Reid Hoffman: Work Backwards From Your Goal


Venture capitalist and LinkedIn cofounder Reid Hoffman has a simple but powerful piece of advice for strategizing in business: Figure out your ideal outcome and work backward from there.

Hoffman explained the approach during an episode this week of The Tim Ferriss Show, in which investor and author Ferriss asked Hoffman how he came to be known as the firefighter at PayPal, where he was an early board member, and how aspiring entrepreneurs can replicate those tactics.

“It starts with, what is the end result that you want to have happen?” said Hoffman, using the example of convincing a regulator that your company is not subject to regulation that might appear applicable.

Hoffman was speaking specifically about when the founders of PayPal decided the company would not be a bank, after applying for a banking license. The challenge the so-called firefighter faced was convincing regulators that while Paypal accepted deposits, the company still wasn’t a bank.

“One key thing is regulators will never tell you that it is not their job to regulate you,” explained Hoffman, continuing, “What they will say is that actually here there is nothing for me to actively regulate.”

So Hoffman worked backwards from what he understood to be the actual mindset of regulators to convince them that there was nothing the company was doing that they needed to regulate. That thought process took the form of several questions that can be applied in a variety of situations:

  • How do they (regulators or whoever you need to persuade) make judgments?
  • What are the key considerations they take into account?
  • How can you learn about those considerations?
  • Who do you need to need to know? (Put another way, who is knowledgeable about the topic at hand?)

“What are the kinds of things that would get them to say, ‘Okay, I think you’re being reasonable within my purview of how I am out to help govern society, help protect consumers, help protect other entities – you’re good by me,’ ” said Hoffman.

The venture capitalist, who has a Master of Studies in philosophy from Oxford, said he learned to strategize from playing games of strategy by the company Avalon Hill as a child. Knowing how games worked taught him how to structure a game, which taught him the type of reverse-causal thought pattern he espouses.

Hoffman highly recommends playing games, especially against human players, as a way of developing a strong sense of strategy. He said playing sports can also be helpful, though he cautioned that rules in sports tend to be rigid in contrast to the ever-changing rules of the marketplace. Other than games, he recommended reading military strategy by philosophers and strategists like Sun Tzu, the Chinese general who wrote The Art of War.

Hoffman cautioned that a lot of people think themselves better at strategy than they in fact are. One of the most important parts of strategizing, whether the situation is dealing with a competitor or convincing a regulator to get off your company’s case, is flexibility and adaptability he emphasized. Companies that can’t adapt are the ones that crash and burn.

“They learn to play one game, they get good at it, and then the marketplace changes and now it’s a new kind of game and you have to adjust to playing that new game. That’s actually in fact part of recognizing when a strategy applies,” he said.

Staff reporter, Inc.com

Additional Reading
http://fourhourworkweek.com/2015/08/31/the-oracle-of-silicon-valley-reid-hoffman-plus-michael-mccullough/

Why Alexa for your SEO success

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s simple. The Alexa  toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar


Rolling Rolling Rolling

The Alexa Toolbar: Why You Need this Piece of "%#*&%@#".

Google Uses Alexa’s Information For Ranking and Indexing!

One of the worst toolbars is Alexa’s. It slightly slows down browsing, it’s Spyware (Spybot Search and Destroy will remove it unless you tell it not to), and it has an unremovable icon link to Amazon?

So you’re probably wondering why I have the Alexa Toolbar Installed on my browser and why I tell my fellow marketers, webmasters and SEO gurus to do the same.

It’s not the “pop-up blocker” – we already had one of those – right? And it’s not that it displays related links, site contact info or site traffic stats – although that’s not completely worthless i guess. . .

It’s simple. The Alexa “spyware” toolbar monitors all my surfing and collects information about what domains I visit. They don’t know that it’s “me” – they collect it as anonymous user data and use it to rank web sites. Not only does Alexa use this information for determining where people surf on the web but so does google. Let me repeat that fact so it sinks in:

Google Uses Alexa’s Information For Ranking and Indexing!

Installing the Alexa toolbar and surfing your own site will absolutely help you get your sites indexed by Google more quickly. I just started this blog today, and the googlebot has already come by without any inbound links!

Because the Alexa toolbar is such a pile, no one ever keeps it installed. So just by updating and surfing your own site daily, (assuming NO ONE else does), you can get your Alexa ranking from 5,500,000 or “no data” to around 300,000 in under a month and to 100,000 in 3 months.

Alexa Rankings and Google PR are two of the main factors uninformed people look at when considering link exchanges. (Page Rank is completely useless BTW we have a white hat PR 4 site that gets 20 visitors a day and unranked sites that get several thousand per day).

If you remember the Nielsen Company, famous for the Nielsen Ratings, you understand that what is put on television was once determined by what a minute fraction of TV viewers watched: The people with a Nielsen box on their TV Set – The Nielsen Families. Having the Alexa toolbar installed on your browser is like being a Nielsen Family for the web. Your surfing habits will determine what is most “popular” and what sites should be ranked higher in the SERPs.

That was reason enough for me to install the Alexa Tool Bar. Download it for yourself, and watch your Alexa Rankings Skyrocket over the next several weeks. We know Google looks at the Information, which means that Yahoo and MSN are probably looking at it too.

Alexa’s Toolbar is a Great POWERFUL SEO tool.

Just a reminder to make sure you have the Alexa tool bar plugin installed. It is an important tool among others. But I consider the Alexa tool the most important plug in for Internet Marketers.

Install Alexa Tool Bar


New Year January 2016 Report

Traditionally a New Year’s report summarizes the previous year. However, this time I am going to focus forward, for that is truly were all the good news is waiting for us.

I will say this about 2015. It is the year expectations, assumptions, relationships, systems, and focus all dramatically changed and changed in a huge way and all in a very positive way. Talk about the Shemitah year.

