Crypto’s that are Seeing Heightened Interest & The Ones Not Popping

Crypto's that are Seeing Heightened Interest & The Ones Not Popping

This week, several digital assets recorded substantial gains. It all started with Dogecoin when zoomers went on Tik Tok to pump this “joke cryptocurrency.” DOGE went up 150%, and the Google Search interest also jumped to a top score of 100, a massive uptrend from the usual reading that remained below 10.

However, Dogecoin has since retraced all of its gains and is currently in the red.
Another coin that has been a hit on the popular video-sharing platform is Zilliqa. However, the greens recorded by this crypto have been completely lacking.

A positive development has been Binance-backed BUSD coming to Zilliqa blockchain, which, along with Switcheo, is building a bridge between Ethereum and Zilliqa to bring the ERC20 stablecoin to it.

On Google trends, the search interest for Cardano and VeChain is still strong, to the full 100 on a scale of 0 to 100. Both the coins made sizable gains this week.

Cardano’s gains have been on the back of several announcements made during the Virtual meetup. In a blog post on Friday, IOHK’s Tim Harrison further shared that they have “effectively recreated the steps that we’ll go through later in July to activate Shelley functionality on the mainnet. A ‘dress rehearsal,’ if you like. And so far, it’s looking good.”

While ADA has calmed down, VeChain is still recording 10% gains but has slipped from $0.20.
Stellar started popping up later in the week to surge over 50%, with its competitor XRP also slowly moving up, now barely in the greens. However, this week, XRP tweets reached an all-time high as per Bitinfocharts only to tumble back down.

Elorand’s impressive feat of over 100% gains is slowly winding down the same as Ampleforth, whose “whole use case is around having stable purchasing power.” In the past month, both these digital assets recorded gains of more than 250%.

Because these cryptocurrencies are slowly giving up their gains, this looks like an “altweek” instead of an alt season, says analyst Mati Greenspan.

Although there are still “many projects that still have promise and lots of money available for investments,” Greenspan says, “the digital asset space is plagued with a lack of metrics to measure absolute value and instead must defer to relative value, or more often … momentum, which is what got us to the situation this week.”

When it comes to YTD changes, Aave is up a whopping 2,300%, Unibright 1,460%, Kyber Network 810%, Band Protocol 643%, Elrond Network 540%, and Bancor 500%.

Today, IOV Blockchain 80%, Kava is up 26%, Aave 18%, Algorand 17%, Bytom 15%, Hyperion 13.75%, and Balancer 11%.

According to trader Crypto Michaël, until bitcoin breaks out of its range, altcoins will continue to outperform bitcoin.

“Essentially, anything between $8,500 and $10,500 is playground time for altcoins, and that could last a few months longer,” he said.

But there are still some coins that are not rallying during this frenzy. Bitcoin hard fork Bitcoin Cash (BCH) and BCH’s hard fork BSV; both have been struggling in this rally. Litecoin is another top coin that is not giving any signs that it will lift off.

Although EOS’s YTD performance remains the worst with 1.41% losses, it has started stirring, but it remains to be seen if it will be able to wake up.

Monero did move, but the gains have been comparatively of small size, the same as Tron (TRX), NEO, Hedera Hashgraph, and Lisk. Maker’s value dropped this week.

Bitcoin and Ethereum meanwhile remained stable this week around $9,200 and $240, respectively.


The article was written by



The More Competition, the Better

Aaron Keay is the Chairman of the Alkaline Water Company, a producer of premium bottled alkaline water, flavor-infused waters and CBD-infused products. Keay shares with #ThePlaybook host David Meltzer about how his professional sports background helps him in business, the rise of premium water and his water consumption tip. 

Keay talks about the lessons he learned while playing professional soccer that he’s applied to his business career, including the importance of leadership, accountability, honesty and humility. He also speaks about the company’s early strategy to focus on big-bottle alkaline water and how it has since diversified to include small bottles, flavored waters and CBD-infused products. 

Keay speaks about the increased competition in the alkaline water market, particularly as Smartwater — owned by Coca-Cola — has introduced its alkaline water. This competition, Keay says, validates the category and his company’s role as pioneers and innovators.

As an expert on hydration, Keay recommends that we not drink water with our meals and refrain from drinking water beginning half an hour before eating. He says this will allow the digestive system to better absorb nutrients and enzymes from the food we’re eating.  

David Meltzer  

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach




Ethereum dev says ETH 2.0 delayed until 2021, but Vitalik Buterin denies

Ethereum dev says ETH 2.0 delayed until 2021, but Vitalik Buterin denies

The much-awaited launch of Ethereum’s ETH 2.0 “Serenity” update might be delayed to 2021 if Ethereum Foundation developers working on the project are to be believed.

However, Ethereum co-founder Vitalik Buterin is sticking with a 2020 release “regardless of the level of readiness.”

Delayed again, or maybe not

Developers from the Ethereum Foundation (EF) took to a Reddit AMA yesterday, fielding questions on ETH 2.0 among others.

One commenter was quick to ask EF’s Justin Drake about the launch of Phase 0 for ETH 2.0. The developer was quick to note he would like to some of (the below) four things before the protocol is eventually launched:

  1. a public testnet with 3+ clients running smoothly for 2-3 months
  2. an incentivized “attack net” running for 2-3 months (teased here—more details soon)
  3. a bug bounty program similar to running for 2-3 months
  4. serious differential fuzzing across clients

He then said “I’m now inclined to say that the earliest practical date for genesis is something like January 3, 2021,” around the same time as Bitcoin’s 12th anniversary.
Drake noted they “had made ETH 2.0 hard for themselves,” citing an earlier tweet:

Meanwhile, Vitalik Buterin jumped into the comments to present his view, sticking to the earlier schedule of a 2020 launch:

“Eth 1 took 4 months from the first multi-client testnet to launch, and I’d argue the four-month clock started ticking for us at the beginning of July when Altona launched.”

