Successful Marketing on Social Media

Successful Marketing on Social Media

To have a competitive Online Business in today's world, Social Media Marketing needs to be part of your Marketing Strategy. Below are procedures to create an effective plan for growing your business and your bottom line.

Before we start, though, let's define just what is a Social Media Marketing strategy.

What is a social media marketing strategy?

Following are some questions that need to be addressed when creating a Social Media Strategy:

  • What are the Objectives: what are the results you're looking for, and how will they be measured?
  • What is the Target audience: outline the characteristics of your ideal customer.
  • What will be your Content Mix: put together a social media schedule based on your recurring presentation formats.
  • Which Channels you will select: what will be the best of the social networks available to use, and how will you use them.
  • What is your Process: outline the procedures and tools used to execute your strategy effectively.

Answering these questions will produce a framework for laying the foundation of your Social Media Strategy and better prepare you for knowing how to combine them and review your strategies progress over time.

Step 1. The Why

Identify your reason to begin marketing on social networks. Why provide business access to your social media and SME? If you only wish to place ads and sell by sending targeted messages, this strategy is not for you. 

Social networks are conversations. Consumers want to converse, criticize, report, and advise the company or brand name of their experience or if they have a complaint about a product or service.

So be clear about your goals and objectives on social media. Do you want to retain and talk with existing customers, build your brand reputation, or find new customers and increase sales? Each of these objectives determines how your business behaves on social media and in which networks you should participate.

Important: List out the main reasons why you want to get started on social networks. Be specific about the results you are looking to achieve (clear objectives: quantity and goals).

Step 2. The Plan And Other Marketing Aspects

When you put together your online plan, think about how social networks will be integrated into the company's overall digital marketing plan. Will you be selling through social media? Would you be using Twitter, for example, to make offers? How will you determine the success of your efforts, both online and offline?

Important: If, for example, the customer service or sales team is affected by the new social marketing tools, be sure to take the time to bring them up to date. Make sure everyone has the same goal for both in-house and outside communication.

Step 3. Communicating: Defining Your Voice

How will your product be offered online, and who is in charge of communication? Will it be a company director, the owner, an employee, or perhaps an outside advisor? Frequently, companies manage a presence with several individuals who share duties. On social network platforms, you must express your brand value. No one will render your presence necessary, not having your own defined value.

Important: Based on your business's size, it requires investing insight, time, and capital to plan with your marketing partners how your organization is presented, how it communicates, and who manages it.

Step 4. Define Your Customer

Identify who makes up your target audience? Where are they located? What gender and age are they? In a physical store or business, you can connect with your customers. Online, however, you should investigate where they spend time. This includes both learning and listening online. One example, for local businesses, Facebook may provide more influence than LinkedIn.

Social media is worldwide. Are you conversing with everyone just concentrating on your local customer base? Invest your time outlining your contact strategy for your social media target audience.

Important: Who are they? Where are they? And any additional info regarding your target audience will assist you in creating a successful marketing strategy and better segment your customer base.

Step 5. Examine And Evaluate Everything

How will "influence" on social media be determined? Some methods are measured by sales. Others could be based on fulfilling customer requests, creating a brand, prompting questions, or building email lists.

Each of these measures is valid. Specify your goals before beginning, so you can plan out, evaluate, and determine if your endeavors are successful.

Important: Select some metrics and create a simple way to track and evaluate them, such as a spreadsheet that indicates the increase of fans weekly. Whether or not the investment for analysis and measurement is profitable will be shown in the medium term.

Hopefully, this guide will help beginners in social networking start more cleanly and in a planned way. It can help to ensure the success of your business in a reasonable time.

Markethive – The Perfect Complement

The perfect complement for your Social Media Marketing or any marketing you want to do is Markethive. They deliver an Inbound Marketing platform equal to or superior to Marketo and Hubspot. 

Markethive’s tools include email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, and e-commerce. 

The benefits of these systems are to "attract and engage," "convert and nurture," "close and delight," "analyze" and build a large, loyal, long-term customer base. 

For any additional information or to become a Free Member, Click on the Banner below:

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Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

TP

MARKETHIVE’S REFERRAL PROGRAM EXPLAINED

MARKETHIVE’S REFERRAL PROGRAM EXPLAINED

REFER THREE TO MARKETHIVE TO RECEIVE BONUS AIRDROPS AND ACTIVATE MICROPAYMENTS 

Referral Program For Free Members And Upgraded Associates

Markethive is steadfast and in preparation to take a large share of the new Market Network that is the next generation following the Social Media craze of Web 2.0. Markethive is a Social Market Broadcasting Network. It sounds like a mouthful, and it is! 
 
Markethive is an all-encompassing platform that has integrated;

  • Social Media (like Facebook, LinkedIn)
  • SAAS tools (like GoToMeeting, Aweber, Google Apps)
  • Inbound Marketing (like Marketo, Hubspot) 
  • Commerce platform (like eBay, Freelancers, Amazon) 
  • Digital Media (like Cointelegraph, Bitcoin.com)

As Markethive’s foundation is Blockchain-driven, it has its consumer coin, Markethive Coin (MHV), which is fully integrated into the system and has created an Ecosystem for all Markethive members, free and upgraded Entrepreneurs. 

So Markethive has established their niche as the only social (Market) Network with an infinity Airdrop and a system that rewards the users for engaging on the platform and learning how to use it with ongoing, real-time micropayments, otherwise known as a Faucet.