As we end 2015 we head into the New Year with a lot of new things. We are now Markethive Inc. with a new server center hosted in the AMAZON cloud system. We now have brand new mail servers that deliver 99.8% of our email. I have a new partner and his name is Stephen Hodgkiss, our Chief Engineer.

Let me extol the many benefits of my new partner. His expertise is a 1000 times better than anyone I have ever worked with, his integrity is 100% solid, and his dedication is unbelievable. Hodgkiss and I are that dynamic solution that will take Markethive into the fortune 100 realm.

As we begin 2016 our Markethive profile pages are now 100% responsive and Google approved. This is a significant achievement as over 50% of the Internet is now accessed with mobile devices.

We have focused Markethive to be the “Ecosystem of Entrepreneurialism”.  A culture based on the pursuit of innovation, vision, creativity as most entrepreneurs are. Markethive is for the entrepreneur to engage and collaborate with each other, and be empowered to succeed with an integrated advanced socialized tool platform. Whereas LinkedIn’s mission is to connect the world's professionals to make them more productive and successful, as Facebook is a social networking website that makes it easy for you to connect and share with your family and friends online.

As you can see, Markethive fills a badly needed vertical niche for the entrepreneur at the best possible time.

The Rise of the Entrepreneur: The world is changing faster than ever. Technology is accelerating, job security is declining and income inequality is increasing. People are overworked and underpaid. With less time and freedom, people are left wondering if there is a better way. Our changing economy has led to the rise of the entrepreneur. The fastest, most dependable and controllable way to become wealthy is to own your own business.

Markethive is answering that call.

Markethive is open for business now. We are about to launch our Be The Alpha Affiliate program. However, we are wrapping up our Alpha Legacy program as we get ready to go public with Markethive and you should be interested in this offer.

The Alpha Legacy:

Last year we launched a program to offer a small ownership of the company revenue. Not affiliate mind you, just a pool of 5% of the company revenue. With some major changes to our marketing strategies and suggestions from the founders, we have decided to offer an affiliate program and call it The “Be The Alpha” affiliate program. It is in the works and I will go into greater detail later, but this affiliate program is inspired by the original founders that built PayPal. It is designed to share upwards of 50% of our advertising revenue with you as well as give you significant discounts building your own advertising credit bank account.

Right now we are wrapping up our Alpha Legacy program. It is limited. It shares 5% of the company revenue pool with you and 250 others. There are less than 100 left. The Alpha Legacy gives you 1 share of 5% of the company’s revenues and 50% of the advertising revenue as compensation from those who signed up through you. The Alpha Legacy also gives you massive advertising credits for the rest of the life of the company.

We are selling it at a 50% discount and this offer is going fast. After this is over, the affiliate program launches and the top of that program called the Alpha Founder, will cost $5000 and will not have as many benefits.

I am planning on a week of meetings starting this Wednesday to update the state of Markethive, help you understand the value of the Alpha Legacy and give you some insights of the near future of Markethive.

In the last 6 months we have accelerated and accomplished more than the previous 2+ years.

RE: The “Be TheAlpha” affiliate program.

In the process of building the affiliate program I have integrated a step by step work shop infusion. In other words, since Markethive is both a Social Network for Entrepreneurs like LinkedIn is a Social Network for business-oriented social networking;

Markethive also incorporates a large portfolio of inbound marketing tools (like found at):

Feedly an elegant RSS reader for content curation and indexing.

Google Hangouts, Markethive will be delivering a sophisticated web conferencing tool, entrepreneurs will appreciate and find it integrates nicely with WordPress, Markethive, your own websites, Youtube and App empowered.

Hootsuit but even more as it is all about broadcasting to your selection of Social Networks news feeds, as well as friend’s news feeds and sending private messages to your top lists in all your top social networks.

WordPress, however, we are not replacing WordPress, just making it easier and more powerful with the syndicated and innovative array of blogging options in Markethive that publish to your WordPress.

Marketo tools that build capture pages and tracks the sales funnels and offers compelling offers to build leads and subscribers.

Eloqua that offers automated campaign platforms to manage co-ops, track traffic and ROI.

Aweber, a sophisticated email autoresponder system with Plugins and Widgets allow it to be integrated into any Lead Page, WordPress, etc. web system. Markethive is 100% approved, delivers over 99% of the mail and allows no email addresses, strictly using OAuth technology, the greatest security.


If you just ad up the monthly costs of these Inbound Services you would be spending over $4000 per month, in different unintegrated systems all alone without the benefits of a team working together. Now do you understand the power of Markethive?

This is just the tip of the platforms available for free in Markethive. It can be rather overwhelming, so we have integrated this powerful Inbound Marketing platform into your Social Network and a step by step orientation workshops delivered to you as you advance in the “Be The Alpha” program.

Sound intriguing? There is nothing like this today.

The affiliate program is still in development. It is thick with powerful workshops as well as mentoring and inspiration, which is what, makes Markethive unique and the perfect destination for aspiring and professional entrepreneurs.

Make sure to visit me in our web conferences this coming week. They are clearly available in your Markethive back office in the calendar.

To date are the following videos built for the affiliate program:

The Front Profile Page video (The Forge of Excellence):


This is for the current Alpha Legacy:


This is the Default Affiliate video called "Be the Trail Blazer"


And this is one of the hundreds of mentor videos that will be available as you grow in Markethive.
It is called "DEREK REDMOND 100% CHAMPION ":


The rest of the system is still in development. Come to the meetings and I will share with you the work in progress. This is a huge undertaking, and it is going to change the world. If you know me, you know those are not empty words./

Summary: I know many will say, “You are very ambitious to build such a platform”. I will reply by saying, “I built Veretekk with very similar platforms 20 years ago with nothing more than hopes and dreams, html and CGI. Today, we have an engineering department (with amazing innovation), a customer support department, a marketing department, investors and a proven track record of doing it before”. Plus today’s technology gives us huge advantages to build incredible inbound marketing platforms. All we need is vision and you.

