Evolving Technology Challenges The Status Quo


Evolving Technology Challenges The Status Quo

Evolution is the operative word poignant to every living thing and inanimate object on the planet. One of the fastest evolving elements I’ve seen in my lifetime is in the field of technology. We’ve seen more growth and emergence in technology in the last 100 years than in all the centuries leading up to today, and it’s accelerating. It has undoubtedly created a faster pace, more convenient, and comfortable lifestyle. The one thing that is still around is the age-old oligarchal type monopolies, wielding their clout, but for how long? 

Digital technology stems from divine inspiration. When used correctly for the betterment of humanity, it is a beautiful thing; however, we’ve all been subject to nefarious activity driven by greed, power, and control. Like everything else, technology must evolve, or it becomes obsolete eventually. The issues that have manifested and become problematic give rise to emerging technologies to counter them. 

Since the dawn of the internet, we have seen a consistent evolution in technology. One example is Yahoo back in 1994, providing a web portal, search engine with related services including email, finance, video sharing, etc. Then the MySpace social network came on the scene in 2005, surpassing Yahoo and even Google in 2006. But in 2009, MySpace was overtaken by Facebook globally.          

Falling From Grace

Complacency or the attitude of “too big to fail” can often be the demise of a successful organization. Ongoing research and development is a must to stay at the forefront. I also believe a company’s values, ethics, and purpose for the higher good play a prominent role, especially in the current circumstances being experienced worldwide. 

Many may think that Amazon, Microsoft, Google, Facebook, and a few others are here to stay as they have a dominant position in the market; however, it’ll be because they improve technology and evolve if they remain. Being number one in the market is not automatic, nor is it free. It takes money to develop technologies along with marketing to retain users. 

That might seem doable for these tech giants, but what of their underlying agendas and motivations? Can or will a conglomerate evolve spiritually and humanistically? Or have they fallen into the ego trap giving them a false sense of security? Will they survive in a world of enlightened human beings? 

History tells us that competitors, at some level, can overtake large organizations, and now it is more critical than ever that people feel safe, secure, and free from the violations that have become so commonplace in the online space. Evolution on every level is the key to survival in the world of digital technologies. Evolution is not static; it is a dynamic process. 

Evolution in the technological world is fast becoming a revolution; A battle between good and evil, a tug of war between humility and ego drive. It may have been enough to surpass the top dog with only better technology in the past, but now it’s crunch time. The advent of the third millennium gives rise to the evolution of the human spirit, and altruistic motives need to be present in the next tech giant. 

Getting back to the technology side of things, users also desire the best in available technology. In the context of the digital world, people expect everything to happen in seconds and be very cheap, if not completely free. There’s also the need to have fewer entrance barriers, the better. It must be readily available, reliable, and user-friendly, and now we can add privacy, autonomy, and free speech to the list of needs that are fundamental human rights. 

The status quo of social and digital media, even marketing platforms, leaves a lot to be desired. Can they evolve in order to keep their top position? Are they in too deep and unable or unwilling to implement emerging technologies such as decentralized blockchain? 

Ecosystems Are Evolutionary

Evolution is a must and a natural process, and it’s no different when it comes to digital media. A few attempts have been made at creating an alternative to the tech giants that currently monopolize the online environment with cancel culture being the new order. We presently see a balkanization with many linear platforms in the mix. 

Just as the planet is an entire and complete ecosystem, we are now experiencing ecosystems in technology. This is an evolution in itself and is required if a platform is to be sustainable. Blockchain and crypto technology has made it possible for an innovative company or platform to develop a system from the ground up, which will solve many controversial issues plaguing social media today. 

At the forefront is Markethive, a complete ecosystem for the online user, be it social, professional, inbound marketing, commercial, artistic, or entrepreneurs from all walks of life, where every individual is empowered financially, professionally, and personally. 

Markethive, the Social Market Broadcasting Network, is constantly evolving, providing creative solutions and a sanctuary from the chaos of the internet. Blockchain technology has made it possible for Markethive to become the first completely decentralized social network, giving it the edge over technologies and systems of previous generations, including humanitarian values so desperately needed right now.      

The Evolution of Money

Paper money and coins are not the only money we use today. Money has evolved into a digital form using internet banking for transferring money and credit or debit cards. More and more people are using the internet for their banking needs. 

The banks are notorious for working at a snail’s pace and are not the best information technology innovators, so they evolve slowly. The trust factor has also become precarious. This has brought forth an evolution in decentralized blockchain technology that has a real potential to disrupt traditional banking, digital or otherwise.  

Cryptocurrency technologies can disrupt financial services, with the probability of becoming money and a store of value. Further technical development and evolution will see this happen to rival legacy banking and fiat currency with its hyperinflation. 

From a technological standpoint, money needs to evolve. The development of technologies needs to be a dynamic process, but the monetary base can and should be static. That means assets used as a store of value necessitate a fixed or predictable number of units. A predictable inflation rate is required with money when used as units of account and means of exchange. The inflation rate should be kept very low, and theoretically, it could even be at zero. 


Cryptocurrency Evolution 

Cryptocurrency technology must continue to evolve to become a viable alternative to traditional banking. There are now thousands of altcoins in the crypto space, many created by opportunists jumping on the bandwagon with no real purpose. They generate a coin for the sake of a coin with nothing substantial underpinning it. The outcome is a static one gaining no real value because their utility is limited or non-existent due to lack of development and foresight. 

Even Bitcoin has not evolved. Its progress in technology is plodding. Although we see much more awareness within the community now, even institutions invest in Bitcoin; it has its drawbacks and issues. It is not as decentralized as many think or expect. The PoW (Proof of Work) team behind Bitcoin is at odds with each other when issues arise. This stunts growth and evolution. 

However, Bitcoin is becoming an established store of value, and people are reluctant to tamper with it for fear of breaking anything. So it sits there, recognized as being the first crypto, allowing others to evolve, addressing the problems, finding solutions, and making it an all-around better experience for users. 

Bitcoin doesn’t have smart contracts and probably never will have. Ethereum came out with a smart contract protocol that is now experiencing bugs and human error in their PoW system. People have lost money as it has severe security issues and now very high gas (transaction) fees. 

The smart contract concept is very sound but needs to evolve and be better executed. Ethereum has realized this and declared it would integrate a PoS protocol. This is a huge undertaking and will take time, so of course, no timeline has been given as yet, to when this will take place. 

Bitcoin and Ethereum are not the be-all and end-all of cryptocurrency and smart contracts; it’s just the beginning. Evolution is in full swing with Cardano, having identified the issues that have manifested, working methodically, scientifically, and philosophically to create a fully decentralized blockchain PoS (Proof of Stake) platform and also become a better alternative to traditional banks or make them more fair and transparent.   

The Evolution Of Decentralization

But it’s not only about smart contracts. It’s also about the evolution of the quality of decentralization. Blockchain is the technology; decentralization is the movement. Relying on the PoW protocol is becoming doubtful and expensive! PoS allows for a more decentralized and scalable network. 

Let’s be honest. The current most extensive networks Bitcoin and Ethereum have costly fees. Expensive fees kill the usability of networks. Maybe it’s tolerable to pay a high fee when you use Bitcoin as a store of value and only make one transaction a month. We need to be able to afford to transact anytime, all the time, if we want a proper global payment system. 

Just the other day, I sent $10 worth of Bitcoin and paid more than double that in fees! We can have a global decentralized network with cheap and fast transactions. It is a natural evolution of technologies: no magic, just pure math and science.