Markethive has the combined power of Facebook, LinkedIn, Marketo, and Amazon, with the real advantage of deriving and income within the Markethive system while promoting your business and enjoying the social media platform. 
 

What If You’re A Free Member?

If you’ve just signed up to Markethive, you will have received your airdrop of 500 Markethive Coins (MHV) to your CoinClip. The next thing to do is to refer just 3 of your friends or colleagues to Markethive, which unlocks the Micropayment Faucet, allowing you to receive lifetime rewards of MHV Coin.

So a Free Membership in Markethive allows you to earn coins with every post, process, and function within the system and, like a faucet system, earn micropayments of Markethive Coin. 

Remember, it is not just another payment service provider other Social Media platforms have adopted. You genuinely earn MHV Coins, and now is a perfect time to accumulate your coins. 
 

Bonus!

Markethive will also reward you with a  bonus of 250MHV for your first three members you invite to join us. You will receive these coins to your coin clip as soon as they sign up and complete the verification process via SMS code.

Please note: To receive the maximum of 500 MHV bonus airdrop for all subsequent referrals (after the first three), you will need to upgrade to Entrepreneur One.

 

Markethive Wallet And Coin Exchanges

Markethive is in the process of listing MHV on choice high-profile coin exchanges, along with the multidimensional wallet. You’ll be able to convert it into the currency of your choice or buy products and services within the Markethive ecosystem. 

As stated in this article, Markethive will roll out a schedule to deliver the wallets and administer them in tiers and stages led by the upgraded Entreprepreneurs as the first cab off the rank. 

 

Thinking About Upgrading To Entrepreneur One?

Upgrading to Entrepreneur One provides many benefits and extra opportunities to monetize your activities and businesses, as defined in this article and is predominantly an online cottage industry. 

Furthermore, apart from the matching coin bonus of 500 MHV for each person you refer, you will have access to an advanced CMS control panel for your new "associate leads" found in the Friends section. You are essentially building your email list for your email autoresponder and broadcaster within the Markethive SaaS tools portfolio. 

As an Entrepreneur One Upgrade, you are considered an early adopter of Markethive, so also included are ILP shares (Incentivized Loan Program) in the net profit revenue of Markethive. 

In and of itself, this is a unique opportunity to create a legacy and reap the rewards only venture capitalists could otherwise enjoy. Go here to learn more

To upgrade to Entrepreneur One level now,  navigate to the home page and click on “Loyalty Programs” displayed in the menu.

For your first upgrade, go to  https://markethive.com/index_members?subscriptions.

You can have more than one subscription, which not only multiplies the assets you receive as an Entrepreneur One associate; you also have the opportunity to onsell the subscription as they are limited and will not be available from Markethive soon. 

The Entrepreneur One will become extremely valuable as we introduce more of the unique money machines, including the Blast, Press Release, and video advertising.  

To acquire two or more, go to The Vault page: https://markethive.com/vault?subscriptions.

To learn more about The Vault, click here.

The Automated Referral Panel

Using your referral links via the automated referral panel is an easy way to promote Markethive to your friends and colleagues on other social media sites.

You will find the automated referral panel on the home page menu named Referral Program. You have two links, as shown in the image below.

The top one is the link to your Profile Page or Bio. Sharing this link is excellent for branding yourself or your business, as explained here


 
Share your unique Referral Link on your social network profile consistently and quickly receive a lot of referrals! Click on the Social Media buttons, and your Capture page referral link will automatically be included. There is an assortment of thumbnails (images) that will rotate, giving your post a fresh new look every time you share. 

The Capture Page 

The second link is your Capture page that is incredibly informative with a video and bullet point explanations. It’s intuitive, simple, and captivating. 

 

The Bottom Line

Bottom line, by joining Markethive, you will get a Market Network Inbound Marketing platform worth $2500 per month for free and get “Airdropped” paid up to 500 Markethive coins [MHV] just for joining. 

By referring three people only, you activate the micropayment faucet and continue to receive MHV coin payments for the duration of your life within the hive for all activity you perform on the Markethive Platform. 

Since the entire system runs on Markethive coin, you can expect the volume demand and increased velocity of the MHV coin to drive coin value accordingly. This is one of the main reasons we refer to our system as a legitimate alternative to universal income, based on ethics and integrity, not government-mandated theft and graft.

Interestingly, the first Faucet invented was the Bitcoin faucet launched by Gavin Andresen, one of the earliest Bitcoin developers, in June 2010. At that time, Bitcoin was about 8 cents. It gave out 5 Bitcoins a day until 2011 when it ran out of coins. 

Markethive has embraced this reward system and applied it to the many marketing and communications aspects within Markethive.  The big what if is; in 10 years, will Markethive coin have a similar rise in value? No doubt in my mind, given that MHV is a consumer coin with a real use case, unlike so many other altcoins on the market. Time, technology, and the universal need for a holistic platform such as Markethive are on our side. Markethive to the moon! 

 
ecosystem for entrepreneurs  

Meanwhile, get busy and refer three people to unlock the faucet and start accumulating MHV coin. You will enjoy the fruits of Universal Income, which is Markethive’s vision for everyone and destined to achieve. 
 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

TP

WHAT DOES “THE GREAT RESET” MEAN FOR US? 

WHAT DOES “THE GREAT RESET” MEAN FOR US? 

“YOU’LL OWN NOTHING AND YOU’LL BE HAPPY”
…BUT WILL YOU? 