I am extremely busy. I dream, sleep, eat, work, discuss, employ, recruit, dance to and dedicated to this vision. If I am not able to bring this visionary phenomena to a reality, I will literally die making the effort.

Here is to 2016! Here is to Markethive! Here is to the Rise of the Entrepreneur!

Thomas Prendergast
CMO Markethive Inc.

The Baby Boomer that wasn’t

The Baby Boomer that wasn’t

I was born in 1953 and that puts me right in the middle of this “Baby Boomer” generation. My older brother and sister nearly ruined me but that is another story. I was born an artist and entrepreneur and I never fit into the “status quo”. So this short bio is to help “set the record” straight on what appears to be another battle between the “generations”. I hope there are other “Baby Boomers” like me that also rejected the “status quo” of our generation. I sure hope so.

I grew up in a middle class family as number 3 of 4. I wore hand me downs, I didn’t care. I was a natural born artist and entrepreneur. I was a loner, and often explored the canyons and beaches of San Diego all alone. I didn’t have motor cycles or mini bikes like my friends. I walked or rode my old and only (Stingray) bike. My Mom did not coddle me; she was in her own world mostly defined by a bottle of Vodka. My father was a war hero, but never talked about it or anything for that matter. He was a task master and I only knew the bite of his belt.

I was forbidden to wear blue jeans or surf and was beaten mercilessly every time It was discovered I had a few pairs of jeans or was caught at the beach, (gasp) surfing. In 4th grade my teacher, Mr. Aucoin, discovered I was an incredibly gifted artist, yada yada and walked me home one day to inform my fortunate parents how lucky they were and should put me into art school. When he left my Dad and I had a little talk in the garage. He tied me to the rafters by my hands, stripped me naked and gave me 20 lashings with his belt as he raged telling me I was going to go to college and be an engineer and join the Navy. I was rebellious then and continue to this day. (I love engineers, I happily employ them, but I am not one, well maybe I am)

Entrance to middle school began with a beating and a shaved head. Did I mention I grew up in a basically abusive environment? My older siblings were “uber” abusive too, my brother tossed me into a black paper wasp nest when he was 8 years old and I was two, going downhill from there.

I am illustrating a point, so please, keep reading. 7th grade began with extreme humiliation, shaved head painted green by my Dad, with black and blue bruises on my ass the size of cantaloupes and being a small and late bloomer, just acerbated the abuse from my peers in the showers as my bright brilliant butt checks and prepubescent hairless body became target one for all the aspiring narcissists and sociopathic bullies of that day that would make up the majority of the coming baby boom generation. Like I said, I was rebellious then and defiant and refused to be subjugated by these aberrant Neanderthals both at home and school and eventually what would become the status quo in government and corporations of today.

Fast forward from my lovely childhood as I graduated from High School with honors, despite the consistent obstacles of bullies, liars, family abuse and substance abuse. You know where this is heading, right? I was terribly damaged goods, despite my strong will and despite I knew it was not me and that the day would come I would overcome this as well. I still landed into extreme despair and destruction. But wait, this next huge disaster, I believe is one of the major reasons I am not nor ever became a sociopathic baby boomer, like 90% of my generation did.

I overdosed! Praise the Lord! Right out of high school I was invited to a big summer time, up in the foot hills in Orange County of Loma Linda a big kegger bash party and I went. A party with 100s of babes, live music, in an upscale ranch house on 100s of acres kinda out in the middle of nowhere, with a spiked bowl of punch,  spiked with a concoction of Meth, Strychnine, PCP, angel dust, type of spike.

50 some people died of overdose that night. Another 30 some people got rounded up and put into hospitals and I never heard from them again either. Then there was me, on another dimension where everything looked like demons, I was panicked with fear, running wild through the woods, mindlessly lost in the streets on Orange County for many weeks, living with no conscience awareness totally on instincts like a wild animal. But I overcame and survived it.

Keep reading, as I believe this young foundation, including the drug overdose, is what saved me from the abhorrent mindless pursuit of materialistic greed and quest of power my generation became drunk on.

The point is I survived. I eventually found my way home to my Dad’s and you can imagine how that reunion went right? He beat the crap out of me, but my step Mom did step in and stopped his madness. I was able to work a few weeks at a menial job to afford to fly to Santa Cruz where I found a huge tree stump one room cabin in the middle of nowhere to recuperate. I then moved into an old chicken farm, turned it into a redwood burl business and began to rebuild my life from the ground up. I was basically like a refugee starting with nothing and building a new life from scratch.

Down the road, I got back into surfing Santa Cruz level, large, huge waves, again from scratch. My first board was a broken long board someone gave me. I reshaped it and learned to surf the big waves.

I found myself rejecting jobs, dropping out of college and always relying on my entrepreneurial abilities and my artistic capacity. Eventually I found great success, and discovered this whole Yuppie phenomena with my generation buying big imported cars, seeking money at all costs, I found myself constantly fending off the predator attorneys and frivolous lawsuits. It made me sick.

As I watched government and big business slowly being taken over by my generation, I was shocked at the selfishness, idolatry, greed, envy that consumed and choked our culture. The Viet Nam war was not caused by Baby Boomers, however, most of us did time in that hell. During the 60s the “Hippies” rioted against the “establishment” only to not just become the “enemy” they rebelled against, but an even worse version.

I never was a “Hippy”; that event occurred in the mid to late 60s where I was a child being beaten, suffering a divorce, beaten some more (seriously, I thought all middle class families were like this). I also continued my love for surfing, “rebelliously” wearing blue jeans and continuing my artistic endeavors. Sexually abused, running away from home, finally finishing High School to then hit a wall with a massive drug over dose. So I never really got into the “Hippy” thing. I got into the Surfer thing and art was my and continues as my foundation and source of livelihood.  And so glad I did and it is.