Altona testnet an “amazing” development

Buterin said ETH 2.0 phase zero is a little simpler on-net, and that the protocol “is not going to have any critical applications depending on it until phase 1,” so the practical risks of breakage are lower.

With that in mind, he added: “on the whole, I see no reason to take more time for the eth2 phase 0 launch cycle than we did for the eth1 launch.”

Buterin noted the Altona testnet was running successfully (as of June 11), adding “having two clients at launch and increasing to 3-4 a few months after launch would be totally fine.”

The broader Ethereum community on Twitter seemed displeased with the news. Some suggested developers need to communicate more clearly among themselves regarding the public mention of ETH 2.0 launch dates:

Meanwhile, considering Phase 0 was supposed to be a catalyst for Ethereum prices; some analysts said the news was bearish for ETH in the short term.

Posted In: Ethereum, ETH 2.0, Technology
Written by
Shaurya Malwa
Analyst @ CryptoSlate


Here’s what triggered the parabolic surges in Cardano, Kyber Network, and Matic

Here’s what triggered the parabolic surges in Cardano, Kyber Network, and Matic

Many cryptocurrencies have gone parabolic over recent weeks.

Take the example of Cardano (ADA), which has rallied in excess of 600 percent since the March lows and over 60 percent since the start of June.

Or take another example, Kyber Network (KNC). The altcoin is up by 200 percent in the past three months, reaching highs not seen since May 2018.

According to crypto research and data firm Messari, the driving force in much of the altcoin market right now and over the past year is staking.

Staking is likely driving the parabolic rallies in Cardano, 0x, Kyber Network, and others

To most market participants, the altcoins that have been rallying may seem like a random mix. But, according to Messari, a running theme through the recent crypto market action is staking.

The way in which staking is implemented differs from blockchain to blockchain and protocol to protocol, but the gist of the concept is as follows: users can lock cryptocurrency into a smart contract, then receive returns for keeping those assets there.

Messari shared the chart below on Jul. 10, showing that many cryptocurrencies that have staking strongly outperformed in the three months preceding the launch of the technology.

  • Elrond (ERD) rallied 639 percent in the three months leading up to its staking launch
  • Zilliqa (ZIL) rallied 432 percent in the three months leading up to its staking launch
  • Kyber Network rallied 206 percent in the three months leading up to its staking launch
  • Cardano rallied 175 percent in the past two months and one week, and there’s still three weeks to the staking launch
  • Matic Network (MATIC) rallied 79 percent in the three months leading up to its staking launch
  • And 0x (ZRX) rallied 45 percent in the three months leading up to its staking launch

Two cryptocurrencies that recently launched staking, Synthetix (SNX), and Harmony (ONE), actually fell in the three months ahead of their respective upgrades. But, both rallied strongly after their staking systems were activated.


According to Messari researcher Wilson Withiam, the extremely strong performance of crypto assets activating staking can be attributed to investors seeking yield in a yield-starved industry:

“In an industry starved for yield, staking is in high demand. And investors should pay attention to new staking as potential catalysts for price action.”


Ethereum to follow suit

Although there are countless other crypto projects are working on staking technologies, the most notable of these is Ethereum.

Through an upgrade dubbed “Ethereum 2.0” — which is in reference to how the whole blockchain will be overhauled — developers will activate Proof of Stake.

Investor Adam Cochran believes that the introduction of staking will spur a massive Ethereum bull run that will mark the “largest economic shift in society” ever. His explanation for that strong assertion can be found here.

Unfortunately, it was revealed today that Ethereum 2.0 may be delayed until early 2021 from Q3 2020.


Posted In: Cardano, Altcoins, Analysis






  • Who Are They?
  • How Are They Valuated?
  • What’s Expected Of Them?
  • How Are They Perceived? 

Unicorn is a term used in the venture funds industry to indicate a privately held startup company valued at over $1 billion and usually no more than 10 years old. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. 

At that stage, there were only 39 companies that were considered to be unicorns. She looked at software startups founded in the 2000s and estimated that only 0.07% of them ever reach $1 billion valuations. She noted startups that managed to reach the $1 billion mark, are so rare that finding one is as difficult as finding a mythical unicorn.

According to Lee, the first unicorn companies were founded in the 1990s with Alphabet (GOOG) or Google as it is now called, being the super-unicorn of the group with a valuation of over $100 billion. Many more unicorns came along in the 2000s with Facebook being at the top of the list and classed as the only super-unicorn for that decade.

Categorizing these companies have evolved and the terms used now are, Decacorn which is for those companies over $10 billion, while Hectocorn is used for such a company that valued over $100 billion.

Since Lee’s publication, the term unicorn, is widely used and refers to startups in the technology, mobile, and information technology sectors and usually integrates all three, questionably supported by their fundamental finances.  


Average Life Of A Unicorn 

According to Google, there were 465 unicorns as of April 2020. The largest unicorns included Ant Financial, Didi, Airbnb, Stripe, and Palantir Technologies. The most recent Decacorn is Lyft which became a public company on March 29, 2019. Generally, these billion-dollar valued unicorns become a public company or are bought out or merged with another successful public company. 

In 1999 the average life of a company was 4 years before it went public. Now that has been stretched out to 11 years before a venture-supported technology company is listed. This is brought about by an increased amount of private capital available to unicorns, along with the increase of the number of shareholders a company can have before it is required to disclose its financials publicly. Notably, private investors can only take a position on unicorns when they choose to list.


