Entrepreneurial Social Networks

Top 5 Social Networks Entrepreneur Strategy

There are hundreds of social networks out there. You can’t be everywhere and we all need to focus our efforts and time on the most effective social networking sites. Here are the social networks I would recommend most for entrepreneurs.

Looking for a job? Consider creating your own. There are a number of social resources to help you connect with other entrepreneurs and get your business ideas off the ground.

Here are the top 10 social networks for entrepreneurs. Each helps entrepreneurs succeed by providing them with the guidance, tools and resources they need to setup their company and gain exposure.

Nothing compares with the brute force horsepower Inbound Marketing engine that comes free with Markethive, but we need to build alliances among our peers and this list is the top 10 of other Entrepreneurial social nets we recommend you frequent as well.

1. Markethive

I am putting Markethive as number one for many reasons, including a serious case of bias. I built it, aside from that. Markethive is a traditional easily navigated and profile oriented network similar to Facebook, oriented like LinkedIn but unique in that it's engine is a multimillion dollar Inbound Marketing platform. As entrepreneurs, we invest (spend) millions on autoresponder systems, capture page systems, blogging platforms, broadcasting technologies, known as Inbound Marketing today. Markethive's founder is the same man the developed Veretekk and invented Automated Marketing, auto responders, capture pages basically what has become today known as Inbound Marketing. There is no other Inbound Marketing solution on the Internet that comes close, has the level of integration found on the Internet at any price and the other systems cost upwards of $10,000 per month. Markethive's Inbound Marketing platform is free included and built into the social network.

2.  StartupNation

Most social networks neglect the content aspect that makes StartupNation so useful.  With articles, forums, blogs, on-demand seminars, and podcasts, entrepreneurs will be better prepared for their ventures and have the resources required to make better business decisions. 

There are a wide range of topics being discussed on StartupNation right now, including business planning, marketing and web-based business.  The site also offers a series of competitions, such as a dorm-based 20 contest and an elevator pitch competition. If you're an entrepreneur or hope to become one, this site is definitely one you can’t miss out on.

3.  LinkedIn

It’s difficult to leave LinkedIn off of any social networking list because it’s so useful for anyone who's either searching for a job, is trying to network with like-minded individuals, or building a company.  LinkedIn offers many resources for entrepreneurs, such as groups, including the very popular “On Startups” group that has over 54,000 members. 

Entrepreneurs on LinkedIn should brand themselves properly so they can attract the right kind of business opportunities, and perform searches to find service providers or partners.  As an entrepreneur, you should also be looking to participate in LinkedIn Answers, events and applications to spruce up your profile and become a valuable member to your community.

4.  Perfect Business

If you want to meet thousands of serious entrepreneurs, experts and investors from a variety of industries, then Perfect Business might be the perfect social network for you.  The type of people you’ll find are potential business partners, potential clients and advisers. Additionally, the site has leading business partners like Entrepreneur and Virgin Money.

From business networking to a video center where you can learn from successful entrepreneurs, a business plan builder and even an investor center, you’ll have most of the resources you need to create or regenerate your business. There is a free basic membership and a gold membership that costs $29.99 per month.

5.   The Funded

The Funded is an online community of entrepreneurs who research, rate and review funding sources.  Entrepreneurs can view and share terms sheets to assist each other in finding good investors, as well as discuss the inner workings of operating a business.  General benefits of this site include viewing facts, reviews and commentary on funding resources, and accessing RSS feeds of the most recent public comments by members. 

By joining the site, you have access to detailed fund profiles with specialty, reference investments, and investment criteria, in addition to accessing partner vCards that have full contact information of all partners at venture funds.  In order to get any value out of this social network, you pretty much have to become a member.

 

 

The Inbound Marketing Methodology

The Inbound Marketing Methodology


Inbound marketing is all about getting found online by your audience. It's where they're looking for you. They've changed their shopping behavior, and we’re helping businesses adapt. Inbound focuses on attracting the right kind of prospects to your business and turning them into satisfied customers and brand loyalists.

What is Inbound Marketing?

It's how your audience is behaving online today.

They're not waiting for the message to be brought to them. They’re searching online for the content that helps solve a problem and make their buying process a much more informed one.

Inbound better positions your company to be the solution your ideal customers are looking for by developing an online presence that speaks to them and their specific interests and needs.

Why does it work?

The shopping behavior of your ideal consumer has changed significantly, and as a result, so have the methods for getting their attention.