Cardano can be thought of as a kind of insurance that can and is building a fully decentralized, stable, and scalable network regardless of what will happen with Bitcoin.
What About The Environment?
How much thought has gone into the impact on the global environment? We see the environmental impact of PoW (Proof of Work) like Bitcoin and other altcoins that use this model which consumes massive amounts of electricity. 

Why? Because this type of consensus mechanism needs an excessive amount of computational power with hardware devices that are expensive to buy and more expensive to run. The cryptographic algorithm that the miners must solve is complicated, and the power consumption used by Bitcoin recently estimated is more than that of the whole of Argentina. 

And what type of electricity are they using? Will they continue with fossil fuels, or will they commandeer renewable energy resources? Either way, it leads to unfathomable repercussions. 


According to this site, a single transaction of bitcoin has the same carbon footprint as 680,000 Visa transactions or 51,210 hours of watching YouTube.

Not only is PoW considered unhealthy for the environment, but it also slows down the rate of cryptocurrency adoption in the real world, as electricity bills can only be paid with fiat currency. There are also scalability issues as Bitcoin can only process seven transactions per second, and Ethereum comes in second place, transacting at only fifteen.

Bitcoin advocates have clearly expressed that they believe any environmental costs induced by mining Bitcoin via PoW are worth the broader implications it could have on society. Evolution in technology will prove there does not need to be any type of trade-off between cryptocurrency and the environment. 

This is where the PoS (Proof of Stake) method comes into play. The cost-effectiveness is extensive compared with PoW. It guarantees that much less electricity is used to mine cryptocurrency and verify transactions. 

Furthermore, the speed and number of transactions (scalability) increase thousandfold making it a far better option for mainstream adoption. The Cardano blockchain platform has effectively solved the three elements of the scalability issue: Throughput (Transactions per second), Network, and Data scaling. 

Markethive, now deploying the Cardano blockchain ecosystem, also plans to establish many mining hives distributed globally. This will create a massive surplus in electricity and be built on 100% green energy that supports the core distributed decentralized data-based systems using dWave computers, which utilizes the advanced theoretical technology of multiple parallel universes. 


Centralization Issues

These powerful computational devices are known as ASICs and have resulted in centralized organizations pooling their resources to buy thousands of devices that generate the highest mining power to more efficiently solve the cryptographic sum first (confirms and validates transactions). The winner gets a reward paid in Bitcoin.

The PoW system has proven to be unfair as the average individual has no chance of ever participating or competing to win the mining reward. The PoS (Proof of Stake) model prevents groups of people from joining forces to dominate the network. 

The Proof of Stake system essentially allows the community to contribute by buying any number of coins (although there is usually a minimum required) and holding them in a dedicated wallet. It freezes the coins where they are used to stake the network. PoS still uses a cryptographic algorithm; however, it uses a different process to confirm transactions and reach consensus.

The PoW model requires all of its miners to solve a complex equation, and the winner is usually the person or group with the most powerful and quantity of hardware. The PoS model randomly chooses the winner based on the amount they have staked. There are no block rewards; however, they get paid the transaction fee, which is determined by how much they’ve staked.

With PoS, there is no need for expensive hardware or high electricity costs. It’s proven to be faster, and you can simply mine from a typical laptop. So, of course, this negates any centralization issues making it a more fair and equitable system for all.  


The Beauty Of Evolution 

In its purest essence, technological evolution is brought about by innovative ideas and creative visions sourced from divine consciousness. It needs to improve on the current status quo, enhancing the lives of all humanity on every level. 

The first mover doesn’t necessarily secure its top spot in the marketplace, nor is it the best. Companies with foresight can learn from their predecessors’ mistakes combined with a culture of goodwill, can go far in succeeding for the company and the people they serve.  

As I mentioned earlier, this millennium brings to light the humanitarian, spiritual element. Unlike the industrial age, it’s not just about business and the bottom line; it’s about the development and well-being of the community holistically and cohesively. It is the era of love and peace. 


ecosystem for entrepreneurs

Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.



The Humanistic Values Of Cardano And Markethive – A Divine Synergism

The Humanistic Values Of Cardano And Markethive – A Divine Synergism

Cardano and Markethive – Two systems of the next generation on the rise, making their mark on so many levels. They will eclipse big tech disrupting the monopolizing status quo that the populace has come to accept and is part of their daily lives. As the monopolies conspire on who or what they will boycott or cancel out next, Markethive and Cardano have secured themselves in a position where the oligarchs cannot manipulate them. 

Markethive, the social market network, and Cardano, the blockchain technology company, are congruent in many areas. Apart from both being blockchain projects, the spiritual, humanitarian aspect is a major common denominator with the synergistic purpose of manifesting personal and financial sovereignty, delivering freedom and connectivity to emerging countries, aligning them globally.   

The blockchain projects and cryptocurrencies that have endured the “crypto winter” of 2018/19 are not the scams associated with the industry’s early days and are now positioning themselves to deliver ecosystems that are unique and evolutionary. 

Both Cardano and Markethive have watched other blockchain projects follow the more Silicon Valley approach of “move fast and break things,” resulting in subsequent issues with security and scalability. Cardano’s prominent team has taken a notably academic and philosophical approach publishing 102 peer-reviewed papers, and Markethive’s approach is an innovative, holistic and evolutionary one. 

Both companies are of Divine inspiration and a massive undertaking building a solid foundation for the sustainable long-term growth of sovereign ecosystems empowering societies bringing the people of the world together equitably. 

Blockchain And Defi Network

Cardano is wholly human-centered, with its ultimate mission to bring innovation and scientific-based technology, creating an ecosystem that is balanced, sustainable, and focused on the needs of its users. With the numerous applications Blockchain has, Cardano’s decentralized technology enables digital payments, smart contracts, food traceability, etc., all the technology necessary for systematic change. 

One of the aspects that the Founder and CEO of Cardano, Charles Hoskinson, is passionate about is using Cardano to unleash the potential of people in emerging countries. There are approximately 3 billion people “unbanked” who cannot access the infrastructures and institutions many of us take for granted. 

Cardano is taking its decentralized technology beyond Africa into other developing countries of South America and Asia in the food supply chain and Defi (Decentralized Finance). Charles says this technology has no owner and no central point of failure, and no one in control. Instead, it is a global infrastructure that uses the same infrastructure no matter how rich or poor you are.

A peer-to-peer lending protocol is one project of Cardano that will see a merger of markets in Ethiopia and other places with Defi. Micro banks cater to people with no bank accounts but are internet-enabled with increasing access to smartphones, building wealth, and desperately needing to globalize. 

Companies and individuals that get into this Defi ecosystem are the first movers in these marketplaces that will enable Africa and other places to grow and thrive in this new economy that is honest, fair, and transparent. A soulful Charles Hoskinson explains more in the video below.   

Decentralization With Good Governance

Blockchain is the enabling technology, but decentralization is the movement. Cardano is aiming to be the most decentralized platform in the world and is achieving its goal. It’s currently ranked number 5 on coinmarketcap.com and 71% of Cardano’s ADA token in circulation, with a total market capitalization of $38.7 billion at the time of this writing. 

Cardano has launched support for smart contracts as part of its ‘Goguen’ era, a time when decentralization and solutions to increase trust have ostensibly never been more crucial in modern history.

One of the reasons Charles Hoskinson ceased to work with Ethereum was a dispute over its governance structure. Cardano’s framework intends to – marginalize none and give power to all – through a system that incentivizes participation by individuals, and votes are immutably recorded. Hoskinson has prominently said that Cardano “will be 100 times more decentralized than Bitcoin.” 