No Need For An IPO

Through many funding rounds, companies do not need to go through an initial public offering (IPO) to obtain capital or a higher valuation as they can just go back to their investors for more capital. IPOs also run the risk of devaluation of a company if the public market thinks a company is worth less than its investors. 

Just two examples of this situation were Square, best known for its mobile payments and financial services business, and Trivago, a popular German hotel search engine, both of which were priced below their initial offer prices by the market. 

This was because of the severe over-valuation of both companies in the private market by investors and venture capital firms. The market did not agree with both companies' valuations, which in turn, dropped the price of each stock from their initial IPO range.


Where And Who Are The Unicorns?

Unicorns are concentrated in a few countries/regions: China (125), United States (124), India (27), South Korea (11), UK (10), Israel (7), Sweden (6), Indonesia (6), Singapore (4), France (3), Hong Kong (3), Portugal (3), Switzerland (3), Australia (2), Estonia (2), Belgium (2), Canada (2), Germany (2), Ukraine (2), and fourteen other countries (1 each). 

The Top 10 Unicorn companies are listed in this image below

Former Unicorns 

Below are the top 10 unicorns that exited due to an IPO or Acquisitions

Click the link to view the full list
NOTE: The companies in red on this list do not have a website. 


The Valuation Of A Unicorn

The valuation of a startup company to be classed as a unicorn is unique in comparison to more established companies. For an established company, the valuation stems from past years’ performance, while a startup valuation is derived from its growth opportunities and expected development, so there is no actual math to estimate startups’ valuations. 

Valuations for unicorns usually come from funding rounds of large venture capital firms. To give such high valuations in funding rounds, venture capital firms have to believe in the vision of both the entrepreneur and the company as a whole. They have to believe the company can evolve from its unstable, uncertain present standing into a company that can generate and sustain moderate growth in the future. This approach can backfire as it did when it hurt Softbank, a leading investor in WeWork who took a $4.6 billion hit when the company failed to float in 2019. 

A very significant final valuation of startups is when a much larger company buys out a company and gives them that unicorn valuation. For example when Facebook bought Instagram for $1 billion.

Bill Gurley, a partner at venture capital firm Benchmark predicted in March 2015 and earlier that the rapid increase in the number of unicorns may "have moved into a world that is both speculative and unsustainable", that will leave in its wake what he terms "dead unicorns". Also, he said that the main reason for Unicorns' valuation is the "excessive amount of money" available for them. 

Similarly, in 2015 William Danoff who manages the Fidelity Contrafund said unicorns might be "going to lose a bit of luster" due to their more frequent occurrence and several cases of their stock price being devalued. Research by Stanford professors published in 2018 suggests that unicorns are overvalued by an average of 48%. 


It’s In The Numbers

Businesses on the internet have made great headway. Some of the biggest businesses in the world, including Facebook, Amazon, Google, and Apple, are solidly established in the online tech world. A lot of other companies also have large, tangible revenue growth and earnings. They don’t buy users or customers with the hope of making money considering the inevitable attrition rate when those users eventually change their behavior. 

So valuations shouldn’t depend on imaginary future earnings but on actual returns and EBITDA. (Earnings before interest, taxes, depreciation, and amortization) Amortization being affiliate fees or payments of an obligation of a series of installments or transfers. 

Some argue that venture investors are getting over-enthusiastic when pricing businesses, inflating the price of startups that should be valued in the millions, not billions. Instead of carrying out proper risk analysis, they are diving in out of a fear of missing out on the supposedly next big thing.


Path To Profitability – The New Watchword

Silicon Valley’s crop of highly valued tech start-ups, which include Uber and Airbnb, now household names, all benefited from the mass adoption of smartphones and cheap cloud computing. Many of these companies built global empires by simply taking existing businesses, like taxis, food delivery, hotels, etc, and making them mobile, based online. 

Now we are seeing the likes of robotics and Artificial intelligence (AI) startups wanting to be a contender for the next big thing in unicorns. However, growth at all costs has gone out the window after years of IPOs being done without much focus on profits. “Path to profitability” is the new watchword according to Ryan Dzierniejko of Sequoia along with Michael Moritz, another Sequoia partner who says  “The law of economic gravity has returned as it does every decade or so”.


There are a considerable number of unicorn companies and the valuations seem to grow beyond the imagination of anyone. Is this the tech bubble 2.0?


The Unicorn Reality Check

Even before it was declared a global state of emergency due to COVID-19 on March 13, 2020, the unicorn reality check was underway with venture capitalists reckoning that a third of American unicorns would thrive, a third would disappoint and a third would be subject to an acquisition or die. Some are calling it the next dotcom bubble which burst 20 years ago with the advent of the internet and others are more optimistic. Either way, startup pastures that emerge in the aftermath of this economic upheaval will look very different. 

The past decade saw huge sums of money from sovereign-wealth funds, also mutual and hedge funds pour in, either directly or via VC firms into startups that were unicorns or at the very least their backers believed they might be soon. 

The jubilation began to diminish last year in May 2019, with Uber’s downturn of $43 billion, down more than a third of what it was on its first day of trading. Then, in October, WeWork, a “techie” office-rental group, scrapped its IPO after it became clear that investors had no appetite for shares in a firm that lost as much money as it generated in revenues. Its valuation was cut from $47bn to less than $8bn.

However, for Airbnb, a home-sharing website will bounce back from seeing bookings fall by 40% as the pandemic restricted travel and a possible delay of its IPO, (which was expected to be this year’s biggest) because, despite its losses of late, it is well managed and cash-rich. It also has an unmatched global reach and is likely to be back on track, making money once people are free to travel.