The great reset implies a transformation of society that will sacrifice entire sectors to enhance economic and social well-being. This means permanent restrictions on fundamental liberties and mass surveillance on the world population. 

The World Economic Forum (WEF), driven by CEO Klaus Schwab, where international business leaders, political leaders, economists, and what we call the “elite” band together to discuss what they consider to be global issues. They are now promoting “Own nothing and be happy in 2030”. In other words, if you have nothing, you have nothing to own, and you have to be happy.

Those who have nothing will be happy in 2030, according to a new report from the Center for Economic and Policy Research (CEPR). With the recent events of the US election, these speakers at the WEF have all but inaugurated the president-elect, Joe Biden, already and are tickled pink that they will finally have the United States on board along with many other countries.

No matter how these so-called leaders try to package it, in the eyes of the people whose fundamental right is freedom and the innate human characteristic to better themselves, to strive, thrive, and achieve will be stripped from them. Any motivation or drive is suppressed, causing a dystopian environment.

A Dystopian Reset – A Morphological Transition

A dystopia, or simply "anti-utopia,"  is a community or society that is undesirable or frightening. It occurs in many subgenres and is often characterized by the catastrophic decline of civilization and the other characteristics that go with it. Authors use the term to refer to existing or formally dictatorial societies and in an advanced state of collapse in which many of us live, have been, or are. Dystopian societies are often used to draw attention to inequality, poverty, inequality of opportunity.

The World Economic Forum is the primary driver for this dystopian reset, a tectonic shift that proposes to change how we work, live, and interact with one another.

This great reset will involve a transformation of society that will lead to creating a new global new world economy, sacrificing entire sectors to strengthen the monopoly and domination of pharmaceuticals corporations, high-tech or Big Data Giants, Amazon, Google, major Global chains, the digital payment sector, biotech concerns, etc. The pandemic’s current global lock-downs and restrictions are being used to push through this change.

The economy is being restructured with the great reset rolled out under the guise of a fourth Industrial Revolution. Older organizations will be driven to bankruptcy or absorbed into monopolies, effectively shutting down prodigious components of the pre-covid-19 economy. 

Derisive And Divisive

In this video, the World Economic Forum predicts that by 2030, we will own nothing, but we will be happy. Notice no one is involved in the manufacture or delivery of products, but you see happy, smiling faces when drones bring products to the home. So effectively, you will no doubt order online, robots will pack it in a vast Amazon warehouse, and a happy smile can be seen on your face as a drone brings the product into your home.

You can also be safe in the knowledge that these processes we will be forced to adopt are virus-free; because, let’s face it, even in 2030, they will need to keep the fear narrative fresh in our minds to continue to dominate civilization. 

But beyond that, the probability of anyone knowing or remembering how we used to live will be diminished, and more subservient, brainwashed generations will be present, believing the life they are living every day is good and quite the norm.  

Eight predictions for the world in 2030

Who Will Own Everything?

The World Economic Forum says in order to maintain sustainable consumption and save the planet; society will rent everything it needs, stripping the right of ownership. Still, the small elite launching this great reset will own everything and deprive hundreds of millions of people globally deemed “surplus to requirements” are to be robbed as is currently being robbed of their livelihoods. The system will monitor us; our every movement and our main dealings and purchases will be online as we are experiencing today, at an increasing rate.

 

Help Will Come In The Form Of Dictatorship

Individual citizens’ plan could reflect the strategy to be applied to nation-states, such as universal basic income and universal health care, or even universal education. For instance, the World Bank Group president, David Malpass, has stated that poorer countries will be “helped” get back on their feet after the various lockdowns that have been implemented due to covid. This assistance will be on the condition that neoliberal reforms and the undermining of public services are implemented and become further embedded. 

The Wall Street Journal ran a headline: "IMF, (International Monetary Fund) World Bank Face Deluge of Aid Requests from Developing World." Dozens of countries are demanding bailouts and loans from financial institutions that hold $1.2 trillion in assets. 

In exchange for debt relief and aid, it’ll create a dependency on the world's largest financial institution, the World Bank and the IMF. They have us right where they want us, dependent on them. 

Global corporations like Bill Gates will continue to dictate national policy and undermine what remains of nation-state sovereignty. What will happen to our social and personal identities, and should we be eradicated from all we do, and what will our future bring?

The billionaire class pushing this agenda believes they can own nature, all humans, and control both. They think that they do a better job than nature.  For example, genetically modifying soil microbes is better than nature by producing biosynthesized fake food in a laboratory. They think they can close out history, reinvent the wheel and reshape what defines us to be human, and they want this to happen by 2030. 

Cultural Traditions Eradicated

This chilling dystopian vision aims to erase thousands of years of cultural traditions and practices relatively overnight. When agriculture became the key to human survival, the traditions and practices of many cultures related to the way food was produced, with deep, ingrained links to nature, as agriculture and other seasonal activities associated with food production were central to their heritage. 

Interestingly, in the 1950s, Union Carbide's corporate narrative was based on images that portrayed the company as God's hand coming down from heaven to solve all the problems facing humanity. One of the most famous photos shows a hand pouring its agrochemicals into Indian soil as if traditional farming methods were somehow backward. 

According to Professor Glenn Stone, who wrote an essay in New Histories of a Green Revolution, this chemically motivated approach led to higher food production.

However, it has had devastating environmental, social, and economic consequences in the long term, with catastrophic effects on the environment, human health, and the planet's health.