Instead of relying on traditional methods of marketing that focus on pushing messages out to your audience — things like buying ads, buying email lists, sending direct mail — and hoping for a return, we focus on aligning your content strategy and overall campaign with your customer's interests in order to pull more relevant prospects toward your company.

Attract

We're not looking to simply attract website visitors, but rather attract the right kind of visitors that are valuable for business. For too long, the emphasis has been on traffic volume instead of the quality of the visitor. As consumers continually shift their attention online for research, most everyone has an online presence, including your competitors. You need something more.

Convert

Once you're driving more qualified visitors to your website, you'll want to convert these visitors into leads by collecting their contact information. To do this, you need to offer something of great value in exchange. Using your buyer personas as the foundation, crafting resourceful downloadable offers in the form of ebooks, whitepapers, videos, or checklists is the first step in optimizing your website for lead generation.

Close

Now that you're generating more qualified traffic and leads to your website, the focus now is on nurturing these leads with the right content at the right time in order to help close them into customers. By executing a personalized lead nurturing strategy, you'll successfully shorten the sales process due to the level of qualification and education your leads now have.

Delight

At its core, inbound marketing focuses on creating remarkable content for visitors, leads, and even your current customers. Once a lead becomes a customer, the process of achieving valuable brand equity is only just beginning. Continuing the positive experience with social monitoring, exclusive content, and further assistance helps to create brand loyalists, who in turn, deliver referral business.


Distributor Acquisition Paradigm Event

Distributor Acquisition Paradigm Event

I have talked in great depth about customer acquisition and how that will eventually become the primary core of a mega success MLM someday likely sooner than later. Like Amazon revolutionized department store shopping and delivery to the Internet, MLM will eventually represent the subscribers need to build customers and distributors as a partner with the company, not a just another alienated liability consumer.

Making the case (a perfect example)

Case in point a company I made a small fortune in however,  I cannot mention on the Internet because it violates one of their many anti marketing policies. So I will give them a name most of you will be able to put 2 and 2 together.

This fictional company I will illustrate shall be called TryBeta. You see TryBeta sells vitamins and juices and weight loss products and pays a multi-level commission. There are literally 1000s of other mlms that do the same. No big deal. Rather redundant and just another “ME’TOO” type of organization.

What put TryBeta on the map is they did coop marketing, customer acquisition. You basically bought the customers TryBeta’s infomercials and direct mail produced. This was different, unique and TryBeta hit a powerful vein and grew exponentially. Distributor organizations represented 60% – 70% as high as 80% customers.

When ships collide (Ideas destroying conventions) 

I am going to digress a little here. Let’s talk about the trucking business, railroads and ships a little. Back about 60-80 years ago, trucking, railroads and ships competed. They were separated from each other. Then a man named McLean realized that these three separate business entities actually were all about shipping products from one place to another. He called it “intermodal transportation”. That the separate industries all fought and believed, like the ships companies, they were a ship transportation company, the trains were a train and Rail Company and the trucks were a truck delivery service.

His concept that “intermodal transportation” was in the business of moving goods, revolutionized the industry. His business put out of business many truck companies, many rails and many ships for they were not thinking big.

McLean revolutionized the industry with his container shipping business that streamlined trucking, rail and ships into the combined business of “moving goods”.

McLean's vision gave the shipping industry the jolt that it needed to survive for the next fifty years. By the end of the century, container shipping was transporting approximately 90 percent of the world's trade cargo.

TryBeta failed at the vision (Ideas destroying conventions) 

Now back to TryBeta, as they had become a customer acquisition company, yet failed to see the revolutionary new concept they had discovered. How that concept moved the entire industry of MLM into a customer centric industry. Alas poor TryBeta lacked vision and they rejected their customer acquisition model and went backwards embracing the distributor telling friends using “hopes and dreams” and forcing “home parties” as the only convention to sell the products. Most mof the distributors fled from that as a result. A tried and failing concept that was old and no longer viable. One just has to look at the growth curve of TryBeta to see the disastrous results of rejecting the customer centric model.

You can also compare and look at real customer centric companies like Amazon which has become the juggernaut of our time. Yet no one has moved forward with this trend that I believe is just waiting to happen. A real affiliate company, that has great goods and services, but has also evolved into partnering with their potential subscribers, customers and distributors to give them a viable solution to just purchase the customers and distributors as the main product for building wealth.