Charles Hoskinson doesn’t dwell on price or get caught up in the short term. He says it’s more to do with the principles, vision, and a high-level goal to move from high-level to something to create real value for your token. If you have that, then the price works itself out. 

As Charles Hoskinson stated,

“There is a higher purpose and more meaning than digits on a computer screen. All we need to do is grow up and realize this is bigger than our egos and bigger than our wallets.”



MARKETHIVE – Ecosystem For Entrepreneurs – Crypto MHV
Sovereign Social Media & Broadcasting Market Network 

Markethive is committed to uplift our expanding community and bring forth the entrepreneurial spirit within each individual. Markethive is the ultimate market network, a complete ecosystem for Entrepreneurs leading the curve with Blockchain technology and cryptocurrency, making it a viable ecosystem that will survive the current and depreciating world economy. 

The Markethive platform is not only a forum for free speech on a social media front but also inbound marketing, saas, blogging, email, video, and media broadcasting network built on Blockchain with its consumer cryptocurrency coin (MHV). 

Wholly independent, the monolithic Markethive Network encompasses all facets of social media, inbound marketing, and digital media, making it the only platform to fully embrace an attainable sovereign income for all associates, particularly those in developing countries. 

As the Markethive community grows, we see an influx of souls from all walks of life experiencing the latest aftermath of a declining economy in the so-called “real world” of governments and bureaucracy. 


A True Decentralized Social Network

Markethive is a global company that caters to everyone. We are not specific to any national identity. We have no agenda, no left or right that invokes radicalization. Markethive is a meritocracy whose heart and soul are freedom, liberty, financial sovereignty, and entrepreneurialism. 

Markethive is unique with its cottage industry concept and driven by two engines that work simultaneously, bringing in the masses who aspire to be entrepreneurial and out from under the tyrannical pressures. Markethive runs on a decentralized network and is expanding continuously, facilitated by a dedicated team of engineers with CTO, Douglas Yates at the helm. 

With Markethive’s migration to the Cardano blockchain, we’ll soon see the release of the Markethive multi-dimensional wallet and MHV listed on significant coin exchanges. Then we’ll see the floodgates open. 

All the while, Markethive’s focus is to stay at the forefront of emerging technology, introducing unique and better solutions, enhancing all users’ experience, and who are the lifeblood of our entrepreneurial infrastructure. Markethive’s goal is to enrich the lives of people and humanity on every level. 

Just like Cardano, where the community will direct governance, Markethive is for the people, built by the people and of the people. This rules out the inequitable and autocratic power of the few at the top and cultivates a harmonious, more transparent environment.  

Founder and CEO of Markethive, Thomas Prendergast said,

“I got goosebumps when I became aware that Charles Hoskinson of Cardano’s passion was to bring economic sanity, stability, and entrepreneurial wealth to Africa. That is our calling too! Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty and be free in this world of suppression and authoritarianism.” 


Creating And Facilitating Change In The World

Markethive and Cardano are here to create change, revive humanitarian values, working in synergy for all to have the freedom and autonomy to realize the goals, dreams, and life purpose of all individuals globally. The freedom to deviate from being just a cog in the wheel, to work, and be part of the legacy that has indoctrinated us from a young age and enslaved us to the system that looks at people as commodities and a lifestyle viewed as safe and predictable, but in essence, is restricted and soul-crushing. 

The world has changed, and the point of this technology is to change how society, organizations, and companies work. How we think and make decisions, what we value, to enable people to monetize things they never thought were monetizable. 

Cardano’s blockchain can facilitate Markethive in building distributed database clouds that are controlled by the blockchain. This will enable us to develop and issue downloadable wallets apart from the exchange wallet that will be made available as the first of Markethive’s wallet integration. 

It will also give us the ability to produce the type of blockchain that no social network has achieved; simply because social media platforms have so much data in terms of video, images, and content, previous blockchain generations can’t accommodate. 

You could fundamentally change the incentives behind passions and give people the means they need to pursue the things they love. What Markethive and Cardano are fundamentally doing is allowing the broader community to wake up every day and autonomously work for a cryptocurrency, knowing you are part of something much bigger where every individual can attain freedom of expression and financial sovereignty.

People are paid to have opinions and their passions, whatever they might be; art, psychology, science, engineering, writing, or marketing, to name a few, now have the opportunity with the systems Cardano is constructing. The many diverse platforms, hubs, and portals Markethive has and will be integrating bring your work or passion to the forefront in a liberated and equitable online world. This is the mandate of Charles Hoskinson of Cardano and Thomas Prendergast of Markethive to change the world. A match made in Heaven.  

ecosystem for entrepreneurs


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.








Understanding The Metrics And Strategies Of Marketing 

There are many facets to Markethive – It is a complete Market Network and broadcasting platform with a Social Media interface. It has everything you need to succeed in whatever you do online, including the potential of extra revenue made available to Entrepreneur One (E1) associates through the first of many upcoming money machines – The Banner Impressions Exchange. 

It is a concept and unprecedented innovation where Markethive returns 100% of the ad-revenue into your pocket. There have been 20+ years of high energy poured into Markethive. This is a Divine inspiration and places all of the members of Markethive first and foremost. 

It’s been almost a year since the launch of the Banner Impressions Exchange (BIX), with many seeing great results on both fronts.

  1. Selling impressions on the exchange.
  2. Banner advertising campaigns

Still, many are still unfamiliar with the strategies of metrics and the unique system Markethive offers by sharing its significant and ever-increasing traffic with the community. Given that it’s coming up to the first anniversary of BIX, I thought it appropriate to revise and update the Banner Impressions Exchange features and benefits and how you can maximize your marketing efforts by understanding the metrics.


Markethive Banner Impressions Exchange (BIX) Overview

The Banner Impressions Exchange is a system that delivers to the media buyer a transparent value for their impressions in an exchange-type environment. This ensures open market principles, allowing anyone who wants to advertise their banners on all of Markethive’s domains to buy impressions from the exchange, similar to purchasing coins in a coin exchange. The market sets the price. 

This means that the CPM (Cost Per Mille = 1000 impressions) you pay is based on the market setting the price based on demand, effectiveness, and availability. This also means third-party sites can join the Markethive Banner Impressions Exchange to put their impressions up for sale based on the same principle of supply and demand and the free market driving the value accordingly.

The BIX is part of the Entrepreneur One Upgrade arsenal, where an equal share of impressions derived from Markethive’s massive traffic is allocated to each E1 member every month.  An E1 member can create a Banner Ad business within the Markethive system by reselling their impressions on the exchange for any member of Markethive to purchase. If you do not need to use them yourself, why not sell them?  

Furthermore, the remaining impressions allocated for any given month are rolled over to the following month. This means that if they are not assigned to a particular banner advertisement or sold to a buyer within the current month, they can be used the next month along with the new allocation of impressions. 

However, the end goal is to utilize this commodity by either placing your banners on prime real estate or on-selling them to someone who wants to use them. It’s not practical to hoard your supply of impressions – they are a limited resource to an ever-expanding market. The demand is going to continue to increase.

Forms of payment for impressions can vary and are at the seller’s discretion; however, choosing MHV, Markethive Coin, as the transaction process is straightforward, as payments are automated within the system. The other methods such as BTC, ETH, Paypal, and others are done manually and need to be managed by the seller.