UNICORN – The New Buzzword In Marketing

Unicorns have come a long way since Aileen Lee coined the term in 2013, to convey wonder and rarity. Nowadays every startup wants to be one, for bragging rights and to hire the cleverest coders. Some are portraying themselves to be the next super unicorn to impress and lead potential users, consumers, and possibly victims into believing that the company is positioned to reach great heights and needless to say, using the term completely out of context. 

 “For millennials and Gen Zs being a unicorn became a filter,” says Jeff Maggioncalda, CEO of Coursera, a unicorn company that offers online learning courses and university degree programs.

 A small Austin-based scooter startup called itself, simply, Unicorn. It was said to be an attempt to leverage the popularized name and what it stood for, as on a psychological level, people will tend to gravitate towards what they believe identifies as successful. The outcome? It subsequently failed when the firm went bust in December of 2019, after spending all its cash on Google and Facebook ads.

Artificial intelligence is a very generic term and used by many different industries for various use-cases, however, AI is being used in a way that is basically unchained and they’re not making smart decisions about it. It’s heading into areas that people don’t know about, giving it too much power and control and will ultimately get burned. It’s all about competition and the race to see who will create the best AI for any given industry.   

Too many unicorns rest on shaky and opaque financial structures that may exaggerate their lofty valuations. These include “not-so-techy” capital-intensive firms such as WeWork, where accommodating more customers means leasing more physical office space. 

Also, direct-to-consumer retailers such as Casper, which sell flashy bedding. The co-founder, Neil Parikh declared in 2016 that, “We consider ourselves a tech company first,” Stock Market investors considered it a mattress retailer. In February it listed at $575m, less than half its $1.1bn private valuation.

Artificial Intelligence (AI) used in marketing is more about automating simple tasks that allow us to free up more of our time to be strategic, effective, and less repetitive. It’s about improving processes while still keeping that human touch with customers and prospects. So you could say it’s automated intelligence. Some companies are taking it to the extreme with hype boasting they are first and foremost a tech company, and completely AI-based, but it is simply to generate a buzz.



The Next Unicorn

In terms of the next unicorn Randy Komisar of Kleiner Perkins, a big VC firm, offers an alternative rule of thumb. For a unicorn to count as genuinely “tech”, and therefore profitably scalable, its actual product must be technology, he says, “it can’t just be using technology.” 
Businesses selling physical goods or services and startups offering online solutions with an already established market without proprietary technology often don’t make the cut. 

As it stands now, even viable listings are on ice until the markets’ pandemic fever breaks. In the interim, the unicorn sphere is talking about consolidating. Softbank reportedly wants Uber Eats and Door Dash to merge. In the USA, Uber may try to charm Lyft into merging, whose share price has fallen faster than its own.

There is no magic formula for identifying the next unicorn company and only time will tell us whether the unicorn boom is a bubble or not. If today’s big startups go on to secure significant profits for their investors, they’ll be looked back on as a smart opportunity well taken. If they go the way of WeWork, then the unicorn boom will be remembered alongside the dotcom bubble as an example of investor folly.



ecosystem for entrepreneurs



Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 




Kanye’s Shock Announcement To Run For President In 2020

Kanye’s Shock Announcement To Run For President In 2020

The presidential election is not going to be boring this year as Kanye West has announced that he plans to run for president. West made this announcement on July 4, 2020, and at the height of the Independence Day celebrations, the real fireworks began when he broke the news on Twitter with a picture of the American flag and the hashtag 2020vision. declaring,

“We must now realize the promise of America by trusting God, unifying our vision, and building our future. I am running for president of the United States.” 

This comes five years after West promised to run for president while at the MTV Video Music Awards in 2015. However, after a meeting with President Trump in 2018 where his show of support for the president stirred controversy, the 21-time Grammy Award winner said he would no longer pursue a career in politics, tweeting at the time, 

"My eyes are now wide open and now realize I've been used to spread messages I don't believe in. I am distancing myself from politics and completely focusing on being creative !!!" 

But by late 2019, Kanye had changed his mind and said he would launch a presidential campaign in 2024 after all. During an appearance at Fast Company's Innovation Festival, the star rapper shared, 

"When I run for president in 2024, we would've created so many jobs that I'm not going to run, I'm going to walk."

It’s a possibility that due to controversial events in the last 12 months could have sparked West’s decision to run for POTUS this year instead, with only four months to go before the election. It has also been opined that West’s race for the upcoming election could siphon votes from Biden to Trump’s advantage. So in actuality, West is more of a spoiler than a contender. 

If West does actually want to run for president, he would have to do so as an independent. And even that would need to acquire the necessary signatures to get on November's ballot. Bad news for voters in Indiana, Maine, New Mexico, New York, North Carolina, and Texas as the deadline has already passed to file and you won't get a chance to vote for West. (Unless you want to write him in.)

Kim Kardashian West (Kanye West’s wife) has spent a fair amount of time at the White House over the past few years and met with Trump to push the criminal reform policy. She first met with the president in 2018 when she secured the commutation of a Tennessee woman's life sentence for a nonviolent drug offense. She is also doing a law degree which would certainly be in her favor as a first lady. 

Although many believe this flash announcement to be ludicrous and a stunt for publicity, West has the full support of Tesla’s, Elon Musk endorsing his twitter post almost immediately along with many others. 


Only a week prior to the announcement, Kanye West, the Christian rapper, Jesus Is King star, released the first single off his upcoming album “God’s Country” titled “Wash Us In The Blood” which would make a “hella interesting” campaign song for the hard-hitting, multi-tasking artist. 

There’s a powerful message behind this song that sounds nothing like a prayer but it’s Kanye’s way to drive home and show you the urgency of his call to action for the oppression and injustice in the world where Kanye says things must change. He calls out to God and the Holy Spirit for help and says “We need you now” as people are dying and the world is in chaos and a change has to happen sooner. 