Bob Ashley cited in his book, Food and Cultural Studies, that some years ago, Coca-Cola, in a television advertising campaign, sold the message to its audience, linking modernity to the sugary drink and portraying Aboriginal beliefs as harmful, ignorant, and outdated. Not rain, but Coke was the giver of life to the thirsty on arid land.

This kind of ideology attempts to discredit traditional culture and present it as inadequate or deficient, requiring the need for help from God-like enterprises. Conventional agriculture in most industrialized countries will be subject to increasing pressure from big tech and agribusiness to open up to laboratory products – cultivated food GMOs (genetically modified soil microbes). 

Self-Sustaining Farms Delivering A Food Substitute

NO HUMANS REQUIRED
The great reset will initiate farms that are farmerless, operated by driverless machines, drones, and saturated with chemicals to produce raw crops from patented GMO seeds that have been industrially processed and used as a substitute for food. What we see in the 2020s is an acceleration of such food production.

What will happen to farmers in the face of this pressure?

The World Bank talks about helping countries get back on their feet in exchange for structural reforms, post covid. Authorities will coax small-hold farmers in the millions from their land in return for debt relief and universal basic income. The displacement of these farmers and the subsequent destruction of rural communities and their cultures was something the Bill and Melinda Gates Foundation once called for and cynically termed land Mobility. 

If you cut through all the euphemisms, it becomes clear that Bill Gates and his profoundly rich cohorts instigating the great reset are old-fashioned colonialists and are all supportive of the time-honored, confiscation strategies of imperialism. 

The acquisition and commodification of farmers' knowledge is part of the strategy to accelerate the transfer of research to seed companies and facilitate intellectual property piracy and seed monopolies created through laws and seed regulations. 

While some countries in Africa and parts of Asia are still agricultural societies, most are currently supplied with genetically modified seeds. Partly indebted farmers are delivered to the tech giants’, financial institutions, and global agribusiness to pump out their high-tech, data-driven, GMO industrial sludge. 

Human Beings Are Commodities To Be Controlled

If this is the brave new world that the World Economic Forum is promoting, then we are all part of “our own nothingness.” The culturally rooted beliefs that give meaning and expression to our lives are being completely severed. We will be left with the individual human who is forced to live on lab-based food, reliant on income from the state, and who is stripped of a satisfying, productive endeavor and genuine self-fulfillment. Any sense of self-worth, dignity, identity, or even the possibility of a meaningful life will be severely lacking or non-existent. 

Technocratic interference has already destroyed or at least undermined cultural diversity, meaningful social connections, and agricultural ecosystems of centuries of traditional knowledge recognized as valid approaches to secure food security. The Technocracy that envisages the transformation regards humans as commodities to be controlled and monitored, the same way the lifeless technological drones are and, of course, artificial intelligence on a grand scale. 

But, not to worry; as we’re being told, we will be property-less and happy in our open incarceration of mass unemployment, government-dependency, tracking our health and micro-chip passports, cashlessness, mass vaccination, and dehumanization. 

Presently, we observe how intensely the rulers and politicians believe they need to take over possession of the earthly elements and say that the world is on the verge of a cataclysmic crisis. People who occupy positions of trust and authority have their attention fixed on the events around us. 

 

Be Still And Know Something Greater Prevails

Something greater than these globalists is forthcoming, and they cannot withstand it. Every thinking individual recognizes that something more prominent is going to take place. We are spiritual beings experiencing physical reality, with many feeling trapped in the oligarchs’ dream. A dictatorship can only exist with followers. We don’t need to go along with the obedient herd; we do have another choice. Above all, know that we can overcome all negative worldly emotions and circumstances if we come from a spiritual foundation. 

This spiritual foundation is our very core; it’s our truth before ideologies and ego. It’s still and peaceful from the noise and chaos of our minds.  Being in the world and not of the world makes it easier to cope with our path, whatever it is. The world has changed, never to be the same, but Jesus Christ and what he stands for is with us. Be still and sense that you are light.  

 

ecosystem for entrepreneurs

 

Editors note:
There have been many occurrences, clues, and utter blatant declarations that have been documented over the years, leading up to today’s circumstances; some call it conspiracy theories. I’ve written about these topics previously to awaken people and give them the knowledge to be prepared and not blind-sided by the coming events. They are all inter-related, so being aware will provide us with the edge to make appropriate decisions. We can all gather in prayer, as one, from all over the world, keep the faith and understand there is only one righteous ruler we need to answer to and respect.      


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

TP

How to Deliver Value With Your Content

How to Deliver Value With Your Content


 
There are over 400 million blog posts that are published daily. The majority will only receive a few clicks. How can you get your's to rise above the noise?
 
The usual scenario involves finding 'How To' manuals trying to find 'hacks' or 'shortcuts' that will get your content noticed. Someone's post, video, or meme goes viral, and tons of copycats appear for the next few months. They never do better than the original.
 
For example, the original Old Spice campaign video resulted in over 55 million views on Youtube and was copied many thousands of times. Sesame Street was one of the copycats, and the result was five times fewer views than the original.
 
So if Sesame Street, with multi-millions of dollars for the best production resources, can't come close to topping the original video, how are you and your small business going to do it?
 
Copying is not the best way to produce content. I'll be covering five tips in this post on delivering real value in your content.

 

The WIIFM Formula 

WIIFM means, "What's in it for me?" but we turn the formula over. Your content needs to focus on 'What's in it for THEM, not YOU. That's when people will read your content. Too often, entrepreneurs write self-serving content. It's like going into a pub and shouting out how great you are, your latest accomplishment, and all the reasons you are God's gift to the world. But that is the very thing so many brands do when they only write about themselves and how excellent their products are on social media and their blog.
 