Side Note: About the Baby Boom surfer revolution. Professional surfing was invented during this time. A few big names and mentors come to mind during my time:

Shaun Tomson (https://en.wikipedia.org/wiki/Shaun_Tomson )
Gerry Lopez (https://en.wikipedia.org/wiki/Gerry_Lopez )
Jack O’Neill (https://en.wikipedia.org/wiki/Jack_O'Neill_%28businessman%29 )
Peter Townend (https://en.wikipedia.org/wiki/Peter_Townend_%28surfer%29 )

All of these people choose to be entrepreneurs, environmentalists, and very spiritually founded. And this is my culture. With that said….

Baby Boomers: First it was Red Robin shoes and Dr. Spock, and then came the Hippies that morphed into the Yuppies, that devolved into Liberals, becoming socialists and eventually tyrants of the very type this generation at first rebelled against. We have discovered the enemy, and he is us!

You can understand my shock and dismay that Baby Boomers “my generation” have destroyed the economy, ruined marriage, turned the American economical machine into a broken junk heap, lead the way of cultural rot, ruined the educational system, driven the nation into unrecoverable debt, sold out the industry to Chinese and Saudi interests, etc.. To watch Baby Boomer leaders like John Boehner, Barack Obama, Bill and Hillary Clinton, George and Jeb Bush, etc. ad nauseam, conduct national suicide is the very epidemic of Baby Boomer greed and self-grandiosity.  Editor’s note (not all Baby Boomers).

In the 80s I started an ad agency in the beginning of the Silicon Valley technology revolution. A huge success which was ultimately brought to destruction by, you guessed it, greed, deception, idolatry and envy. The very people the company was making wealthy, attacked it with lawsuits wanting more and my first  wife at the time drained its resources in her never ending quest to buy more stuff. I was badly prepared for this onslaught as I tended to trust people as I was a surfer, not a Hippy, Yuppie, Boomer, idolater.

Responsible for the Clinton-Bush duopoly control over our culture, economy, war and general destruction, Baby Boomers are going to go Baby Bust real soon, as it is real clear that the Democratic and Republican parties are the same snake wearing two different masks. So I must ask, is it a deeper conspiracy from multiple generations going back? Is it Illuminati stuff we are dealing with? Is World War 3 on the brink of disaster?  It feels that way.

So, why the focus on beating up on Millennials, are Baby Boomers looking for a scape goat? After all we, the Baby Boomers, raised the Millennials, right? Spare the rod, spoil the child right? As a younger Boomer, I have already raised 2 who are in their mid-20s and I am proud of them. Both are successful have goals, one working his way through college, no college debt, the other a brilliant entrepreneur and artist, making her way very well in a very difficult and competitive market, as an oil painter of modern art.

Here is another perspective from my point of view. As the economy sank in 2008, etc., I sold my home in San Diego and moved into a much lower cost of living situation so to be able to survive to Wyoming. I also have a strong work ethic. Not all Boomers do. I have as many if not more issues with Boomers being lazy, not being on time, deceptive, etc. as anyone. It is an individual case, I believe, and is a cultural problem, not a generation problem.

Oh By The Way did I tell you I home schooled my children to protect them from the overall intention of the Baby Boomer generation (Our culture, our government) to control my children’s critical thinking and God given creativity.

There are bureaucrats, politicians, drug addicts, upper management elitist in large publically controlled corporations, criminals, publically held corporation employees, small business owners, then there are entrepreneurs (innovators, musicians, artists, engineers, revolutionary leaders). None of this list really is designated by a generational condition.

What is needed is more entrepreneurs to stand up and not only be accounted for, but to identify other entrepreneurs and build a culture based on what drives the entrepreneurial spirt.

I meant to write this in one hour this morning after reading another article from a millennial whom has become bored and tired of hearing the constant drone of the selfish boomers, banging the drum of pointing at them as scape goats. Frankly, I am tired of it too.

I really do not care what generation you are from, or color, or sex, or whatever. If you are entrepreneurial or even think that maybe you are, come join us. Because I think we can join together and in that spirit, that quest, we can change the world. Maybe even avert a global war that threatens our very existence.

Thomas Prendergast
CMO
Markethive Inc.
https://markethive.com/marketing

 

 

 

Alpha Founder Legacy Continues (Must Read)

Basic Orientation and the Legacy Alpha Founder special.

How are these two related? Well they are and they are not.  In the orientation as I take you through a new Markethive account we cannot avoid the Alpha default promotion and subsequent video and disruptions. So let me digress:

As we discover how the system works, how we set up our picture, our profile page, videos, blogging etc and how all that is centralized via our profile page, it becomes important to understand the current Alpha program and how that effects a major benefit the profile page has.

The Alpha program makes the profile page into a powerful advertising platform that connects all subscription registrants into your field of children.

The children: We are using the term “Children” and “Parent” to illustrate the relationships you will build advanced towards becoming an Alpha Voyager up to Alpha Founder.

You the “parent” sponsor a new subscriber “child” via your Alpha powered profile page. This relationship never breaks. The “child” can de friend you, go their own way, join different groups than you, basically become lost to ever connecting with you again, or they can remain your friend, become a strategic partner in your agendas, campaigns and strategies and belong to the same groups you do, join your coop programs. Either way, as your “child” and as long as you are an active Alpha Leader, every purchase they make in Markethive (ads, boosts, calendar displays, Blog promotions, Alpha upgrades) pays you up to 50% of their purchase as a direct commission.

Markethive is built upon the foundation of a free social network empowered by the culture adhesiveness of entrepreneurs and a powerful platform of inbound marketing technology and an advanced broadcasting platform not found anywhere else. The platform itself is priceless and would cost over $3000 per month to acquire anything like it.

The orientation part of this video is produced so you understand the basic nature of Markethive, it’s platforms of incredible marketing power, the culture, your engagement within that culture and how your Profile page becomes a serious tool to build a powerful  sphere of influence, a lifelong network and a source of a long term sustainable living income.

And this is at the core of the building of Markethive. Building a social network of entrepreneurs, in a social network system easy to navigate, with a clear to follow program to engage and indoctrinate entrepreneurs into becoming Alpha Entrepreneurs, alpha like the lead Dog in a pack.