The White House has been the home of an actor (Reagan), now an entrepreneur/TV personality, (Trump), and now possibly a born again power rapper. All I know is something’s got to give and make way for real transformational change. As the saying goes “ stranger things have happened” and I guess only time will tell if West and his supporters are serious about this humongous endeavor. 



ecosystem for entrepreneurs


Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 








My introduction to online marketing consisted of a training course that heavily focused on a form of email marketing, mainly safelists, which I found to be a very confusing and overwhelming strategy that involved numerous email accounts and hundreds of advertising sites that took up all my time with very little results. After a while, I felt totally disillusioned and burned out with that and turned to social media marketing of sorts which was okay for a while but then became frustrating and nonsensical. 

Then by chance, I came across Inbound Marketing and it all made sense to me. “Inbound marketing” was a term coined by Hubspot which was founded in 2005, but invented and established nearly a decade earlier by Markethive (operating as Veretekk) way back in 1996 and known as Automated Marketing. For many companies needing to cater to the customer and prospects’ needs and as competition became more fierce they turned to inbound marketing to help give them the edge. 


Outbound Marketing

Prior to inbound marketing, we relied upon more traditional methods known as Outbound Marketing which included TV, radio and print ads, billboards, etc. Then with the internet, came paid and rented email lists, banner and display ads, most social media advertising, pop-ups, and pop-unders, etc. In direct contrast to Inbound marketing, these tactics have traditionally been thought of as interruptions and frowned upon, labeled as invasive, and often seen as driving an ideal buyer away. 

Outbound marketing aims at trying to reach as many people as possible, whether or not they are active buyers and in some cases has its merits. 



Inbound Marketing

Inbound marketing is a marketing strategy by which you drive prospects to your website rather than outwardly advertising your products or services. The idea is that bringing potential customers to your website will familiarize them with your brand and offerings through targeted content, tailored to the needs and basic questions of people and offering solutions. Ideally, you’ll build a virtual relationship with the prospect, making it more likely that they will choose your product or service when they’re ready to buy. 

Typically inbound marketing involves blogging or content creation and integrates email marketing, marketing automation, social media monitoring & publishing, SEO, and analytics all in one. It incorporates landing pages and a content management system that assists you in optimizing your content. 

Outbound marketing brings your offering to your prospects. Inbound marketing brings your prospects to you. 


Inbound Marketing is a marketing methodology focused on attracting, educating, and empowering consumers via relevant content that actually helps and guides them until they are ready to purchase your product or service. That road to purchase is the buyer’s journey, an active exploration or research process that a buyer goes through, prior to and leading up to the actual purchase.

Out With The Old – In With The New

Back in the day, when I needed to buy something I would pace the shopping mall, searching and comparing until I found what suited me. When I bought my car I went directly to the car yard, talked to the salesperson to learn my options, get answers to my questions, took it for a test drive, and bought it. 

Now I search online before I take a step out of my home and go directly to that store I found most helpful online or maybe buy it online. The way we buy is evolving and according to Google, buyers on average now conduct 70% or more of their research online to help them with a purchasing decision, even before they think about contacting someone in sales or reaching out to a company for more information on their products and services. 

With any sales and marketing method, it must continue to evolve just as consumers’ buying behaviors are evolving. So what does that mean for marketers in the digital world?

Inbound marketing is a strategic process that has several elements to it and some of those elements are not just technical but to gain an insight into the psychological aspect. We need to understand what stages a prospective buyer goes through before making a purchasing decision.

Another way of looking at it is that inbound marketing is designed to better align you and your business with the Buyer’s Journey, which is becoming the natural process that today’s buyer goes through when searching for a solution online.

The internet, along with inbound marketing platforms, has made it easier for marketers to engage customers at the various stages of their journey using content marketing. That’s one of the main reasons that 88% of B2B marketers are using custom content marketing, which is up a whopping 86% from 2015.


What Is The Buyer's Journey? 

The Buyer's Journey was first described in 1968, long before the internet, and was perceived as a linear process.   However, today’s customers are sophisticated, savvy consumers who do their research and the internet has made it very easy to access a wide range of information, so these stages are not so cut and dried and it is why we need to be customer-centric in our inbound marketing efforts, with consistent and current relevant content. 

Each stage of the inbound buyer’s journey requires unique content types that range from website pages and blog articles to downloadable offers and video demonstrations. So the new Buyer's journey takes place online and inbound marketers have a golden opportunity to go the extra mile by helping them reach a decision with custom content that will attract and delight the potential buyer. 


The three basic stages of the Inbound Buyer's Journey are Awareness, Consideration, and Decision. 

  1. Awareness Stage: Through online research, the buyer is trying to identify their own problems and looking for answers, resources, education, research data, opinions, and insight.  
  2. Consideration Stage: Once the buyer has identified their problem, they begin more heavy research of specific solutions for that problem, whether it’s a good fit for them which leads them to potential solution providers, partners, or vendors.
  3. Decision Stage: After engaging with enough expert, trust-building content, the buyer can filter their solution provider list down and make a confident decision in who they want to work with or buy from.

Inbound marketing is designed to help prospects discover your business in the early stages of the Buyer’s Journey and to educate them on the benefits of your solution for them, all while building trust throughout the process.


The Strengths Of Inbound

Although inbound marketing is the preferred method and considered to be more successful due to its not only holistic but an empathic approach, outbound marketing, albeit marketer centric, still has a place, and to determine which one suits your purpose, you need to consider your specific business, audience, and marketing objectives. 