It is a much better strategy to put yourself in your target market's shoes, focus on what they need and care about, and then write content that addresses that.
 

Know Your Target Market 

To create WIIFM content, you must understand your target customers. Building customer personas will help with this.

Identify the following characteristics:

  • Their location(s)?
  • Their values?
  • Their key demographics (job title, age range, etc.)? 
  • The sort of content they are consuming currently?
  • Their pain points?
  • How will your offer resolve those pain points?

 

Show Real Expertise 

One of the main reasons your content may not be resonating is when you are producing mirage content. Content that replicates what everyone else in your field is putting out. In most cases, this happens when the person writing the blog post hasn't any real expertise doing what they are writing.
 
If you sell race car parts, your website's blog posts should be written by someone that knows about race cars (Perhaps they build and race cars on the weekend?) Don't have some junior copywriter that you hired paraphrase a bunch of content they saw from a basic Google search.  

The Development of expertise takes time. Either you or whoever writes your content has to:

  • Do a lot of reading.
  • Ask a lot of questions.
  • Invest time doing the thing that is being written. 
  • Be willing to experiment.
  • Fail often. 

You will need to figure a way to resolve any lack of expertise in your subject matter. You could hire writers who are subject matter experts. You could interview some experts. Or you could invest the time to become an expert yourself.
 

 
 

Be Focused on Customer Intent, not Traffic Volume.

Many companies go after the ‘Top of the Funnel’ (TOFU) keywords. These have tons of search volume and organic traffic but are not as likely to convert sales. Additionally, these keywords are probably going to be competitive. It will be extremely challenging and costly to rank on page one of Google.
 
The opposite approach converts much better. Begin with ‘Bottom of the Funnel’ (BOFU) long-tail keywords. They may have just a fraction of the traffic but are much easier to rank for, and the chances of them converting to customers are much more significant. 
As an example, the most popular post on Hubspot’s site is “how to make an animated gif”. How many of those people are looking for a complex CRM or marketing automation software? Probably not very many.
 
Long-tail keywords to target can be found using SEO tools like Ahrefs or SEMRush.
 
Also, some excellent keyword research tools are completely free and include:

  • Reddit 
  • Quora
  • Pinterest
  • Youtube
  • Twitter
  • Amazon 

In particular, Social media can provide a look into just how your target customers are talking about your product and your competitors’ products. This will let you get ideas on what content to write next and how to present the content in a way most likely to resonate with them. 

 

Don’t Try to Go Viral. 

When you try to go viral, you are taking part in the marketing equivalent of purchasing lotto tickets. You are basing your strategy on something out of your control, can’t be repeated, and most likely will not happen.
 
For example, if you sell garden shovels and rakes, the chances of your video about the best fertilizer to use in your tulip garden going viral are pretty low.

The problem is with “viral content”, you are looking for a one-hit-wonder. If you were to get lucky and one of your videos takes off, the odds of it leading to a ton of sales and being repeatable over and over is very low.
 
A more proven strategy is to regularly create ‘How-To Videos’ week after week that show your company’s expertise and helps your target customers solve real problems. These videos may only result in a few hundred views each, but they are building your reputation and solving a real problem for your target customers. 

As an example, Minaal produces carry-on luggage for minimalist travelers. They aren’t focused on producing viral pranks. Instead, they do an excellent job of making how-to videos related to packing light.

If you are just getting started check out this detailed guide for beginners. It outlines how to start blogging in 5 easy steps. When you are ready to start your blog, the most complete platform, and blogging tools around can be found at Markethive. Below is a video presented by Thomas Prendergast, the CEO, and Marketing Director of Markethive, with some excellent tips on how to create a blog.

In summary, to create content that delivers real value, you must invest time in understanding your target customers. It will require spending the time to learn about (and talk to) your target customers, practicing humility, and being empathetic. 

 
ecosystem for entrepreneurs  

 


Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

TP

How to Keep Your Social Media Accounts Secure

 

Are Your Social Media Accounts Secure?

Initially, the intent of social media was to bring people together. We could share our lives with our loved ones and friends that were far away while making new friends across time zones and cultural boundaries. If this were the only outcome of people sharing cat videos and baby photos, the world would be a sweeter place. Unfortunately, something more unfriendly also came with this intent—putting it mildly.

Marketing organizations, hackers, and many other entities will take and share your informational data for a whole variety of reasons. Some extreme examples such as Cambridge Analytica using your likes and dislikes for influencing an election should give the average user some pause for thought. Following, we will look at what kinds of security issues come from social media and what you can do to keep yourself along with your data safe in these times when everybody is online all of the time.

How Is Social Media a Security Risk?

Currently, almost everybody having an internet connection or a mobile device will have at least one social media account. Their usage may differ from reading news, sharing their lives, or updating their professional resume. Regardless of usage, social media is a part of modern-day life. 

What was considered private conversations in past years are now openly shared in public spaces like Facebook, Twitter, and Instagram. Massive numbers of strangers have access to your opinions, comments, political leanings, and family concerns. It is essential to know how to protect your privacy and the data being disclosed on social media. Following best practices for safely using social media will give you peace of mind.