Alpha Entrepreneur:
a) ability to protect oneself (rarely senselessly endangering oneself)
b) leading others
c) being a successful speaker that can persuade people with logic
d) not being afraid of confrontations such as arguments
e) high social intelligence
f) very high work ethic and drive to succeed; a strong desire to produce, earn, and excel 
g) a strong desire to shape one's environment rather than be shaped by it.
h) being the exact opposite of a loser (one who justifies quitting and rejects personal responsibility)
 i) promoting survival and inspiring others with good ethics.

Legacy Alpha Founder (Alpha Legacy)

Originally launched as the first version of the affiliate program, the “Legacy” Alpha Founders was designed to raise money to fund the “pending” marketing campaign as 2015 came into play. However, events being as they were, the system was not ready to promote or capable of broadcasting and as of July 2015, new engineering was required and major changes have occurred.  I am pleased to announce Markethive has a brand new Chief Engineer, Stephen Hodgkiss. We have also moved to Amazon servers, have rebuilt 90% of the previous code, have all brand new mail servers which are 100% approved through Amazon which means email delivers over 90% of the recipients.

Which leads us to a whole new level of an affiliate plan called the BeTheAlpha affiliate program. This program has replaced and added a whole new level of titles, rewards and achievements, through single level multi rank; step by step process with a progressive path to achieve top ranks. Those titles and ranks are as follows:

  1. “Free Member” (this is the new signup that has just discovered MarketHive) and will be consistently navigated to the Alpha presentation page until action to join a level occurs
     
  2. Trail Blazer” is the first step of a series of growing your “business”, getting orientated with “Markethive” and customizing and configuring your “profile” page.  It is this step that prepares you to become a “parent” as well as understand the concept.
     
  3. Voyager” activates the “profile” page to start gathering the “children” It is at this option another tool appears (Invite Contacts) allowing the member to invite everyone from their Gmail, Yahoo, Hotmail, AOL, and Lycos accounts to the profile page. The system also begins orientation into advanced functions like the Blog Widgets, Plugins and Leads capture page widgets and broadcasting.
     
  4. Navigator” orientates and motivates to take leadership in organizing teams with Groups, Skype screen sharing and Web conference rooms. Also continues with tips and techniques using Markethive. This is the first level that also pays commissions from all the “children” the “parent” has gathered to date.
     
  5. Commander” almost doubles commissions and comes with greater advertising benefits. Also includes weekly seminars with CEO and other company “Founders” regarding the power of and vision of Markethive.
     
  6. Odyssey” like Commander gives a greater leverage in advertising advantages and greater commissions.
     
  7. Founder” is the top of the chain of command, advertising credits and commissions plus a profit pool.

Thus being the coming Alpha Affiliate Program in 2016

The new Alpha Founder position @ $5000.00 in the new affiliate program will offer the following:

  1. One time deposit of $10,000 in ad credits
  2. $200 per month ad credits for life
  3. 50% commissions on all financial transactions by your children
  4. 1 share of 5% of the company’s revenue pool shared with unlimited Founder members.

The current 2015 Alpha Founder, now referred as Alpha Legacy @ $1200.00 offers the following:

  1. One time deposit of $3000 in ad credits
  2. $200 per month ad credits for life
  3. 50% commissions on all financial transactions by your children
  4. 1 share of 5% of the company’s pool (limited to 250 shares; members)
  5. Share of new children (customers) from corporate marketing and advertising campaigns
     

Alpha Legacy Year End 50% off sale. There are a limited number left and we are selling the contracts for $600 each. You can use these contracts to apply the terms to any number of Markethive Accounts, yours or someone you transfer the contract to or sell it to.

Our goal is to raise $100,000 to further fund engineering, and empower you to become serious entrepreneurs.  We all own this thing together.


See you at the meetings

13 Reasons Entrepreneurs With Type-A Personalities Are Unstoppable

13 Reasons Entrepreneurs With Type-A Personalities Are Unstoppable

Personalities fit into one of two groups — Type A and Type B — it’s one or the other. Type A's typically are extremely motivated individuals with lofty goals and the internal fire to go after anything they desire. Type B’s are typically more laid back, lacking the same level of intense self-motivation that Type A's possesses; They also operate at a much lower stress level.

I’m a Type A personality myself and believe that that's been advantageous for building my company. I can remember my mother telling me, when I was very young, “You’re such a Type A — you need to learn how to calm down, or you’re going to have a heart attack.” As an adult, I've learned that Type A personalities are unstoppable, and I've learned the 12 reasons why:

1. Type A’s make their career priority number one.
Making your career the number-one priority and focus in your life isn’t necessarily the best choice when it comes to your personal life and relationships — social interaction can drop significantly low, for one thing, and dating can be a nightmare. Yet Type A’s are still willing to sacrifice for the best interest of their business and related goals.

2. Type A’s have a hard time shutting off work mode.
There is no denying that shutting down and getting away from your business is healthy, but very few Type A’s can stay away from their projects. The truth is, they feel more comfortable working than relaxing.

3. Type A’s love to use to-do lists.
Creating a to-do list allows you to attack your tasks one by one without having to stop and figure out what to do next. Over time, this saves an incredible amount of time. Type A’s will create to-do lists for everything: As I type this, I have two to-do lists on the desk in front of me. One has work-related tasks and one has personal errands; lists are a habit I picked up at an early age from my father, who made lists for everything.

4. Type A’s are always on time
Type A’s understand that time is the most valuable asset. They show up on time and expect others to do the same. A college professor said something to our class that I will never forget: “If you’re early, you’re on time. If you’re on time, you’re late. If you’re late, don’t even bother, because it shows that you’re a disrespectful a**hole.”

5. Type A’s don’t waste time.
The thought of procrastination is mind-boggling to Type A’s. There is no need to put something off that can be accomplished right now (they believe). Procrastination and putting off the inevitable causes issues down the line. If a task can be completed right away, you can be certain that a Type A will get it done as quickly as possible.