Banner Advertising Campaigns

This banner service is for Entrepreneur Level Members Only and all members that have purchased banner impressions through the BIX

In other words, anyone who is holding impressions in their Markethive account can create a banner that is displayed on what is considered AAA online real estate. The complete Markethive Network includes all pages, websites, and the many domains Markethive owns. This means your banners are viewed not just by members within Markethive but also by the vast internet traffic and onlookers. 

Important to note: Some specific guidelines and qualifications need to be followed when creating a banner: 

  • Ensure your banner is sized to 960px x 80px.
  • Use images with white or transparent backgrounds.
  • Images must not touch the border and can only be 20% of the banner area.

For more clarification on the banner creation and the guidelines, please refer to MARKETHIVE BANNERS SLIDES AND INFOGRAPHICS FREE & AVAILABLE

Keep in mind these banners are viewed on the complete Markethive Network and all other systems we have, so the number of impressions any banner receives will be exponential. 

Understanding The Different Metrics

Many randomly post advertisements hoping they bring results without knowing the statistics of the process. Sorting out the data produced by an online advertising campaign can be an intimidating task, especially if you’re new to online advertising. If you’re a marketer, you will have heard of the terminology used to measure online ad campaign statistics. Still, it’s not always clear or understood how they are differentiated and why all metrics are equally important. 

Many understand the importance of social media engagement; however, when it comes to strategy, it’s critical to know the difference between the key terms or metrics that are frequently used, as it will help you make sense of your campaign statistics. It’s all about accurately measuring your data to know what’s working and identifying areas where you can increase your efforts or improve on your content where it’s not working so well. 


Identifying The Fundamentals Of Metrics  


Reach is the total number of unique people who can see your ad or content. If 1000 people in total have seen your ad, that means your ad’s reach is 1000.

The advantage of having accounts on various social media platforms and a central system that allows you to broadcast your blog or advertisement to those individual platforms have the potential to increase your reach into the millions. Markethive, with its proprietary blogcasting system, is the springboard and gives you the ability to create massive reach, which is exponential and very powerful. 

For example, If I subscribe to your blog and have 20,000 followers across all my social media accounts, and you have 15,000 subscribers, each with a similar following, your blogs have now been potentially seen by around 300,000,000 people, by-enlarge are not directly subscribed to you. 

Every time you publish a blog with Markethive as the core platform, that article is posted to hundreds, even thousands of social network news feeds and WordPress sites. 



Impressions are the number of times your content or advertisement is delivered and displayed on any given website or page. Let’s say that your ad from the previous example above popped up on those people’s screens a total of 3000 times. That means the number of impressions used for that ad is 3000.

Impressions are where your online advertising begins, and most likely where you will see the highest numbers as an impression is generated every time a web page is loaded and potentially viewed. It’s important to note that just because the banner was displayed doesn’t guarantee the visitor saw it. 

It’s a bit like driving past a billboard on the side of the road, the ad is displayed continuously, but it doesn’t mean that you took any notice of it. So, in a sense, every car that passes the billboard would represent an impression, as the potential for the ad to be viewed is there but no guarantee that every driver saw it.

Impressions are typically used for displaying banner advertisements across the internet on any site that allows this type of advertising. This comes at a cost that varies across the board and is usually set by the management of the company website. See some comparisons here. 

This protocol has now been preceded by a new unprecedented system, as Markethive, the social market network and ecosystem for entrepreneurs, has developed a Banner Impressions Exchange (BIX). It is advertising as a non-fungible token built into an exchange.

Are Impressions Important For Your Business?

Yes, they are the very foundation of the advertising process. They are essential for branding campaigns. Awareness is created from impressions, and continuing to drive impressions will be crucial to brand success. Increased impressions will lead to increased engagement and community size.

  • Impressions are the “eyes” that see your ad. It could be as little as a three-second scroll in some cases.
  • Reach/Engagements involve some kind of interaction, usually. But the impression comes first.
  • Lastly, clicks or actions are the most important. That is where your leads, and ultimately, your sales come to fruition.

You can’t have reach or clicks without impressions first. Without impressions, which is the availability to view, there would be no clicks.



Clicks are usually seen as the most important step in the online advertising process, as a click means you have an interested visitor and a potential sale. 

A click is recorded when a visitor clicks on your banner, takes them to your website, where a lead is captured, or the possibility of a sale. But when it comes to clicks, relative to impressions, you need the impressions to generate a click, and since not every person who views your banner (which is counted as an impression) will click on it, you will always have more impressions than clicks. 

This ratio of clicks to impressions is measured by what’s known as the click-through rate (CTR). To calculate CTR, simply divide the number of clicks by the number of impressions.

For example, if your banner received 1,000 impressions and, out of that, you got 25 clicks, you would have a 2.5% CTR. The rule of thumb is that a banner with a high CTR effectively grabs a visitor’s attention, while a low CTR banner means that you may need to tweak something about the banner image or ad text to harvest more clicks, hopefully.

Your ideal ad click-through rate takes time to determine. It’s not the same for everyone, and the average CTR also depends on such factors as your industry and keywords and how competitive they are.

Based on the internal data of Wordstream, they’ve determined that the average CTR across all industries in Google Ads is 1.91% on the search network and 0.35% on the display network. The graphic below shows the variation in the average click-through rate for twenty different industries.

Image Credit – Wordstream



Conversions are the ultimate goal and end-result that every marketer sets out to accomplish.

Generating conversions means that the purpose of the advertisement/banner has been achieved. The term conversion covers a broad spectrum of actions, including capturing a lead, making a sale, or just having a visitor download an ebook or whitepaper. It’s good to measure the effectiveness of any campaign by determining how many conversions are achieved to how many dollars are spent. This calculates your return on investment (ROI). 


All Metrics Are Equally Important

When you’re analyzing your campaign data, it’s not a good idea to draw conclusions based upon only one metric. You always need to consider how each metric relates to the other. 

For example, (1) you may have an ad with an exceptionally high CTR but a disheartening conversion rate. Conversely, (2) you may have an ad that gets very few clicks, but it almost always converts when it does. 

The first scenario is not ideal because you’ll spend a lot of money on clicks but have little to show for it, especially if you’re using pay-per-click (PPC). The second scenario is not okay either because you won’t be able to scale that campaign to any significant size properly.

One of the most reliable ways to determine where best to channel your resources is by using a metric known as “Profit per Impression” (PPI). This metric takes both the beginning being impressions and ending being conversions or (profit) points of the advertising process. It uses them to determine the ultimate viability of an ad campaign. 

This is particularly helpful when participating in Markethive’s Banner Impressions Exchange, where you can purchase impressions for your Banner Ad Campaigns and view the detailed statistics of any given active banner in your BIX section of Markethive. 



How Do You Calculate PPI? (Profit Per Impressions)

The way to calculate PPI is to simply find out how much profit (not revenue) you generated from a campaign and then divide that by the number of ad impressions it took to produce that profit. 

For example, if it took a total of 90,000 impressions to produce $20,000 in profits, then your PPI would be $0.22 ($20,000 divided by 90,000 impressions). This enables you to see how well your banners perform after all costs have been covered. Campaigns with high PPIs will ultimately be the best candidates for scaling and growth.

By keeping the Profit per Impression (PPI) metric in mind gives you more confidence, and you will be more clear as to which ads will ultimately generate the most profit for your advertising campaign.

Another Factor To Consider – The Rule Of 7 – What Is It?

The Rule of 7 is a marketing principle that states that your prospects need to come across your offer at least seven times before they notice it and start to take action. Your prospects can be exposed to your offer significantly more than seven times, but they need to see it at least seven times.