Begin with a Strong Password

When it comes to social media protection, Password Managers is your top tool. A Password Manager produces a varied series of letters and symbols that are distinct, difficult to decipher, and hard to recall. With that in mind, the Password Manager saves these in a secure location that is readily available. You can find trusted password manager apps everywhere, but the top ones include:

When you have numerous accounts requiring passwords, these apps will save them all together while revising the existing passwords. It is advisable never to assign the same password to multiple accounts. The Chrome Password Manager is a tool that creates diverse character strings for you.

Facebook Security Concerns
The behemoth of all social media is Facebook. 

 

Facebook has an estimated two billion daily users. You can minimize the use of Facebook's platform, but it would be extremely difficult to disengage from it completely. Most social media users assume others have a Facebook presence. Consider how family, friends, and colleagues use it. Even educational and performance institutions depend on Facebook for announcing essential events. Regardless of its flaws and changing demographics, most everyone seems to be using it.

Now review all the issues that result from this situation. Investigators and documentary films have exposed extensive hacking and manipulation of personal information. Cambridge Analytica acquired personal information on more than 50 million Facebook accounts and with it altered the results of a democratic election. As the saying goes, "If you are not paying for the product, you ARE the product." We are currently a long way from any reliable enactment of worldwide information rights being human rights law. Thus, the user needs to know how to safeguard themself and their online identity.

Facebook Account Security Tips:

  • Make a unique Password & save it with a Password Manager.
  • When viewing your Facebook account on remote devices that are not your personal mobile phone or home computer, do not activate "Keep Me Logged In."
  • To ensure only you can log into your account, set up 2FA (Two-Factor Authentication). This can be activated in the Settings Menu under Setup.
  • Friend requests should only be accepted from persons you know already in the real world or are no more than two degrees of separation from your direct network. 
  • Notify Facebook of any irregular activity.
  • If you are harassed or attacked on any comment threads, Block their accounts.

 

Next up, Twitter!
Twitter has revamped how we consume the news and media.
 

From its short bursts of journalism, its humorous use of wordplay and jest, to its regrettable reports of radical ideology and cluelessness, this social media organization has altered the process of gaining information. No longer does one need to scour entire news blogs to track down a report that is important to you. Identify the author on Twitter, follow them, or find a relevant hashtag to get the latest updates.

Also, Twitter is excellent for the self-promotion of a local business, developing a group of trustworthy associates, and marketing products and services pertinent to your activities. However, with this remarkable opportunity to communicate, there also come significant risks. 

Some valuable ways of protecting your identity, location, and data on Twitter are:

  • Like Facebook, start by creating a complex password and store it in a Password Manager.
  • From now on, your best friend is 2FA (Two Factor Authentication)! Use it wherever and whenever it's offered on a social media platform.
  • Go into "Settings & Privacy" and select "Protect my tweets" for added privacy. This way, only your approved followers can see what you choose to share and say on Twitter.
  • All third-party apps with permission for entry to your Twitter account must be monitored. Some permit access to data, so it is prudent to control any third-party functions.
  • Do not accept or respond to any direct communications from unknown senders to avoid viruses and phishing attacks and viruses.
  • Remember to always log out of instruments that are not your personal mobile phone or home-based computer.

 
Now Onward to LinkedIn

Most likely, if you have looked for work sometime in the past decade, you have set up a LinkedIn profile. It is the worldwide benchmark for executive networking and hosts a vast amount of personal data ranging from your locality to your educational history and business associates. This is very tempting for hackers, identity thieves, or third-party marketers.

LinkedIn is targeted by scammers offering dream work positions, phishing schemes, and the ordinary hackers that saturate the internet. This can put your occupational life at risk if you do follow the privacy practices outlined below.

Here is what to do on LinkedIn:

  • Create a complex Password to start and file it in a Password Manager.
  • Carefully go over the information you want to provide on LinkedIn. Post only essential details about yourself. If your resume has already been posted, review it, and remove any non-essential items.
  • Identify the third-party apps given access to your LinkedIn account. Most often, these would be old applications processed or outside job boards. Remove all that is not being used.
  • Watch out for any direct messages coming from unknown recruiters or countries where you've never done business. Maintain internet savvy and don't trust every message you receive.
  • Maintain a record of your job applications and how your LinkedIn profile has been disclosed.

 

Instagram, Picture Perfect Privacy:

Who does not love pretty pictures?

The popularity of Instagram has soared in recent years. What formerly was a niche photo-sharing site has beaten the old standard Flickr. Instagram has risen in popularity to the top spot. Its platform promotes the exploring of stunning fashions, spectacular landscapes, and unbelievable parties. It also allows for following hashtags, sharing stories, discussion threads, and links to other profiles.

A nice thing with Instagram is you can make your profile totally protected from spying eyes. If the Instagram user, or bot, does not appear in your curated followers' list, they won't be able to see your photos. Despite having more than 1 billion active users, privacy is important.

Ensuring privacy in your IG account:

  • As with all other social media platforms, create a complex Password to start and file it in a Password Manager.
  • Enable 2FA (two-factor authentication).
  • Every few months, change your passwords as an additional precaution against fraud. Do NOT use a password more than one time.
  • Identify the third-party apps given access to your Instagram account. Disable all not being used.
  • Disable Geotagging that permits your locality to be shown when you post a photo. Do not geotag your photos.
  • Unless it is necessary, do not hashtag your locality. For example, if you post a photograph of the hotel, you visited a couple of months ago, that might not be leaking private information. However, if you are now on a trip and away from your house—that is currently empty—you might want to reconsider posting that photo on Instagram.