Interesting to note:  Jeff Bezos of Amazon is redefining the shipping industry by incorporating shipping and delivery as an integrated function of Amazon, eliminating the traditional shipping industry and turning it on its ear, so, here we go again: (Ideas destroying conventions) 

Instead of forcing the distributors to sell, “The Hopes and Dreams” that many of us recognize as just short of lying, now new distributors can utilize tools to build their business like self-replicated Amazon accounts filled with product the world markets (customers) want, coop marketing campaigns that utilize the cloud funding concept sharing the customers and distributors to the small distributor with a huge leverage, gaining them success for the first time, and 800 numbers telemarketing  services that do the follow up and closing when the time comes. Utilizing the power of technology within the Inbound Marketing shift, again (Ideas destroying conventions)

This forward thinking is at the core of the hybrid I am about to build, with the (DW) “The Distributor Acquisition Company”, (Aroga) “The Products Distribution Company” and (Markethive) “The Inbound Marketing Social Network Company”.

I would like your attendance at this Saturdays meeting as I illustrate how Markethive makes all this possible, you will also meet the owners of the 3rd party contractors who call, close and sell distributors on your behalf in conjunction with Markethive and how this will be your Distributor acquisition program if this should all come together.

The owners and IT guy for the potential company will also be attending, more for them to see the power of Markethive and hear from Markethive members, Alpha leaders and BOD founders. I am hoping for a large turnout.

What this is not! This is not a recruiting call, nor will I accept anyone attempting to position or sign up into this potential company.

What I am going to do is invest $1000 of my money to acquire 50-100 fully registered and paid distributors into this business. If this does work as expected, I will then decide to make this happen for all interested. I will put together a coop marketing offer using Markethive assets. I will also consider building a “group” utilizing Press Releases (I will fund) and rotate to the “group”. As we build the real back linking power, capture page campaigns and social networking broadcasting.

My Agenda:  To put real teeth into a campaign so we push the edge of Markethive to identify the additional tools we need and fine tune the tools we already have, and make substantial alternative income in the process.

You have my commitment to determine the viability before I open it up to you reducing the risk as much as possible.

Come to the meeting. It will only be to your benefit no matter what transpires.

Thomas Prendergast
CMO Markethive, Inc.

Check the calendar for the room access this Saturday @ 10am Mountain Time. (March 12. 2016)

 

Markethive Vision Statement

Markethive Vision Statement


Markethive is Inbound Marketing combined with a dynamic vertical social network funded by advertising. Not only makes the entire Inbound Marketing system cost free, it also allows you to leverage huge results when you build groups to facilitate the platforms via the social network.

Markethive is next generation technology from a 20 year old Inbound Marketing platform called Veretekk. Built by the same entrepreneurs, innovation is our DNA.

We invented Inbound Marketing back in 1996.


Social Network


Alpha Legacy

THE FOUNDERS ALPHA LEGACY 50% OFF SPECIAL

The current Alpha Founders (LEGACY) are fellow visionaries and limited partners in MarketHive. For a small one time commitment, you will receive greatly expanded benefits and lifetime rewards including a lifetime residual income based on MarketHive revenues.

The one time price for this Legacy Alpha Founder lifetime partnership was $1200.00 and has been slashed to $600 until all 150 are sold. Then the new affiliate program will be launched with our target date being February 2016. To find out more about the new Affiliate program read our blog article.

See BeTheAlpha Affiliate Program Explained for more detailed information.


There is a maximum of 150 Legacy Alpha Founder positions left. And they are going fast!

As a Legacy Alpha Founder, you will be able to:

  • Enroll new members through your own Profile Page for the life of the company.

  • Receive 3,000,000 ad credits ($3,000 value that can be used at any time)

  • Receive 200,000 ad credits every month (valued at $200) and may be accrued to use later.

  • Receive lifetime residual income based on MarketHive's revenue. 5% of MarketHive revenue will be shared between all Legacy Alpha Founders. This is limited to the 250 shares your Legacy Alpha Founder position represents as 1 share.

  • PLUS! Receive 50% commission for every sale of advertising, every Alpha Founder signup or Alpha Subscriber that you personally introduce to MarketHive (Your children). This means your initial contribution will be recovered quickly in our affiliate programs and you will always receive far more advertising benefits as well with this program..

  • Receive subscribers (Exclusive acquisition program for life) from the MarketHive rotator system. Only the Legacy Alpha program will offer this benefit for life. Customer acquisition for life.