6. Type A’s don’t accept the notion that something 'can’t be done.'
If something is physically possible, then Type A’s are 100 percent confident that they can accomplish it. They have complete confidence in their ability to accomplish anything and everything that they set out to do.

7. Type A’s are perfectionists.
Nothing irritates a Type A personality more than mistakes. They don’t set out to be perfectionists — they morph into them because anything less than perfect just isn’t acceptable. That persistence allows them to reach their goals when most would have given up long ago.

8. Type A’s are planners.
In order to reach a goal, you need a clearly defined plan to get from start to finish. While others might attempt to try to figure things out along the way, a Type A creates a solid plan that he or she follows religiously.

9. Type A’s are great problem-solvers.
Part of the reason that Type A’s are such great problem-solvers is that they fully believe in their ability, so much so that they are confident  they can come up with a workable solution for any problem that might arise. This confidence allows them to think of a rational solution without becoming worked up and flustered.

10. Type A’s are passionate.
When you are passionate about something, you find it a lot easier to go all-in and devote all your time and energy to that project. Type A’s don’t "half-ass" anything. Their passion allows them to work hard without feeling that their effort is "work."

11. Type A’s are efficient.
Because of the reasons listed above — always on time, always perfectionists, never waste time, always planning, etc. — Type A’s are extremely efficient. Getting as much accomplished in the shortest amount of time is the name of the game.

12. Type A’s are focused.
When it comes time to getting something done, a Type A can give that something 100 percent focus, regardless of what else is going on in life. The ability to block out distractions and remain laser focused allows these creative individuals to not skip a beat.

13.Type A's have many whiteboards
I can not tell you how many I have, but if you want to buy me a present, and can not figure out what to get a TypeA a white board will be a huge hit!

Fulfillment by Amazon

Fulfillment by Amazon Poses a Great Option for Those Looking to Break Into Ecommerce

Amazon FBA — "Fulfillment by Amazon" — is fast becoming a buzzword among entrepreneurs. Over the years, there's been a lot written about Amazon affiliate marketing to help people get started, but not about FBA. What is all the fuss about? Why is there so much commotion about the FBA business model right now?

To put it simply, it could be the future for entrepreneurs. It has never been easier to sell products on a massive, trusted ecommerce platform, and get your fair share of the market. Best of all, you won't find too many business opportunities out there with this degree of scalability built right into them.

So let's take a closer look at the FBA opportunity, and how you can create an escape plan for the nine-to-five.

What is Amazon FBA?

The program allows virtually anyone to sell their goods on the Amazon platform. Fulfillment is one of the biggest challenges of any ecommerce business. With FBA, Amazon will store your products in one of its warehouses, ship them to your customers, handle all refunds and returns and provide excellent customer service.

This does not mean that you don't have any responsibilities as a seller. What it does mean is that you can free up a lot of time to focus on high-level, value-generating activities such as driving traffic to your product page or optimizing your conversion rate.

Why Amazon FBA is better than an ecommerce store.

Besides the fact that fulfillment is handled by Amazon, there are several more advantages to leveraging FBA. For one, orders placed through Amazon are processed and shipped faster than those sent out from retailers. FBA can help your products gain more visibility in the marketplace, and that can translate into more sales for you.

FBA also makes your products eligible for Amazon Prime free two-day shipping, free shipping and other similar options, which customers love. Finally, one of the biggest advantages of FBA is that Amazon is a trusted brand. It has worked hard to optimize the checkout process and earn credibility with customers. You as a seller get to leverage the reputation of a trusted and well-known company.

How to get set up with FBA.

Here are the five basic steps you need to take to start building your FBA business:                    

  1. Create an Amazon Seller Central account. It is advisable to sign up for a professional account, which has a monthly fee associated with it.
  2. Choose a niche. Some are good, others are not worth getting into. Do your research and brainstorm product ideas.
  3. Find a supplier. Once you know what products you're going to be selling, start building a working relationship with a reliable supplier. Ask for a sample, work out the lead time and calculate what kind of margin you have on your products.
  4. Create a listing for your product. Optimize your product page with the right keywords and content.
  5. Drive traffic. Send your target audience to your product page to increase sales.

According to Josh Shogren of Passion Into Paychecks, picking the right product is the key to success with FBA businesses: "It is vital that you spend a lot of time finding the right product that will give you the best chance for success."

Shogren suggests that some of the most important factors include:

  • The price point of the product should be somewhere between $10 and $50.
  • The product should be as light as possible.
  • Check to see if any potential competitors have a 5,000 best seller rank (BSR) or lower in their primary category.
  • Make sure there aren't any brand names within the product category or niche.
  • If possible, sell a product that isn't easily broken.
  • The more reviews a product has, the greater the competition is. Fifty or fewer reviews on first page products is a good indicator that you can break into the market.
  • The cost of manufacturing should be 25 percent or less of the actual sale price.

How to be a successful FBA seller.

"Top Amazon sellers aren't like the rest," says Lauren Shepherd at Teikametrics. "The most successful sellers have adapted to the evolving ecosystem that is online retail by treating selling on Amazon like trading on the stock market."

According to Shepherd, the following six factors are crucial to your success:

  • Scaling a business is easier when fulfillment logistics are handled by Amazon.
  • Be willing to admit when you are wrong, and make adjustments accordingly.
  • Manage your inventory, risk and cash flow.
  • Focus on cash flow and access to working capital.
  • Don't try to be right — focus on making money instead.
  • Measure your growth by quarters or years, not by weeks.

Why start a FBA business?

Have you ever thought about escaping the nine-to-five working life? Have you ever considered escaping the cubicle? With a successful FBA business, you have the opportunity to design your lifestyle and make your dreams a reality. Location and financial freedom are within your reach. FBA is the future for people who want to make money online and live a life of their choosing. 

