain,

cryptocurrencies, and Initial Coin Offerings (ICO) in a bid to become a crypto-friendly “Blockchain island,” is welcoming major crypto exchange OKEx to the country, according to an OKEx press release published today, April 12. Crypto exchange Binance, the world’s largest exchange by trade volume, also reported at the end of March that they were planning on opening at office in Malta, after receiving a warning from Japanese regulators. Crypto trader and Twitter personа WhalePanda tweeted the news of OKEx’s Malta move earlier today, writing that Malta is “getting crowded”:

Malta is getting crowded.

As part of their plan to attract Blockchain and crypto-related business to the country, Malta released a document in February entitled, “Malta – A leader in DLT Regulation,” as well as proposed the establishment of several regulation-supporting organizations, like the Malta Digital Innovation Authority Bill and the Virtual Currencies Bill. OKEx writes in their press release that after meeting with Maltese regulators about the regulatory crypto framework, they are “confident in the Malta government’s approach and decided to make Malta a foundation for further OKEx growth.”

OKEx CEO Chris Lee stated:

“We look forward to working with the Malta government as it is forward thinking and shares many of our same values: the most important of which are protection of traders and the general public, compliance with Anti Money Laundering and Know Your Customer standards, and recognition of the innovation and importance of continued development in the Blockchain ecosystem.”

 OKEx is the number two ranked cryptocurrency exchange by 24 hour trading volume on CoinMarketCap, currently trading around $1.6 bln over a 24 hour period.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

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