Keep in mind:

This is the last offer to actually have a limited partnership and finite piece of the revenue. Only 250 shares available with 150 left. You will receive 1 share for each limited partnership you own. You may purchase as many as you wish. When this is gone, never again will this be offered. If we sell the company, you get a share of that too. Never again.

This year when we launch the new affiliate program, the highest tier in that program will be this offer, the Alpha Legacy position.

 

One Time Payment:      $600

 

To find the Alpha Promotion link in your back office to sign up, navigate to the HOME page, then below your ICON picture under MAIN MENU choose the Alpha Promotion link.

Welcome to the Rise of the Entrepreneurs!

 

Inbound Marketing Explained and Compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MartketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?


An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

The 23 Best Tools for Improving Your Writing Skills

The 23 Best Tools for Improving Your Writing Skills

Words are hard.

Whether you're a published author or just getting started with blogging, it's not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write — and, more importantly, every marketer can write. It's just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing. Check out the list below, and feel free to add the most helpful ones you use in the comment section.


1) ContentIdeator


The Content Ideator is an easy-to-use topic generator tool that's similar to Portent’s Content Idea Generator. Input your noun of choice, and it will show you all the results related to your keyword. You can view up to 90 pages worth of topics according to your search.

For example, if you enter the keyword "writer’s block," the Content Ideator will generate more than a hundred potential topics such as:

  • Writer's Block — How To Overcome A Writer's Greatest Curse
  • Writing Prompts To Overcome Writer's Block Considered — Case Study
  • How to Write an Outline: I've Got Writer's Block and No Time Until My Deadline!

Check out other tools first unless you’re up for digging to find the topic that speaks to you.

2) Portent’s Content Idea Generator


This tool is a piece of cake to use, and its chalkboard background makes it fun to play with. Simply add the keyword, and hit the "enter" button. You get one title and content suggestion each time you click.

This generator has some personality, adding witty comments and jokes in bubbles alongside the topic suggestions. If the title isn't what you expected or seems silly, you can refresh it as many times as you wish to find a gem. (The only difference between a content idea generator and a blog topic generator is that the former lets you fill in only one keyword per search while the latter allows you to enter three.)

3) 750 Words 


Another way to practice your writing is to do a "brain dump" exercise using a tool like 750 Words. "Brain dumping" means getting all that stuff in your head down on paper — without having to worry about incomplete ideas, tangents, and private stuff.

It's not blogging or status updating — it's just you, writing whatever you want on a totally private account, without ever having to title your content or tag topics or share with your friends.

What it does do is track your word count so you're sure to write 750 words (about three pages of writing). Plus, it's gamified, which makes it kind of fun: You get a point for writing anything at all, two points for writing 750 words or more, and more points if you write consistently. And every time you write, it'll give you some cool statistics on how much time you spent writing, the feelings and themes of your words, and so on.

4) Twords 


Publishing content on a consistent basis is crucial in the blogging world. Our own research concludes that companies that commit to regularly publishing quality content to their blogs tend get the most website traffic and leads — and those results continue to pay out over time. Tools like Twords can help bloggers commit to writing consistently.

Twords calls itself "the app that nudges you to write." It notifies you when you haven't written in a while so you can keep yourself accountable — and even gives you the option to connect with others who will help keep you accountable. It also tracks your writing so you can start to see patterns for the days you're blogging more versus less, and so on. Finally, it includes some cool resources like a prompt library and articles about habit formation, writing resources, and so on.

5) Swipe File

If you had asked you what a swipe file is, You would probably replied with something like this:

"Umm…does it have something to do with stealing?"

Swipe files aren't stealing. In fact, they're not even borrowing.

Basically, a swipe file is just a folder where you can curate cool stuff you come across, like advertisements, copy, emails, etc. "Save things that make you click, sign up, laugh, or go 'whoa!'" says the post. The purpose? To flip through it for inspiration.

Christopher Penn defines a swipe file as being "a collection of stuff that has worked, arranged in such a way to inspire you and give you future ideas." Sounds simple enough, right? Actually, we put together swipe files all the time without knowing it.

Brides put together binders full of pictures and wedding planning articles. Interior designers create mood boards. If you've ever used Polyvore or a similar site, you've (in a way) made a swipe file. By putting together resources that spark new ideas, you're doing yourself a favor in the long run. No marketer, copywriter, or creative professional can go through his or her career without getting stuck. It just happens. We're human and when the idea well runs dry, we have a tendency to give up.