Consider the case of Spencer Haws of Niche Pursuits, who recently published a post showing how he sold $40,639 worth of physical products in 30 days.

"Amazon FBA is the real deal," he said. "It's a very real business, and I am seeing very real income for it."

Final thoughts

If you are interested in learning more about selling on Amazon, there are some great podcasts, such as Up Fuel and The Amazing Seller, that are covering the topic. FBA is quickly going mainstream, and there are more and more people talking about the freedom that is available through a business model such as this.

If that wasn't enough, it is also possible to sell an Amazon FBA business. As with any other online business, you can have an exit strategy in place and move onto new ventures and greener pastures if that's what you want to do.

For many, the FBA business model has the potential to turn their dreams of financial and location independence into reality, and is certainly looking like the way forward for entrepreneurs everywhere.

Spirit of the Entrepreneur

These 5 characteristics will take you far as you start your business.

You hear it all the time from famous entrepreneurs: Long before they were running multimillion-dollar companies, they were flexing their entrepreneurial skills by selling lemonade on the corner, building gadgets in their garage or hosting weekly college beer pong tournaments. It seems that behind every successful mogul is a kid who grew up knowing they were born for business.

But what exactly is it that sets entrepreneurs apart from the rest? What is it that makes certain people believe in themselves enough to take the prospect of failure head-on and have the determination to come out on top? It takes a special kind of person to set an idea in motion, riding the highs and lows from humble beginnings to ultimate success.

The entrepreneurial spirit is a gift that inspires others to become the best they can be. From passion and positivity to leadership and ambition, here are the entrepreneurs that best define the entrepreneurial spirit.

Passion
No one embodies the word "passion" quite like Richard Branson, founder of the Virgin mega-brand. Part of Branson's passion lies in his insatiable appetite for starting companies. Founded in 1970, the Virgin Group has expanded to more than 200 companies, ranging from music, publishing, mobile phones and even space travel. "Businesses are like buses," he once said. "There's always another one coming."

Part of Branson's appeal is that he not only has passion for business, but an incredible passion for life. Branson is famous for his adventurous streak and zest for life, making him one of the most admired entrepreneurs for his ability to have a successful work/life balance.

Positivity
Jeff Bezos knows the power of positive thinking. Living by the motto that "every challenge is an opportunity," Bezos set out to create the biggest bookstore in the world with a little internet startup called Amazon.

Amazon.com launched in July 1995, and with no press, managed to sell $20,000 a week within two months. By the end of the '90s, though, the dot-com bust had brought Amazon's shares from $100 to $6. To add insult to injury, critics predicted that the launch of Barnes & Nobles' rival website would wipe out Amazon. Instead of hiding in the corner, Bezos came out fighting with optimism and confidence, pointing out to critics all the positive things his company had accomplished and would continue to do.

Bezos continued to expand Amazon, which now sells everything from books to clothes to toys and more. Bezos claims his wife loves to say, "If Jeff is unhappy, wait three minutes." Thanks to Bezos' positive thinking, Amazon.com has grown into a $5.7 billion company.

Adaptability
Having the ability to adapt is one of the greatest strengths an entrepreneur can have. Every successful business owner must be willing to improve, refine and customize their services to continually give customers what they want.

Google founders Sergey Brin and Larry Page take this concept a step further by not just reacting to change, but leading the way. Google continually leads the internet with innovative ideas that allow people to see and do things in ways they couldn't before (think Google Earth). With their ability to continually be one step ahead, its no wonder Google is one of the most powerful companies on the web.

Leadership
A good leader is someone with charisma, a sense of ethics and a desire to build integrity within an organization–someone who's enthusiastic, team oriented and a great teacher. All of these attributes were embodied by the late Mary Kay Ash, founder of Mary Kay Cosmetics, a company that has helped more than half a million women fulfill their dreams of owning a business.

Ash's story began as a single mother, working in sales for a home products company. Despite being one of the top sales directors for 25 years, Ash was repeatedly refused the promotions and pay raises her male co-workers were receiving. Fed up with the way she was being treated, Ash started Mary Kay Inc. in 1963 with $5,000.

Ash was best known for being a powerful motivator and inspirational leader, creating a company with a "You can do it!" attitude. Her sometimes over-the-top incentives included the famous pink Cadillacs she would give top sales directors. Thanks to her powerful leadership skills, Ash has been named one of the 25 most influential business leaders in the last 35 years, and her company has been recognized as one of the best companies to work for in America.

Ambition
At age 20, Debbi Fields didn't have much. She was a young housewife with no business experience, but what she did have was a great chocolate chip cookie recipe and a dream to share it with the world.

Fields opened her first Mrs. Field's store1977, despite being told she was crazy to believe a business could survive solely on selling cookies. Fields' headstrong determination and ambition helped her grow her little cookie store into a $450 million company with more than 600 locations in the U.S. and 10 foreign nations.

How To Improve Your Life By Discovering Your Why

How To Improve Your Life By Discovering Your Why

We live in a world filled by constant distractions. There are unlimited activities floating around us at all times that can take our attention, and often the ones that scream the loudest win. A simple way to improve your life is to discover your personal why.

 

Most people live their lives by focusing on what they have to do. The endless tasks continue to mount up, and we wonder why we never feel like we’re getting ahead. It feels like we’re sprinting on a treadmill just trying to keep up, and every task completed is quickly replaced by new ones.

 

Life gets a lot simpler when we stop to ask ourselves why we do things.

What Is The Purpose Of Your Life?

Now this is not some big esoteric question that you will ponder for a lifetime. It’s really just something that you decide for yourself and can change at any time. What is the list of things that are most important to you in your life?

 

I find it helps to write down things that you really love doing. Maybe it’s spending time with friends and family, doing a particular hobby, your job, or traveling. The answers are going to be different for every single person reading.

 

What’s important… is what’s important to you. It’s very hard to improve your life if you don’t know what improvement actually looks like for you personally.