This helps them remember you amongst an overwhelming amount of marketing messages, other information or clutter, and positions you to get better results from your marketing efforts. It’s not just about banners – social media and digital marketing require a thoughtful content strategy approach. This is accomplished by sharing content, interacting with people, and targeting ads to people interested in what you sell.

Socially-savvy companies like Markethive have the best of both worlds when it comes to marketing your business. It has the social newsfeed and specific storefront groups, inbound marketing tools, and now the banner impressions exchange. This gives you the ability to engage with prospects at every level of the buying process, as it’s been proven that the more positive contact you have, the easier it is to develop and sustain relationships and ultimately attain more sales. 


What Can Marketers Do To Capitalize On The Rule Of 7?

So if the Rule of 7 involves encouraging repeat interactions with prospects, how do you do this?

  • Have a very clear idea of who your customers are. Develop a plan to make yourself visible amongst your target customers and know where they hang out or which websites they visit. 
  • Make quality and consistent use of Banner Advertising on high-profile sites with lots of relevant traffic.
  • Have a content marketing plan that gets your prospects to notice you, so you need to provide content they perceive to add value. Your blogs or articles should start conversations and prompt people to want to find out more about you and your product, so make sure you have the necessary calls to action to lead them to where you want them to go. 
  • Amplify your content into social media. Ideally, your content will get you some SEO visibility, but broadcasting your content to the various social media channels will increase your reach. 
  • Have an email nurture campaign. Don’t think of email as an opportunity to make sales. Think of it as a way to help and nurture your prospects and customers. Drive email opt-ins by offering helpful free content so that they can subscribe.

With these initiatives in place, you will start to develop a level of visibility that will mean your prospects are being more frequently exposed to your brand. This can all be achieved and facilitated within the Markethive Platform utilizing its comprehensive range of marketing tools. 

The result will be an increase in brand searches, increasing the number of inquiries, leading to a rise in sales. Don’t expect overnight results; this requires a consistent, long-term effort.

You need to have a bigger picture view to see how all these metrics and systems with all their different moving parts work together, especially when it comes to valuing impressions, clicks, and conversions. The best way to understand how these factors work together and track your results is to test and tweak your marketing campaigns continually. 


ecosystem for entrepreneurs


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.




MAR 07 2021 Sunday Meeting

MAR 07 2021 Sunday Meeting

Today’s meeting discussed the following


Migrating to the Cardano Block chain
Launching the wallet
Closing Entrepreneur One
Launching the Apprentice Program
The new shopping cart
The new login page
The new News Feed
The new Donation Wheel of Fortune

And a few other things too.

Watch the video


Thomas Prendergast


Markethive’s Apprentice Platform Explained (blog)

Markethive’s Apprentice Platform Explained (blog)

Entrepreneur One To Be Phased Out – Apprentice Upgrade To be Phased In 

As Markethive moves forward, our Entrepreneur One Loyalty upgrade (the ultimate loyalty program for Markethive’s early adopters) will be phased out and not available to new members. However, this makes way for our next phase, the Apprentice Loyalty Upgrade, which is in preparation for launch and will be released about the same time the Markethive wallet is integrated. 

Currently, the Entrepreneur One Upgrade (E1) is still available to new members. There will be a countdown ticker badge of 30 days placed on the Markethive home page for you to view, giving you ample notification of its cessation to new members. 

There is also a moratorium for canceled or lapsed E1 accounts, starting at the same time as the countdown badge. This allows former Entrepreneur One members to resume their membership as though they never left. The months that lapsed will be compressed to show a continuation of a paid year to date. 

Once this 30-day period has ended, the wallet and Apprentice Loyalty Program will be released. We have a lot going on now; it’s thrilling that Markethive is coming out of BETA with this launch. The innovative visions and tireless work of the Founders’ are coming to fruition for all of us. 

Apprentice Upgrade Illustrated 

The Apprentice Program will include everything stated below. This is the first and basic draft, so there might be a few additions and maybe subject to change, but this is primarily the features.  

1. The first is the large wallet transfer/transactions. There's no limit for the Entrepreneur One member; however, the Apprentice Program will be the second-largest wallet transfer. So the number of MHV coins that you will be able to transfer out with this wallet will be substantial. 

2.  You will enjoy a matching bonus when you refer new members, just like the Entrepreneur One has a matching bonus. This consists of a 100% matching bonus on the first three that sign up with you, which is 50% more than a free member, and then 25% on each subsequent sign-up for the duration of your active membership.

For example, if the new sign-ups airdrop is 100 MHV, you're going to get 25 coins for as long as you are active in the Apprentice upgrade. 

3. You get the full inbound marketing system. All the features and functions will be available, except for the email broadcasting system, which is limited. You will be able to email your associates (sign-ups) and your group members, but not your friends you have accumulated on Markethive; that is only available to Entrepreneur One associates. 

4. You will have access to full data on the first 16 visitors. This includes their other social media accounts, phone number, and email address. This means you'll get access to the first 16 people who visit your Markethive profile and be able to see who they are. You can contact and reach out to them because they are obviously interested in you, as they came to see you.

5. Access to a friend’s “Friends List”  giving you access to your friends’ list, similar to LinkedIn and Facebook.

6.  Automatic video and blog posts to the news feed. Coming very soon is the four different types of newsfeed that are four different types of feeds. As an Apprentice Upgrade, you will have access to the first three.

  1. First is the general newsfeed, similar to a Twitter/Facebook type of feed.
  2. The second is the blogging system, so your blogs will be displayed in that feed. 
  3. The third is the video feed where you can upload organic videos to the Markethive Video Channel and your videos from 3rd party video platforms. All your videos you upload will be shown in your video newsfeed. 
  4. The fourth newsfeed is the curation newsfeed which is limited to Entrepreneur One members only. 

7. Increased Limits On your Video Uploads. Notably, with YouTube, you need to be qualified to be able to upload unlimited videos. If you do not pass their qualifications, they limit the size of your video uploads. As an Apprentice Upgrade, there is no limit to the size, length, or number of videos you can upload.

8. 10% Discounts on Services, such as Press Releases, Banner Impressions rebate, Boost, Video Ads, etc. E1’s get more discount; however, free members will need to negotiate with either Entrepreneur One or Apprentice level and pay them to acquire any of these services or purchase them at full price from Markethive, the company.     

9. Upgrade activities interest (staking) on the Vault.  As an Apprentice Upgrade, you will receive an increase in micropayments for all your activities in Markethive. Plus, any MHV you hold in the Vault will be paid interest. 

10. KYC (Know Your Customer). All Apprentice level and Entrepreneur One associates will have a blue verification checkmark on their profile. So your KYC verification steps will be a lot easier to do as an upgrade than they would be if you were a free member.

11. Newsfeed Rich Text Formatting. You will be able to highlight with bold, italics, or underline in your newsfeeds as an Apprentice Upgrade. This makes your posts stand out a lot more. 

12. Fully Functioning Storefronts. It is also known as Groups but with the added advantage of monetizing it with capture pages, custom Splash pages, videos, co-ops, shopping carts, etc. You create a complete campaign with a capture page that lands on the splash page built into the group. Essentially, this is a Storefront where people can visit and buy your products listed via your shopping cart.

So you can essentially turn your group into a landing page that also gives you the ability to communicate with those in that storefront group, much like a forum. It really is an innovation that takes the whole thing and turns it into a turnkey Marketing System.

A free membership gets the group, but you’re getting a storefront when you upgrade to Apprentice or Entrepreneur One.