The importance of a swipe file isn't its size or its diversity of material. It's the swipe file's ability to help you through creative roadblocks.

As SEO copywriters and marketers, we can keep a swipe file filled with headlines, social media campaigns, blog posts, landing pages, lead generation techniques, calls to action…if it helps you write great copy, include it there. It's that simple.

In terms of putting together your own swipe file, there are many tools that you can use. Personally, here's what I use or have used to put together my own collection of inspiration:

I have three techniques I use for my Swipe Files

1. I copy the article, ad, blog, whatever and paste it into a MS Word document then save it to my dungeon of articles and it is huge. But remember text based files can be searched. I use UltraFileSearch

2. I also keep track of reference and interesting sources, blogs, news feeds to curate content with my online bookmarking service @ Delicious as well as my browser's bookmarks.

3.I use Pinterest as another alternative swipe depository and it also gives me brand credibility and SEO juice.

6) Help me Write 

If you can’t decide what you want to write, let the community make that decision for you. Simply, add your ideas, share them, ask your friends what they’d like to read about, and write and publish! By knowing what your audience wants to read before you even start writing, ensures you’ll have readers as soon as you hit publish and will save you time.
 
 

7) Trello

Writing efficiently and organizing well is a part of writing well. Use a tool like Trello to collect content ideas, assign them to different members of your team, attach due dates, collaborate with other team members, track their progress, and move them from conception to completion.


8) Draft

Putting the edits you made to the forefront of its interface, Draft shows you where and what you’ve changed, giving you the option of accepting it or reverting it back to what it was originally. What’s even more useful is the Mark Draft feature that saves that version of your work as you go.

With many other options that make iCloud and Google Docs seem dated, this tool can help you write and share your writing for other presentations not limited to blogging.


9) Quora

Quora is a great place to go for crowdsourced answers if you want to reach outside your network. Simply search for a keyword, follow topics related to the topics you're interested in, and/or post your own questions.


10) oTranscribe 

If you're writing something that includes an interview with someone else, oTranscribe is a great tool that'll make the transcription process much less painful — allowing more time for your own writing and analysis.

It's a web app for transcribing interviews created by Elliott Bentley, a graphics writer at Wall Street Journal. The audio player is integrated with the editor meaning you won't have to click back and forth. You can pause, play, rewind, and fast-forward using keyboard shortcuts. Every second, it automatically saves the transcription to your browser's storage. You can export it to plain text or Google Docs.


11) Coffitivity

Ready to start writing? Here's a tool that'll boost your productivity. A study out of the University of Chicago found that a moderate level of ambient noise, or "white noise," helps people be more creative. While there are a lot of white noise generators out there, Cofftivity is my favorite. It offers non-stop café background sounds at varying intensities, from "Morning Murmur" and "University Undertones" to "Lunchtime Lounge" and "Brazil Bistro."


12) Tomato Timer

If you like to write with a little pressure (or you're just on deadline), then Tomato Timer is useful (and free). This tool offers a "pomodoro" option, which refers to the Pomodoro technique: a time management technique created by Francesco Cirillo based on periods of distraction-free work followed by short breaks — which is supposed to be optimal for productivity.


13) ZenPen 

A clean and minimalist approach to where you write. Blocking out visual distractions, with features to stylize the text, add hyperlinks, and block quotes.
 
Power Thesaurus isn't just any thesaurus: It's a crowdsourced thesaurus that provides alternative word choices from a community of writers. The word suggestions are totally original, and are based on the editorial work of a team of writers and years' worth of reviews visitors' suggestions.


19) Twinword Writer 

Here's another help that'll help you if you get stuck on a word and don't want to leave your browser or skim through synonyms. If you type using Twinword Writer, it'll automatically sense if you pause because you're stuck on a word. Then, it'll analyze the context of your writing and open a box suggesting alternate words you can use. You can also click any word to get suggestions. A better writing environment for delivering your ideas and thoughts in the most suitable vocabulary. Everyone from journalists, bloggers, marketers, to amateur cooks, students, and daily writers improve their writing.


20) Squirt

Letting you read an article one word at a time, Squirt enhances your reading speed. You can also use this tool to improve your grammar and spelling errors, and improve your brain’s transition between flow of thought and writing output.
 