 
Staying Safe Online

Adhering to these basic security and privacy guidelines is a valuable procedure for making them the usual way you interact when employing social media. They are mostly just common sense with exemplary password usage. Become familiar with the special distinctions of each platform your personal details are on, and implement the changes needed for a safe and secure user experience.

The documentary, The Great Hack, describes Julian Wheatland's effort to have Facebook regulated as a utility. Wheatland said: "every company is a data company today, and how that data is ethically managed needs to spread through all companies." 

As our developmental and spiritual view becomes overtaken by social media, we must be focused on protecting ourselves. At the same time, we should continue to learn from people and share our experiences throughout the world.

 
 ecosystem for entrepreneurs  

 


Written by Gene Aasen
Entrepreneur 1 and Writer for Markethive.com, the social, market, broadcasting network.  I’m a strong advocate of the Markethive mission for technology, world progress, and freedom of speech. I support change and endeavor to help others understand, grow, and move forward with enthusiasm to achieve their goals. 

 

 

 

TP

KYC, WALLET, MHV – Your Questions Answered

KYC, WALLET, MHV – Your Questions Answered

As we move closer to one of the most significant milestones of Markethive yet, I would like to touch on a few topics that the more recent members of Markethive may not know or be aware of.  Questions and queries are continuously being asked about subjects relating to KYC, the value of our coin (MHV), and exchanges.  

Below, I explain some critical factors and clear up some misinformation and assumed expectations of a few that may have been misled. 

What Is KYC? (Know Your Customer)

"Know Your Customer" (KYC) refers to detailed and authenticated information required by banks and financial institutions and first introduced in the 1990s. Today it's applied to a wide range of business sectors, especially online businesses.

According to Wikipedia, Know Your Customer (KYC) is the process of a business verifying its clients' identity. KYC policies mandated by regulators globally are becoming progressively essential to prevent identity theft fraud, money laundering, and terrorist financing. 

The process was once a simple one but now becoming an expensive nightmare for organizations and their customers due to compliance costs and the increasingly long time to complete the customer onboarding process.

As more companies begin to intensify their customer identification security policies, technology has provided us with biometrics for KYC management. The use of biometric identification management technology for accurate customer identity verification has proven to deliver efficiency and convenience for organizations and comply with government regulations to prevent identity theft and money laundering. 

Biometrics use intrinsic data, allowing for immutable identification and verification of people, and is fast and straightforward. Like face recognition and fingerprints, this inherent data is the way to go when accessing wallet apps on smartphones. 

The Genesis Of MHV Revisited 

Let's revisit for a moment a little bit of the history with the Markethive Coin. Established in 2018 with the micropayments faucet system released in January 2019 into the Markethive system. In March 2019, Markethive took the next step and listed MHV onto its first exchange, Raisex.io, and was subsequently listed on coinranking.com, a cryptocurrency information site. 

However, it wasn't long after the raisex exchange collapsed, but MHV is still listed on the Coinranking info site. Coinranking insists on keeping MHV recorded while Markethive moves forward to establish MHV on more high profile coin exchanges. Coinranking will then show MHV as listed on these alternate exchanges, and the actual value of MHV will be realized. 

The Value Of MHV

Right now, MHV's price is coinciding and fluctuating with the price of Bitcoin and, as explained above, is a failed report of a dead exchange, so for the benefit of the newer members, it's currently not listed on a live exchange to date. The value of MHV can not be officially determined until our wallet is released and the exchanges we will be listed on have achieved equilibrium. In other words, demand and supply are considered to be in a steady-state.
 
Currently, MHV can only be utilized internally with the Banner Impressions Exchange (BIX), whereby you can purchase impressions with MHV. Or if a Markethive Associate offers a product or service accepting MHV as payment. There will be many services and products (such as The Blast, to be released soon) that you will be able to purchase with MHV and only with MHV, including ILPs. It's what an ecosystem is all about. 

When the Markethive multi-purpose wallet is rolled out, along with the exchanges, Markethive will be listing its coin on (to be announced) will mean you can buy and sell MHV, thereby creating equilibrium and value in a free and open market. 

What Are You Waiting For?

Every savvy online entrepreneur knows that when it comes to technology, setting a deadline or an actual date for the release can be misleading and is difficult due to its complex nature; however, we can project a timeline. The Markethive Wallet and exchanges are on the table, ready for release when the timing is right, as there are numerous facets to consider. 

Instead of waiting to join Markethive until the wallet is released or proven, join now and be ready. A growing number of social media users and marketers are fed up with the likes of mainstream social media with their dubious agendas and the tyranny it continues to dish out. Also, paying way too much for the access to expensive SaaS marketing platforms. 

All should embrace Markethive and accumulate as many MHV as possible before its debut on the worldwide free market. It's close and will be an opportunity for long-term prosperity, so you won't want to miss out. 

First, receive the MHV coin airdrop for just joining Markethive. Next, refer three people to activate your micropayments and earn MHV for every activity you perform on the Markethive platform after that. 

That's a great start; then, by taking the time to learn how the blockchain-driven social media and inbound marketing market network works, you will be busy, having fun in the collaborative, free-thinking environment while earning income! 

Instead of giving away your content and hard work to the social media platforms that make money off you, why not have the platform pay you? That's what you get from Markethive, along with all the tools you need to build your business and acquire a brand presence. 