13. Group/Storefront posts in profile feed option.  So whenever you post in your group newsfeed, you have the opportunity to post into your profile feed automatically.

14. Full Video Channel System is a full YouTube-like video system where followers, friends, and associates can subscribe to your channel. They can comment on your videos, and all the features on YouTube will also be in the myhive.tube video system. 

The other great thing about the full video channel system is that as an Upgrade, the system will ask if you have accounts on other video platforms whenever you upload your video. (e.g., YouTube, Vimeo, Daily Motion, Facebook, Twitter) You'll be able to link to all of these 3rd party video platforms. 

So you upload your videos into Markethive, which will also upload your thumbnail to those videos and remotely publish out to all the other video accounts that you may have so you get extensive video distribution.

It’s worth noting that when videos are posted on another platform, only a snippet of the video can be viewed. To watch the whole video, users will be directed back to the Markethive platform. This is a huge advantage considering YouTube’s predilection to censorship.

15. Full Conference Room Channel. All members will have access to Markethive’s free conference rooms; however, they will be limited according to your membership level. Free members will have two seats (you and a guest). Apprentice will have ten seats, and the Entrepreneur One Upgrade will have unlimited seats.  

Our conference room system is integrated into inbound marketing, calendars, and timers, making it a very sophisticated system.

16. Bookmark Newsfeed Management. If there are posts in the news feed that you like or want to remember, you will be able to bookmark them if you’re going to reference them again, creating easy access to them in the future. 

17. Self Deleting Posts (Set timer option) Like Snapchat, you will be able to send a message to someone or make a post, then set a timer for it to self-delete. This is an excellent option if you have a message or post that is time-sensitive. 

18. Send Messages to anyone in Markethive. (Limited to (?) per month) The number of people you can message is still yet to be determined. However, as an upgrade, you will be able to message any member, no matter their level. If you see their profile page or a post they did, you can send a message to them. 

Once this feature is in place, nobody else can send messages to anybody unless their first level friends.

19. Markethive sub-ROKU Channel. Markethive already has a Roku Channel, and we can build Roku sub-channels into it. What this means is, as an Apprentice or E1, you will be able to have your own sub-channel, which will be named, yourusername.markethive.  

So when you upload a video into Markethive, you can designate to upload it as well to your Roku sub-channel. 

To gain more insight, watch this recording of the Sunday meeting – Feb. 28, 2021, presented by Founders,  CEO, Thomas Prendergast and CTO, Douglas Yates


Apprentice Platform Plan Proposal

So there you have it. This is an impressive menu of options for the Apprentice Loyalty Upgrade, which can be paid in part using MHV along with BTC or credit/debit card. The subscription prices are not set in stone as yet; however, if you attended Sunday’s meeting or viewed the recording, you would have seen the mock-up of the various plan options proposal pictured below. The MHV is based on the value of one penny in the image. However, the coin price will fluctuate when listed on the exchanges, so the amount of MHV will be adjusted accordingly. 


Markethive built this system to lift you up financially while giving you a mighty broadcasting Social Network. Our foundation is built upon the precept that freedom and liberty are very much at the forefront and our main product. Upgrading to the Apprentice Platform gives you additional leverage and greater power to broadcast your message while supporting our mission to lift up the entrepreneurial spirit found in all of us. 


There's Still Time To Secure Your Entrepreneur One Upgrade

And of course, there is still time to upgrade to the ultimate loyalty program, The Entrepreneur One, for US$100 per month, which includes a 1/10th ILP (Incentivized Loan Program) after 12 months of consecutive payments. Essentially you have shares in the company! This is a golden opportunity; think of the Web 2.0 social media platforms like Facebook et al., when they were looking for funding; they engaged the affluent Venture Capitalists. The difference here is you are the VCs, without needing the capital, and you will reap the rewards as Markethive becomes the next tech giant of Web 3.0. 


Stay up to date with the progress by attending the Markethive meetings, on Sundays at 10 am Mountain Time. The link to the meeting room can be found on the Markethive Calendar. Come with us as we make our way through the final stages of BETA, where the full potential of Markethive will be realized creating more leverage, opportunities, and the ability for you to achieve your personal and professional goals. 


ecosystem for entrepreneurs  


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.




Things in this World are about to get Really Crazy!

Things in this World are about to get Really Crazy!

Things in this world are about to get really crazy!  As the world is plunged into darkness everything is being turned upside down, inside out, and being setup for the Great Re-set!

We already see the world in crisis, as the Chinese Coronavirus has effected every corner of the globe, something that we haven’t seen since the Tower of Babel!  The world is at odds with God and the things of God. 

Big tech has been growing larger and larger, seeing themselves as too big to fail, while the Left imposes stricter measures upon the people why they themselves are not under the same restrictions.  A bit of hypocrisy going on, or perhaps a totalitarian power grab?

The coronavirus has and is being used as a tool, a tool to usher in a new world order.  It shouldn’t be any surprise to those that read and study bible prophecy, for these things will come to pass!  Yet, to see it happening with such great speed and force upon us is another thing altogether.

Just what changes might we see happening in the near future?  Well, we already see people being quarantined in place, but now we hear talk of “quarantine camps” or “detention centers” around the world such as China, Germany and in New York, for people that may be contaminated with the virus or a threat of spreading it.  So we can see how “fear” plays a major role in draconian measures taken against us regarding the virus.  And if this begins in one place in the world then it’s only a matter of time before it spreads throughout the world!

China builds massive quarantine camp as new COVID outbreak raises concern

In this aerial photo released by China’s Xinhua News Agency, workers build a large centralized quarantine facility capable of holding several thousand people in Shijiazhuang in northern China’s Hebei Province, Saturday, Jan. 16, 2021. (Jin Liangkuai/AP)

Germany to Hold COVID Restriction Violators in Detention Centers

New York Bill Would Let the State Put People in Detention if Deemed a ‘Significant Threat to Public Health’

I’ve spoken in the recent past about “Covid-19 Checkpoints”, that I believed at some point in time there will be road checkpoints stopping people and checking their records, papers, or apps to verify that they have been inoculated with the Covid vaccine.  Well, say it isn’t so!  There have been numerous Covid-19 checkpoints popping up all around the country, checking to see if people have been vaccinated, if not then they are not allowed to pass or enter a specific region, it’s happening folks, right before our very eyes!  This is only the beginning, it’s going to get much worse I believe.

Checkpoints at Florida state lines to keep travelers from spreading COVID-19

In this photo provided by the Florida Keys News Bureau, Monroe County Sheriff’s Office Col. Lou Caputo directs a driver wanting to continue down the Florida Keys Overseas Highway near Key Largo, Fla., Friday, March 27, 2020. The Keys have been temporarily closed to visitors and non-residents since March 22, because of the coronavirus crisis. (Andy Newman/Florida Keys News Bureau via AP)

Checkpoints for the coronavirus is not isolated to one specific area or region of the world, no, it’s happening worldwide! Sure, it’s been happening for many, many months now, however now it’s going to be to check for vaccinations as well, and perhaps even for quarantining people in detention camps? Everything begins in small increments, then it grows into bigger things, this is how it works.

Papers please! This is what’s coming and it’s right around the corner, the need for all people to have a vaccination record at the ready in order to travel, shop, dine, or visit the doctor, etc. We already see apps for phones that have the ability to record our vaccinations and other health information, it’s yet another means to track people!

New apps make COVID-19 vaccine passports possible for travel

Censoring of conservative voices is not only on the horizon but has already begun and it’s not over!  There is a big push by the Left to censor those that have an opposing view, opinion or even thought.  They (the Left) already control the MSM and social media, not to mention Big Tech, but they won’t stop until they have complete control!  They don’t want free speech, not unless it agrees with them.