21) Factbrowser

While you're writing, you may find you need to support your ideas with research. Tools like Factbrowser search facts, stats, reports, studies, and surveys. Their research covers a wide range of topics, including social networks, gaming, specific industries, holidays, coupons, marketing, and so many more.


22) BrainyQuote 

You may also find you want to include a quote from a famous author, politician, celebrity, or other public figure to strengthen your writing or inspire your readers. BrainyQuote is a library filled with millions of interesting quips that you can search by speaker (from Aristotle to Dr. Seuss to Audrey Hepburn) or by topic (like peace, success, leadership, and more).


23) Grammarly 

Once the actual writing part is done, it's time to edit. While human editors will be able to catch most grammatical errors, editing tools like Grammarly are great tools for triple-checking before you press "publish" or "send."



Writing for many is a challenge, even for me. It tales focus, determination and some confidence. But it is the foundation of the Internet, you know information.

I put this list together to help make it a little less stressful. It should remain a challenge, because we should embrace challenges. That is what makes us, especially as an alpha Entrepreneur, right?

 

Thomas Prendergast
CMO Markethive.net

 

Reid Hoffman: Work Backwards From Your Goal


Venture capitalist and LinkedIn cofounder Reid Hoffman has a simple but powerful piece of advice for strategizing in business: Figure out your ideal outcome and work backward from there.

Hoffman explained the approach during an episode this week of The Tim Ferriss Show, in which investor and author Ferriss asked Hoffman how he came to be known as the firefighter at PayPal, where he was an early board member, and how aspiring entrepreneurs can replicate those tactics.

“It starts with, what is the end result that you want to have happen?” said Hoffman, using the example of convincing a regulator that your company is not subject to regulation that might appear applicable.

Hoffman was speaking specifically about when the founders of PayPal decided the company would not be a bank, after applying for a banking license. The challenge the so-called firefighter faced was convincing regulators that while Paypal accepted deposits, the company still wasn’t a bank.

“One key thing is regulators will never tell you that it is not their job to regulate you,” explained Hoffman, continuing, “What they will say is that actually here there is nothing for me to actively regulate.”

So Hoffman worked backwards from what he understood to be the actual mindset of regulators to convince them that there was nothing the company was doing that they needed to regulate. That thought process took the form of several questions that can be applied in a variety of situations:

  • How do they (regulators or whoever you need to persuade) make judgments?
  • What are the key considerations they take into account?
  • How can you learn about those considerations?
  • Who do you need to need to know? (Put another way, who is knowledgeable about the topic at hand?)

“What are the kinds of things that would get them to say, ‘Okay, I think you’re being reasonable within my purview of how I am out to help govern society, help protect consumers, help protect other entities – you’re good by me,’ ” said Hoffman.

The venture capitalist, who has a Master of Studies in philosophy from Oxford, said he learned to strategize from playing games of strategy by the company Avalon Hill as a child. Knowing how games worked taught him how to structure a game, which taught him the type of reverse-causal thought pattern he espouses.

Hoffman highly recommends playing games, especially against human players, as a way of developing a strong sense of strategy. He said playing sports can also be helpful, though he cautioned that rules in sports tend to be rigid in contrast to the ever-changing rules of the marketplace. Other than games, he recommended reading military strategy by philosophers and strategists like Sun Tzu, the Chinese general who wrote The Art of War.

Hoffman cautioned that a lot of people think themselves better at strategy than they in fact are. One of the most important parts of strategizing, whether the situation is dealing with a competitor or convincing a regulator to get off your company’s case, is flexibility and adaptability he emphasized. Companies that can’t adapt are the ones that crash and burn.

“They learn to play one game, they get good at it, and then the marketplace changes and now it’s a new kind of game and you have to adjust to playing that new game. That’s actually in fact part of recognizing when a strategy applies,” he said.

Staff reporter, Inc.com

Additional Reading
http://fourhourworkweek.com/2015/08/31/the-oracle-of-silicon-valley-reid-hoffman-plus-michael-mccullough/

Why Alexa for your SEO success

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar


Rolling Rolling Rolling

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

One of the worst toolbars is Alexa’s. It slightly slows down browsing, it’s Spyware (Spybot Search and Destroy will remove it unless you tell it not to), and it has an unremovable icon link to Amazon?

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s not the “pop-up blocker” – we already had one of those – right? And it’s not that it displays related links, site contact info or site traffic stats – although that’s not completely worthless i guess. . .

It’s simple. The Alexa “spyware” toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar


When you have 100 customers per Distributor