The author of this article, Facebook Is Dead (It Just Doesn't Know It Yet) just about sums up the current state of mainstream social media and opines in no uncertain terms the way he feels. Jared A. Brock is on the right path when it comes to new opportunities and next-gen platforms. He's just not aware of Markethive yet, but he will be. 

 

 A Visionary's Life's Work With A Mission At Markethive

CE0 & Founder of Markethive, Thomas Prendergast, a passionate Entrepreneur by nature, declared,

 "I'm put on this earth to empower and bring prosperity to every living soul with a purpose. Even if that purpose is only to be free from the shackles of the Social Media tyranny we all face, this is a new era with the evolution of technology. It is the next generation of Social Media and Market Networks." 

 Mr. Prendergast added,

"I am fully committed to building the members of Markethive into huge success stories. This is my way of helping make this world a little bit brighter and helping the struggling entrepreneur to have a lot more advantages to reach their goals".

 
The Release Of The Wallet Will Be In Stages

The wallet will be released in four phases: (The first phase is projected to roll out sometime this month.)

Phase 1: The Entrepreneur One associates will have access to their wallets with no limits on transactions or the number of MHV coins per day.    

Phase 2: The Apprentice Membership associates wallets, limited transactions – 10 MHV coins per day

Phase 3: Activated free members wallets, limited transactions – 1 MHV coin per day

Phase 4: Entry-level free members wallets, limited transactions – 0.1 MHV coin per day. 

All members will be required to submit and be approved via a KYC process (Know Your Customer.) For free members, that will incur a cost of US$20. 

The above schedule is subject to change and is required to protect Markethive and its coin from shills and pump and dump scenarios. 

Markethive is an ecosystem for entrepreneurs, not a pump and dump, like so many speculative coins on the market, with numerous failing miserably due to the lack of protocol and integrity. 

 

The Apprentice Program And The Unleashing Of Markethive

The Apprentice Program is just about there, ready to be integrated into the Markethive system, which means free members can go to the next level at a minimal cost and have access to more services and be ready for the Phase 2 wallet release. 

The Apprentice membership is for the masses, aspiring entrepreneurs, and marketers looking to earn an income in a meritocratic and sovereign environment. 
 
Markethive's multidimensional wallet is a POS wallet, a Mining Wallet (through MH faucet systems and Bounty Program), a private KYC/AML authentication provider, and a secured messaging system – ALL IN ONE.
This multidimensional wallet will not only preserve, protect and grow your coins through a Proof of Stake function, but it will also provide you 100% control of your private KYC/AML (Know Your Customer/ Anti-Money Laundering) information. It is also a secure messaging portal. 

This multi-functional wallet is part of Markethive's proprietary Intellectual Property. 

Within the local and app-based wallet, you will store MHV coins and other top coins like BTC, ETH, etc. You will also be able to upload your KYC documents into your device and only release a READ ONLY view of them at authentication time, with your approval; 100% under your control. 

Markethive will never store your private information; an authentication code will be held in Markethive's Blockchain. The secure messaging portal will also be integrated into Markethive's cloud ecosystem and take full advantage of the groups and folder technology.


 
 
Culture Of Integrity

What we are building here in Markethive is a culture of integrity, eliminating duplicate or fake accounts and hackers. Furthermore, as Markethive is built on the Blockchain it's not centralized information. 

Once the system has verified you, your information is placed in your wallet, and only you receive the Key to that wallet. It belongs to you, and no one else has access to your information or MHV coins you accumulate by using the platform, including Markethive – the company.  

When Markethive implements the wallets, the KYC protocol will be mandatory for every member. In the past, for any company, it was commonplace for us to scan and upload a utility bill, passport, or drivers' license when asked for verification. Organizations in the online world now require a much more verifiable course of action.

A photo with you holding your drivers' license or some form of identity card and a signed piece of paper with Markethive with the date written on it next to your face is a foolproof way to authenticate. It will secure your identity, account, and any transactions you administer within the Markethive system. 

A video stating who you are may be implemented and will be another level to the whole KYC process, ensuring your peace of mind and Markethive. 

 
Conclusion

Implementing live and recorded video calls while scanning and comparing photo ID (govt identity cards, passport, utility bill, and bank statements) between you and Markethive adds a verification level. When combined with the SMS code and Social Networked OAUTH that was executed when first registering to the Markethive Network, delivers a real person, not a clone or a fake sock puppet. 

This more in-depth KYC protocol is a step up from web 2.0. It is the next generation where privacy, security, and autonomy are of the utmost priority, with Markethive leading the way on its mission to deliver a Social Market Network of the highest integrity. 

There's still time to upgrade to Entrepreneur One and be privy to the complete Markethive system that can be described as a cottage industry with money machines that champions everything else out there. You will be one of Markethive's early adopters and have a rare opportunity to cement your future of self-sovereignty. 

Come with us as we make our way through the final stages of BETA, building the foundation and on the road to realizing the full potential of Markethive and you. 

ecosystem for entrepreneurs

 


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.

 

 

TP

Daily Briefing recap of Sunday Weekly State of the Hive NOV 30.2020

Daily Briefing recap of Sunday Weekly State of the Hive NOV 30.2020

We cover in depth coming projects, soon to launch upgrades and the classic

Entrepreneur One membership upgrade  

To acquire 2 or more go to the vault page: https://markethive.com/vault?subscriptions

For your first upgrade; https://markethive.com/index_members?subscriptions

 

Come to our Sunday Meetings

Thomas Prendergast
Markethive

TP

When you have 100 customers per Distributor