Refining Your List Of Priorities

Once you have your initial list, you want to look at what’s really important to you. You do that by asking yourself why you love it and why it’s important to have it in your life. I’ve been doing this exercise over the last 3 years and found that my list got more and more refined as I went.

 

You also want to look at how much time you put into these activities that you love. Do you get to spend as much time as you’d like with each one, or do they get pushed to the back behind the other tasks in your daily life?

Discovering What’s Really Important

If you made another list of all the things you are actually doing in your life, then you’ll probably find a bunch of things you don’t really love. Some people may hate cooking and others will love it. Everyone is unique, and this is about finding out what you want to be doing… not what you feel you should be doing.

 

It’s easy to fill our lives up with things that don’t really matter to us. The trick is to ask ourselves how we spend less time doing unimportant things and more time doing the things we love. It’s not a perfect process where you can drop everything right now, but as you focus from this point on, you’ll be amazed at the results.

Always Ask Why

Whenever a new item comes across your plate, you simply ask yourself why. Is it really important to join that new committee for your child’s school or would it be more effective to actually spend that time with your children instead? Does it matter if you miss your gym time at lunch because your boss needs you to work overtime or is your fitness break more important to you?

 

As I said before, everybody will be different. Some will rank career over fitness and other’s will rank it in reverse. What matters is that you’re making the choice that is right for you.

It May Sound Simple… But That Doesn’t Mean It’s Easy

Our world is full of expectations that are placed on us by others… and also by ourselves. We’re expected to be super people that run around and accomplish a myriad of different things every day to be great at work and at home. People will often look at you strangely when they ask you how you are and you don’t answer with “busy” with that frantic look in your eye.

 

However, once you start examining your life through the lens of why, you’ll start asking yourself, “What’s important to me?” You need to step away from society’s expectations and start focusing on and refining your own expectations instead. When you do this, you’ll see the world from an entirely different viewpoint and be free to improve your life in any area that really matters to you.

 

It can be easy to run through the maze of life without pausing to think of its meaning. Does what I’m doing matter?

Does what I’m doing matter?

More importantly, does it matter to me?

 

Feeling that what you’re doing has a real purpose and meaning that matters to you can make a huge difference in your life. It makes getting up each day the most exciting thing in the world. You can’t wait to get started. Forget trying to force yourself to work hard, it becomes more important to remind yourself to take breaks to eat!

 

But how can we cultivate a more meaningful life? The answer is usually complicated. It can depend on many factors. I’ve written down 10 ideas that I believe will help you find meaning in your life every day, so that you can’t wait to get up in the morning and see what the day will bring.

 

1. Know What’s Important

Know what’s important for you. Write down your top 5 things that you believe are the essence of how you want to live life. This can include things like “family time,” or “sing every day.” It could also include more complex ideas, like “honesty” and “simplicity.”

 

2. Pursue Your Passion

I believe everyone should pursue their passion in life. It’s what makes life worth living, and gives our lives true meaning and purpose. Each time you work on something you love, it creates joy inside you like nothing else. Finding a way to use your passions to give back to the world will give your life ultimate meaning.

If you can’t manage (or aren’t ready) to work on your passion for a living, be sure and make time for it every day. By working on your passion and becoming an expert in it, you will eventually have the opportunity to make money from it. Be ready to seize that opportunity!

 

3. Discover Your Life’s Purpose

If you had to give yourself a reason to live, what would it be? What would you stand for? What principles do you hold highest? Is your life’s purpose to help others? Is it to inspire others with great works of art, or you words? Finding your life’s purpose is a daunting task, and when I first heard the idea, I had no idea where to start. For methods on discovering your life’s purpose, I recommend Steve Pavlina’s blog entries on the subject. I also recommend reading the article What Makes Life Worth Living.

 

4. Be Self-Aware

Be aware of yourself and your actions. Remain mindful of what you do at all times, and make sure you are living life according to your principles, your life’s purpose, and what you are passionate about. Review your actions each day, taking stock of those that strayed from your path. Work towards correcting any incidents in the future. Meditation is a great tool for accomplishing this task. It helps us increase our self-awareness throughout the day.

 

5. Focus

Rather than chasing 3 or 4 goals and making very little progress on them, place all of your energy on one thing. Focus. Not only will you alleviate some of the stress associated with trying to juggle so many tasks, you will be much more successful. Try and align your goal with something you are passionate about, so that there will be an intrinsic drive to work hard and do well.

 

6. People More Than Things

Often, we are faced with wanting to buy material goods. I recommend you consider carefully what you purchase, and think more about spending your money on experiences with friends and family. Not only will this give deeper meaning to your life by focusing on your relationships rather than material wealth, but you will be a happier person as a result.

 

7. Live With Compassion

Both for yourself, and others. Keep in mind the following quote:

"One must be compassionate to one's self before external compassion" – Dalai Lama

For some, compassion is the purpose of life, what gives it meaning, and what leads to ultimate happiness.

 

8. Find a Way to Give Back

Do something that both honors your beliefs and passions, while giving something back to the world. By giving something back, we inevitably find purpose in the act. By cultivating more of these activities, you will find your life has more meaning and purpose behind it.

 

9. Simplify Your Life

By simplifying your life, you’ll have more time to do what fulfills you and gives your life meaning. It can also help reduce stress and make your overall life easier to manage. It can also greatly improve your productivity. If you’ve never tried to simplify things before, it really is a great feeling.

 

10. Set Daily Goals

In the morning, before you start your day, create a list of 3 goals that you find fulfilling and meaningful. Make sure they adhere to your set of principles and beliefs. Tackle the hardest things first! Don’t make this list too long. By placing too many things on the list, you’ll feel the urge to multi-task, which is not good, or you’ll feel overwhelmed, which isn’t good either. By trying to do less, you’ll end up doing more.

 

Doing all of these things at once may seem daunting, but you can pick one thing at a time and slowly incorporate the ideas into your life. Life is about the journey, not the destination. Living a life of purpose gives both fulfillment and meaning to your journey.

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