There is also talk among the Left to re-educate those on the Right, those that have supported President Trump, and even more specifically those that are Christians.  This my friends is a purge, somehow getting rid of those that oppose them, think it’s far-fetched, well think again!  It’s already happened in the past, when totalitarian leaders purged their societies of people with opposing mindsets, and it’s still happening today in places like China and North Korea.

California Democrat Wants to “Deprogram 75 Million” Trump Supporters, Enact “Post-WWII” Re-Education

Democrats and the ‘Reeducation’ of the American People

The Left Launches Massive Purge of Conservatives All Across

Society Democrats take war on Christians to the next level

Where is this all leading to?  Why all of the supposed FEMA camps in the nation?  Is it that far-fetched to believe that they could be used as “re-education” camps?  I don’t know, but I wouldn’t just discard it as conspiracy theory, it’s happened before and it’s still happening in the world!

The Left has a mission, an agenda, and just because Joe Biden has been sworn in as POTUS does not mean that they are finished fighting or that they are no longer angry, of course they are and they still will continue to fight as long as there are people in this nation that oppose them and have a voice!

Unity to the Left does not mean the same thing to them as it does to the Right.  Unity to the Left means that you will agree with us one way or another!  Unity to the Right means that we will try to get along even though we have differences of thought and opinion.

It’s about control my friends, control of and by the Elite, and the Elite are now in power!  Their plan is total control, not only here in America but the entire world!  This is the beginning of a new era, a time when the Left will institute their plans via a world crisis, via the Great Reset!

The Left will use a “crisis” at all costs and with no end in sight.  If you believe that the coronavirus pandemic is close to being over then I suggest that you think again!  They will use it until it’s bludgeoned to death.  They will use it until they believe that they have total control of the masses, until their plan has been pushed far enough along that it cannot be changed or altered by those opposing it.

The Covid-19 vaccine is another story altogether, yet it is part and parcel to their plan.  I truly believe that it is being used as a tool to control the masses, to depopulate the earth, and just perhaps as a way for mass sterilization.  I for one do not believe that it will stop the virus (a virus that has been blown way out of proportion), nor do I believe that it will keep us safe from anything, in fact I believe that just the opposite is true!  I believe that it just may make us much more vulnerable to not only the coronavirus but to other viruses, illnesses, and injuries as well.  And I don’t know if it’s true or not, but it just may alter our very DNA.  Who knows for sure?  But I do know that once you inject yourself with it there is no return, what’s done is done, once it goes in your body you cannot retrieve it!  The FDA themselves have stated in black and white what some of the adverse side effects may be.  I copied the following chart directly from the FDA’s website (just in case they ever decide to remove it):

This is the link that I found to get there:

Vaccines and Related Biological Products Advisory Committee October 22, 2020 Meeting Presentation

Keep in mind that this is only a “Draft working list”, meaning that there could be even more adverse side effects then those listed!  Did you notice that one side effect is death!  And another is pregnancy and birth outcomes!

How many people even know about this?  Not many I presume, yet they are so willing to just take the vaccine because they are told to do so, told that it is for their own good, and they go along with it without even doing any research first!

And this is where we now stand in the world, being told what to do, what is good for us, what we need to do, and how we are to be doing it!  Nothing about our own choice, about us making our own decisions, or what we ourselves deem what may be best for our own families.  And with the Left it’s not about us making our own decisions but about the government making them for us, all of them!

If you speak out against what is really going on then you are to be silenced, shunned, and perhaps even detained!  I’m already beginning to see people taking that attitude towards me for not getting the Covid-19 vaccine, as if I am a leper, as if I don’t care what happens to anyone else, when nothing could be further from the truth!

The Left believes that they are winning the war, that what they are doing is weakening and degrading those on the Right, especially Christians.  But, I believe that they are in grave error, that what they have actually done is strengthen the resolve of conservatives and believers, at least a significant portion of us.  What they have done and are in the process of doing has shown us just who we really are, what we stand for, and strengthened our faith in God!  This is a time of testing, the testing of our faith, the weeding out of those that are faithful to God and those that only say they are, and God is taking notice!  He is watching us and seeing how we act, how we will respond, and seeing if we really trust Him or not.  Will we compromise or stand true to His word?  Will we seek answers from the world or from God?  Do we bow down to government or to God?

The year 2020 was bad for most of us, and I am glad that it’s over with, however, I believe that the year 2021 will be much worse!  Hang on to your hats folks and buckle your seat belts, we’re in for a wild ride!

And whatever happens this year or the next we must remember that God’s plan is falling into place, that He is always in control.  This is all bible prophecy coming to pass, and the more of these things that we see happening the closer we get to the coming of our King to come and take us home!  Amen.

God bless my friends!  Maranatha!

Commentary By:  Gordon King



About Markethive

I see this new cloud site as a MASSIVE Christmas Present for all of MarketHive, because as Tom has pointed out this cloud is MarketHive's cloud. (Please correct me if I have misunderstood the fundamentals of this change) We're not going to be at the mercy of some giant global Trillion dollar company, but instead have total control over our servers, the updates, upgrades, and do forth. I have only built and maintained a tiny network of about a dozen pc's. But due to the nature of what we did, we were constantly transferring very large data files across the network. The headaches of running that tiny network were huge, so I have IMMENSE respect for the engineering, coding, etc. team, with Doug as the face and guiding rudder for the team.  I am therefore incredibly grateful for the long hours the team is putting in on this new cloud configuration, implementation, etc. At Christmas time we all tend to reflect more on our blessings, but I have seen an incredible work ethic from Tom & Doug – even when they have been sick!  

It is clear that they both don't just 'work' on MarketHive, but rather it lives through them.  They are the heartbeat of MarketHive and they are constantly driving it forward with everything they have. They are 1,000% devoted to bringing MarketHive from birth to official launch, to when MarketHive grows up and is a full grown adult company.  

I hope that every member of MarketHive is able to see everything as I do, because when you are able to look at things through the correct point of view it completely changes how everything looks and is.  Far too often members of companies like MarketHive see hurdles as a major crisis that will destroy the company and the business opportunity that we are all a part of. Members tend to forget that MarketHive is only in "Beta" mode. MarketHive is steadily building, preparing, creating, programming, designing and everything else that goes into bringing MarketHive to where it needs to be in order to get to it's 110% ready to launch point in time.  

Let's all be supportive of the MarketHive team, and at least while still in Beta see how we can help continue to move MarketHive forward.  I'm hoping that everyone will see our membership whether free or upgraded for all that it already is (in Beta), and all it will become in the near future.  

I vote that instead of instantly becoming upset when the site is offline for a few minutes, that we start exercising patience.  Let's be patient after we notify them of an issue with the site, and give them the time to troubleshoot the problem and determine how best to fix it. I have experienced my share of troubleshooting to understand how difficult it is to troubleshoot problems, and equally difficult to find the solution. Doug and the team are on call nearly 24/7 to do that troubleshooting, and I'm saying that we need to treat them as the professionals that they are and to treat them with the respect they deserve. 

Just to be crystal clear, everything in this comment is my own opinion, I was not asked to post it,but rather as I have been reflecting on the trials and blessings in my life I came to realize that I needed to share my perspective with everyone in the hope that it will change the way everyone interacts with the MarketHive team.