One of the biggest advantages of inbound marketing and what gives it substance is that it focuses on providing value for prospects. It’s educational and in some cases non-promotional and as inbound marketing aligns with the Buyer's Journey, it builds a relationship between your prospects and brand and is not seen as an annoying interruption. Rather it helps the buyer as they are already researching and obviously ready to buy.

Another major strength of inbound marketing is the long term return on investment (ROI) Whether it be sweat equity or money that you’ve invested, this strategy tends to have slower results for the first few months, however, those initial stages are necessary to build your digital marketing assets. It allows you to build your presence online and rank higher in the search engines. 

Eventually, the value of those assets will increase and your outlay to maintain or improve will be less. Digital assets like blog articles and perpetual choice offers can continue to generate leads years after they were originally created without costing an extra cent. 


What About Outbound?

The biggest strength of outbound marketing is its ability to get in front of a large number of people quickly and build awareness. When it’s done correctly, you can launch an outbound marketing campaign, get seen by millions, and have new customers within a few weeks, but the results usually depend on the amount of money you invest. 

The more you spend, the more results you get and when you stop investing, the results diminish. With outbound marketing, you don’t accumulate many tangible, long-term assets that continue to generate leads as you do with Inbound marketing. Plus, these days, outbound is generally more disliked by the consumer.

Having said that, there are businesses that have found great success by using inbound or outbound exclusively. There are many that have utilized both consecutively and have had tremendous results. Your marketing strategy really depends on your market, your type of buyer, and your goals. 


What Are Your Goals? 

What are you trying to achieve? Do you want to build brand awareness? Drive traffic? How many customers are you aiming to get and what’s your timeline for that goal?

Inbound marketing is the best long-term strategy, however, it will take time and probably won’t dramatically increase business in the first few months. 

Outbound marketing, on the other hand, can help you get customers in the door quickly, but it comes with diminishing returns.

Ideally, the best strategy is to combine a little of both, by taking an inbound approach to both, using outbound for brand awareness, following up with inbound for relationship, and brand-building.

This means you are measuring results accurately and you’re aiming for long-term brand-building alongside short-term growth.


Looking After Your Brand And Reputation

It’s important to consider how the tactics you deploy will affect your brand’s image. Launching an aggressive cold-calling campaign or obnoxiously posting fruitless or misleading advertisements too much on peoples’ newsfeeds may get a few sales, but how will that affect your reputation long-term? 

You only want to use marketing tactics that your brand can be proud of and that your customers would approve of if they knew how you executed them. More often than not, the truth comes out and it’s incredibly difficult to overcome a bad reputation.


Balance Your Outbound With Inbound

Here at Markethive, we believe in an inbound-focused approach that also uses outbound marketing when appropriate. This means using outbound channels like the Banner program where you can purchase banner impressions from our Banner Impressions Exchange. Your banners are displayed internally at Markethive and externally on numerous domains. 

This will successfully get your business in front of potential buyers, then by using Markethive’s inbound tools you will be focusing more on assisting with the buyer’s journey rather than selling upfront. This works because people are more likely to engage in a brand that helps them understand the buying process, instead of simply asking for their money.

The Next Generation

Markethive has been in the Inbound Marketing business for 25 years and is an ever-evolving platform. Now integrated with Blockchain technology and cryptocurrency as of 2018, it’s certainly keeping up with the changes and advances the marketing realm is experiencing with many still stuck in the old school ways. 

Markethive is always evolving and right now in the process of building a new engineering team to take its funnels (Pagemaker System) integrated into its landing pages which are groups or otherwise known as Storefronts. A self-replicating system will be added to these pages and aligning autoresponders, along with assignment rotators. This makes it Turnkey for members to just walk in and gain great results of a powerful inbound marketing campaign, utilizing another unique feature within this system – the CO-OP engine. 

Markethive delivers a proven Inbound Marketing platform outfitted with email autoresponders, blogging platforms, landing pages, social media broadcasting, Tracking analytics, SEO, backlinking automation, messaging, ecommerce, and SEO which is designed to build a large loyal long-term customer base. The benefits of these systems are to “attract”, “convert”. “close” and “delight” an individual on the buyers’ journey. 

This next-generation platform also has multiple commerce platforms, digital media sites, along a social network bringing together a community of aspiring entrepreneurs and marketers evoking a collaborative mindset. Above all its other benefits, Markethive is a concept and a vision with a focus on providing a universal income for all and being built on the blockchain allows Markethive to pay its members for all activity, regardless if you’re a free member or upgrade to one of our loyalty programs or memberships. 

We believe sharing our resources with you as you build your business and seek to reach your goals, benefits all of us. We welcome all to our collaborative world and ecosystem for the Entrepreneur, Markethive, the Market Network, built for you, by you, and with you.


ecosystem for entrepreneurs


Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals.






The future of finance is being redefined as cryptocurrency is becoming a thriving ecosystem, quietly encroaching on the territory of traditional finance institutions’. 

Over the last five years, Bitcoin users and transactions have averaged a growth rate of nearly 60% per year. Similarly, private and public investors have deepened their commitment to cryptocurrencies including Ethereum, Ripple (XRP), Stellar, and the upcoming Markethive Coin (MHV) along with a number of other cryptos across different sectors of the industry.

We are most definitely heading towards decentralized communities. Countries all over the world are taking notice of cryptocurrencies, particularly the countries that have suffered hyperinflation. One prime example is that of Venezuela, where inflation soared, trust in the national government policy, and currency plummeted led to a rise in the interest of cryptocurrencies.


Cryptography Begets Cryptocurrency

Cryptocurrency has erupted into a $200 billion industry, sparking a wave of what is seen as a global disruption, however, in many ways a savior in this world of oppression and the autocratic system that society has been subject to. 