While the self-appointed few are on an unrealistic mission to reset the world, enforcing their imperialistic rules and way of life for civilization, entrepreneurialism, and sovereign technology will be a force to be reckoned with. 

Just like Noah, who built the ark when asked by God to save a chosen few in the face of destruction by the great flood, Markethive is building its ark for all humanity in the face of the new world tyrannical order. 

And what will it take to triumph over this flood of autocracy? 

A community of entrepreneurs showing and leading the way to a haven, an ecosystem that withstands the promised displacement and socialism of Agenda 2030.

What Defines An Entrepreneur?

Entrepreneurs are leaders, "not managers.” Innovators and visionaries with an endless supply of enthusiasm connected to a resource of inner knowledge and ideas.

Skilled entrepreneurs lead the way and show others the way. Still, many potential entrepreneurs are enslaved or inhibited by the pressure to get a college education, become a cog in the wheel, get a job, run into debt, or comply with the authorities, the traditions, and suppressive rules. 

Entrepreneurs are always first in and the last out, just like with the Marines, and it takes a lot of courage, determination, and willingness to rise above the most challenging obstacles.

Tom Sawyer, the proverbial entrepreneur, shows the crowd his tour de force of painting a fence faster and more superior than the crowd of people who all gathered to watch him. The awe is enough to get the people to pick up their brushes and join in. So inspired by Tom, they continued with this process and recruited others to help. 

Entrepreneurs never take shortcuts. With a firm ethical attitude, they are natural-born leaders, a level of integrity that attracts and acknowledges others, internalized by their work ethic.

The entrepreneur hacks away, even in the most adverse conditions. They don’t take as many breaks, nor do they stop to watch others. They believe in themselves and what they do, are proactive, and tend not to get fired; however, they can be disruptive, particularly if an unfair system wrongs them. 

However, entrepreneurs can get fired up and quit a job when asked to do something against their principles. On the other hand, if the reasons are strong enough, they will work at any job and particularly if they’ve given their word. All of this is fuelled by a strong sense of self-esteem and a deep belief in their entrepreneurial ability.


From Mission-driven To Vision-driven 

Markethive is the ultimate market network, a complete ecosystem for Entrepreneurs. Our mission has spanned for more than 20 years producing millions of subscribers, 1000s of friends and success, and many millionaires in their process. 

This long-term mission has afforded us the financial clout to continue with our mission, leading the curve with Blockchain technology and cryptocurrency, making it a viable ecosystem that will survive the current and depreciating world economy. 

Markethive is unique with its cottage industry concept and driven by two engines that work simultaneously, bringing in the masses who aspire to be entrepreneurial. Typically, social media, marketing, or digital media platform would only have one engine, subscriber, or traffic. 

However, the monolithic Markethive Network encompasses all facets of social media, inbound marketing, and digital media, making it the only platform to fully embrace an attainable sovereign income for all associates. 

Passion drives us to empower the entrepreneur and build long-term relationships with our customers, partners, contractors, and employees. This is what makes us unique as entrepreneurs, parents, and friends.

We never rest, always seeking better solutions; our vision perceives beyond the horizon as we pursue, leading to excellence for our members and the world.

  • “The future is sooner and stranger than you think,” by Reid Hoffman.
  • Everyone is now an entrepreneur, whether they realize it or not.
  • We have entered the Rise of the Entrepreneur, and Markethive is the horse.

Everything is about people; our engineers, our marketing and creative people, our clients, and customers, our family.


Everything we do for our subscribers’ we do to change the entire world. We are reinventing ourselves, social media, and the way we work and market online. We see challenges as bricks, and we offer our clients the mortar that fills the cracks, the ultimate network.

We constantly invent ourselves backward, so we are the customer until we become your solution.  Our cultural wisdom is one of transparency, truth, and empathy, and we live by the concept that simple is most difficult and in the process are the three points; Quality, Value, and Support.

Our mission is to give you the tools and inspire the courage to follow your heart and intuition, which somehow already knows what you truly want to become. Everything else is secondary.

When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

Markethive is an assembly of tools, tradition, innovation, inspiration, relationships in a network that inspires that is greater than the sum of its system; a team of people, ideas, and inspiration.
Markethive is a concept and a vision that evolved from 20+ years of Veretekk. 

Veretekk was a mission-driven company. 
Markethive is a vision-driven company.

Markethive’s CEO, Founder, and Visionary, Thomas Prendergast, says,

“We have a 25-year mission that has merged with the ‘Rise of the Entrepreneur’ vision. The entrepreneur, small business, aspiring little gal, and guy, seeking a viable alternative to build a sustainable income and make a difference and ability to help others as well”.


In this video, Thomas explains the Mission and Vision of Markethive. It was recorded a few years ago, and since then, Marketive has continued to evolve; however, the fundamental message is still the same and very powerful. 

When you have a healthy, self-employed sustainable middle class, the benefits are amazing:

1. A no consumer debt culture vs. a business investment culture

2. Private property ownership (not a mortgage) low overhead more money to invest.

3. Stronger family values (An agrarian type family unit), stronger morals, integrity-based foundations.

4. Homeschool (online school options) children bond with parents and each other.

5. Immediate portability (Live anywhere you want, when you want) vote with your feet.

Our purpose is to empower every associate to reach their dreams and change the world in their own special way with delight, prosperity, a sense of well-being, and belonging as the ultimate objective.

Corporate structure and competition are out – Entrepreneurialism and creativity are in. 

Blue Ocean Strategy is the marketing theory and a book published in 2004, then adapted in 2015 and written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Markethive fits right in with the Blue Ocean Strategy instead of the red ocean strategy cut-throat and competitive, turning the ocean red. 

The Red Ocean consists of industries with virtually identical business models fighting for survival today but are known and have been the accepted market strategy for decades.

Competition from existing rival companies is cut-throat, turning the ocean blood-red; ergo, the Red Ocean strategy is all about competition. As the market becomes more saturated, companies need to be more fierce to compete for a larger share of limited demand.

The Blue Ocean cultivates new industries and next generational ways of adopting strategies that set themselves apart, rendering the competition irrelevant. The blue ocean is unexplored and untouched by competition and vast, deep, and powerful growth opportunities. 

Instead of arguing over a shrinking profit pool, blue ocean companies are developing uncontested market space. The Blue Ocean strategy creates new demand, whereas the Red Ocean policies invoke competition.

Competition in red oceans is a deal-breaker: A market that needs to compete divides existing profit and market share between rival companies. So, as competition escalates, prospects, growth, and profit diminish. 

The Blue ocean strategy provides considerable opportunities for profitable and rapid growth, whether through the development of new technologies, new markets, or even the creation of a new economy.



Markethive is a mighty light on the mountain attracting the multitudes, the millions into our city to prepare for financial sovereignty and be free in this world of suppression and authoritarianism. 

The next-generation market network is expanding daily. More and more people see the magnificent vision as Markethive progress with the many integrations, various platforms, and money-making systems that make up the complete ecosystem for entrepreneurs. 

Markethive, the social market network, was founded by an entrepreneur, envisioned by an entrepreneur, built by entrepreneurs, built for entrepreneurs, and filled with entrepreneurs.

Welcome to Markethive, the quintessence of the Blue Ocean Strategy.



Source: Thomas Prendergast


Written by Deb Williams
Chief Editor and writer for Markethive.com, the social, market, broadcasting network. An avid supporter of blockchain technology and cryptocurrency. I thrive on progress and champion freedom of speech and sovereignty.  I embrace "Change" with a passion, and my purpose in life is to enlighten people en masse, accept and move forward with enthusiasm.





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