There is a rich history of innovation at the heart of cryptocurrency and blockchain. One of the core elements being cryptography and dates back to ancient times of nearly 4000 years ago in Egyptian and Mesopotamian writings only to enhance its linguistic appeal. 

Cryptography has been used throughout the course of history and evolved into being used to protect sensitive information with analog cryptography used in WW2. The science of cryptography continued to advance progressively throughout the centuries. It’s come a long way since then and as long as there is a need to protect sensitive data cryptography will continue to advance. 

Beginning in 1990, an entirely new form of cryptography, dubbed quantum cryptography, was under development by computer scientists hoping to once again elevate the level of protection offered by modern encryption.

Then came cryptographic techniques used to make cryptocurrencies possible. Cryptocurrencies leverage several advanced cryptographic techniques, including hash functions, public-key cryptography, and digital signatures. These techniques are used primarily to ensure the security of data stored on blockchains and to authenticate transactions.



Since then, a series of key events have continued to shape the sector

Year     Event

2009    Satoshi Nakamoto mines the first Bitcoin on a decentralized network

2011    Litecoin launches

2012    Ripple is founded

2013    The price of a single Bitcoin reaches $1,000

2015    Ethereum launches, introducing smart contracts into the crypto ecosystem

2017    Over 1,000 cryptocurrencies listed

2017    Bitcoin's price rockets past $10,000, reaching a peak just shy of $20,000

2018    EOS offers a blockchain-based infrastructure for decentralized apps (DApps)

 2019    Markethive, the first Blockchain-based Market Network introduces crypto coin (MHV)                 


Now, there are over 5,000 cryptocurrencies in circulation, some will stagnate and peter out and others will soar as they are built on innovative applications and have real use-cases giving rise to a rapidly evolving ecosystem.


The infographic below displays a cross-section of cryptocurrencies, stakeholders, and core applications across a sector that’s continuing to grow more important as we see the economic climate change dramatically.


Setting The Stage For The Bigger Picture

As cryptocurrency and blockchain technology continues to gain momentum, its longer-term ramifications will be a focal point. Essentially, its cryptographic foundation sets the stage for future developments in a financial economy.

  • Privacy

Anonymized transactions protect users’ data through cryptographic techniques.

  • Access

Providing a new financial model for 1.7B unbanked individuals around the world.

  • Efficiency

Steep reductions in settlement time and efficacy could save consumers $16 billion annually.

  • Security

Providing immutable, traceable records of security-rich transactional networks.

  • Programmable Money

Smart contracts could drastically eliminate manual and administrative work⁠, ultimately bypassing them altogether.


The Practical Advantages Of Cryptocurrencies

The cryptocurrencies of today go beyond just replacing cash. This new token-based economy is evolving, with unique solutions emerging in finance, security, identification, social engagement, the marketplace, digital media, and ownership. Cryptocurrencies are adding both value and utility to the digital economy, and to the global financial market as a whole.

  • Payments

Digital cash can be used for both ecommerce and brick-and-mortar retailers for purchasing goods without the need for a trusted third party. 

  • Store of value

A new form of scarce native currency and a means of settlement.

  • Global Transactions

Borderless money that enables easy conversion between currencies.

  • Stablecoins

Crypto version of fiat which is tied to the value of resources like gold or the U.S. dollar.

  • Digital ownership

Digital handling, storage, and monetization of data.

  • Alternative finance

Digital assets such as collectibles, commodities, and tokenized securities

  • Decentralized utilities

Crypto-enabled networks, products, and services that exchange between assets.


Four Projects Set To Rock The Landscape

Cryptocurrency and blockchain offer cutting-edge advances that are diverse and transformative. These are just a few of the ways cryptocurrencies are breaking down barriers for people and companies worldwide, allowing them to grow personal wealth and enter the global market.

SPEDN auto-converts crypto to fiat for merchants, reducing exchange rate risk while offering convenient customer payment options. SPEDN makes it possible to spend Bitcoin and other cryptocurrencies without needing to cash out to fiat currency or load a plastic card.
 SPEDN currently supports Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Bitcoin Cash (BCH), the Gemini dollar (GUSD), and Zcash (ZEC), with many more coins coming soon.


ECOSC is a Malta-based company and has designed a platform using blockchain technology to embrace the oil and gas minerals and all products for trade. It is a global, decentralized supply chain management solution that aligns stakeholders, vendors, and buyers with the strategic management of supply and demand outcomes with cryptocurrency assets. 

ECOSC will reduce the risk of human error, counterfeiting, and fraud. It means less time will be spent processing documents and reconciling, which will increase the transaction process speed.


Blockchain Foundry provides custom blockchain consulting, development, and integration solutions that help leverage blockchain technologies. This firm targets governments and enterprises in need of customized blockchain solutions. 

Blockchain Foundry’s mission is to disrupt markets by leveraging the potential of blockchain technology. It eliminates middlemen, clearinghouses, and other mechanisms that can lead to errors, security breaches, or negatively affect your bottom line.


MARKETHIVE Market Network incorporates social media, digital media, ecommerce, ewallet, and inbound marketing that enables entrepreneurs, business professionals, commercial artists, etc, to utilize a blockchain-driven state of the art platform that encompasses every aspect of inbound marketing and social media engagement where it rewards all users’ activity with MHV and allowing all users’ to prosper on many levels. 

With the ability to take advantage of the many cottage industries within the ecosystem brings financial sovereignty, privacy, autonomy to every individual with a genuine opportunity to be in control of your future with peace of mind and set to champion the social media and internet marketing industry. 


The Blockchain Crypto Industry Is Expanding 

Worldwide, the numbers show that blockchain-based technology and cryptocurrency use is growing. Blockchain wallet users rose from nearly 9 million in 2016 to over 47 million recorded in March 2020.

Only 100 decentralized apps (DApps) were produced by developers in 2015. with that number skyrocketing to over 3,118 by 2020.

Overall, cryptocurrencies are helping to create an innovative and accessible financial system around the world giving back freedom and autonomy to the community at large. 


“Cryptocurrency deserves an opportunity to find a sustainable future in our economy.”
                                                                                     Adena Friedman, President & CEO of NASDAQ


While the future of the new cryptocurrency economy is still taking shape, one thing is for sure, cryptocurrencies are infinitely changing the way we view and measure the value of money.

Grounded in decentralized and autonomous systems, cryptocurrencies are having an unprecedented effect in the financial world. Ultimately, cryptocurrencies will help to transform finance as we know it, delivering a slew of investment opportunities across the global economy and a more secure, autonomous way to engage and conduct business online. 



ecosystem for entrepreneurs



Deb Williams
A Crypto/Blockchain enthusiast and a strong advocate for technology, progress, and freedom of speech. I embrace "change" with a passion and my purpose in life is to help people understand, accept, and move forward with enthusiasm to achieve their goals. 


Open Banking & Banking Digital Transformation Congress Will Be Held in September in Shangha

Open Banking & Banking Digital Transformation Congress Will Be Held in September in Shanghai

Open Banking & Banking Digital Transformation Congress 2020

will be held on September 24-25, in Shanghai, with a focus on digital transformation and open ecosystem construction of large state-owned banks, joint-stock banks, urban commercial banks, and foreign bank, etc. The congress will mainly discuss how iABCD empower retail, micro and corporate finance from perspectives of policy transmission, ecological construction, cultural innovation, business model innovation, product innovation, risk management, marketing, and the user experience, etc.The FinTech Innovation and its large-scale application in banking have become increasingly vital in 2020, especially in the context of the global epidemic of COVID-19, irreversible trend of digitization, as well as the first priority of platform-based and scenario-based competitive tactics in a business model.

CDMC Finance Research Institute

(CFRI) finds there are the following confusion and difficulties in pushing open banking and banking digital transformation after interviewing more than 50 bankers.

  • Digital strategy, business model, and goals are not blurry
  • Rigid organization mechanisms and culture can’t support innovation and digital transformation
  • Digital transformation is a matter of life and death for small banks. While, small bank’s technology innovation ability is not competitive with a lack of talents, who are experienced both in finance and technology, etc.
  • In terms of inside data, banks are facing challenges from not well-organized data governance infrastructure, unified data standers, and circulation. As for outside, increasing cost, securities, and private domain traffic are new challenges banks have to encounter.
  • Hope to explore typical cases in retail finance, microfinance, corporate finance, and learn from them.
  • How to further spur digitization of retail finance into the deep water area?
  • How to acquire microfinance clients and control risk in the context of COVID-19?
  • How to define ROI? Often confused…
  • Open banking ecosystem construction…

On September 24-25, Shanghai. Welcome to join us.

Article Produced By
Trushti Patel

Trushti Patel is a news writer and a regular contributor to CryptoNewsZ. She always stays up-to-date with the latest happenings regarding the world of crypto. She is also sound in technical analysis. She holds a double degree in Journalism and mass communication.


Bitcoin Retests Support Below $9k for the Second Time in 10 Days

Bitcoin Retests Support Below $9k for the Second Time in 10 Days

However, irrespective of the price, Bitcoin has been a center stage for people all over social media and has been luring many investors due to its recent hype after the Coronavirus lockdown. Bitcoin is not just a mere investment but is a power and a transition factor to act as a catalyzer in the traditional investment and financial system. It has been over a decade since Bitcoin has made its appearance as a digital asset and thereby gained enough lovers and loyalists who believe that this decentralized blockchain-based crypto will have a massive breakthrough sooner or later.

Frequently, Bitcoin is compared to the traditional stock market or the indices of the market, and investors often draw intersections before considering planning in either of the avenues. Moreover, it is observed that the stock market and Bitcoin are drawing correlation since the Pandemic outbreak, yet crypto is seen standing fair support. If we understand a practical approach of trading, which is nothing but buying and selling, similarly, trading in stocks or Bitcoin is nothing but a human activity. Trading in Bitcoin or stocks is in common parlance a human activity and cannot be dissociated based on trading factor but can be distinguished based on fundamentals.

Bitcoin Price Analysis

On the given hourly chart, BTC is seen rising from the recent bottom when the greatest cryptocurrency by market cap retested support below $9k. However, Bitcoin appears holding strict support at $8.9k and has rebounded twice in 10 days from the given support. At the press time, BTC was trading at 9,167.82 against the US Dollar and held no support from 50-day and 200-day MA over the past 7 days. After rebounding from the first fall, Bitcoin tested massive resistance around $9.8k but failed to hold a persistent bullish crossover and plummeted gradually.

Moreover, the alts have been maintaining an amazing momentum, and few amongst the top 50 coins of the market are seen hitting a fresh 52-week high. Bitcoin has remained uninfluential for altcoins like Chainlink, DigiByte, VeChain, Verge as they exhibit complete bullish crossover over the past 10 days now. The technicals of Bitcoin are holding a bearish crossover due to recent pullback that happened in the early hours of the trading session today, and the signal line crossed above the MACD line. The RSI of BTC is at 33.82 and is seen rising from the utter selling pressure below 30. The major support is $8.9k, and a further fall will confirm the bearishness and invite sell-off from intraday traders and a HODLing opportunity for long-term investors.

Article Produced By
Mehak Punjabi

Mehak Punjabi is a post graduate in MBA with specialization in Finance and has joined CryptonewsZ with a skill building view in the world of cryptocurrency and blockchain. She is dynamic and a quick learner with a hold on financial analysis.


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